GLOBAL COMPACT REPORT - 2010
L A B GLO PACT M O C ORT REP 2010
4 projeCts, indiCators & results
5 anima & eduCational institutions
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D O R INT
N O I UCT
that’s the way we are now, on this Cloudy day, may 11th 2010, in the City of santos, são paulo state’s shore, brazil. sitting around a table full of Colorful pens, papers, Computers, bottles of water, Coffee mugs, retraCing a history whiCh began a little less than two years ago.
we know that our role, just like paper, should be biodegradable, it should dissolve as time goes by, as people in our institutions start to refleCt upon the ideas we put forward and maybe internalize the ConCept of sustainability and put it into praCtiCe on their daily aCtions, in and outside our branChes.
in june 2008, anima eduCação determined its vision for the future:
susteinability to us has two sides whiCh Cannot be separated. the first side, the Corporate side, refers to making the Company sustainable, eConomiCally viable, environmentally CorreCt, and soCially just. the other side refers to our Core business – quality higher eduCation. we believe that, by bringing the topiC to our Classrooms, we should expeCt a threefold gain.
To TrANsform THE CoUNTry THroUgH EdUCATioN workiNg As A rEfErENCE iN iNNovATivE prACTiCEs of lEArNiNg ANd mANAgEmENT, rEspECT To plUrAliTy, vAlUiNg pEoplE ANd CommiTTiNg To sUsTAiNAblE dEvElopmENT. at that point in our history, a question was put to our board of direCtors: how to fulfill that Commitment to sustainable development? our president daniel Castanho delegated the searCh for that answer to me. from that moment on i started to get in touCh with several people who were involved with that subjeCt, i studied, talked, visited Companies and universities whiCh had green initiatives in and outside brazil, and a few weeks later i found my way baCk to that same table utterly ConvinCed that there was no return from sustainability thinking and that eduCation was one of the most important pillars to make it happen. the first proposal put forward to the board of direCtors was the signature of two doCuments whiCh would make us publiCly Committed. the first one, the earth Charter, an initiative whiCh not only inspired us to share this Common dream of planet, but also makes us responsible for making it happen. the seCond one, the global CompaCt, a proposal, an invitation to Companies all over the world so that together they Can help build a better world for everybody. at that point in time we didn’t have a plan on how exaCtly to embraCe the global CompaCt, but we were absolutely sure that it was possible and we saw a path whiCh would be Created as we walked it. thus our sustainability and innovation Center was born, a seed very Carefully planted and that today has begun to bear fruit. obviously, when the Center was Created, a lot had already been done and many of our projeCts had already been Created, the institutions
people who are better prepared will have better ‘workability’ (a term we use to ConneCt employability and entrepreneurship). as the market adjusts quiCkly, our students will be valued and our institutions will Consolidate their images. as a result, we’ll build a better planet for everyone. and there we have the triple botton line – people, planet, profit. we’re not exaCtly sure about how to make sustainability happen, but we’re Certain that it’s something we’ve got to do together.
this two-year long history is what we present to you next. eduardo shimahara sustainability and innovation direCtor anima eduCação
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assoCiated to anima eduCação are traditional and have already been Committed to quality instruCtion for deCades. the main role of this newly set up small team was to report what was already there, to materialize the ConCept of sustainability through aCtions and projeCts, often developing an idea from the projeCt to the implementation, often reinforCing pre-existing ideas and also simply reporting to the world the merits of other people who worked on topiCs linked to soCial and environmental responsibility and sustainability.
We can no longer think of a country without thinking of an inclusive and effective educational project. Therefore, we embrace the principles of the Global Compact, of which we have been a member for two years, as elements which inspire and guide our organization in the search for innovative solutions and a more open view of the role the university should play.
From the moment we understand that contemporary universities are a part of something bigger, interconnected, and should preserve their fundamental mission of preparing people to make their dreams come true and face the challenges of modern life, we’re able to realize how much educational institutions need to take on the responsibility of making this change happen, to accept the challenge of facing their own reinvention, which will be fundamental to consolidate the importance of education to new generations of people who think, act, and learn in a completely new and, in many cases still unknown, way.
To educate for sustainability, as we understand it, implies taking care of the integral formation of learners, producing and spreading knowledge and technologies and raise our students’ awareness to social an environmental responsibility. It means, above all, the understanding of a transforming education which must go beyond preparing for the job market, taking into account the formation of the individual and the citizen, essential for the formation of people willing to face the challenge of building a sustainable world, that is, a world which fulfills the needs of the current generation without compromising the ability of future generations to fulfill their own.
At the same time, the movement of reinvention also implies the adoption of management practices which will reflect everything
that is taught to our students, allowing the experiences lived in the university to contextualize their personal and professional trajectory. Society will demand more and more that organizations have practices which are coherent with their business models and operations, and that won’t be different to educational institutions.
The inherent characteristics of the educational activities, the role of reference of schools in their communities, and the great potential impact of sociably responsible actions developed by them, make this challenge of changing a commitment and a responsibility.
Educational institutions can (and should) do much more for their students, professors, employees, and community. We at ANIMA Educação, committed to our greater purpose of “transforming the country through education”, will no omit ourselves from that responsibility. We will be active, working on the changes and putting the Compact’s principles into practice in order to create a society which will be more equitable and better prepared for the future.
What does the university have to do with sustainable development? Daniel castanho president
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Current educational models all around the world are in danger. Technological development and changes in personal and professional relationships, among other things, have been continually analyzed regarding their impact in the formation of next generations.
China, in the spotlight in the last few years due to its vigorous development, never lost its place as a transmitter of lessons from a remote past, of an ancient wisdom. Kung Fu-Tzu’s teachings remain prevailing lessons. 500 years before the Christian era Tzu passed down perennial values in his manual SUN. He said, not with these exact words: “A strong nation must have 5 elements: to respect the sky, to understand the earth, to have worthy values, to have a leader which represents those values, to have method and discipline. The nation that respects these 5 values will prosper throughout eternity and won’t perish.”
Priest Geraldo Magela Teixeira Rector at Centro Universitário UNA
I believe that these principles, so ancient and so lucid, in a way or another guided our actions in the last few years and inspired us to build a sustainable company. The Earth Charter and the 10 Principles of the
As human beings there are a number of questions we’ll
used the same way they’ve been used, particularly in the
communications, by the experiences
never be able to answer. Among them, many contain
last few centuries. There are clearly empty spaces to be
carried out widely by models of
answers which lead us to think of the most extraordinary
filled so that the wonderful conditions, today heritage to
education, now increasingly global.
assembly of favorable conditions to, in a small planet, when
all living beings, may resist and even be bettered in future
We could say that it has been a very
compared to the vast dimensions of the outer space, make
years. Therefore, recent global initiatives of corporate
positive reinforcement of human
the creation and development of life, as we enjoy it on
citizenship, now promoted by the United Nations, since the
technology serving something of the
beginning of the XXI century and the Third Millennium, have
utmost importance, as the maintenance
allowed many to unite, all interested in accepting the
of years ago, show a spectrum of physical and chemical
What is important now is that
species to live, with all the consequences to all other life
everything that we can do to promote
forms on Earth. This, surprisingly, has not been essentially
and distribute, in the terms of the
observed until a very recent past. We must acknowledge
principles proposed, happens on the
his intelligence, started off by mastering fire, an ability
that, concerning life on Earth, the gregarious human
basis of volunteer and conscious
not achieved by any other type of animal life. Through this
society, although possibly having existed for not longer
movements, founded in dialog and
small, but big step to humankind a chain of events allowed
than 150 thousand years, in very little time began to
learning. The idea of the Global
certain results to be reached and to continue to expand,
interfere increasingly with the environment in which we
Compact, released under the aegis of
now every day, by the ingenuity of an immensely superior
the UN, is a positive initiative, which
how much is given to us as a guarantee to our survival, and to the survival of all life forms, a lot being offered to us and very little being asked in return. Man, by making use of
intellect when compared to any other being in the planet.
This report is the result of a conscious option and the work of our teams which grow every day and become more and more important in our institutions.
SUSTAINABILITY A New Essential Agenda ozires silva reCtor unimonte
principles which, growing further, may start a partnership between homo sapiens, as a species, which allows that
characteristics, whose balance we enjoy, without realizing
Respect to Heaven and the consciousness that there are laws in the Universe which rule us are part of our institution. To understand the Earth is to try to listen to it and respect it. The worthy values have been made real on our Charter of Values. Our leaders and the team of Poliana Abreu, Barbara Munhoz, Henrique Mizzi, Hebert Lima, Thiago Faria, and Vanessa Camargo, under the smooth coordination of Eduardo Shimahara keep monitoring the corporate and educational initiatives so that we take on Sustainability as part of our DNA. We’ve added to all that method and discipline, without which we would get nowhere.
depends on each one’s contribution We also must not allow ourselves to forget that the
and, considering what it could mean
It’s critical to observe that we cannot, without facing grave
alerting initiatives, which have increasingly mobilized
to the future, cannot be without
danger, allow, as a result to all current findings, that many
world forums of discussion and analysis, could only be
deserving our trust and the support of
of the practices from the past be allowed to continue being
promoted by the significant capacity of global and instant
all communities in general.
As a consequence to the new and accelerated means of
ways of living together in which social individual and
production and development, we have reached a boundary
collective relationships, the diverse cultural expressions,
in which all life forms are in danger. Paradoxically, while
the environment, economic and political changes may be
we live the threaten of destruction, poverty persistence,
thought over in an effective sustainability.
human rights violation, predatory processes, we also
Sustainability and education
live at a time of advancements: information technology,
The role of the school must be of a multiplier of new
the expansion of industrial achievements, globalization,
competencies which would prepare the people, whether
robotics, the notion of space and time vanishes,
part of it or not, for a responsible citizenship, seeking a formation which can and should be exerted and utilized
virtual contexts, computerized productions.
in several areas not related to those of formal and curricular knowledge. That is reasonable since society as
In so diverse contemporary spaces, would it be possible to
a whole may constitute a forum where new competencies
think of education and
are multiplied and demand responsible citizenship. Because
sustainability as one? The notion of sustainability predicts a healthy relationship between man and nature, between men and men, between men and economic reproduction.
profª sueli maria baliza dias Rector at UniBH
If man finds himself in all proposals to harmony, a
of that, the School, as a privileged space, among other institutional actors, has an invaluable role in the formation of all citizens. Committed mostly to the formation of active and
sustainable life to the planet presupposes greater
responsible citizens, the School brings together different
care to this that is the most complex being in nature:
actors, promoting production as well as the exchange of
the human being. Therefore, it’s necessary to reinvent
knowledge and information.
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The conditions originated possibly millions, or even billions
Global Compact seem to be inspired by Kung Fu-Tzu’s script.
“True social responsibility in an Educational Institution is to form human beings who can think in a sustainable way. It’s not only about recycling, or trying to act with environmental responsibility, but to act on the heart of the matter, on the formation, on the way we view the WORLD and on EDUCATION.”
marcelo battistella bueno
Everything starts with an interior reflection and little changes in attitude in our daily lives. These little personal changes, exactly because of their depth and definite nature, end up “contaminating” people in our circle of influence. These people, within their own reflections, will also “contaminate” and spread their own perspectives to others, in other circles... And there you have it, we’ve already run the first mile! We can now celebrate this little victory, especially because it indicates the beginning of a process which is now irreversible!
Gabriel R. Corrêa Ribeiro
It is very hard to break out of inertia and change the way things are done and the way we are used to seeing them work out. We often notice our teams simply forgetting about the topic.
It’s a great honor to us, member of Anima community, to be associated to UN’s Global Compact. We see the signing of this document as a sincere demonstration of our commitment to citizenship and sustainability. We understand that such commitment is important to any organization that feels responsible for building a better world. However, to us, an educational institution, this commitment has a special meaning.
Paradoxically, that is our desire. We wish people to forget the topic of sustainability, but for a different reason. We wish them to forget about it because it has been so much a part of our practices that it simply is there in everything we do. When that happens it won’t have to be remembered to be put into practice.
átILA SIMõES We live in the society of knowledge. Let’s be clear about that: knowledge is today the most important factor in production, the only one capable of promoting sustainable development. Thus we need to spread it, investing on people, which makes it critical to systematically tackle the matter of (low) quality of education in all levels in Brazil. Access to education and information must be ensured to all so that they can be a conscious/autonomous part in decision making which will promote the transition to sustainable development and its maintenance.
We know that any journey, no matter long, begins with a simple first step. These two years represent intense learning to us all. We got somethings right and made a few mistakes, but always having in mind that the mistakes were part of the learning process. Today, in a world which quickly adapts, we know that to separate education and sustainability is unthinkable. Sustainability is not an end, it is a path and that’s the way we’ll carry on.
It’s almost unthinkable to think of an educational institution, especially of higher education, without acting with the purpose of being a leader in initiatives towards building a better world.
THE INSTITUTIONS ASSOCIATED TO THE ANIMA GROUP ARE TRADITIONAL, BASED IN BELO HORIZONTE – MG AND SANTOS – SP WITH A HISTORY OF DECADES CONNECTED TO QUALITY HIGHER EDUCATION.
& A L M A I N N O A I T A C S U N D O I E T U T I T S IN
HISTORY + Charter of Values
UNA has been part of the higher education in Minas Gerais for over 47 years, offering solid professional development and a differentiated learning process to its students.
Centro Universitário UNA is one of the fastest growing educational institutions in Minas Gerais. The adoption of modern pedagogical practices, always aligned to the market, reflected its expansion.
The faculty is constituted by masters and doctors of acknowledged academic competency. With a differentiated academic project, we also allow our students an opportunity for professional and social development as they take part in the actions of UNA’s Continuing Education Program. The same academic excellence in Biology and Health Sciences, Communication and Arts, Applied Humanities and Social Sciences turns UNA into a national reference in Technological Graduation, through UNA’s Technology Institute (Unatec). With a vibrant and innovative attitude, UNA consolidates one of its main commitments: the permanent construction of an inspiring educational and learning environment, which awakens in people a passion for a full life and respect to each individual’s characteristics.
UNA’s 5 essential values Cooperation: To cooperate is to work together in a healthy interdependent relationship, in favor of common objectives and mutual benefits. Cooperation strengthens the team and solidarity spirit and encourages our capacity to share information, knowledge and experiences. Transparency: It’s a two-way responsible practice of truth and integrity, which implies coherence between what one thinks and does, considering others’ viewpoints. Respect: It means being aware of our rights and duties, as well as other people’s, understanding and accepting individual differences and valuing our own considerations regarding human values. Commitment: It means to see beyond personal interests, other people’s interests or the institution’s, taking on a commitment to help build a better world. Innovation: It’s doing things differently. It means developing the ability to imagine what is not there yet, questioning routine and habits. It means learning to live with what’s unknown, different, surprising and new. It is making dreams come true.
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There are currently nine campi, offering undergraduate courses, technological graduation, and post-graduation courses lato and stricto sensu. The branches have modern academic facilities, laboratories for practice, relationship areas and privileged locations.
UNIMONTE’s 5 fundamental values are:
Commitment - Acting with responsibility, dedication, and cooperation, integrated to our culture, values, and objectives, strengthening personal, professional, and social development. Transparency – Practicing and promoting truth, being coherent about what we feel, think, say and the way we act with freedom to express our ideas, doubts, and disagreements always respecting others’ opinions. Innovation - It’s the courage and boldness to create new practices and new ways, through creative processes that generate growth, development, people, organization and community evolution. Acknowledgement - It’s being valued and valuing other people’s and the group’s actions, considering their abilities and competencies, through effort and results, that will promote better quality of life, personal and institutional development.
HISTORY + Charter of Values
UNIMONTE has been part of the higher education in Baixada Santista for over 37 years, offering solid professional development and a differentiated learning process to its students. It’s one of the fastest growing educational institutions in Baixada. The adoption of modern pedagogical practices, always aligned to the market, reflected its expansion. Our fundamental mission is to provide professional development focusing on the labor market with superior performance, ethics, and citizenship. We work for academic and administrative excellence, development of new courses and adoption of modern learning practices. In a process which involved a team of over 300 employees, among administrative staff and professors, UNIMONTE built its Charter of Values, with five fundamental values which guide all decisions in the institution. It’s the compass which moves us all towards our dream come true. The Charter expresses UNIMONTE’s real intentions in becoming an environment focused on truth and integrity when it comes to our internal relationships, focused on the commitment of everyone doing their best and trying to work as a team, going for what’s new, bold, and creative.
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Respect – Acting while considering the limits of our own freedom and the others’, with dignity and tolerance, sensitive to ethical principles of human life. Never doing to others what we wouldn’t like to be done to ourselves.
A Brief History of UniBH
UniBH offers over 40 undergraduate courses in Arts, Humanities and Sciences; Technological Graduation; tens of postgraduation lato sensu courses; a Master’s degree course on Food Technology; and several Continuing Education courses. UniBH has three branches strategically located (Lagoinha, Lourdes and Buritis neighborhoods) and equipped with cuttingedge technological resources and labs. Apart from its facilities, UniBH has approximately 15,000 students and 1,500 collaborators, among professors and administrative employees.
Trying to offer our students integral education, UniBH also supports cultural activities of academic interest – such as dance groups, choirs, and musical bands. With the objective of integrating learning, research and continuing education, as well as creating opportunities for students to learn through theory and practice, UniBH has an internship program in all areas. With the same objective, TV UniBH (channel 12 on Net and 14 on Canal Oi) has been broadcasting a varied programming since 1998, including knowledge produced in the institution. Aware of your role in society, UniBH has created partnerships with the community, developing projects which benefit especially the poor, with over a thousand free appointments a month. As part of these actions, the signing of a Termo de Cooperação (agreement treaty) with
Secretaria de Estado de Desenvolvimento Social e Esportes deserves a special note. It directs, especially, the young population to sports, educational, and cultural healthy activities, that make human and intellectual growth of people who would be branded by social exclusion possible. This way, UniBH has been working hard to accomplish its mission of developing competent professionals aware of their role as citizens. For over 4 decades, the institution has been working on a legacy – a social and educational legacy.
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Centro Universitário de Belo Horizonte (UniBH) has been doing a notable work in the field of education. Founded on March 10th 1964, the institution has a 45-year-old tradition in the area.
E L B A N I A N T O S I SU UCAT ED
TY ILI AB IN A
SO C I AL
IC SUSTAINABILI M TY NO O EC
ENVIRONMENTA LS US T
Y BILIT NA AI ST SU in the beginning of this journey, we needed something to guide us whiCh was simple and at the same time inspiring. we deCided to Create a model for sustainability based on 3 international doCuments. the global CompaCt would help us and Commit us publiCly, giving us the opportunity through the 10 prinCiples to respond to a new Corporate demand for sustainability. as for prme, it inspired us to adopt prinCiples to work on a more responsible eduCation. our business is eduCation. this way, by
bringing the topiC into our Classrooms, we were searChing for greater suCCess to our students and, Consequently, a better aCknowledgement of our institutions, thus Creating a business model whiCh was good for us, for the students, and for the planet. embraCing all of that, the earth Charter as the main doCument, whiCh desCribes the earth as desired by all human beings. if this is the earth we also want, the engagement to the topiC makes us Co-responsible in the Creation of this new planet.
ALONG WITH THE SUSTAINABILITY AND INNOVATION CENTER, A SIMPLIFIED MODEL FOR SUSTAINABILITY WAS CREATED. THIS MODEL CONNECTS US CLEARLY TO THE EARTH CHARTER, THE GLOBAL COMPACT, AND THE PRIME.
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ANIMA SUSTAINABILITY MODEL
THe COnSTITuTIOn Of THe PlaneT
CHaRTeR Common wellness, universal responsibility and love what desire do we keep within ourselves? wouldn’t it be the pursuit of happiness? of a full well-being? well, we, humans, were born to love and that’s the way we make the differenCe between ourselves and the rest of the living beings. we have the ability to live love and we need to live it in order to get spiritual, mental and physiologiCal health. there’s no doubt that we Can learn indifferenCe, distrust, or hatred, but when that happens, soCial life is gone. living love is something present ian all traditions, in the origin of religions, in philosophiCal disCussions. however, we seem to forget that the heart is more important than reason. here’s some anCient native ameriCan knowledge: in order to have a soCial life, we must first seek understanding, and then we Can get respeCt, whiCh is fundamental for exerCising Care, tenderness. when that happens we realize that sharing and reCeiving are the same, whiCh is fundamental to survival, for us to survive together. however, it seems we Choose to step baCk from soCial life, we think of ourselves as superior beings, arrogant and impatient. and what’s worse, we believe the universe is there to attend to our needs and that we Can Control everything. we’re Currently at war against earth, our home, and losing battles… we must re-learn to live in harmonious Cooperation networks, to ensure generosity and beauty in our planet to this generation and the ones of tomorrow, exerCising Common good, of universal ethiCs. universal ethiCs is our greatest Challenge, and a matter of survival. it also requires us to be Completely humble and kind. it also requires full re-eduCation and solid prinCiples and universal values.
interConneCted values and a systemiC view of the web of life frame the beauty of the 16 prinCiples of the earth Charter, whose foundations are:
universal solidarity, a Call on universal responsibility, is muCh bigger than soCial responsibility. it’s a kind of solidarity among generations – it ConCerns the heritage we’re building, it ConCerns the way we’re raising our Children and grandChildren for the Challenge of survival, of soCial living. as the buddhist teaCher monja Coen says: “there’s no time for us to pretend we don’t know what we know.” “the ChoiCe is ours: form a global partnership to Care for earth and one another or risk the destruCtion of ourselves and the diversity of life.” (1) another point is that, as human beings, we Can make this ChoiCe. an individual ChoiCe, whiCh means a full eduCation to aCCept this partnership, a personal transformation whiCh added to so may others will make the differenCe. (1) earth Charter
1. rEspECT ANd CArE for THE CommUNiTy of lifE; 2. ECologiCAl iNTEgriTy; 3. soCiAl ANd ECoNomiC jUsTiCE 4. dEmoCrACy, NoNviolENCE ANd pEACE.
we must deCide to live with a sense of universal responsibility, this is the essenCe of the Charter. “the spirit of solidarity and kinship with all life is strengthened when we live with reverenCe for the mystery of being, gratitude for the gift of life, and humility regarding the human plaCe in nature.” (1) this is the spirit we should Carry to respeCt and Care for the Community of life. and for that to happen, we need to develop full eCology, work in favor of soCial and eConomiC justiCe, in an environment of demoCraCy and peaCe.
Cristina moreno leader of the volunteer movement of the earth Charter in brazil
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earth Charter’s proposal, a deClaration of fundamental prinCiples to building a just, sustainable, and paCifiC soCiety, Can be seen as a Constitution of earth, sinCe it brings prinCiples to the survival of all living Communities. it started to be disCussed at eCo 92/rio de janeiro and the final version was launChed in the hague / netherlands on 06/29/2000, having been approved by unesCo – the united nations eduCational, sCientifiC, and Cultural organization. it was a period of partiCipatory ConstruCtion, a ConCiliation exerCise among different interests, diverse Cultures, multiple diffiCulties and hopes and it refleCts a sinCere desire to re-Create a happier world. the inter-ConneCtivity and solidarity spirit permeates the Charter, like a huge network of inter-relationships, an invitation to our individual transformation, to a new planetary eduCation.
, S T C E J PRO CATORS I D S N I T L U S E &R
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s t C e j o r p
8 0 20
prof. josé renato borges superação projeCt Coordinator
SuPeRaÇÃO PROJeCT PRINCIPLE 1
to transform teChniCal knowledge into opportunities for praCtiCal aCtion whiCh benefits the entire Community. through soCial poliCy and sports, direCtors, Coordinators, professors, and students from the institution are Continuously involved in aCtions whiCh aim to meet the emergent soCial needs, espeCially of those ConneCted to eduCation, publiC health, and quality of life.
starting off with an initiative by physiCal eduCation professor, josé renato borges, who teaChes physiCal eduCation and adapted sports for people who have speCial needs, this aCtion Consists of developing sports aCtivities, mainly in the swimming pool, with people who have some kind of speCial physiCal need, preparing them to Compete in adapted sports, so as to Contribute to psyCho-soCial development of partiCipants.
initially Created to train athletes with speCial needs, projeto superação turned into a set of aCtivities whiCh transCends sports and has the proposal of working with people who have speCial needs, aiming to insert them in soCiety, through physiCal aCtivities, using the institution’s resourCes, espeCially promoting publiC health, eduCation, integration, CommuniCation and giving baCk dignity to Citizens.
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to Create an institution Capable of innovating the soCial and sports sCenario in baixada santista. with that proposal we Created a soCial and sports projeCt to Care for a great number of people with speCial needs in the area. in this projeCt we use our own faCilities, suCh as the sports Court, the gym, the swimming pool and the physiotherapy, oCCupational therapy, nursing, and nutrition labs. the idea is to invest on little explored areas meeting the inCreasing demand existing in the region aiming to propel and enCourage the integrated development among all Citizens.
superação began to grow and it’s more and more sought out by people who want and should have a normal life, overComing diffiCulties. the impaCt may be different, from the point at whiCh a partiCipant Can Compete to the point he or she feels more autonomous and independent in his or her daily life. many of the partiCipants have aCtually found a position in the job market. today the projeCt has 90 partiCipants direCtly ConneCted to it, as well as some family members who get speCial treatment.
maCaCo monoCarvoeiro ou muriqui
gato do mato pequeno
maraCanã dos buritis
maitaCa de maximiliani
papagaio de peito roxo (purple Chested parrot)
arara vermelha (red maCaw)
papagaio de peito roxo (purple Chested parrot)
tartaruga marinha verde
many of these animals have a migrating nature and get inside brazilian borders like the falco peregrinus (falCão peregrino), oceanis oceanicus (alma de mestre), Calonectris diomedea (petrel), puffinus gravis (pardela de sobrebranCo), sterna hyrundo (trinta reis boreal) and sphenicus magellanicus (pinguim de magalhães).
PRINCIPLE 7 PRINCIPLE 8
the loCal initially designed for the institution’s veterinary internship, wild animals sCreening Center (Centro de triagem de animais selvagens - Cetas) - refÚgio mata atlÂntiCa lello–unimonte is a Complex 586 m2 large Created in são viCente, são paulo state’s south shore, inside the unimonte’s joCkey Clube branCh.
the objeCtive is to promote the rehabilitation of animals belonging to the mata atlÂntiCa fauna delivered by ibama, the fire department, environmental poliCe, federal poliCe. open sinCe june 2008, it is the first of its kind Created inside a university in são paulo state. the initiative was possible thanks to a desire from the ibama-santos regional offiCe, whiCh saw as neCessary the Creation of an institute in the region whiCh Could take Care of the wild animals apprehended due to the traffiC of wild animals and indisCriminated hunting.
are of that faCt, ministério pÚbliCo de santos suggested to the Company lello empreendimentos imobiliários that the Center was Created. they embraCed the idea and, in partnership with unimonte, made the ConClusion of the ConstruCtion projeCt happen in a very short time.
the Center houses small and medium-sized animals, among parrots, maCaws, hawks, marmosets, CapuCChin monkeys, otters, tiger Cats, muriquis, oCelots, sloths, tapirs, tamanduas, among others. eventually the faCility will hold bigger Cats.
to meet the demand and goals, Cetas lello-unimonte has a Completely enClosed arChiteCtoniC struCture, Compatible to models found in europe and different than most of those found in brazil, whiCh are usually in open air.
the Center Can guarantee the proCess of quarantine of birds and mammals, as well as non-poisonous reptiles. another highlight is the neonatology room, where Cubs and baby birds are kept, and the deContamination room, for Cleaning proCedures for animals that are viCtims of an oil spill, for instanCe.
the Center has an ambulatory, a biotery, support room, vivarium with water tanks, vivarium with a handling system, vivarium with Compartments, quarantine rooms, a kitChen and a pantry, for the storage of ration and supplies.
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in 1 year and 11 months, 880 animals have been taken Care of, inCluding 6 speCies of reptiles, 21 mammals, and 126 different birds. many of those animals have been endangered speCies. some are on the list below:
wild aniMalS ScReening centeR
guide to ReSPonSible conSuMPtion oF FiSH
“as a sCientist in the field of oCean sCienCes, fishing around the world and the threats we put forward to the inhabitants of oCeans have always worried me. as an eduCator, the mission of “Changing the Country through eduCation” plaCe a great Challenge in front of me: how to transform my worries into information, so that they Can turn into attitude? the materialization of the projeCt of the guide to responsible Consumption of fish was an exCellent solution: putting together knowledge and aCtion for a more sustainable planet, making possible aCtions that help reduCe the pressure on living resourCes of the sea. but this is only the beginning…”
PRINCIPLE 7 PRINCIPLE 8
the paCe of our institutions is the same as the paCe as the Courses we offer. our nearly 40,000 students determine a paCe to their aCtivities eaCh semester and that’s the way this report was written, telling the story of 4 semesters during whiCh a lot of partiCipatory ConstruCtion took plaCe.
throughout the seCond semester of 2008, some peer-to-peer training on the ConCept and model of sustainability started taking plaCe, though they were still moving slowly and in very speCifiC areas. these meetings aimed for the main areas of the Chain of value, suCh as, purChasing, infra-struCture, people management, marketing.
prof dr Cintia miyaji
one of the first projeCts adopted by the Center was an idea proposed by the Coordinator of the oCeanography Course then – prof. Cintia miyaji.
60 days of teChniCal work, field researCh, matChing of national and international lists of stoCks of fish later the guide was born. the material was made available for download and 3,000 Copies were printed and made available for students, employees, and the Community.
the guide’s suCCess was huge and immediate. its online distribution allowed the general publiC to adopt it as a guide to shopping and direCt Consumption at restaurants.
“unimonte’s guide to responsible Consumption of fish, developed out of the ColleCtive work of professors, students, and the Community represented a welCome surprise to all of us, first beCause it’s a pioneer work in brazil and it shows little efforts Can result in a Change of attitude for a lot of people.” prof dr Carolina paCheCo bertozzi
still in the 2nd semester of 2008, an end-of-the-year party had “Commitment” as its theme. from the moment our employees were informed of the party to the day of the event, they were enCouraged to Commit to a better world: more just, Collaborative, sustainable. the party t-shirts were produCed by a Cooperative Called ChiCa da silva, the party deCorations were produCed in a partnership with asmare, an assoCiation of reCyClable material ColleCtors in belo horizonte. to enter the party, eaCh employee donated a book for the Creation of the animar Corner. the animar Corner – it was a Children’s library Created in a Community in belo horizonte, with the books donated by una employees, during the 2008 Christmas party.
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tHe aniMaR coRneR
professor Cintia presented an idea for the Creation of a portable and praCtiCal guide to instruCt the general Consumer about the stoCks of fish available for Consumption. a small team was immediately assembled, putting together students, faCulty members and an ngo.
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s t C e j o r p
9 0 R 0 e 2 semest 1
MOBIlIZaTIOn anD COMMITMenT WOulD HaVe Been IMPOSSIBle WITHOuT THe DIReCT InVOlVeMenT Of BOTH OuR aDMInISTRaTIVe anD aCaDeMIC leaDeRSHIPS.
luIZ HuMBeRTO DÓRIa shared serviCes Center leader
We KneW THaT THIS COMMITMenT WOulD OnlY Be POSSIBle THROuGH ClOSe COnTaCT anD COlleCTIVe COnSTRuCTIOn. In a PaRTneRSHIP WITH THe PeOPle ManaGeMenT DePaRTMenT, THe leaDeRSHIP MeeTInG WaS ORGanIZeD. fOR TWO DaYS, We TOOK THeSe PeOPle aWaY fROM THeIR DaIlY aCTIVITIeS, OuR MaIn OBJeCTIVe BeInG TO eQualIZe THeIR leVel Of InfORMaTIOn On THe TOPIC Of SuSTaInaBIlITY, afTeR all, THIS GROuP alReaDY HaD SOMe KnOWleDGe, THOuGH In DIffeRenT DeGReeS, On THe TOPIC anD THe PHYSICal PROXIMITY GeneRaTeD an enORMOuS eXCHanGe Of InfORMaTIOn anD COlleCTIVe leaRnInG. RIGHT In THe BeGInnInG, eVeRYBODY WaS InVITeD TO SIT DOWn anD GeT BlInDfOlDeD TO THInK aBOuT THe IMaGe Of PlaneT eaRTH. a QueSTIOn WaS PuT TO THeM ‘WHaT’S THe PlaneT YOu WanT?’. OBVIOuSlY, THe anSWeRS WHICH eMeRGeD HaD a lOT In COMMOn WITH THe eaRTH CHaRTeR, WHICH WaS COMPleTelY unKnOWn TO ManY Of THOSe PReSenT.
elISeTe Helena GOnÇalVeS
people management leader
neXT, a SeCOnD QueSTIOn WOulD Be PuT TO THe GROuP In a MORe InDIReCT WaY THROuGH THe InVITaTIOn TO BuIlD PROJeCTS In a VOlunTaRY anD COlleCTIVe WaY: “WHaT aM I DOInG OR WHaT DO I WanT TO DO TO MaKe THIS PlaneT I WanT COMe TRue?” uSInG THe ‘unCOnfeRenCe’ TeCHnOlOGY OR OPen SPaCe, SeVeRal WORK GROuPS, MOTIVaTeD BY THeIR OWn WIll, STaRTeD fROM IDeaS TO CReaTe PROJeCTS. BIKe STanDS, CaR POOlInG, InSeRTIOn Of SuSTaInaBIlITY InTO CuRRICuluM, GReen IT, WeRe SOMe Of THe GROuPS aSSeMBleD. BelOW YOu Can ReaD SOMe Of WHaT WaS SaID BY OuR leaDeRS.
CaRlOS JunIOR ROQue Da SIlVa
it support Center
leadeRS’ Meeting FoR PRINCIPLE 3
“as a matter of faCt it has been one of the most enjoyable meetings i’ve been part of. the objeCtive was aChieved with Complete suCCess. due to the faCt that is was a Complex topiC i believe some of the partiCipants were mesmerized by the depth and the relevanCe of it. up to that moment, some of them had a very superfiCial view of what sustainability really is, but after the meeting their perCeption had Changed. the institution worked very well on bringing the topiC into our poliCies and it is very well represented on the matter. we still have to put a lot of aCtions and projeCts into praCtiCe; however, i believe there are many ideas and very little attitude ConCerning sustainability. but the number of people with attitude has grown Consistently and, in away, i ConClude that the risk to the planet analyzed by eaCh individual on that day is beComing a huge piCture with diverse CharaCteristiCs and phenomenal ideal whiCh guide the essenCe of the pillars of sustainability.”
“as a Co-Coordinator for the business administration Course, the partiCipation in the event gave us the opportunity to refleCt not only on the way we would ConduCt our daily aCtivities on the perspeCtive of sustainability (entrepreneurial praCtiCes), but also on how to inCorporate these ConCepts in a model of eduCation that Could develop sustainable managers. this was a landmark, beCause today we work to offer students a Course whiCh is guided by sustainable management.
sustAinAbility PRINCIPLE 1
“during the leaders meetings in 2009, we at unimonte took the first step towards sustainability, as we planted a seed to watCh our institution grow respeCting the environment, people and soCiety. eduCation is the foundation to doing anything and thus the aCademiC environment is one of the most fertile not only to instruCting but also to the praCtiCe of sustainability. the insertion of this topiC in graduation and postgraduation Courses is another important step in this awareness raising and eduCation proCess. we harvest little by little what we have planted, Celebrating eaCh small viCtory, but Constantly aCting for the Cause.”
aCademiC assistant to the reCtor
this first movement has produCed results. there are many projeCts today that are oriented by this perspeCtive (review of guidelines of Courses, projeCt oasis, intensifiCation of Continuing eduCation...) and many are the results. however, there’s still a long way to go so sustainability (as ConCept and aCtion) establishes itself permanently in our Culture and routines.”
as they went baCk to their daily lives, autonomously, they organized and Carried out self-managed aCtions. a lot of the ideas and projeCts were abandoned on the way, as they faCed the daily Challenges imposed, but some brave warriors Carried on to the end. a Clear example is the following event:
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THe fIRST SeMeSTeR Of 2009 WaS MaRKeD BY laRGe SCale aCTIOnS, InVOlVInG SeVeRal STaKeHOlDeR GROuPS.
“i have Complete faith on the CapaCity building projeCts whiCh have been developed inside anima. we hear the term sustainability many times a day at different plaCes and oCCasions; however, i aCtually learned the essenCe of this word at the training for leaderships developed by unimonte to deal with the topiC. at this meeting, ideas and projeCts were born and they Came true. two of these projeCts and ideas are worth mentioning: the 1st eduCation against Corruption forum and the implementation of bike stands at the Campi.”
I eDuCaTIOn fÓRuM aGaInST CORRuPTIOn
“education againSt coRRuPtion” (written by felipe Chiarello – direCtor of institutional relations) aware of their role as researChers and soCial sCientists.
i) the dimensions and the Complexity of the disCussion on ethiCs in human relationships, whiCh have enCouraged the aCademiC and the Citizen to work for the researCh and study on how to insert moral in eduCation, aiming to model the haraCter of individuals (Cf. the moral view of eduCation, well developed by amy gutmann, demoCratiC eduCation, prinCeton: prinCeton university press, 1998, p.56);
b) a ConCern about a more humanitarian ethiCal formation, Creating Conditions for a better understanding by the aCademiC environment and soCiety regarding the perspeCtives and Challenges of our Country in relation to the Combat against endemiC Corruption.
ii) the enCouragement aCademiC aCtivity Can produCe in Combating the several forms of Corruption; iii) the Clear need to develop Content regarding the topiC inside the university; iv) the pressing need for an effeCtive ContaCt with several Contents of the professional’s ethiCal formation in many different fields of knowledge and the soCial ConCern whiCh must permeate these relationships, sinCe they are, above all, opinion leaders and multipliers, Consequently, having the duty of understanding the worth of ethiCs and its prerogatives in professional militanCy; v) and the need for Continuing eduCation as a fundamental role of brazilian universities. our objeCtives were: a) to extend the university debate on the Complexity of the Combat against the forms of Corruption, making the several soCial aCtors, in partiCular opinion leaders, more
i’m the father of two daughters, lara and manuela, and they’re my sourCes of light and affeCtion. i think about how muCh i’d like them to be fully and truly happy. their innoCenCe enthralls me at the same time i notiCe an exemplary firmness of CharaCter in their hearts. spoken words to us mean more than any written doCument. the sustainability training we took motivated me to searCh for the resCue of Children’s ethiCs, who believe human beings in their essenCe. the realization that it is effeCtively possible to use eduCation as a means to get over the high walls of the university and Change the lives of everyday people, deConstruCting false premises and sharing dreams. we struggled together at the i eduCational forum against Corruption in the Country, an important step to the beginning of a journey for brazilians in favor of the use of new ways of life, with renewed prinCiples and a lot of faith in the future.
i wrote to my daughters: i’ll be baCk in the afternoon; and ask myself; what better topiC to desCribe what it is.
that thing Called love; whiCh you Can’t desCribe; whiCh when not lived gets thiCker; for those who love don’t falter.
and life is worth living; if words are true;
plante Campaign took plaCe with the distribution of envelopes Containing seeds from the brazilian flora. eaCh envelope Contained sentenCes taken from the earth Charter whiCh invited refleCtion, aCtion – planting seeds.
it’s up to the university; PRINCIPLE 7
to make brazil florish;
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as the projeCt was designed, the following elements were Considered:
there’s nothing better than literally planting ideas.
the sustainable attitude program was released as a test and had the objeCtive of reaChing the soCial, eConomiC, and environmental sphere. the original idea was to label all the sourCes of eleCtriCal energy, water, paper, and plastiC Cups at both Campi, as well as implementing ColleCtive seleCtion. at one of our branChes, all the money made by selling reCyClable material was transformed into prizes to the infrastruCture teams.
hundreds of labels Containing eduCational sentenCes were stuCk next to the elevator buttons, air Conditioners switChes, light switChes, taps and printers, whiCh had the objeCtive of Calling people’s attention to our everyday deCisions – turning off a tap as you brush your teeth, switChing off the lights as you leave an empty room, not taking the elevator when going up or down one floor.
waste Containers separated in only two Colors sCreened the waste into reCyClable and non-reCyClable. they were produCed by asmare (assoCiation of reCyClable material ColleCtors), an institution whiCh works in an inClusive way with several people who ColleCt material whiCh Can be reused or reCyCled that has been disposed of on the streets.
the visual artist leo pilÓ, who works for asmare, produCes art from ‘waste’. his work has been used in several events whiCh we promote, as a way of dragging the attention to the possibilities of art produCed with waste.
the Carpenter itamar ramos and his team are also part of asmare and they Created the design of our ColleCtors. the material they used was pressed toothpaste tubes and ground plates.
in spite of its noble intentions, the testing of the sustainable attitude program did not reaCh the expeCted results. the labels wore out quiCker than prediCted, there was no Commitment to the topiC, the money from the reCyCled material was too little, and the gri indiCators didn’t raise the managers’ interest as an opportunity for reduCing spendings. due to that, the inCome of an entire semester was neCessary to generate signifiCant value.
the program is being reformulated.
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SuSTaInaBle aTTITuDe PROJeCT aTITuDe SuSTaInaBle aTTITuDe SuSTaInaBle
STaKeHOlDeRS PRINCIPLE 3
still on the first semester of 2009, a plan to welCome new employees took into aCCount the systematiC CapaCity building in human rights, in addition to CapaCitating our new working partners with a ConCept of sustainability and the ConneCtion of their attributions to the earth Charter and the global CompaCt.
wateR and SuStainability
we aCknowledge water as a finite resourCe of extreme importanCe to all life in the planet. the signing of a Cooperation treaty with franCes libertés foundation had mutual objeCtives:
the assessment of the perCentage of trained people is being done through gri metriCs, whiCh Can be seen on the attaChments to this report.
as the instrument for the mobilization for a Cause, the earth hour Campaign by wwf ngo has had the support of students, professors, and employees.
in the Cities we are present, we were the movement artiCulators, along with loCal authorities, by switChing off all the lights in our Campi and, of Course, at the Cities’ tourist attraCtions.
Cooperation in the area of CommuniCation for the publishing of sensitizing material of mensageiros da água (water messengers) program.
a joint promotion of round tables, forums, and events in general related to the topiC of “water and sustainability”, aiming to Create dialog and partiCipation as an essential and Complementary element to researCh aCtions developed by the mensageiros da água program.
to enCourage the information and aCademiC publiCations exChange in the area of refleCtion on the matter of water and sustainability among frenCh and brazilian institutions.
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as a result of the leaders meeting, a virtual soCial network was Created and today there are 380 members among students, professors, employees, and different stakeholder groups not direCtly linked to our institutions. it’s an open network whiCh deals with topiCs ConneCted to sustainability in a partiCipatory and ColleCtive way.
THe SuBJeCTS Of BuSIneSS
pRACtiCes i And ii
the proposal of these subjeCts is an example of the institution’s ConCern regarding the inClusion, in its post-graduation CurriCulum, of the disCussion of topiCs on sustainability and Corporate soCial responsibility, aiming for the development of a projeCt of formation praCtiCe in the ConCept of interdisCiplinary and signifiCant learning.
students of the several Courses develop interdisCiplinary projeCts, whiCh inClude researCh aCtivities and intervention of Corporate, soCial, Cultural, and environmental interest, expanding Classroom and university boundaries, whiCh enCourage partnerships with the produCtive seCtor,
governmental institutions and the third seCtor, and the Community in general.
these projeCts present a different role for the sCientifiC knowledge, based on learning through the interpretation of reality, guided to establishing a relation with students’ lives. all that works in favor of the development of questioning, interpretation and presentation strategies of the Continuous study proCess, of a topiC or issue; it Creates Conditions for a better knowledge of students and faCulty members on the world they live in. the subjeCt business praCtiCes has as its objeCtive to promote the dialog between theory and praCtiCe, through a real relevant matter, whiCh requires diagnostiC analysis and innovation or betterment proposals.
“the projeCt allows the materialization of the direCtives expressed on anima group’s aCademiC projeCt, Creating Conditions for the organization and CommuniCation of learning experienCes sustained on ColleCtive work and the ConCept of meaningful learning. this ColleCtive work – institution, faCulty, students, partners – makes the inClusion of sustainability in the aCademiC agenda possible. the projeCt also has an extended CharaCter, establishing the interaCtion between the university and the Community, allowing the formation of Citizenship-oriented professionals. this interaCtion with soCiety is fundamental to generate debate and searCh for answers to soCial issues, presupposing aCtions with the Community and making the knowledge produCed by learning aCtivities and researCh available through the artiCulation university-soCiety.” natália alves - Continuing eduCation, sCientifiC and teChnologiCal initiation Coordinator
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in 2009 the subjeCts business praCtiCes i and ii were implemented in the lato sensu postgraduation Courses in management / mbas.
entRePReneuRial etHicS and SuStainability
in the development of the projeCt students must be guided by the following direCtives, Contained in the program of the subjeCts: in loCo, prior partiCipatory diagnosis; ColleCtive exploration of the Common goal; Case studies; group and responsibility division; Case analysis; writing of a diagnosis report; presentation of an aCtion plan (5w2h); presentation of the feedbaCk proposal. these tasks are divided in the subjeCts as follows:
sUbjECT bUsiNEss prACTiCEs i:
from theoretiCal studies and field work (in loCo study at the Chosen organization – ngo or osCip (third seCtor organizations Certified by brazilian authorities), the students must write a diagnosis report with the analysis of the aCtivities whiCh take plaCe, pointing out the quality of the work, rights and wrongs. aiming to integrate the CurriCular Components taken during the Common module, as well as an assessment of the several aspeCts of the management in the organization Chosen, the diagnosis report must Consider the following aspeCts: CharaCterization of the organization; identifiCation and analyses of the business (Customers or users / market speCifiCities / basiC aspeCts of the seCtor / Current produCts and serviCes); strategiC management; people management; finanCe administration; marketing administration; knowledge management; business ethiCs and sustainability.
as the projeCt must be based on empiriCal evidenCe, all students must personally visit the ngos and/ or osCips Chosen. in order to Choose the organizations, some Criteria are Considered, suCh as legal CorreCtness, management transparenCy, nature and relevanCe of the work developed, nonprofitable CharaCter, presentation of ConCrete demands/needs for improvement in managerial proCesses, laCk of finanCial resourCes whiCh may impede the aCCess to Consulting or advisory professionals.
sUbjECT bUsiNEss prACTiCEs ii:
from theoretiCal studies, professors’ guidanCe, and based on the diagnosis reports written during business praCtiCes i, the students must develop an aCtion plan for the ngo or osCip Chosen, as well as present it personally to the organization in question (feedbaCk), at a previously sCheduled appointment.
during the feedbaCk presentation, a proposal of quality improvement must be made to the organization, with the objeCtive of Contributing to greater effeCtiveness in their performanCe, regarding matters ConneCted to the ConCern about sustainability in their business (management) and soCial responsibility. until reCently, students were personally responsible for giving this feedbaCk to the organizations. now, this task is the responsibility of a professional (professor) designated by our institution.
this initiative has reaChed more than 25 different non-profitable organizations – suCh as libraries, assoCiations and Community Centers; people with speCial needs, ChroniC diseases, Consumers rights, and promotion and preservation of loCal Crafts and folklore support organizations. in 2009, approximately 1,000 students in 29 Classes of speCialization/mba Courses were involved in this proCess through the subjeCt business praCtiCes i.
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the students enrolled in the subjeCts business praCtiCes i and ii develop an interdisCiplinary projeCt, divided into groups of 7 to 10 partiCipants, with study and researCh aCtivities, and it’s part of the proposal of the subjeCts that the students keep a solidarity, ethiCal, and responsible attitude.
CultuRAl ecoeStade (ecoStand cultuRal coMPetition)
the students of the interior design Course at una – Caroline Cristina alves e santos pereira, josé moaCyr versiani gusmão neto, luana silva pinto, prisCila Cristine seabra pedrosa, and regiane patríCia simão – showed that Creative and innovative solutions make a differenCe in times of sustainability. they were the winners of ConCurso Cultural eCoestande, promoted by una, with the projeCt eCostand futura.
with the objeCtive of sensitizing students, employees, and the external Community about the need to rethink the Current Consumption way, the i eCobreChÓ was organized, and initiative of the Continuing eduCation projeCt ConsCious Consumption program, of the Course of geography and environmental analysis. the idea is to “reCyCle”, through exChange, objeCts that are often thrown away and end up harming the environment. this way, a healthy interaCtion is promoted, whiCh is good for people and nature.
PRINCIPLE 8 PRINCIPLE 9
PRINCIPLE 9 PRINCIPLE 1 PRINCIPLE 7
PRINCIPLE 8 PRINCIPLE 9
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SuSTaInaBle aDVeRTISInG to implement soCial and environmental praCtiCes and values is a Challenge to advertising agenCies and their Clients. with that in mind, the students of advertising Created poCket guides with sustainable ideas, to help the agenCies when they need to raise awareness of Clients and professionals.
during the event, produCts like Clothes, shoes, books, toys, women’s aCCessories, handiCrafts, that is, small objeCts of all sorts, that were not being used anymore, were traded for a “eCoCoin” whiCh was used to buy another produCt at the breChÓ.
traffiC and sedentary life styles? these words are not part of the routine of those who use our bike stand. the installation of a 30-biCyCle bike stand improved the life of those who opted for a more sustainable (healthy, inexpensive, and environmentally friendly) life. itâ€™s going to be a great Challenge to sensitize more employees to use alternative means of transportation, but we believe this initiative already presents an option to our stakeholders.
PRINCIPLE 8 PRINCIPLE 9
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biKe stAnd oPening
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s t C e j o r p
9 0 R 0 E 2 semest 2
THE SECOND SEMESTER OF 2009 MARKS THE BEGINNING OF THE ACTIONS TO INVITE THE ACADEMIC COMMUNITY TO PARTICIPATE IN A MORE STRUCTURED WAY.
EXPOUNA ONE OF THE GREAT EVENTS CREATED TO PROMOTE INTERACTION WITH ALL THE COMMUNITY IN A WAY KNOWLEDGE IS GENERATED IN THE UNIVERSITY AND TAKEN OUT TO THE WORLD SO EVERY BODY CAN HAVE ACCESS TO IT IS EXPOUNA.
UNDERGRADUATE COURSES AND APPLIED PROJECT IN THE POST-GRADUATION COURSES WERE CREATED. IN THIS PROCESS, STUDENTS AND PROFESSORS ACT COLLABORATIVELY, FOR THEY ARE COBUILDERS OF KNOWLEDGE, IN A MOVEMENT WHICH EMPHASIZES METACOGNITION (LEARNING TO THINK) AND ENHANCES GENERAL PROCESSES, SUCH AS PROBLEM SOLVING COMMON TO SUBJECTS. THIS WAY, WORKING COLLECTIVELY IN SMALL GROUPS, STUDENTS WILL BE ABLE TO RESEARCH AND SOLVE SUFFICIENTLY COMPLEX PROBLEMS RELATED TO THE REALITY OF THE WORLD THEY LIVE IN, AS A MEANS OF ENCOURAGING THE APPLICATION AND PRODUCTION OF KNOWLEDGE ON TOPICS WHICH CAN’T BE ENCLOSED IN THE COMPARTMENTS OF EXISTING SUBJECTS.
THE EVENT GATHERED SEVERAL PROJECTS AND PEOPLE FROM THE 23RD TO THE 25TH OF NOVEMBER 2009, AT SERRARIA SOUZA PINTO, BELO HORIZONTE. SUSTAINABILITY WAS, WITHOUT A DOUBT, THE TOPIC OF EXPOUNA. MANY GROUPS FROM DIFFERENT COURSES AT UNA DEVELOPED AND PRESENTED PRODUCTS AND PROJECTS WHICH DEALT WITH SUSTAINABLE PRACTICES.
BANNER-MADE BAGS, GREEN ROOFS, RECYCLED PAPER BAGS, INTELLIGENT HOMES, WASTE CONTAINER FOR PEOPLE WITH VISUAL SPECIAL NEEDS, SOLAR HEATER MADE OUT OF PET BOTTLES, INTERNATIONAL WASTE COMMERCE, THESE ARE EXAMPLES OF PROJECTS PRESENTED DURING EXPOUNA 2009.
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WE UNDERSTAND THAT OUR UNDERGRADUATE STUDENTS MUST BE ENCOURAGED TO PRODUCE ACADEMIC PAPERS WHICH GIVE THEM AN OPPORTUNITY OF DEVELOPING A GROUP OF COMPETENCIES IN THE FIELD OF THEIR FUTURE PROFESSIONAL ACTION, THROUGH BRINGING PRACTICAL REALITY CLOSE TO THE THEORY LEARNED IN THE CLASSROOM. AS KNOWLEDGE IN REAL LIFE DOES NOT PRESENT ITSELF IN DIVIDED COMPARTMENTS, DUE TO THE FACT THAT REALITY IS NECESSARILY GLOBAL AND MULTIDIMENSIONAL, WE NEED TO FIND WAYS TO ENSURE THERE IS ENOUGH TIME AND SPACE IN THE CURRICULUM FOR THE INTEGRATION OF DIFFERENT FIELDS OF KNOWLEDGE, WITHOUT DISREGARDING DISCIPLINARY SPECIFICITIES. TO DO SO, IT’S NECESSARY THAT WE ADOPT AN INTERDISCIPLINARY ATTITUDE, WHICH INVOLVES THE FACULTY AND THE STUDENTS IN A CHANGE IN THE PROCESS OF DECISION MAKING, WHEN DEALING WITH THE PROBLEMS WHICH PERMEATES THE SUBJECTS INVOLVED. THUS, THE SUBJECT TIDIR (ORIENTED INTERDISCIPLINARY PROJECT) IN THE
EXPOUNA IS THE BIGGEST ACADEMIC SPACE OF KNOWLEDGE AND NEW TECHNOLOGIES PRODUCTION AND GENERATION OF OPPORTUNITIES OPEN TO THE PUBLIC. A PIONEER INITIATIVE IN MG, EXPOUNA PRESENTED INTERDISCIPLINARY PROJECTS DEVELOPED BY STUDENTS TO THE ACADEMIC COMMUNITY, TO BUSINESS PARTNERS, AND TO THE PUBLIC.
ELOS METHODOLOGY OUR METHODOLOGY TAKES THE FOLLOWING STAGES: THE PERSPECTIVE, THE AFFECTION, THE DREAM, CARE, THE PRESENT, THE CELEBRATION.
ORGANIZATION FOUNDED IN 2000 BY A GROUP OF URBAN ARCHITECTS WHOSE PURPOSE IS TO TRIGGER A MOVEMENT OF MAKING THE WORLD WE DREAM OF COME TRUE NOW. ELOS DEVELOP ACTIONS WITH THE OBJECTIVE OF MAKING PEOPLE RECOVER THEIR ABILITY TO DREAM AND, CONSEQUENTLY, THEIR WILL TO MAKE THEIR DREAMS COME TRUE IN COMMUNION. IT WORKS ON TRADITIONALLY URBAN POPULATIONS WITH GREAT SOCIAL AND ENVIRONMENTAL RISK, AND IT ALSO WORKS WITH YOUNG SOCIAL ENTREPRENEURS. WE BELIEVE EVERYBODY WANTS AND CAN CHANGE THE WORLD AND DEVOTES ITSELF TO CREATE OPPORTUNITIES FOR ANYONE TO CONTRIBUTE JOYFULLY, VOLUNTARILY, AND COOPERATIVELY TO THE CONSTRUCTION OF A MORE BEAUTIFUL, PEACEFUL, AND COMPLETE WORLD TO EVERYONE.
PRINCIPLE 8 PRINCIPLE 9
ANOTHER FORM OF ENGAGING AND NETWEAVING CAME INTO BEING WITH THE GREEN DRINKS, A FREE WORLD WIDE SELF-ORGANIZED MOVEMENT WHICH PROMOTES TALKS ON THE TOPIC OF SUSTAINABILITY. THE EVENT TAKES PLACES IN TENS OF COUNTRIES AROUND THE GLOBE AND, SINCE AUGUST 2009, WE HAVE BEEN ORGANIZING THE
GREEN DRINKS BH EVERY FIRST TUESDAY OF THE MONTH.
LEARNING FROM PRACTICE, THE ELOS TEAM DEVELOPED ELOS METHODOLOGY AND MULTIPLIED IT TO SEVERAL DIFFERENT GROUPS, ESPECIALLY YOUNGSTERS INTERESTED IN DEVELOPING SYSTEMIC TRANSFORMATIONS IN THEIR OWN COMMUNITIES. ELOS METHODOLOGY IS BASED ON SEVEN SUBJECTS WHICH GUIDE THE WHOLE PARTICIPATORY PROCESS, THE DEVELOPMENT OF PROJECTS AND THE ACTION ON COMMUNITIES: THE PERSPECTIVE, THE AFFECTION, THE DREAM, CARE, THE MIRACLE, THE CELEBRATION, AND THE REEVOLUTION. ELOS INSTITUTE’S ACTION IN BRAZIL TAKES PLACE THROUGH PARTNERSHIPS WITH DIFFERENT INSTITUTIONS, COMPANIES, AND AUTHORITIES AND TRIGGERS LOCAL TRANSFORMATION PROCESSES AND COMMUNITY MOBILIZATION USING THE ELOS METHODOLOGY AND OASIS GAME – A COOPERATIVE GAME DEVELOPED BY ELOS INSTITUTE, A SOCIAL MOBILIZATION TECHNOLOGY WHICH MADE POSSIBLE ITS SPREADING THROUGH NATIONAL AND INTERNATIONAL SOCIAL NETWORKS. ALSO, TO EXPAND ITS REACH AND IMPACT, IT OFFERS TWO TYPES OF PROGRAMS TO YOUNGSTERS: OASIS TRAINING, A FORMATION 1-WEEK PROGRAM OF OASIS GAME AND WARRIORS WITHOUT WEAPONS, A EXPERIENCE 30-DAY PROGRAM FOR YOUNG SOCIAL ENTREPRENEURS AROUND THE GLOBE. ALL ACTIVITIES DEVELOPED BY ELOS INSTITUTE CREATE OPPORTUNITIES FOR EXPERIENCE AND CHALLENGES WHICH DEVELOP ABILITIES, TRUST, AND ENTREPRENEURIAL ATTITUDE.
THE AFFECTION – THE ENCOURAGEMENT TO THE SETTING OF AFFECTIVE RELATIONSHIPS AMONG PEOPLE TO ESTABLISH TRUST AND THE DESIRE TO MUTUAL CARE, WHICH FEED AND STRENGTHEN COLLECTIVE WORK. THE EXERCISE OF LISTENING IS AN ESSENTIAL ABILITY OF THIS STAGE. THE DREAM – TO CREATE A SPACE AND THE RELATIONSHIP FOR THE EXPRESSION OF THE BEST AND DEEPEST COLLECTIVE ASPIRATIONS WE ALL HAVE. TO BUILD AN IMAGE OF THE BEST THINGS WE’D LIKE TO ACCOMPLISH, GOING BEYOND COMMON PRACTICE OF IDENTIFYING PROBLEMS. THE MORE GENUINE, THE DEEPER AND MORE PRECIOUS A DREAM IS, THE MOST SUPPORT IT GETS BY THE COMMUNITY. CARE – THE CAREFUL PLANNING OF STRATEGIES AND PROJECTS WHICH WILL MEET THE EXPECTATIONS OF A GROUP OF COMMON DREAMS, AS AN ANSWER TO THE QUESTION OF HOW TO WORK COLLECTIVELY TAKING CARE OF ONESELF, OF THE OTHERS, AND OF A COMMON DREAM AT THE SAME TIME. THE MIRACLE – COLLECTIVE ACTION ENCOURAGED BY ITS BEST QUALITIES AND ABILITIES, USING THE ABUNDANCE OF RESOURCES EXISTING IN THE COMMUNITY, CONFIDENT DUE TO THE AFFECTIVE TIES WHICH UNITE IT AND MOTIVATED BY ITS BEST COMMON DREAMS. IT’S AN EXTRAORDINARY PRESENT THAT YOU GIVE YOURSELF AND THE OTHERS. THE CELEBRATION – THE REUNION AFTER THE JOURNEY TO SHARE THE JOY OF COLLECTIVE REALIZATION, TO ACKNOWLEDGE AND CELEBRATE EACH ONE’S CONTRIBUTION IN THE COLLECTIVE ACCOMPLISHMENT. THIS IS WHEN THE PHYSICAL MATERIALIZATION AND THE EXPERIENCE GAINED GET MORE MEANING BECAUSE THEY ARE FEEDING THE CELEBRATION OF LIFE. THE RE-EVOLUTION – THE IMPULSE TO A NEW CYCLE OF REALIZATIONS CONNECTING THE NETWORK OF PARTNERS AND COLLECTIVE DREAMS IN A MOVEMENT OF EXPANSION AND TRANSFORMATION. IT’S TIME TO THINK ABOUT THE FUTURE, TIME TO HARVEST LEARNING, AND PLANT ACTIONS FROM THE INITIATIVE AND AUTONOMY OF THE COMMUNITY, CANALIZING ALL THE MOBILIZED ENERGY AND THE PARTNERS MADE TO OVERCOME NEW CHALLENGES.
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ELOS INSTITUTE IS NON-PROFITABLE
THE PERSPECTIVE – THE EXERCISE OF A APPRECIATIVE VIEW ON THE COMMUNITY (GROUP) AND ITS ENVIRONMENT, AIMING TO CREATE A SCENARIO OF ABUNDANCE OF RESOURCES AND POSSIBILITIES, AS WELL AS IDENTIFYING AND VALUING THE PRESENCE AND THE POTENTIAL OF EACH ONE’S CONTRIBUTION.
THIS SEMESTER OF 2009 ALSO MARKS THE STRAIGHTENING OF OUR PARTNERSHIP WITH THIS NGO AND THE BEGINNING OF STUDIES ON THE OASIS METHODOLOGY AS A NEW LEARNING FORMAT. “THE OASIS METHODOLOGY IS A SOCIAL TECHNOLOGY WHICH IS BASED ON THE PERSPECTIVE OF SOCIAL NETWORKS WITH THE EMPOWERMENT OF ALL INVOLVED IN THE SOCIAL PROCESSES, SO THAT, ASIDE FROM ACTING ON THEIR DAILY SITUATIONS, THEY MAY ACT, SEARCHING FOR ALTERNATIVES FOR REAL SITUATIONS. THE METHODOLOGY IS STRUCTURED ON FIVE STEPS OR SUBJECTS: THE PERSPECTIVE, THE AFFECTION, THE DREAM, CARE AND THE MIRACLE. EACH OF THESE STEPS ALLOWS A NEW FORM OF GETTING CLOSER TO OURSELVES, TO THE OTHERS, AND TO COMMUNITIES IN GENERAL. I WAS PART IN THE INSTRUCTING ON A METHODOLOGY CALLED OASIS TRAINING, IN WHICH WE EXPERIENCE THE SIX STEPS, WORKING IN A COMMUNITY. WE WORK ON THE WAYS WE LOOK AT EACH ONE OF US, AT THE COMMUNITY, TRYING TO FIND BEAUTY, RESOURCES, AND EXISTING POTENTIALS. THIS NEW PERSPECTIVE TAKES US OUT OF THE DIMENSION ‘WHERE ARE THE PROBLEMS?’ AND FORCES US TO THINK OF SOLUTIONS, WHICH HAPPEN IN GROUPS, ADDING VALUE TO EACH HUMAN BEING IN HIS OR HER BEAUTY AND CREATIVITY POTENTIAL. AS A LEARNING TOOL, THE PERSPECTIVE COLLABORATES TO A NEW VIEW BY STUDENTS REGARDING THEIR OWN LEARNING PROCESSES AND HOW TO WORK ON THIS POTENTIAL IN THE REALITIES THEY ARE INSERTED. NEXT, WE WORK ON AFFECTION AND THE DREAM. WE VALUE THE BOND TO PEOPLE, THE WAYS WE LISTEN TO ONE ANOTHER, THE OPEN AND FRANK DIALOG, IN WHICH EACH ONE CAN EXPRESS HIM OR HERSELF FREELY, TALK ABOUT HIS OR HER DREAMS AND SEARCH FOR THEIR REAL MATERIALIZATION IN THE COLLECTIVE. THIS AFFECTION ABILITY IS ESSENTIAL TO PROFESSIONALS OF OUR TIME, WHEN WE NEED TO ESTABLISH CONTACT NETWORKS WHICH ARE ABLE TO ARTICULATE, PERCEIVE ITSELF AND THE OTHERS, AND BUILD THE DREAMS COLLECTIVELY. THE STAGE OF CARE HELPS US PLAN THE DREAMS, PLAN THE ACTIONS. YOU NEED CARE IN THE DESIGNING OF PROJECTS SO THAT THEY EXPRESS BEAUTY, AND ALSO A POSSIBLE SUSTAINABILITY GOVERNANCE. THE STAGE OF MIRACLE IS THE MATERIALIZATION OF ACTION, THE JOINT REALIZATION OF A DREAM. OASIS IS THE NAME OF A SOCIAL COMMUNITY EMPOWERMENT TECHNOLOGY TO THE REALIZATION OF A COMMON DREAM. DEVELOPED BY ELOS BH INSTITUTE.
ANIMA THE STAGE OF CARE HELPS US PLAN THE DREAMS, PLAN THE ACTIONS. YOU NEED CARE IN THE DESIGNING OF PROJECTS SO THAT THEY EXPRESS BEAUTY, AND ALSO A POSSIBLE SUSTAINABILITY GOVERNANCE. THE STAGE OF MIRACLE IS THE MATERIALIZATION OF ACTION, THE JOINT REALIZATION OF A DREAM. ALL THE STAGES UNITE THE COMMUNITY, BECAUSE THEY’RE BUILT BASED ON RESPECT, ON DIVERSITY, ON THE PERSPECTIVE OF INCLUSION.
ONLY DISCUSS THEM THEORETICALLY, WE ALLOW STUDENTS AND PROFESSORS TO GET INVOLVED AND UNDERSTAND HOW THEY CAN LEAD PEOPLE AND PROCESSES, SOLVE REAL CONFLICT SITUATIONS, SEARCHING FOR THE POSSIBILITY OF SOLUTIONS WHICH ARE BUILT COLLECTIVELY. THAT IS, YOU DON’T COME INTO A COMMUNITY WITH READY ANSWERS AND DREAMS WHICH ARE BUILT WITHOUT ITS PARTICIPATION. IT’S BUILT TOGETHER, EVERY DAY, WITH NO HIERARCHY, BUT WITH EACH AND EVERYONE’S CONTRIBUTION.
WE RESCUE THE IMPORTANCE OF LIFE, OF COMMUNION, COMMON UNION. SO THAT WE UNDERSTAND WE CAN DO, BUT IT IS NECESSARY TO DO IT IN JOYFULNESS, CELEBRATING LIFE, STRENGTH, AND THE BEAUTY OF BELIEVING IN THE COLLECTIVE. AFTER ALL, IS HAS BEEN SUNG: “ONE PLUS ONE IS ALWAYS MORE THAN TWO.”
THE LAST STEP IS CELEBRATION SO THAT
AS WE EXPERIENCE THE PROCESSES AND NOT
PROFESSORA SIMONE BATISTA PEDAGOGY AND LANGUAGE COURSE COORDINATOR. 63 | 2010 Anima Global Compact report
OASIS ANIMA AS A FIRST STEP WE CREATED THE OASIS ANIMA WITH THE PURPOSE OF INTEGRATING STUDENTS – FRESHMEN AND SENIORS – EMPLOYEES, AND THE SOCIETY – PEOPLE, ORGANIZATIONS, AND GOVERNMENTS – IN A COORDINATED ACTION IN SEARCH FOR TALENTS AND RESOURCES, IN A SPONTANEOUS WAY, TO SOLVE A PROBLEM WHICH IS EVERYBODY’S: ENSURE A SUSTAINABLE FUTURE FOR THE HUMAN BEING IN THE PLANET.
THE IDEA BEHIND THE NAME OASIS COMES FROM THE STORY-TELLING BOOKS: AN OASIS OFFERS HOPE, SHELTER, AND STABILITY TO TIRED TRAVELERS ON THE DESERT. AS THE WORLD TODAY PRESENTS A SERIES OF “DESERTS”, PLACES WHICH NEED A NEW MEANING, A NEW HOPE, OASIS ANIMA AIMS TO MAKE THESE REGIONS AND COMMUNITIES WHERE, SOCIALLY AND ENVIRONMENTALLY, VITALITY HAS BEEN DESTROYED, BECOME PLACES WHERE SPOTS FULL OF LIGHT AND HOPE, BEAUTY AND JOY, ARE ALSO FOUND, PLACES REPRESENTING A MODERN OASIS, THAT IS, FULL OF LIVE, JOY, AND RESTORATION. IN 2009, ANIMA OASIS MADE 10 COMMUNITY DREAMS IN TWO DIFFERENT STATES COME TRUE USING LOCAL RESOURCES AND TALENTS, INVOLVING ABOUT 400 STUDENTS.
OASIS ANIMA IS AN EVENT BUILT ON THE OASIS SOCIAL TECHNOLOGY WHICH HAS 5 STAGES: ITATION TO LOOK THE PERSPECTIVE – AN INV WITH THE EYES OF AT A CERTAIN COMMUNITY RCITY. WHAT ABUNDANCE AND NOT OF SCA CES DOES THIS MATERIAL, TECHNIQUES, PLA NCE? COMMUNITY HAVE IN ABUNDA
THE MAIN OBJECTIVE IS TO TRANSFORM THE REALITY AND THE LIFE OF THE RESIDENTS OF A CERTAIN PLACE, BROADENING THE MEANING OF THE WORD COMMUNITY THROUGH THE INVOLVEMENT OF COMMUNITY REPRESENTATIVES, THEIR LEADERSHIPS, LOCAL MOVEMENTS, DIFFERENT SECTORS OF SOCIETY, SUCH AS NGOS, THE MUNICIPAL AUTHORITIES, AS WELL AS THE RESIDENTS OF NEIGHBORING TOWNS.
A NETWORK WAS SET UP IN ORDER TO KEEP VOLUNTEERS CONNECTED, ALLOW THEM TO SET UP SPONTANEOUS TALK GROUPS. THERE ARE TODAY 700 PEOPLE CONNECTED.
AFFECTION – AN INVITATION TO AFFECTIVE RELATIONSHIPS AND CONNECTIONS WITH PEOPLE WHO LIVE IN THE COMMUNITY. WHO ARE THEY AND WHAT TALENTS HAVE THEY GOT? WHAT DO THE PEOPLE WHO LIVE THERE THE LONGEST HAVE TO SAY?
CARE – WHAT ARE THE COM MON DREAMS, THOSE WE HEAR FROM THE MOST PEO PLE WHO LIVE THERE? WHAT KIND OF PARTNERS, MAT ERIAL, TALENTS WE NEED TO ARTICULATE IN ORD ER TO MAKE THAT DREAM COME TRUE?
Y’S ERYBOD G UP EV D IN L L O Y R TAR AN FOR A VOLUN HE TIME H T G – R U E E O H L R T C H GE MIRA OURS, T PUTS TO . IN 48 H T WHICH N E S S M E SLEEVES E V IN O , BUS NEOUS M EMBERS M Y IT SPONTA N MU E. TS, COM MES TRU STUDEN EAM CO R D E H T RS, PARTNE
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DREAM – WHEN YO U ASK THESE PEOP LE ABOUT THEIR NEEDS, THEY TALK ABOUT NEED S. BUT WHEN YOU ASK THEM AB OUT THEIR DREAMS , THEIR EYES SPARKLE AND LOOK UP. WHAT IS YOUR DREAM OF A COMMUNITY?
SURVIVAL ACADemY PRINCIPLE 7
PRINCIPLE 8 TO UNDERSTAND THAT WHAT MADE THIS A UNIQUE MOMENT IN HISTORY WAS NOT THE ROLE
15 – UN CLIMATE CHANGE CONFERENCE – IN
PLAYED BY OUR HEADS OF STATE, BUT THE ACTIVE
COPENHAGEN; IN BELO HORIZONTE, AN EVENT
ROLE TAKEN ON BY EACH AND EVERYONE OF US.
WAS ORGANIZED TO DEAL WITH THE HUMAN PERSPECTIVE ON THE TOPIC. IT’S THE SURVIVAL ACADEMY. ALIGNED WITH SIMILAR INITIATIVES IN COPENHAGEN, DENMARK, AND SÃO PAULO, BRAZIL, THE SURVIVAL ACADEMY WAS AN OPPORTUNITY TO CONNECT PEOPLE INTERESTED
WE DID OUR PART!
A GREATER UNDERSTANDING ABOUT OUR ROLE AS A CHANGE AGENT, AS PART OF THE SOLUTION, AND NOT OF THE PROBLEM.
SOLUTIONS TO THE CLIMATE CHANGE ISSUES AND
SURVIVAL ACADEMY HAD THE COLLABORATION
THEIR IMPACT IN SOCIETY.
OF PASSIONATE FACILITATORS WHO LEADED 10
A NETWORK, THROUGH SEVERAL LOCAL INTERVENTIONS. IN BELO HORIZONTE, THE EVENT WAS PROMOTED BY “VIRTÚ”. SEVERAL WORKSHOPS TOOK PLACE IN ONE OF THE SPACES OF THE INSTITUTION, INVOLVING THE ACADEMIC COMMUNITY AND OTHER MEMBERS OF SOCIETY. “AT THE END OF 2009, FOR TWO INTENSE WEEKS, WORLD LEADERS MET TO DISCUSS AND FIND SOLUTIONS TO A COMMON THREAT TO US ALL: GLOBAL WARMING. ALTHOUGH THE RESULT OF THESE DEBATES IS JUST A LITTLE STEP TOWARDS THE SOLUTION OF THIS PROBLEM, IT IS IMPORTANT
AND CONTRIBUTED FOR THE DEVELOPMENT OF
PROMOTED AND ORGANIZED BY VIRTÚ, THE
INTERNATIONAL EVENT ORGANIZED IN
STUDENTS PLANT THE FUTURE OF 200 CHILDREN WITH THE PROJECT HORTA VIVA, AT STATE SCHOOLS IN BH. THE CHILDREN ARE ENCOURAGED TO SEPARATE FOOD LEFTOVERS FROM THEIR LUNCH INTO ORGANIC AND NONORGANIC WASTE. THE FERTILIZER GENERATED IN A COMPOSTER THAT WILL FEED THE GARDEN WHICH WILL HAVE LEGUMES AND VEGETABLES WHICH WILL BE USED IN THEIR LUNCH.
THE SURVIVAL ACADEMY MADE THE TOPIC VISIBLE
IN THE DEVELOPMENT OF THEIR ABILITIES AND
THE SURVIVAL ACADEMY WAS AN
WORKSHOPS, LECTURES, AND INTERVENTIONS IN BELO HORIZONTE. THE SUPPORT GIVEN BY THE ANIMA GROUP WAS ESSENTIAL AND THE PARTICIPATION OF ENTHUSIASTS LIKE INÊS BRAGA AND TATIANA ARY, WHO NOT ONLY CREATED
LECTURE: OSKAR METSAVATH – FASHION AND SUSTAINABILITY ON JUNE 26TH 2009, OSKAR METSAVAHT WAS OUR GUEST TO GIVE A LECTURE ON “FASHION AND SUSTAINABILITY”. OSKAR IS THE STYLE AND CREATION DIRECTOR FOR OSKLEN, AND THE CREATOR AND PRESIDENT OF THE NGO THAT IS FOCUSED ON THE PROMOTION OF BRAZIL AS “THE SUSTAINABLE DEVELOPMENT COUNTRY”. THE EVENT HAD THE PARTICIPATION OF SEVERAL GUESTS AND TOOK PLACE AT CENTRO MINEIRO DE REFERÊNCIA EM RESÍDUOS.
CONDITIONS FOR THE EVENT TO HAPPEN BUT ALSO WORKED RESTLESSLY TO ENSURE THE
SUCCESS OF THE WEEK AS A WHOLE.
THE JOURNEY HAS JUST BEGUN!”
ANDRÉ MACIEL, ELISA ALKIM, MARCUS VINÍCIUS AND VIRGÍNIA ALFENAS VIRTÚ
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AS WORLD LEADERS DISCUSSED THE POLITICAL DIMENSION OF GLOBAL WARMING AT COP
PROJETO HORTA VIVA
PRINCIPLE 2 PRINCIPLE 7
PRINCIPLE 8 PRINCIPLE 9
(LoNG LIVe tHe sQUAre) CONTINUING EDUCATION PROJECT CARRIED OUT MONTHLY AT PUBLIC SPACES, ON SATURDAYS. THE UNDERGRADUATE, TECHNOLOGICAL GRADUATION, AND TEACHING COURSES DEVELOP ACTIONS OF SOCIAL AND CULTURAL CHARACTER FOR THE PUBLIC, ORIENTATION ACTIVITIES, CONSULTATION, INFORMATION, SOCIALIZATION, CAPACITY BUILDING, SENSITIZING, ON A NUMBER OF AREAS OF KNOWLEDGE. THE OBJECTIVE OF VIVA PRAÇA IS TO PROMOTE FREE OF CHARGE ASSISTANCE TO THE PUBLIC.; INTERACTION AND INTEGRATION; THE CONSTRUCTION OF A MEANINGFUL LEARNING AND INSTRUCTING ENVIRONMENT FOR STUDENTS.
AT THE , THE EVENT SUSTAINABILITY IN THE CAIÇARA KITCHEN DEMONSTRATED THAT IT IS POSSIBLE TO WORK WITH LOCAL LOW-COST AND HIGH-QUALITY PRODUCTS, IN ADDITION TO CREATING A REGIONAL IDENTITY TO THE KITCHEN. THE STUDENTS ARE CONCERNED ABOUT USING FISH WHICH IS RECOMMENDED BY THE GUIDE TO RESPONSIBLE CONSUMPTION OF FISH (CREATED BY OUR INSTITUTION). THIS SHOWS THAT IT IS POSSIBLE TO BE CONSCIOUS AND HEAT UP LOCAL ECONOMY WITH A LITTLE SPRINKLE OF CULTURE IN OUR DISHES.
MORE THAN 900 PEOPLE AND AROUND 80 PROFESSORS AND STUDENTS OF SEVERAL COURSES TOOK PART IN THE ACTIVITIES ON D DAY, SOCIAL RESPONSIBILITY IN HIGHER EDUCATION DAY. ON THIS DAY, ANYONE PASSING BY THE LOCAL HAD THE OPPORTUNITY OF TAKING PART IN SEVERAL HEALTH ASSISTANCE ACTIVITIES REGARDING SELF-MEDICATION, HYPERTENSION, GREEN PHARMACY, DRUG ABUSE, BREAST CANCER PREVENTION, NUTRITIONAL EVALUATION, DENGUE FEVER PREVENTION, GLYCAEMIA MEDICATION, SKIN HYGIENE AND SANITIZATION, AS WELL AS ENERGY SAVING TIPS AND STORY-TELLING. “IT WAS AN OPPORTUNITY FOR UNA STUDENTS TO DEVELOP SOCIAL AND CULTURAL ACTIONS FOR THE PUBLIC DURING THE ACTIVITIES WHICH ENCOMPASSED SEVERAL FIELDS OF KNOWLEDGE, AS WELL AS APPLY THE KNOWLEDGE ACQUIRED THROUGHOUT THE COURSE. THOSE WHO TAKE PART IN THE ACTIVITIES GET CERTIFICATES OF CONTINUING EDUCATION, WHICH ARE VALID AS COMPLEMENTARY ACTIVITIES TIME”, AS STATED BY CONTINUING EDUCATION COORDINATOR AT UNA, PROFESSOR NATALIA ALVES.
DAY For soCIAL RESPONSIBILITY
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s t C e j o pr
0 1 20semestER ST
AS AN INITIATIVE OF THE SUSTAINABILITY AND INNOVATION CENTER WE STARTED THE YEAR BY STRAIGHTENING OUR PARTNERSHIP WITH INSTITUTO ELOS, USING THE OASIS METHODOLOGY TO INVITE THE STUDENT TO QUESTION THE UNIVERSITY. HAVE YOU EVER HEARD OF A UNIVERSITY WHICH INVITES STUDENTS AND PROFESSORS TO CO-PROJECT THE UNIVERSITY OF THEIR DREAMS?
THIS WAS THE
SIMULTANEOUSLY, AN INTENSE WEEK OF ACTIVITIES TAKING THE FORM OF INSTANTANEOUS MOBILIZATIONS – FLASHMOBS – INVITED STUDENTS TO THINK OVER NEW POSSIBILITIES. CIRCULAR DANCING MOBILIZED HUNDREDS OF STUDENTS, FREE HUGS SIGNS, A TREE WHERE STUDENTS WOULD PUT THEIR DREAMS, PHYSICAL INTERVENTIONS IN THE UNIVERSITY FACILITIES.
HOW TO RETHINK A NETWORK UNIVERSITY, MAKING A CLEAR DIFFERENCE BETWEEN WANTING TO DO IT AND HAVING TO DO IT – HIERARCHICAL? HOW DO STRUCTURES THAT INVITE AND STRUCTURES THAT DEMAND GET ALONG?
AT ONE OF OUR BRANCHES, PROFESSORS WERE WELCOMED AND INVITED TO CO-BUILD THEIR DREAMS OF A UNIVERSITY. TOOL OF COLLECTIVE CONSTRUCTION AS WORLD CAFÉ AND OPEN SPACE WERE USED TO CREATE ENVIRONMENTS WHERE PEOPLE COULD TALK FREELY, WHERE PEOPLE GET CONNECTED GUIDED BY THEIR OWN INTERESTS. SOME WORK TEAMS WERE ASSEMBLED, AMONG THEM, A WORK TEAM TO REFORMULATE CONTINUING EDUCATION.
AFTER THAT PROVOCATION, STUDENTS WERE INVITED TO THE 1ST RE-EVOLUTION MEETING. WE EXPECTED A NUMBER CLOSE TO 30 STUDENTS TO SHOW UP. FOR OUR SURPRISE, MORE THAN 200 STUDENTS MADE IT. THEY CAME FROM DIFFERENT COURSES, AND SOME OF THEM BROUGHT THEIR TEACHERS.
“WE WERE ABLE TO NOTICE THE ENTHUSIASTIC WAY IN WHICH EVERYBODY GOT INVOLVED IN THE DEBATES AND, IN THE END, A WORK GROUP WAS FORMED, WHICH WAS MADE RESPONSIBLE BY THE ORGANIZATION OF A STUDY AGENDA AND THE RESTRUCTURING OF THE EXTENSION PROPOSAL, BASED ON THE IDEAS PRESENTED. NOW THE WORK GROUP IS FULLY PRODUCTIVE AND THE STATUS OF ITS PRODUCTION WAS PRESENTED TO THE FACULTY MEMBERS ON THE 5TH OF MAY. THE PURPOSE OF THE GROUP, COORDINATED BY PROF. FÁBIO LOPES,IS TO HAND IN, BY THE 30TH OF JUNE, A DOCUMENT WITH A PROPOSAL OF CONTINUING EDUCATION FOR UNIMONTE, DEFINED ON THE TERMS OF CONCEPT, POLICY, AND OPERATION, TO BE IMPLEMENTED AS OF THE BEGINNING OF THE SECOND SEMESTER 2010, RIGHT AFTER ITS APPROVAL BY THE FACULTY MEMBERS.” PROFESSOR EDSON FLORENTINO LEADER OF THE ACADEMIC CENTER.
AGAIN USING COLLECTIVE CONSTRUCTION – WORLD CAFÉ – GROUPS OF STUDENTS AND PROFESSORS DRIVEN BY THEIR INTERESTS AND DREAMS SET UP GROUPS OF ACTION WITH SEVERAL DIFFERENT PROPOSALS, SUCH AS A UNIVERSITY RADIO, A CULTURAL GROUP, A UNIVERSITY NEWSPAPER, AND ALSO A GROUP THAT WAS DESIGNING AN OASIS TRAINING, A SHORT COURSE FOR STUDENTS TO LEARN THE OASIS METHODOLOGY, AND, AS A CONSEQUENCE, THE 1ST UNIVERSITY OASIS TRAINING WAS BORN.
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RETHINKING WAYS OF INSTRUCTION-LEARNING, NEW SOCIAL CONSTRUCTIONS, MAKING TANGIBLE THE IDEA OF A SURPRISING UNIVERSITY, BOLD AND CREATIVE, A UNIVERSITY CONNECTED TO A NEW MOMENT IN THE HISTORY OF HUMANKIND.
IT WAS CREATED WITH THE OBJECTIVE OF EXPANDING THE CONCEPT OF THE OASIS METHODOLOGY, ENABLING MULTIPLIERS OF THESE CONCEPTS.
THE CONCEPT WAS OFFERED IN AN OPEN WAY NOT ONLY TO STUDENTS AND PROFESSORS OF THE ANIMA GROUP, BUT ALSO TO THOSE WHICH WE WERE NOT PART OF OUR INSTITUTIONS.
IN ANOTHER CITY, OASIS BH 2010 TOOK PLACE IN VILA ACABA MUNDO – IN A BELO HORIZONTE SOUTHERN DISTRICT. MORE THAN 500 PEOPLE TOOK ACTIVE PART IN THE ACTIVITIES ON MARCH 13TH, 20TH, AND 21ST. ON MARCH 13TH A HUGE WORLD CAFÉ SET UP AT ASSOCIAÇÃO QUERUBINS INVITED THE COMMUNITY TO PROPOSE WORK GROUPS IN A VOLUNTARY AND SPONTANEOUS WAY.
UNIVERSITY OASIS TRAINING THAT VERY GROUP HAD THE GOAL OF SETTING UP A BIG OASIS IN BAIXADA SANTISTA. THEY CHOSE, AS A MEANS OF HONORING THE CITY OF SANTOS, THE COMMUNITY OF MONTE SERRAT. FOR A MONTH, COMMUNITY MEETINGS MAPPED OUT RESOURCES, TALENTS, AND DREAMS. THE DREAMS WERE A SOCCER FIELD, A PLAYGROUND, AND A COMMON AT THE TOP OF THE HILL. THE MIRACLE WEEKEND WAS TOPPED OF WITH THE FULFILLMENT OF THOSE DREAMS THROUGH THE ACTION OF A GROUP OF UNIVERSITY STUDENTS, COMMUNITY PEOPLE, PEOPLE FROM OTHER TOWNS WHO ADDED UP TO 200. IN 48 HOURS, THE THREE DREAMS WERE PHYSICALLY MATERIALIZED.
““THE PERSPECTIVE FROM SOMEONE OUTSIDE IS A PRIVILEGED ONE, JUST LIKE A SENTINEL AND THIS WAY YOU CAME AND SAW OUR OASIS, ONE WE OURSELVES COULDN’T SEE, BUT WHICH IS NOW VISIBLE TO OUR EYES, LIKE A DIAMOND BEING WELL-CUT! MAYBE BECAUSE OF YOUR EXPERIENCE YOU KNOW WHAT YOU CAN BRING TO A COMMUNITY, HOW TO TOUCH IT, BUT STILL YOU WON’T BE ABLE TO UNDERSTAND WHAT WE, THE RESIDENTS, FELT WHEN ALL THAT WAS HANDED TO US AND WE RETURN THE FAVOR WITH OUR ARMS AROUND ALL OF YOU… EVERYTHING WAS ALREADY THERE, BUT YOU POINTED US TO THE RIGHT DIRECTION, LIKE A LIGHTHOUSE… MAN, TWO ONES MAKE A PAIR, AND TODAY MONTE SERRAT IS AN INSEPARABLE PAIR TO OASIS, TO ANIMA AND TO INSTITUTO DELOS... SEE YOU ALWAYS AND THANK YOU VERY MUCH!” ARQUIMEDES DA SILVA MACHADO MONTE SERRAT COMMUNITY RESIDENT
VOLUNTEERS AND THE COMMUNITY CAME UP WITH THE IDEA OF BREAKING THE ACTION INTO 8 DIFFERENT TEAMS WHICH WOULD PERFORM: THE CLEANING OF CREEKS, REVITALIZATION OF THE COMMUNITY’S ENTRANCE, PAINTING OF THE DAY-CARE CENTER, AND THE RESTORATION OF THE COMMUNITY CENTER. THE GREAT INNOVATION OF OASIS BH 2010 WAS THE INCLUSION OF THE SOLIDARITY NETWORK. EACH PARTICIPANT WAS GIVEN A LEAF MADE OUT OF PET BY ASMARE (ASSOCIATION OF INFORMAL RECYCLABLE MATERIAL COLLECTORS). THAT LEAF REPRESENTS THE FIRST STEP TO INITIATE A GROUP CONSTRUCTION, OF COMMUNITY DREAMS. CONSIDERING THE MEANING BEHIND THE OASIS ANIMA BRAND, EACH OASIAN IS AN ANT AND EACH LEAF IS A SOLIDARITY COIN WHICH IS HANDED TO THESE ANTS. THIS WAY, EVERYONE MUST ACTIVATE THEIR NETWORK (FRIENDS, FAMILY, COMPANIES) TO TRADE THAT LITTLE LEAF FOR SOME KIND OF RESOURCE NEEDED ON THE DAY THE TASK FORCE DOES ITS JOB. THE SOLIDARITY NETWORK OF OASIS BH IS VERY SIMPLE, ALL YOU HAVE TO DO IS TO MOVE THE LEAF AROUND THE CITY AND IN A COOPERATIVE WAY MAKE A PROJECT, WHICH WITHOUT A DOUBT BRINGS GOOD RESULTS TO EVERYBODY, COME TRUE.
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THE FIRST CLASS BEGAN WITH A GROUP OF 16 STUDENTS COMING FROM OUR INSTITUTIONS AND A STUDENT FROM ANOTHER SCHOOL. NOT ONLY THE OASIS METHODOLOGY THEORY, BUT ALSO THE INTEGRAL PRACTICE.
WHAT WAS SAID ABOU T OASIS OASIS – AN EXCELLENT PRESENT. I HAD THE PRIVILEGE OF GETTING IT PUTTING IT IN MY TOP 3 LIST OF BEST PRESENTS. I PARTICIPATED IN 2 OASIS IN BELO HORIZONTE (AUG/2009 AND MAR/2010). I GOT COMPLETELY INVOLVED AND THAT EFFECTIVELY PRODUCED A CHANGE IN MY LIFE. EVERY STEP I TOOK MADE ME WANT TO DO MORE. FROM THE MOMENT I GRASPED THE MEANING OF WHAT WAS BEING PROPOSED, I STARTED LIVING THE OASIS PROJECT. THE WILL TO PUT THE ESSENCE OF THE PROJECT INTO PRACTICE – WHICH IS TO MAKE OTHER PEOPLE’S DREAMS COME TRUE – TOOK HOLD OF ALL ASPECTS OF MY LIFE. THE ACT OF GIVING IS REALLY EXPRESSIVE WHEN IT COMES FROM THE HEART. AND THAT’S WHAT I DID EVERY SECOND I WAS WORKING ON THE PROJECT. I ROLLED UP MY SLEEVES AND, AT THE END OF THE FIRST DAY, I WAS BEAT, BUT MY SOUL WAS REALLY LIGHT AND ALONG WITH THAT, THERE WAS THE ANXIETY FOR THE FOLLOWING DAY, I WAS LOOKING FORWARD TO CARRYING. AT THE END OF THE ACTIVITIES, IT GAVE ME GREAT PLEASURE TO SEE OUR PLANS MATERIALIZE. WHEN THE HEART WANTS IT, THE BODY DOES IT! IT’S REALLY WORTH TAKING PART, BECAUSE IT’S A PROJECT WHICH BENEFITS MOST THOSE WHO DO THINGS, THOSE WHO ARE GIVING. AND THAT’S HOW I FEEL – BENEFITED.
“AT TIMES WHEN NATURE SIGNALS WE’RE NOT IN GOOD TERMS, NOTHING CAN BE BETTER THAN TO PLANT NEW IDEAS OF BELIEVING IT’S POSSIBLE TO BALANCE THIS RELATIONSHIP BETTER. WHAT REALLY IMPRESSED ME IN THE LAST OÁSIS WAS THAT VILA ESPERANÇA COMMUNITY RESIDENTS WERE THERE PARTICIPATING IN ALL THE ACTIVITIES IN VILA ACABA MUNDO COMMUNITY. I BELIEVE THE BEST SEEDS SPROUT RIGHT THERE! THE IDEA OF THE PROJECT IS FASCINATING DUE TO ITS SIMPLICITY. IT’S LIKE A ‘FLASHMOB’: WE GET OUT OF OUR ROLES AS GRASSHOPPERS ON SATURDAY MORNINGS AND GET BACK HOME ON SUNDAY NIGHT. IN THIS VERY SMALL TIME FRAME WE SEE THE MOST INCREDIBLE THINGS: CHILDREN WITH SPARKING EYES, WILLING TO HELP FOR REAL; THE NEIGHBORS LENDING THE TOOLS THEY HAVE; THE ELDERLY, FEELING PROUD, TELLING STORIES OF THE PLACE; AND, OF COURSE, A LOT OF SMILES EVERYWHERE. LET ALL OTHER OASIS PROJECTS COME! AND LET THEM BRING MORE PEOPLE WILLING TO PUT ON THEIR LITTLE ANT OUTFIT AND ROLL UP THEIR SLEEVES.” EMILIANO ELOI ANIMA EDUCAÇÃO EMPLOYEE, TOOK PART IN 2 OASIS PROJECTS IN BH.
SP THE INSTITUTIONAL USE OF OASIS METHODOLOGY IN UNIVERSITIES WAS A PIONEER INITIATIVE OF ANIMA EDUCAÇÃO GROUP, WHICH CREATED CONDITIONS FOR THE PARTICIPATION OF EDUARDO SHIMAHARA IN THE TEDFIELD, IN TEDXSAOPAULO –WWW.TEDXSAOPAULO.COM. BR/EDUARDO-SHIMAHARA
LEARN MORE ABOUT THE PROJECT AND READ THE REPORT ON THE OASIS PROJECT:
LUCIANA VIEIRA QUEIROZ PROMOTIONS AND TRADE LEADER
WWW.OASISANIMA.COM.BR PRINCIPLE 8
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MEETING WITH SUPPLIERS
ANIMA HAS TAKEN ANOTHER IMPORTANT STEP TOWARD MORE SUSTAINABLE PRACTICES AS IT HELD THE 1ST MEETING WITH SUPPLIERS ANIMA ON MAY 17TH IN BELO HORIZONTE.
THE EVENT BROUGHT TOGETHER THE MAIN SUPPLIERS, AS WELL AS PARTNERS AND EMPLOYEES. FOR THIS FIRST MEETING, 30 OF THE BIGGEST ACCOUNTS IN OUR CHAIN OF VALUES WERE CHOSEN. THIS WAS JUST A FIRST STEP, OUR GOAL IS TO EXPAND THE NUMBER OF TALKS ON SUSTAINABILITY TO THE REST OF THE SUPPLIERS.
OUR SUSTAINABILITY MODEL AND THE PATH WE’VE WALKED SO FAR WERE PRESENTED, BASED ON THE PRINCIPLES OF THE GLOBAL COMPACT. THE SUPPLIERS WERE ENCOURAGED TO DISCUSS THEIR PRACTICES FOCUSED ON SUSTAINABILITY AND WHAT THEIR CONTRIBUTIONS FOR THE FORMING OF A JUST, ETHICAL, AND TRANSPARENT CHAIN WOULD BE.
DURING THE MEETING, ANIMA MADE SEVERAL COMMITMENTS WITH ITS SUPPLIERS BASED ON THE PACT FOR SUSTAINABILITY.
“IT WAS REALLY INTERESTING BECAUSE THE MEETING CREATED CONDITIONS FOR US TO BE IN TOUCH WITH OUR SUPPLIERS IN A COMPLETELY DIFFERENT WAY THAN WE USUALLY DO. WE NORMALLY GET TOGETHER TO DISCUSS CONTRACTS, PRICES, DEADLINES, DELIVERY, THE KIND OF THING THE FINANCIAL DEPARTMENT HAS TO DEAL WITH. AND IT WAS IMPORTANT BECAUSE THE MEETING SERVED AS A FIRST STEP INTO MAKING SUSTAINABILITY A PART OF OUR RELATIONSHIP WITH OUR SUPPLIERS. THERE’S NO WAY OF REACHING SUSTAINABLE MANAGEMENT OF SUPPLIES OTHER THAN DISCUSSING AND ENGAGING OUR PARTNERS.” JOSÉ ANTÔNIO BRAUNBECK PURCHASING LEADER.
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A CARBON NEUTRAL EVENT PRINCIPLE 7
THE BIGGEST FESTIVAL OF BAHIA MUSIC IN THE WORLD. IT WAS THE FIRST CARBON NEUTRAL AXÉ FESTIVAL IN THE WORLD. THE PROJECT WAS IMPLEMENTED THROUGH A PARTNERSHIP WITH OKSIGENIO COMPANY. NOTE: “AXÉ MUSIC IS A POPULAR MUSIC GENRE ORIGINATING IN SALVADOR, BAHIA, BRAZIL APPROXIMATELY IN 1986, FUSING DIFFERENT AFRO-CARIBBEAN GENRES, SUCH AS MARCHA, REGGAE, AND CALYPSO. IT ALSO INCLUDES INFLUENCES OF AFRO-BRAZILIAN MUSIC SUCH AS FREVO, FORRÓ AND CARIXADA.
THE WORD “AXÉ” COMES FROM A YORUBA RELIGIOUS GREETING USED IN THE CANDOMBLÉ AND UMBANDA RELIGIONS THAT MEANS “SOUL”, “LIGHT”, “SPIRIT” OR “GOOD VIBRATION”.
WHEN DANIELA MERCURY RELEASED O CANTO DA CIDADE IN 1992, AXÉ ENTERED THE MAINSTREAM POP MUSIC SCENE AND BECAME ONE OF THE MOST POPULAR GENRES IN BRAZIL. TWO YEARS BEFORE, THE AMERICAN AND EUROPEAN RELEASE OF MARGARETH MENEZES’ ELEGIBÔ TOOK THE STYLE TO INTERNATIONAL AUDIENCES.” (ADAPTED FROM WIKIPEDIA)
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THE MEMBERS OF THE UNA DM JOVEM CENTER, STUDENTS OF ENVIRONMENTAL ENGINEERING, CIVIL ENGINEERING, AND ENVIRONMENTAL MANAGEMENT, WORKED ON THE COMPLETE RESEARCH OF CARBON NEUTRALIZATION FOR AXÉ 2010:
IN THE BEGINNING OF 2010 CLASSES, THE INSTITUTION AWARDED, ON MARCH 19TH, AT CAMPUS AIMORÉS’ AUDITORIUM, THE BEST 5 TRABALHOS INTERDISCIPLINARES DIRIGIDO / PROJETOS APLICADOS DE SUSTENTABILIDADE (INTERDISCIPLINARY PROJECTS ON SUSTAINABILITY) . THERE WERE OVER 70 PROJECTS REGISTERED.
AT A TOUCHING CEREMONY, SCHOLARS, THE PRESS, AND ENTREPRENEURS IN THE AREA OF SUSTAINABILITY WERE PRESENT. THE JURY WAS COMPOSED BY THE VICE-RECTOR OF CENTRO UNIVERSITÁRIO UNA, ATILA SIMÕES, THE VICEPRESIDENT OF ANIMA EDUCAÇÃO, MAURICIO ESCOBAR, THE DIRECTOR OF SUSTAINABILITY AND INNOVATION, EDUARDO SHIMAHARA, THE MANAGER OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY OF CEMIG, RICARDO PRATA CAMARGOS, THE MANAGER OF CARBON PROJECTS OF GRUPO PLANTAR, FÁBIO NOGUEIRA MARQUES, THE EDITOR OF ECOLÓGICO MAGAZINE, HIRAM FIRMINO, AND THE EDITOR OF PROGRAMA PLANETA MINAS, ON REDE MINAS CHANNEL, IZABEL ZOGLIO.
PRINCIPLE 1 PRINCIPLE 7
PRINCIPLE 8 PRINCIPLE 9
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THE BEST WAY TO GET TO A SUSTAINABLE FUTURE IS THROUGH EDUCATION, APPLIED EDUCATION, WHICH WILL DEVELOP PLURAL COMMITTED PEOPLE CAPABLE OF TRANSFORMING KNOWLEDGE INTO PRACTICE. AND THIS WAY THEY BECOME ESSENTIAL TO THE COUNTRY AND TO HUMAN SOCIETY.
EDUCATION TO SUSTAINABILITY
DEVELOPED BY: ADRIANA RODRIGUES, BRUNA NATHANE, FAWZI NAZIH DANIF, FERNANDA ARCANJO LOPES, GABRIELA SOARES SANTIAGO, AND IZABEL CRISTINA MOURA.
1 INTRODUCTION NTHIS WORD HAS NEVER BEEN HEARD AS MUCH AS THESE DAYS: SUSTAINABILITY. BUT, AFTER ALL, WHAT IS SUSTAINABILITY? ACCORDING TO BRUNDTLAND (1987), IT IS THE ABILITY AN INDIVIDUAL OR COMPANY HAS OF REMAINING PART OF A CERTAIN ENVIRONMENT, WITHOUT, HOWEVER, CAUSING VIOLENT IMPACT IN IT.
2 THEORETICAL REFERENCE
SUSTAINABILITY IS RELATED TO ECONOMIC, SOCIAL, CULTURAL, AND ENVIRONMENTAL ASPECTS OF SOCIETY. FROM THE DEFINITION OF SUSTAINABILITY EMERGES, WITH EXTREME RELEVANCE TO SOCIETY, THE SO CALLED SUSTAINABLE EDUCATION. IT GETS CLOSER TO AND INTERACTS WITH OTHER DIMENSIONS OF CONTEMPORARY EDUCATION, SUCH AS EDUCATION FOR HUMAN RIGHTS, PEACE, HEALTH, DEVELOPMENT, AND CITIZENSHIP, WITH PARTICULARITIES IN INDIVIDUAL AND COLLECTIVE LIFE STYLE SOCIAL DECISIONS.
BASED ON THE IDEALS OF SUSTAINABILITY AND THE IMPORTANCE OF SUSTAINABLE EDUCATION, AN OPTION WAS MADE TO WORK ON RAISING AWARENESS OF CHILDREN OF ELEMENTARY SCHOOL OF ESCOLA AFONSO PENA, WITH THE OBJECTIVE OF DEVELOPING A PROJECT WHICH MAY PREPARE MORE CONSCIOUS AND BETTER INFORMED GENERATIONS IN ORDER TO HELP ENSURE THE FUTURE OF THE PLANET THROUGH ACTIONS INITIATED BY EDUCATION.
STARTING WITH THE IDEA THAT HUMAN ACTIONS ARE CHARACTERIZED BY BEING “TOOLS” TO
UNDER THE SUPERVISION OF PROFESSOR HELIVANE DE AZEVEDO EVANGELISTA SOCIAL MAINTENANCE AND TRANSFORMATION, WE INTENDED TO SHOW STUDENTS THE IMPORTANCE OF NEW ATTITUDES, AIMING FOR A CHANGE OF CULTURE IN THE SENSE OF LEARNING AND TEACHING THE CONCEPT OF SUSTAINABILITY, SINCE NATURE CAN SURVIVE WITHOUT MAN, WHEREAS MEN CAN’T SURVIVE WITHOUT NATURE.
DURING THE EXECUTION OF THE PROJECT, INTERDISCIPLINARY CONCEPTS WERE USED, COMPRISING MATHEMATICS, PROJECT PLANNING, TEAM ORGANIZATION AND COORDINATION, THE CONCEPT AND APPLICATION OF ETHICS.
AS THE PROJECT DEVELOPED, THE INTENTION WAS TO ANSWER THE FOLLOWING RESEARCH QUESTION: HOW CAN EDUCATION ACT IN THE PERSPECTIVE OF SUSTAINABILITY?
THE OBJECTIVE WAS TO START RAISING THE CHILDREN’S AWARENESS TO SUSTAINABILITY, PRESENTING INFORMATION TO HELP GUARANTEE THE FUTURE OF THE PLANET, THROUGH ACTIONS INITIATED BY EDUCATION. THROUGH A SMALL CHANGE OF ATTITUDE IN DAY-TODAY ACTIVITIES IT IS POSSIBLE TO HELP SAVE FUTURE SOCIETIES, THEREFORE, EDUCATION TO CHILDREN IS FUNDAMENTAL, SINCE IT’S THE BASIS OF SUSTAINABILITY IS EDUCATION. IN ORDER TO ACHIEVE THE OVERALL GOAL IT WAS NECESSARY TO DEVELOP IN THE CHILDREN OF ELEMENTARY SCHOOL ATTITUDES TO SAVE WATER, GARBAGE DISPOSAL AND RECYCLING PRACTICES, SHOWING THE IMPORTANCE OF SUSTAINABLE ACTIONS FOR THE PRESENT AND THE FUTURE.
THE TERM SUSTAINABILITY WAS COINED MORE THAN 20 YEARS AGO, BY THEN NORWEGIAN PRIMEMINISTER, GRO HARLEM BRUNDTLAND, IN A REPORT PREPARED TO THE UN ABOUT THE DEMANDING OF A SUSTAINABLE DEVELOPMENT, WHICH COULD MAKE POSSIBLE THE OVERCOMING OF POVERTY, ESPECIALLY IN DEVELOPING COUNTRIES. SINCE THEN, MANY OTHER DOCUMENTS HAVE BEEN WRITTEN ON THE TOPIC, HIGHLIGHTING ITS THE CENTRAL COMPONENTS (ECONOMIC, SOCIAL, AND ENVIRONMENTAL), AND EMPHASIZING THE COMPLEXITY OF THE INTERDEPENDENCE AMONG THOSE COMPONENTS (EVANGELISTA, 2009).
THE DEVELOPMENT OF SUSTAINABILITY MUST CONSIDER THE NEEDS OF THE PRESENT, WITHOUT COMPROMISING THE POSSIBILITIES OF FUTURE GENERATIONS. IT’S NECESSARY TO CONTRIBUTE TO THE CREATION OF A WORLD WHERE IT MAY BE POSSIBLE TO LIVE WITH DIGNITY AND IN PEACE, ENJOYING A SOCIAL AND ECONOMIC ENVIRONMENT WHICH IS BOTH SATISFACTORY AND HEALTHY.
FROM THE DEFINITION OF SUSTAINABILITY, EMERGES WITH EXTREME IMPORTANCE TO SOCIETY THE SO CALLED SUSTAINABLE EDUCATION, WHICH TAKES INTO ACCOUNT SOCIAL, CULTURAL, ECONOMIC, AND ENVIRONMENTAL CHARACTERISTICS OF THE PLACE WE LIVE IN (PROGRAMA SEMEANDO, 2009). IT GETS CLOSER TO AND INTERACTS WITH CONTEMPORARY EDUCATION. ACCORDING TO PAULO FREIRE, THERE ARE NO EDUCATED OR NON-EDUCATED BEINGS, BUT LEVELS OF EDUCATION, WHICH ARE NOT ABSOLUTE. TO EDUCATE IS A SOCIAL ACTION AND, THEREFORE, A REFLEX OF HISTORICAL MOMENTS AND THE CULTURE OF SOCIETIES. THE RELATIONSHIPS OF INSTRUCTION-LEARNING ARE DYNAMIC AND CHANGE ACCORDING TO THE VALUES OF EACH AGE.(LOURES, 2008)
TODAY A NEED OF CHANGE IN MAN’S BEHAVIOR TOWARD SOCIETY AND THE ENVIRONMENT IS NOTICEABLE. THIS CHANGE HAS TO START FROM DAILY ATTITUDES, LIKE THE ONES ON THE “EDUCATION TO SUSTAINABILITY” PROJECT. THEY ARE: THE IMPORTANCE OF SAVING WATER, THE AWARENESS OF PROBLEMS CAUSED BY THE GREAT AMOUNTS OF GARBAGE PRODUCED; AND THE NEED FOR PRACTICES OF RECYCLING FOR THE ENVIRONMENT.
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FIVE OF THE PROJECTS WERE AWARDED AS WINNERS, AS ONE DESERVES SPECIAL NOTICE – EDUCATION FOR SUSTAINABILITY. IN THIS REPORT, WE DECIDED TO SHOW A SUMMARY OF THE AWARDED PROJECTS:
3 METHODOLOGY THE “EDUCATION TO SUSTAINABILITY” PROJECT WAS PUT INTO PRACTICE, CONNECTED TO A NEW EDUCATION ON THREE IMPORTANT TOPICS REGARDING THE CONSTRUCTION OF A MORE SUSTAINABLE WORLD: WATER, GARBAGE, AND RECYCLING. THE PROJECT WAS MEANT TO INSTRUCT AND GUIDE CHILDREN OF THE 4TH YEAR OF ELEMENTARY SCHOOL FROM ESCOLA AFONSO PENA, LOCATED IN THE CENTRAL AREA OF BELO HORIZONTE, WHICH ALREADY IS A PARTNER OF CENTRO UNIVERSITÁRIO UNA.
THE EXECUTION OF THE “EDUCATION TO SUSTAINABILITY” PROJECT WAS STARTED ON MAY 11TH 2009, BASED ON THE INITIAL DIAGNOSIS, CARRIED OUT AS FOLLOWS: THE GROUP WENT TO ESCOLA AFONSO PENA AND HANDED OUT TO STUDENTS A SHEET OF PAPER WITH THE FOLLOWING QUESTION, “WHAT IS SUSTAINABILITY?” BASED ON THE ANSWERS OBTAINED THE GROUP REALIZED THAT THE CHILDREN POSSESSED A VAGUE UNDERSTANDING ON THE TOPIC, AND ASSOCIATED THE WORD ‘SUSTAINABILITY’ TO TOPICS SUCH AS WATER, GARBAGE, AND RECYCLING. THE DATA OF THE POLL TAKEN WITH 87 CHILDREN WAS PUT INTO A CHART, AS SEEN ON GRAPH 1.
GRAPH 1 THE CONCEPT OF SUSTAINABILITY TO CHILDREN
A GROUP OF STUDENTS OF THE 1ST SEMESTER OF THE BUSINESS ADMINISTRATION COURSE OF CENTRO UNIVERSITÁRIO UNA WAS ASSEMBLED, WITH THE SUPPORT OF PROFESSORS AND COORDINATORS. BEFORE THE PROJECT WAS CARRIED OUT, A POLL WAS TAKEN AT THE SCHOOL AS AN INITIAL DIAGNOSIS, WITH THE FOLLOWING QUESTION BEING ASKED TO STUDENTS: “WHAT DO YOU UNDERSTAND BY SUSTAINABILITY?” THROUGH THE ANALYSIS OF THE ANSWERS OBTAINED, IT WAS CLEAR THAT THE STUDENTS HAD A VERY WEAK CONCEPT REGARDING SOME OF THE TOPICS RELATED TO SUSTAINABILITY.
THE GROUP MET THE STUDENTS TO ADDRESS THE IMPORTANCE OF WATER, THROUGH SLIDES, EXPLANATION AND EDUCATIONAL VIDEOS ON THE TOPIC. AFTER THE ACTIVITY THE STUDENTS WERE ASKED TO COMMENT AND ASK QUESTIONS ON WHAT HAD BEEN PRESENTED, AND, AS A SCHOOL ASSIGNMENT, THEY WERE ASKED TO MAKE A DRAWING ABOUT WHAT THEY HAD UNDERSTOOD FROM THE SECOND STAGE OF THE PROJECT. AN ANALYSIS WAS MADE AFTER THE SECOND STAGE AND IT WAS NOTICED THAT STUDENTS HAD INTERNALIZED THE TOPIC DUE TO THE FACT THAT THE DRAWINGS WERE SIMILAR TO THE VIDEOS SHOWN AND TO THE INSTRUCTION GIVEN. ACCORDING TO THE ATTITUDES AND WITH THE PARTICIPATION OF STUDENTS THROUGHOUT THE PROJECT, THE GROUP REALIZED THAT THE EDUCATIONAL VIDEOS RAISED STUDENTS’ INTEREST, CONSEQUENTLY MAKING THEM PAY ATTENTION TO THE TOPIC PROPOSED.
THE THIRD STAGE AFTER THE CONCLUSION AND THE ANALYSES OF THE DATA OF THE SECOND STAGE BEGAN ON MAY 18TH 2009, DEALING WITH THE TOPIC ‘GARBAGE’, IN ITS IMPORTANCE AND THE CONSEQUENCES OF ITS INAPPROPRIATE DISPOSAL. DURING THIS STAGE STUDENTS WERE MORE ACTIVE, INTERACTING WITH THE TOPIC, ASKING QUESTIONS AND REPORTING PERSONAL EXPERIENCES.
AFTER THE INITIAL DIAGNOSIS THE GROUP PROCEEDED TO THE OTHER 4 STAGES OF THE PROJECT, WHICH WOULD DEAL WITH THE TOPICS ‘WATER IS LIFE’, ‘GARBAGE’, ‘RECYCLING AND REUSING’, AND, FINALLY, THE CONCEPT OF SUSTAINABILITY, SHOWING ’20 WAYS OF BEING MORE SUSTAINABLE’. DURING ALL THE STAGES WE MET THE STUDENTS, EXPLAINING THE IMPORTANCE OF EACH TOPIC, AND EDUCATIONAL VIDEOS WERE SHOWN, AND AS A CONCLUSION EACH STUDENT WAS ASKED TO COMMENT AND MAKE DRAWINGS ON THE TOPIC OF EACH STAGE.
BASED ON THE INFORMATION OBTAINED FROM THE STUDENTS, THE GROUP CONCLUDED WHAT WAS INTERNALIZED BY THE STUDENTS ON A NEW SUSTAINABLE EDUCATION.
THE SECOND STAGE OF THE PROJECT WAS CARRIED OUT ON MAY 12TH 2009, WITH THE TOPIC, ‘WATER IS LIFE’.
JUST LIKE WHAT HAD HAPPENED IN THE PREVIOUS STAGE STUDENTS WERE ASKED TO MAKE A DRAWING AND COMMENT ON WHAT THEY HAD UNDERSTOOD. ACCORDING TO THE ANALYSIS OF THE DRAWINGS AND THE COMMENTS WRITTEN BY THE STUDENTS, IT WAS CONCLUDED THAT THE ACTIVITY HAD BEEN 100% SUCCESSFUL, FOR STUDENTS WERE ABLE TO INTERNALIZE THE TOPIC, DEMONSTRATING THE IMPORTANCE OF A SUSTAINABLE EDUCATION.
DURING THE WEEK OF THE THIRD STAGE, ONE OF THE TEACHERS HAD THE INITIATIVE OF ORGANIZING, DURING CLASS, ACTIVITIES RELATED TO THE PROJECT, LIKE THE ASSEMBLY OF A MINI GARBAGE CONTAINER, IN WHICH THEY MADE ASSOCIATION TO GARBAGE DISPOSAL AND RECYCLING, WHICH WOULD BE THE LAST TOPIC. SOURCE: POLL DATA
THE FOURTH STAGE OF THE PROJECT TOOK 2 DAYS, BEGINNING ON MAY 25TH, WITH THE TOPIC OF RECYCLING. ON THIS DAY THE STUDENTS WENT TO CENTRO UNIVERSITÁRIO UNA, WHERE THEY WERE INSTRUCTED ON THE TOPIC. IT WAS NOTICED THAT STUDENTS ALREADY HAD A CONCEPT OF RECYCLING, BECAUSE THE TOPIC WAS DEVELOPED IN THEIR CLASS. ON MAY 26TH 2009, AN ACTIVITY ON THE TOPIC WAS ORGANIZED AT ESCOLA AFONSO PENA, IN WHICH THE MEMBERS OF THE GROUP RESPONSIBLE FOR THE PROJECT DRESSED THEMSELVES USING THE COLORS USED TO CHARACTERIZE THE GARBAGE CONTAINERS FOR RECYCLING MATERIAL. THE GROUP MET THE STUDENTS ON THE SPORTS COURT OF THE SCHOOL, WHERE PAPER SLIPS WITH DIFFERENT KINDS OF WASTE WERE GIVEN OUT: BATTERIES, A BANANA PEEL, A CAN OF SODA, AND THE LIKE. EACH STUDENT WAS GIVEN A SLIP AND ASKED TO GET UP AND IDENTIFY THE PROPER CONTAINER FOR THAT KIND OF WASTE (PLASTIC, ALUMINUM, ORGANIC WASTE, GLASS, PAPER AND NON-RECYCLABLE). DURING THIS ACTIVITY IT WAS NOTICED THAT STUDENTS HAD MORE TROUBLE IDENTIFYING NON-RECYCLABLE WASTE, SUCH AS A LIGHT BULB AND A STAPLE.
IT WAS CONCLUDED THAT THE ACTIVITY ORGANIZED AT THE SCHOOL’S SPORTS COURT MET THE GROUP’S EXPECTATIONS: IT WAS PRODUCTIVE CONCERNING THE PARTICIPATION OF STUDENTS AND TEACHERS, AND IMPORTANT TO THE KNOWLEDGE OF EVERYBODY, IN REGARD TO RECYCLING.
THE FIFTH STAGE TOOK PLACE ON JUNE 1ST WITH THE CONCLUSION OF THE EDUCATION TO SUSTAINABILITY PROJECT. THE WHOLE SUSTAINABILITY CONCEPT WAS EXPLAINED TO STUDENTS, AS WELL AS ITS SOCIAL AND ENVIRONMENTAL IMPORTANCE. AS A CONTINUATION TO WHAT THE STUDENTS HAD LEARNED, THEY WERE GIVEN 20 USEFUL TIPS ON AND WAYS OF BEING MORE SUSTAINABLE IN THEIR DAILY LIVES. AS A FINAL ANALYSIS, THE STUDENTS WERE ASKED TO ANSWER WHAT THEY HAD UNDERSTOOD ABOUT SUSTAINABILITY.
ACCORDING TO THE ANALYSIS OF THE ANSWERS, IT WAS NOTICED THAT 26% OF STUDENTS WERE STILL HAVING SOME TROUBLE WITH THE CONCEPT OF SUSTAINABILITY, BUT 74% HAD INTERNALIZED THE TOPIC DURING THE DEVELOPMENT OF THE PROJECT.
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3.1 DATA COLLECTION
AFTER THE CONCLUSION OF THE PROJECT AND ANALYSIS OF STUDENTS’ PERFORMANCES, IT WAS CONCLUDED THAT THE OBJECTIVES PROPOSED, SUCH AS THE IMPORTANCE OF CHANGES IN THE ATTITUDE CONCERNING DAY-TO-DAY ACTIVITIES AND PRACTICES ON SUSTAINABLE ACTIONS, WERE REACHED.
IT WAS CONCLUDED THAT FOR SOCIETY TO BECOME MORE SUSTAINABLE IT IS NECESSARY FOR PEOPLE TO BE AWARE OF THE NEED FOR A CHANGE IN DAILY ATTITUDES, IN FAVOR OF AND IN RESPECT TO NATURE AND SOCIETY.
EDUCATION HAS THE POWER TO ACT ON THE PERSPECTIVE OF SUSTAINABILITY, BECAUSE THE GREATER THE LEVEL OF EDUCATION OF A CHILD,
THE BETTER INFORMED AND THE MORE CONSCIOUS HE OR SHE WILL BE CONCERNING SUSTAINABLE ATTITUDES.
DUE TO SOME LIMITATIONS IMPOSED TO THE GROUP, SUCH AS LIMITED TIME AND THE AGE OF THE CHILDREN, IT WAS DECIDED TO DEAL WITH THE ENVIRONMENTAL SUSTAINABILITY ONLY, WHICH MEANS IT WASN’T POSSIBLE TO WORK ON THE OTHER PILLARS OF THE TOPIC.
REFERENCES RODRIGO LOURES. EDUCAR E INOVAR NA SUSTENTABILIDADE. ESTADO DO PARANÁ, EDITORAÇÃO ELETRÔNICA: AGOSTO DE 2008.
MOACIR GADOTTI. PEDAGOGIA DA TERRA: ECOPEDAGOGIA E EDUCAÇÃO SUSTENTÁVEL. LATINO-AMERICANA 1998. CUIABÁ. CONFERÊNCIA DAS AMÉRICAS.
GUTIÉRREZ FRANCISCO CRUZ PRADO. ECOPEDAGOGIA E CIDADANIA PLANETÁRIA. SÃO PAULO: CORTEZ 1999.
WAYS TO SAVE WATER FROM THE SITE: HTTP://WWW.SESISP.ORG.BR/AGUA/TELAS/DICAS.ASP ACESSO EM: 11DE MARÇO DE 2009.
MANUAL DE ETIQUETA SUSTENTÁVEL. HTTP://PLANETASUSTENTAVEL.ABRIL.COM.BR/ CARTILHA/ ACESSO EM: 18 MARÇO DE 2009.
SENAR MINAS EM PARCEIRA COM FAEMG. REVISTA SEMEANDO. AGENDA 21 NA PRÁTICA. EDIÇÃO ANUAL: BELO HORIZONTE 2009
SESI E SENAI-MG. NOSSA ESCOLA: EDUCAÇÃO PARA A SUSTENTABILIDADE. Nº 2: BELO HORIZONTE AGOSTO DE 2008
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AS THE PROJECT WAS STARTED IT WAS NOTICED THAT STUDENTS HAD GREAT INTEREST ON EDUCATIONAL VIDEOS, ALTHOUGH THEY WERE STILL A BIT UNAWARE OF THE TOPIC OF SUSTAINABILITY. THEREFORE, DURING THE DEVELOPMENT OF THE PROJECT SOME ADAPTATIONS HAD TO BE MADE IN ORDER TO MAKE A BETTER UNDERSTANDING OF THE TOPIC POSSIBLE.
SOUNDS CoLLeCtING PRINCIPLE 1 DEVELOPED BY: CARLA LIDIA RAMOS,DANIEL DOS SANTOS,FLÁVIO AUGUSTO NERI DA COSTA,JANEIDE MARQUES NOVAES,JOÃO CARLOS MARTINS,ROBSON TUPY, AND RODRIGO TORRES MENDES
PRINCIPLE 8 PRINCIPLE 9
UNDER THE SUPERVISION OF PROFESSOR CRISTIANE MEDINA FINZI QUINTÃO
THE INCLUSION OF THESE INDIVIDUALS IN THE ENVIRONMENTAL EDUCATION SCENARIO WAS ONE OF THE OBJECTIVES, WHICH DEALS SERIOUSLY WITH MATTERS RELATED TO THE APPLICATION OF THE CONCEPT OF REDUCE, REUSE, RECYCLE, KNOWN AS THE 3RS, BEING REINFORCED BY A 4TH R, RETHINK. INSTITUTO SÃO RAFAEL – LOCATED IN BELO HORIZONTE/MG, FOUNDED ON SEPTEMBER 2ND 1926, WITH OVER 80 YEARS OF EXPERIENCE ON WORKING ON THIS AREA OF EDUCATION, EMBRACED THE PROJECT AT ITS CREATION, ANALYSIS, DEVELOPMENT, AND IMPLEMENTATION. AFTER AN ASSESSMENT OF THE INSTITUTES’S FACILITIES AND THE DAILY LIVES OF THOSE WHO STUDY THERE, SELECTIVE COLLECTION CONTAINERS EQUIPPED WITH PRESENCE ANNOUNCER DEVICES WERE INSTALLED. THE RESULTS OBTAINED BY THE PROJECT, ALMOST INSTANTANEOUSLY, DEMONSTRATE A TENDENCY TO SUCCESS AND PRACTICALITY, AND WHAT IS BEST, SEVERAL POSSIBILITIES OF MAKING IT A SOCIAL ASSET AVAILABLE TO THE WORLD.
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THE PROPOSAL OF CREATION OF AN INNOVATIVE PROJECT IS ALWAYS SURROUNDED BY UNCERTAINTY AND EXPECTATIONS. THE “SOUND COLLECTING” PROJECT REFERS TO THE DREAM COLLECTING, BECAUSE IT’S IMPOSSIBLE NOT TO GET SENSITIZED BY A SYSTEM OF INCLUSIVE, INTELLIGENT, FUN AND ECOLOGICALLY CORRECT MULTIPLICITY. THIS WAY, THE PROJECT REFERS TO DEVELOPMENT AND IMPLEMENTATION OF ENVIRONMENTAL EDUCATION WITH EMPHASIS ON WASTE SELECTIVE COLLECTION, INSIDE AN INSTITUTION AIMED FOR PEOPLE WITH VISUAL SPECIAL NEEDS.
DEVELOPED BY: CAMILA LANNA, CARMEN LÚCIA DA SILVA, LINDALVA DUARTE,STELAMARES AQUINO, THÂMARA JANAÍNA DUARTE,VALÉRIA FARIA
UNDER THE SUPERVISION OF PROFESSOR MARIA CRISTINA CARVALHO
COISAS OTHE OBJECTIVE OF THIS INTERDISCIPLINARY PROJECT IS TO INTRODUCE THE PROPOSAL OF CREATION OF A FASHION ACCESSORY COMPANY WITH THE ASSESSMENT OF ITS MARKETING AND FINANCIAL VIABILITY, AND, OF COURSE, THE PRODUCTS THEMSELVES.
WE DEVELOPED STUDIES ON THE ACCESSORY MARKET PRODUCED BASED ON ENVIRONMENTAL AND SUSTAINABILITY CRITERIA AND THE PUBLIC MORE LIKELY TO BUY THIS KIND OF ACCESSORY. THE BASIC RAW MATTER FOR THE MAKING OF THE PRODUCTS, BANNERS AND PIECES OF CLOTH, HAS IS SUPPLYING GUARANTEED BY CENTRO UNIVERSITÁRIO UNA AND SEWING COMPANIES IN THE REGION OF GREATER BELO HORIZONTE, WHICH DONATE PIECES OF CLOTH. THE BUSINESS WILL BE SET UP AS A SMALL BUSINESS, AS A PARTNERSHIP BY LIMITED RESPONSIBILITY QUOTES AND THERE WILL BE 6 FOUNDING PARTNERS, EACH WITH A PARTICIPATION OF 16.67%. THE PARTNERS WILL DEVELOP ALL ACTIVITIES NECESSARY TO RUN THE BUSINESS, IN A WAY THE BUSINESS WILL NOT NEED TO HIRE EMPLOYEES. TO CREATE FASHION ACCESSORIES IN A SUSTAINABLE WAY, WITH STYLE AND RESPECT TO THE ENVIRONMENT, LOW INITIAL INVESTMENT AND GUARANTEED FINANCIAL COMPENSATION, IS THE PROPOSAL OF ENE COISAS, WHICH IN FACT EXISTS, ALTHOUGH NOT EXACTLY THE WAY IT’S PRESENTED IN THIS PROJECT.
THE REAL ENE COISAS IS A VIRTUAL SHOP (WWW.ENECOISASECO. BLOGSPOT.COM) AND ONLY PRODUCES ON DEMAND, AVOIDING LOSS.
THIS PROJECT IS A MILESTONE FOR THE LIFE OF EACH ONE OF US: APART FROM HAVING THE OPPORTUNITY TO DELVE INTO OUR KNOWLEDGE ON FASHION RELATED TO SUSTAINABILITY AND, LATER, GET SOME FINANCIAL GAIN WITH THE PRODUCTS, BEING AMONG THE FINALISTS TO UNA’S SUSTAINABILITY AWARD IS A MEMORABLE FEAT IN OUR RESUMES, AS WELL AS THE PARTICIPATION ON THE GLOBAL COMPACT REPORT, AFTER ALL, MORE AND MORE, THOSE WHO DON’T UNDERSTAND THE TRIPOD OF SUSTAINABILITY DON’T BELONG IN THE JOB MARKET OR LIFE.
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THE PROPOSAL OF ENE COISAS IS TO BE A SOCIALLY AND ENVIRONMENTALLY RESPONSIBLE COMPANY, WHICH WILL PRODUCE ECOLOGICALLY CORRECT PURSES AND BAGS, WHICH HAVE A FASHION APPEAL, INNOVATIVE DESIGN, AND OFFER THE POSSIBILITY OF PERSONALIZATION OF ITEMS TO CUSTOMERS ACCORDING TO THEIR TASTES AND NEEDS.
reCICLo DEVELOPED BY: ADRIANO PESSOA VIEIRA , DILSON DOS SANTOS FERREIRA, IGOR ALVES DRUMOND OLIVEIRA, SAMARA FERNANDES DA SILVA, TOMÉ ROCHA.
PNEU PRINCIPLE 7
REUSE OF UNSUITABLE TIRES, GRINDING THE RUBBER FOR THE USE ON ASPHALT.
UNDER THE SUPERVISION OF PROFESSOR JUNIO CESAR FERREIRA ANEZIO
BRAZILIAN ROADS ARE BUILT TO LAST ON AVERAGE 10 YEARS, DUE TO THE NATURAL PROCESS OF AGING OF THE ASPHALT BINDING. UTILIZING THE TECHNIQUE OF REUSE OF UNSUITABLE TIRES, IN WHICH THE RUBBER IS AGGREGATED TO THE ASPHALT, ROADS WILL LAST 25 TO 30 YEARS LONGER, DUE TO THE INCREASE OF DURABILITY OF ASPHALT, NOT TO MENTION THE COST REDUCTION WHEN COMPARED
TO TRADITIONAL ASPHALT. ACCORDING TO THE RESOLUTION OF CONAMA Nº 416 FROM 09/30/2009, BOTH MANUFACTURERS AND IMPORTERS OF TIRES MUST ENSURE APPROPRIATE DISPOSAL OF EACH TIRE THEY MANUFACTURE OR IMPORT, WHICH IS NOT ENOUGH TO COPE WITH THE SITUATION OF TIRES WHICH HAD ALREADY BEEN DISPOSED INAPPROPRIATELY. BY USING UNSUITABLE TIRES TO PRODUCE ASPHALT WE WILL BE APPROPRIATELY DISPOSING OF A PRODUCT WHICH CAUSE GREAT ENVIRONMENTAL IMPACT WITH A PROMISING TECHNOLOGY. RECICLO PNEUS ME COMPANY EMERGES WITH AN INNOVATIVE PROPOSAL WHICH, ASIDE FROM GIVING A POSITIVE CONTRIBUTION TO THE REDUCTION OF THE ENVIRONMENTAL IMPACT, HELPS CONTROL THE SPREADING OF DISEASES AND GENERATES JOBS AND INCOME THROUGH A PRODUCT WITH AMPLE EFFICIENCY AND POSSIBILITIES OF USE.
MARKERS UNSUITABLE TIRES; ASPHALT, ENVIRONMENT.
REFERENCES ART. 161208 - O USO DA BORRACHA DE PNEUS NA PAVIMENTAÇÃO COMO UMA ALTERNATIVA ECOLOGICAMENTE VIÁVEL. <HTTP://WWW.FEAM.BR> ON SEPTEMBER 23RD 2009. PETROBRAS. MANUAL DE SERVIÇOS DE PAVIMENTAÇÃO. PETROBRAS DISTRIBUIDORA S.A. RIO DE JANEIRO, RJ, 1996
RESOLUÇÃO CONAMA 416/, DE 30/09/2009. <HTTP://WWW.UFRGS.BR/ ENSINODAREPORTAGEM/MEIOB/ASFALTOB. HTML> ACESSO EM 27 DE OUTUBRO 2009.
<HTTP://PORTALPBH.PBH.GOV.BR > ACESSO EM 28 DE OUTUBRO DE 2009
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TIRES ARE A KEY COMPONENT TO FREIGHT, PASSENGERS, AND MERCHANDIZE TRANSPORTATION WITH A COMPLETE RELEVANCE TO THE DEVELOPMENT OF THE COUNTRY. ON THE OTHER HAND, WHEN THEY BECOME UNSUITABLE TO DRIVE ON, THEIR DISPOSAL BECOME A HUGE WORRY MAINLY FOR BEING THE CAUSE OF ENORMOUS SANITARY AND ENVIRONMENTAL PROBLEMS, CAUSING THEIR REUSE TO BECOME EXTREMELY IMPORTANT AND MANDATORY IN ORDER TO CONTRIBUTE TO THE MINIMIZATION OF ENVIRONMENTAL IMPACT, AND TO SUSTAINABLE DEVELOPMENT IN BRAZIL.
PRODUCTION ENGINEERING COURSE
INDUSTRY • GREYWATER REUSE IN APARTMENT BUILDINGS –
ENVIRONMENTAL ENGINEERING COURSE
• CONSCIOUS REUSE OF PLUVIAL WATER -
ENVIRONMENTAL ENGINEERING COURSE
• CASE STUDY: HIP-HOP RECYCLING PROJECT – BUSINESS MANAGEMENT COURSE • THE HUMAN AND SOCIAL CONTRIBUTION OF THE SELECTIVE COLLECTION PROJECT IN BELO HORIZONTE TO PROFESSIONAL COLLECTORS – ECONOMICS COURSE • GREYWATER REUSE TO NON POTABLE ENDS ENVIRONMENTAL ENGINEERING COURSE • USE OF THE MILL IN THE SUSTAINABLE PRACTICE OF REUSE OF SCRAP IN CIVIL CONSTRUCTION - CIVIL ENGINEERING COURSE • DOMESTIC WATER TREATMENT AND REUSE ENVIRONMENTAL ENGINEERING COURSE • BYBANNER – FASHION DESIGN COURSE • WASTE TREATMENT – STYROFOAM REUSE IN CIVIL CONSTRUCTION - ENVIRONMENTAL ENGINEERING COURSE • SUSTAINABILITY AND CITIZENSHIP: ELECTRICAL AND ELECTRONIC WASTE – BUSINESS ADMINISTRATION COURSE • HOW TO BE AN ENTREPRENEUR AND MAXIMIZE PROFIT WHILE BEING SUSTAINABLE - BUSINESS ADMINISTRATION COURSE • SIMULATION COMPANY – RECICLARTE: BUILDING ENVIRONMENTAL IDEALS – ENVIRONMENTAL MANAGEMENT COURSE • SUSTAINABILITY INSIDE RESIDENCES – INTERIOR DESIGN COURSE
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UNDER THE SUPERVISION OF PROFESSOR JULIANA CAPANEMA
IMPLEMENTATION AND LOW COST. THE PROTOTYPE WAS BUILT WITH LOW COST RECYCLABLE MATERIALS, SUCH AS PLASTIC CONTAINERS, WOOD, AND PVC PIPES, EXPOSED TO SUNLIGHT AND THE TEMPERATURE WAS MONITORED WITH THE USE OF A THERMOMETER. IT WAS NOTICED THAT SOLAR RADIATION DEPENDS ON THE REGION’S CLIMATE AND THE SEASON OF THE YEAR, AS IT WAS ESTIMATED A 30% COST REDUCTION DURING THE FALL. IT WAS UNDERSTOOD THAT ELECTRICAL ENERGY SAVINGS SHOULDN’T INTERFERE WITH ELECTRICAL SYSTEM USERS’ QUALITY OF LIFE, AND THE RESULTS DEMONSTRATE A REDUCTION IN EXPENSES WITH ELECTRICAL ENERGY AND WATER HEATING. IT MUST BE HIGHLIGHTED THAT THE SUSTAINABILITY, ECONOMIC, ENVIRONMENTAL AND SOCIAL GOAL WAS REACHED.
• BIOSYNTHETIC WOOD PRODUCTION PROCESS –
• PRACTICAL GUIDE TO SUSTAINABILITY – FURNITURE
DEVELOPED BY: ALEXANDER ROMUALDO ,BARBARA CORRADI,DYRANT PAIO,FERNANDO HENRIQUE,JOAQUIM PEREIRA NETO, AND PRISCILA DAMÁSIO SUSTAINABILITY IS NOT A NEW TOPIC, AS IT IS DEFINED AS THE DEVELOPMENT CAPABLE OF MEETING THE NEEDS OF THE CURRENT GENERATION WITHOUT COMPROMISING THE POSSIBILITY OF MEETING THE NEEDS OF FUTURE GENERATIONS. BEING SUSTAINABLE NOT ONLY MEANS TO SAVE THE ENVIRONMENT, BUT ALSO TO OFFER QUALITY OF LIFE WITHOUT EXHAUSTING PRESENT NATURAL RESOURCES AND THE POSSIBILITIES OF FUTURE GENERATIONS. TAKING THE ELECTRICAL SHOWER ENERGY CONSUMPTION, WHICH DURING PEAK HOURS OVERLOAD THE ELECTRICAL DISTRIBUTION SYSTEM, WHICH IMPACTS PARTICULARLY THE LOWINCOME FAMILIES, THE OBJECTIVE OF THIS PROJECT WAS TO BUILD AND ASSESS THE EFFICIENCY OF AN ALTERNATIVE HEATER WITH EASY
IN ADDITION TO THE 5 AWARD-WINNING PROJECTS, 15 OTHERS WERE PLACED AMONG THE FINALISTS COMPETING FOR UNA’S SUSTAINABILITY AWARD AND ARE WORTHY OF NOTICE DUE TO THEIR IMPORTANCE:
MATURITY SCHOOL ON MARCH 16TH 2010 CLASSES BEGAN AT ESCOLA DA MATURIDADE (MATURITY SCHOOL), A UNIBH PROJECT, WHICH PROMOTES INTERDISCIPLINARY ACTIVITIES TO SENIORS WHO HAVE INTEREST IN LEARNING AND SEEKING BETTER QUALITY OF LIFE. THE COURSE OF ESCOLA DA MATURIDADE OFFERS MANDATORY AND OPTIONAL SUBJECTS. THE MANDATORY SUBJECTS ARE:
STUDENTS OF THE SECOND SEMESTER OF MEDICINE AT UNIBH DEMONSTRATED TO THE ACADEMIC COMMUNITY THAT IT’S POSSIBLE AND WORTH IT TO ORGANIZE A SOLIDARITY PRANK. INSTEAD OF THE EMBARRASSMENT, THE KEY WORD IS SOLIDARITY. THE UNDERGRADUATE STUDENTS AND FUNDAÇÃO HEMOMINAS SET UP A STRUCTURE AT ESTORIL CAMPUS TO CALL ON BLOOD DONORS.
PRINCIPLE 1 NOTE: IT’S PART OF BRAZILIAN CULTURE FOR UNIVERSITY STUDENTS TO PLAY PRANKS ON NEWCOMERS.
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PHOTOGRAPHY, GASTRONOMY, WINE TASTING, ECONOMICS, PHILOSOPHY, HEALTH, AESTHETICS, SEXUALITY AND AFFECTION, COMMUNICATION TOOLS (VIRTUAL NETWORKS), HISTORY, CULTURE OF MINAS GERAIS, TOURISM, RIGHTS, ETIQUETTE, PHYSICAL ACTIVITY, PHYSICS, NUTRITION, AND PERSONAL RELATIONSHIPS. THE OPTIONAL SUBJECTS ARE: PHYSICAL ACTIVITIES (HYDROBICS AND DANCE), LANGUAGES (ENGLISH AND SPANISH), COMPUTING, ART, AND YOGA.
PROGRAMA MOVIMENTO DA MELHOR IDADE, CICLO DIABETES COM SAÚDE (A HEALTHY LIFE WITH DIABETES) AND CURSO PARA GESTANTES (PREGNANCY COURSE). THESE ARE THE NAMES OF PROJECTS DEVELOPED BY UNIBH AND DROGARIA ARAÚJO. THE MAIN OBJECTIVE OF THIS PARTNERSHIP, SEALED BY THE CORPORATE RELATIONSHIPS CENTER AT UNIBH, BETWEEN THE PHYSIOTHERAPY COURSE AND THE PHYSIOTHERAPY RESIDENCE IS TO PROMOTE QUALITY OF LIFE. THE FIRST PROJECT LAUNCHED WAS PROGRAMA MOVIMENTO DA MELHOR IDADE.
“PROGRAMA MOVIMENTO DA MELHOR IDADE CONSISTS OF A PHYSIOTHERAPEUTIC ENVIRONMENT, BUILT BY DROGARIA ARAÚJO. THE OBJECTIVE IS TO PROMOTE HEALTH TO PEOPLE OLDER THAN 45 YEARS OLD. AT THE FACILITY, STUDENTS OF PHYSIOTHERAPY AND PHYSIOTHERAPY RESIDENTS, UNDER THE SUPERVISING OF THEIR PROFESSORS, ORGANIZE SEVERAL ACTIVITIES, SUCH AS MEASURING BLOOD PRESSURE AND INSTRUCTING PARTICIPANTS ON PHYSICAL ACTIVITIES. IN ADDITION, WE WILL PROMOTE CICLO DE DIABETES AND CURSO PARA GESTANTES. EACH PROJECT HAS ITS OWN PARTICULARITIES AND RELIES ON THE PARTICIPATION OF STUDENTS AND PROFESSORS OF THE HEALTH AREA IN OUR INSTITUTION.” ERNANI PRATA, CORPORATE RELATIONSHIPS CENTER REPRESENTATIVE OF UNIBH.
THE SPACE, NICKNAMED LONGEVITY PLAYGROUND, WAS SET UP WITH THE FOLLOWING EQUIPMENT: AIR WALK, SIT-UP, STEPS, STRETCHERS, SKI, ARM EXERCISER, FLEXING POSTS, MOBILE BAR, PARALLEL BARS, PENDULUM, AND SHOULDER WHEEL.
“THE PARTNERSHIP MAKES IT POSSIBLE FOR DROGARIA ARAUJO AND UNIBH TO PROMOTE A SERIES OF COURSES AND EVENTS ON SEVERAL TOPICS CONNECTE DO HEALTH. AMONG THOSE, CURSO PARA GESTANTES, CICLO DIABETES, AND MOVIMENTO MELHOR IDADE ARE THE HIGHLIGHT. DROGARIA ARAUJO IE VERY PROUD OF THIS PARTNERSHIP, FOR SINCE ITS FOUNDATION, IT HAS ALWAYS CARED ABOUT PROMOTING HEALTH AND THE WELL BEING OF THE POPULATION OF MINAS GERAIS.” GUSTAVO FRANCO – MARKETING, DROGARIA ARAUJO.
NOTE: THE TERM ‘MELHOR IDADE’ (BEST AGE) IS A PUN IN THE PORTUGUESE LANGUAGE. SENIORS ARE FREQUENTLY REFERRED TO IN PORTUGUESE AS ‘CIDADÃOS DA TERCEIRA IDADE’ (THIRD AGE CITIZENS).
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SUSTAINABLE GASTRONOMY WEEK PROF. ANDRÉ CHAVES ANTIVILO
starting off With a brave attitude by Course Coordinator, toPiCs suCh as the imPaCt of meat ConsumPtion, foie gras as an examPle of animal Cruelty, vegetarianism, and veganism Were exPlored throughout the Week. stories of suCCess of entrePreneurs Who deCided to leave the Comfort zone and Were able to set uP Profitable businesses, Causing a smaller environmental imPaCt and a better soCial imPaCt, Were fundamental to materialize something WhiCh seemed utoPian at first.
PRINCIPLE 8 PRINCIPLE 9
“the sustainable gastronomy Week turned into a more imPortant event, (…). the leCtures Were …, dealing With neW ConCePts, interesting and ComPletely doable teChniques to our daily lives. raising aWareness to environment Preservation is everybody’s Job.” (maria aPareCida de faria – retired reCePtionist)
“the event Was though out to value students in a Way different than What they are used to. the idea of sustainable gastronomy is still Weak and the results, nevertheless, intensely exPerienCed by those Who see it, Consume it and enJoy it. students are not used to being Presented to toPiCs like this in the CurriCulum of the Course and, this Way, the gastronomy Week Was an oPPortunity for them to get to knoW Professionals With PraCtiCal exPerienCes WhiCh Present neW Ways of seeing the relationshiP betWeen food ProduCtion and ConsumPtion folloWing the ConCePts of sustainability.”
“i found it a really interesting Week. i think this is a toPiC WhiCh has to be extensively debated, esPeCially, by us, students of gastronomy, Who use a lot of natural resourCes (…). i really enJoyed it. it insPired me With several ProJeCt ideas.” (stella mendes gonçalves – student of gastronomy at unimonte)
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sustainable gastronomy Week Was Created to broaden horizons for future Professional oPtions in the area.
COLOCANDO A MÃO NA MASSA (ROLLING UP OUR SLEEVES) the aCtivities of eaCh subJeCt of Pas start When the grouP of students, guided by a Professor, Write doWn a diagnosis of the Community. Professor miriam Pontello exPlains that an inventory of the region’s demands is taken and goals and aCtions are established to be imPlemented in this Community. “the grouPs have to use the readings and summary of texts reCommended by Professors, so that sCientifiC theory Can be used in the soCial aCtions. also, they
PROGRAMA DE AÇÃ O SOCIAL CREATES
SALA DE AULA VIVA
PROGRAMA DE AÇÃO SOCIAL (SOCIAL ACTION PROGRAM) CREATES “SALA DE AULA VIVA” (LIVING CLASSROOM) a subJeCt WhiCh is Present in all the undergraduate Courses of one of our institutions ProPoses the reformulation of traditional Classroom, With the Creation of a living Classroom. this is What the Programa de ação soCial (Pas) is about: Creating learning through soCial resPonsibility.
the ProJeCt, WhiCh is develoPed in a different region in belo horizonte every semester, involves 2000 students, 50 Professors, and 29 sCholarshiP holders from the diamantina, estoril, and lourdes. this semester, Pas takes PlaCe in the northWestern region of the CaPital and all the Courses are Working on the area, through soCial ProJeCts related to the sPeCifities of eaCh maJor.
aCCording to Coordinator miriam Pontello, the obJeCtive behind Pas is “the PraCtiCal aPPliCation of fundamental Contents and ConCePts artiCulated With the Courses through develoPment and imPlementation of ProJeCts foCused on Community”. the Professor highlights: “our obJeCtive is to Promote the engagement of Professors and students in a ProCess of Co-ProduCtion of knoWledge WhiCh guides the students
must build researCh tools to measure the soCial imPaCt of the aCtivity. these aCtions Will be Carried out through field Work, orientations, meetings, Written ProJeCt, and a Chronogram of the aCtion in the Community. the grouPs are evaluated throughout the develoPment ProCess of the subJeCt”.
toWard their autonomy, as they start Playing a more meaningful role in (or outside) the Classroom, gradually beComing more indePendent of the Professors as Carriers of knoWledge”.
PRINCIPLE 9 there are many kinds of aCtivities being organized. the ComPuter sCienCe Course is develoPing a management softWare to oPtimize daily aCtivities at lar dona Paula, an institution for the elderly With 60 elderly ladies and 33 emPloyees. aside from imProving the Control over mediCations, food, and housekeePing suPPlies, the system WhiCh is being ProduCed by the students Will generate daily rePorts WhiCh Will Present the daily routine of eaCh resident. aCCording to a researCh Carried out by the students of ComPuter sCienCe there’s no ComPuting softWare With this obJeCtive, that is, this Will Probably be the first of its kind.
• to favor the reformulation of the ConCePt of “Classroom”, WhiCh is no longer a Privileged PlaCe for learning, With a agile and dynamiC struCture, CharaCterized by mutual interaCtion among Professors, students, and soCiety. it may take PlaCe anyWhere and anytime, inside and outside the university.
one of the Professors involved With the Pas, Wanir CamPelo, exPlains that her Work at esCola estadual silviano brandão, Consists on aPPlying Journalism as an eduCational tool: “the students Will Create a blog, for instanCe, and felv into the subJeCts studied in Class”. the Professor says that “teaChing foCused on trasmission of Contents, in WhiCh the Professor develoPs the role of a mere exeCutor of Programs and the student learn Passively do not Contribute to the formation of the Profile of the graduating students.”
• the student Cannot develoP the ProJeCt individually, but alWays Work in teams.
• to develoP ComPentenCies and habilities neCessary to the CitizenshiP and Professional formation foCused on a neW soCial, environmental, eConomiC, and Cultural Context. • to enCourage the aCademiC PraCtiCe WhiCh Contributes to the develoPment of soCial, environmental, PolitiCal ConsCiousness, develoPing CitizenshiP-oriented Professionals.
• the sPaCes for the develoPment of Pas are very diverse, sometimes it takes PlaCe on available struCtures on CamPus, sometimes areas of the Chosen region, like day-Care Centers, ngos, religious temPles, hosPitals, Community assoCiations, Parks, squares, sChools, street markets, Community health Centers, and ComPanies.
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LeCtUre on medIa and sUstaInaBILItY
PRINCIPLE 8 PRINCIPLE 9
Professor Chystianne leite, Course Coordinator, invited frenCh Journalist sandrine lage to give a leCture on media and sustainability to the students of the Course.
“trust. that’s the basis to any healthy relationshiP, indePendently on its nature.
sandrine lage CommuniCation on sustainability exPert, researCher and indePendent Journalist; author of the book “sustainability in the media: the PoWer to (in)form.” envolverde, 2009
“the leCture on media and sustainability Was ProPosed beCause it’s nor Possible any longer to alloW Journalism students to leave universities making misConCeived aPProaChes to soCial, environmental, eConomiC matters, Covering these toPiCs in a stereotyPed and extremely segmented Way, Without a global vieW of the toPiCs. the students need to understand that sustainability must be aPProaChed by eaCh neWsPaPer in a transversal PersPeCtive.”
as a rule, transParenCy ConCerning information Contributes to reinforCing the ties in relationshiPs. on this sPeCifiC toPiC, if the mission of sustainability rePorts is aCComPlished, anima stakeholders must highlight, even further, Credibility in the grouP. the inquiry [gollinharris shoW] Presents, in an effeCtive Way, CommuniCation as an essential ingredient to effiCient CorPorate CitizenshiP. (CsrWire, 2006) in order to be Credited, the Publishing must inClude results on internal and external evaluations, Preferably baCked uP by external indePendent auditing. as the business Considers or Wished to exPand these resPonsibilities, ConstruCtion or maintenanCe of the brand name (or many) and its advantages gets addressed more easily to some or all interested Parts in an organization.
the fear that the rePort might be PerCeived as a mean for self-Promotion must be ComPensated by the risk of not CommuniCating What’s been done. (gollinharris, 2005). resPonding to the global ComPaCt of the un and, Consequently, to its ten PrinCiPles is a good
start. the grouP must be Congratulated. nevertheless, as of noW, exPeCtations are Created, WhiCh translates into a Commitment to Continuous betterment, on the internal and external levels. a CirCle has begun, in the sense of Creating and maintaining the essential ingredients to run a business set on the Pillars of sustainability.
aCCording to kPmg, “the sustainability rePort it the aCt of measuring, making PubliC, and being resPonsible for the organizational develoPment With the obJeCtive of sustainable develoPment.” (gri, 2006C, P.4) beCause if it’s not measured, it Can’t be Controlled (or bettered). “the benefits of the sustainability rePorts from the organization’s vieWPoint inClude better finanCial PerformanCe, advanCement in relationshiPs With and betWeen the interested Parts, as Well as a better management of risks and of the relationshiPs With investors…” (kPmg, uneP, 2006, P.7)
to emPhasize the imPortanCe of information to sustainability, it Would be PerfeCt for the anima grouP to have an inCreasing number of business Cases WhiCh ensure benefits in the short, medium, and long term. and, maybe – as food for thought – , involving its CaPital (the students) in the ProCess, Challenging them to interPret and make a surgiCal analysis of the rePort, as Well as Collaborate in the searCh for solutions to the seCond steP. the Possible is being done. the neCessary is missing, to, then, be able to integrate the elite of Pioneers in the Promotion of a neW model WhiCh deals With both eConomiCs and eCology. as i reCently heard from a CommuniCation student, ‘i believe sustainability Can’t move Without CommuniCation. to make a differenCe, We must knoW hoW to do it.’ that’s a niCe Contribution.”
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it’s Clear that the media in general deals With the toPiC of sustainability in its environmental asPeCt only, and that haPPens esPeCially beCause those Who Work in CommuniCation laCk information and eduCation on the toPiC.
more than 120 students have already taken this subJeCt, WhiCh in many Cases Provoke the other subJeCts in the CurriCulum WhiCh haven’t aCquired the three-fold vieW yet.
the very Way the Course is develoPed is not usual and learning teChniques and ColleCtive talks like World CafÉ and oPen sPaCe are utilized as a Way to Create an enCouraging environment for ColleCtive learning.
throughout the Period, these Classes have been divided into Work grouPs through a ‘unConferenCe’ (oPen sPaCe) foCused on the interest of eaCh student on the several toPiCs, the best grouPs – Chosen by the very students are rePresented here:
THE IDEA initially, as We think of the environment and sustainability, the sentenCe that Comes to mind is: “the government must do something…”
the idea of this ProJeCt is different. our sentenCe is “you Can do something!”. We Can indeed, but hoW?
the greatest viCe on the Planet today is irresPonsible and futile ConsumPtion, When We buy everything We see Without having the need for it or finding a real use to it and it demonstrates the loss and the load on the Planet through daily habits, like Washing one’s hair or having Coffee from a PlastiC CuP.
WHY MENOS 1 (MINUS ONE)? the idea of reduCing ConsumPtion in a soCiety of Consumerism sounds odd. it is very hard to PiCture PeoPle Without Cars, not buying neW Clothes and other Consumable goods overnight. With that in mind, a simPle PhilosoPhy is Created, the PhilosoPhy of “menos 1”. reduCing one unit of Whatever you usually Consume might translate into exPressive results to the environment.
THE CHANGE MINIMIZATION OF CONSUMPTION students: thiago girão, Carlos rodrigues, karla nieva, miChelle rodrigues, gabriel de avelar, lauro benatti and douglas Pereira santos “the sustainability subJeCt Changed the Way i think about What i Can do for the Planet. it is in our hands.”
Changing little habits, reduCing units of ConsumPtion, Changing the vieW on What’s neCessary, suPerfluous and useless. that’s a beginning.
one less PlastiC CuP a day, one minute less in the shoWer, one day Without a Car, one disPosable bottle, make a huge differenCe in the sustainability mathematiCs.
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SUSTAINABILITY MANAGEMENT AS A COURSE SUBJECT
the toPiC of sustainability should be the baCkbone of all Courses We offer, but We understand that this is a sloW and hard ProCess. for that reason, Post-graduation Courses Coordinator in santos/ sP and the Post-graduation aCademiC Coordinator deCided to inClude in all management Postgraduation Courses the subJeCt – sustainability management.
PRINCIPLE 8 PRINCIPLE 9
praCtICaL appLICatIon students: bruno alexandre loPes nunes,Carlos emilio duarte,PrisCila naCamuta,Jardel marques rezende,Wesley gomes
bruno ALEXAndrE LopEs nunEs the sustainability management subJeCt oPened a neW World of thoughts, WhiCh made me have a better vieW of the relationshiP betWeen humankind and the environment, and also the urgenCy for soCiety to Change its ProduCtion methods, use and disPosal of our ProduCts.
the toPiC Was Chosen beCause i Was really Curious about the field of energy generation and i believe We have tWo Ways to go When it Comes to our Cities, solar Plants or nuClear Plants. i like solar Plants better due to its loWer risks. i found out that, even though they’re not Present in the media, there are several ProJeCts in brazil, WhiCh being a troPiCal Country has sunny days during great Part of the year. in anCient times We WorshiPed the sun as a god due to its absolute imPortanCe to life’s maintenanCe. maybe We need its miraCle onCe again.
SOLAR ENERGY PRACTICAL APPLICATION as We Can see from What’s been haPPening noWadays, there’s a real need of a Change in the field of energy ProduCtion in brazil and in the World. solar energy is the ansWer to the Claims of soCiety. its use is really small When ComPared to other tyPes of energy, even in euroPe. an examPle Worth mentioning is that of the City of freiburg in germany WhiCh has today one of the most suCCessful histories, a village Called “solar village”, Where all the houses Were designed to use as muCh solar energy and rain Water as Possible.
We have Currently tWo fronts for the use of solar energy, the first one is PhotothermiC, sunlight is used to heat uP Water, oil, and gas Containers With the use of solar Panels, and the seCond one is the PhotovoltaiC, light is direCtly Converted into eleCtriCity. eaCh has its PartiCularities WhiCh meet sPeCifiC needs. there are tWo Ways of CaPturing solar energy, autonomous, PartiCularly used Where there isn’t a PubliC netWork suPPly, and ConneCted to the eleCtriCal netWork, Common in euroPean Cities.
the advantages of this kind of energy are: during its use it’s ComPletely Clean, the Pollution generate by the making of equiPment is easily Controlled, it requires very little maintenanCe, the solar Panels have been PerfeCted to a Point at WhiCh the
use of the energy CaPtured is nearly endless and they Work esPeCially Well in isolated loCations Where a PubliC netWork Wouldn’t be viable. but We must not forget that ProduCtion dePends on the Climate, WhiCh Creates a variation in ProduCtion, and at night there’s no ProduCtion, the storing of solar energy When ComPared to other kinds of energy has little effiCienCy, and, even With all the researCh, the best Panels have a 20% maximum PerformanCe.
there are some interesting Cases Worth mentioning like the ProJeCt of the Creation of a solar energy Plant in sahara desert in afriCa by deserteC ComPany Whose goal is to suPPly at least 40% of the euroPean Continent’s demand and also a Plant on moJave desert in the usa WhiCh has been oPerating sinCe 1989. there’s also a ProJeCt of sWitChing the light Posts in Communities on morro do alemão in rio de Janeiro WhiCh Would reduCe PubliC exPenditure in 70%.
We may ConClude that the greatest Challenge to a broader use of solar energy is the investment Cost to imPlement and use it, WhiCh has been estimated at r$0.75/ kWh, Whereas Conventional energy Costs r$0.29kWh. but investing in researCh We Will be able to CoPe With that and take advantage of the qualities of this ‘green’ fuel.
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students: renata galante, bruna reis and Waldenir rodrigues Jr.
PRINCIPLE 8 PRINCIPLE 9
to talk about tire reCyCling We’ll travel through Pre-historiCal times and analyze the invention of the Wheel the invention of the Wheel is in faCt the toPiC for disCussions among the great historians of all times. some say this little and simPle Part Was the greatest of man’s invention as he studied the movement of the sun as if it Was turning around earth. Without the Wheel, man Wouldn’t have gone very far. the four most imPortant sourCes of energy WhiCh men use in order to survive are bases on the Wheel: Water, eleCtriCal energy, animals and the Wind. the Wheel never again Ceased to keeP humankind moving.
renata galante: i have learned that little sustainability aCtions insPire PeoPle around us WhiCh start doing things in a different Way, not only With regard With the Work environment but also at their homes, and that a little aCtion beComes great due to the number of PeoPle Who PraCtiCe it. by taking this subJeCt i Could understand the imPortanCe and need of Pausing to refleCt our attitudes, through the Classes i Could see the real state of Conditions our Planet is found at Present, and most imPortantly i learned that in order to be sustainable We must think threefold: soCially, eConomiCally, and environmentally. nobody Can go baCk and make a neW beginning, but everybody Can start noW and make a neW ending, taking Care of today, so that tomorroW We Can go on enJoying the beautiful landsCaPes and Wonders of our environment. the toPiC seleCtion at first Couldn’t reveal the great learning We Would exPerienCe, the insPiration Was the examPle from gÓoC ComPany WhiCh used tire reCyCling to ProduCe its ProduCts. WhiCh Would beCome Just a Part of our ProJeCt, after We ConCluded our researCh, WhiCh demonstrated the effeCt that the inaPProPriate disPosal of tires Can Cause to the environment, We got to knoW several ComPanies WhiCh Work in PartnershiPs betWeen the Private seCtor and institutes WhiCh Promote this reCyCling aCt and find a better and more sustainable end to tires through environmental aCtions of ColleCting and sCreening. as a result, We have the eCologiCal asPhalt, the use of tires in Civil ConstruCtion, aCoustiC isolation, and in PoliCe road bloCks, for instanCe.
tHe eVoLUtIon oF tHe WHeeL the evolution of Wheels for automobiles is a direCt result of the Way Wheels Were used in old Carriages Pulled by horses, WhiCh at first Were identiCal. Charles goodyear is the one Who Came uP With the vulCanization ProCess, through WhiCh rubber aCquires durability and elastiCity.
tIres In eXCess tire deComPosition: 600 years. aPart from the environmental Problem in itself, When left in the oPen, tires may ColleCt Water, WhiCh turns them into breeding grounds for the aedes aegyPti mosquito, the transmitter of dengue fever. roughly 40 million tires are ProduCed every year in brazil and nearly half of this ProduCtion is disPosed of Within the same Period.
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tHe InVentIon oF tHe WHeeL
sUstaInaBILItY a tire WhiCh is not suitable for your Car, your motorCyCle, or your biCyCle may return to the streets as brand neW, or be turned into asPhalt, and even be used to build Walls. through CamPaigns the goal is to reduCe the imPaCt the industrial ComPonents disPosed of in an inaPProPriate Way may Cause in nature and to Promote environmental aWareness. some studies state that rubber may take uP to 600 years to deComPose, and, if burned in an inaPProPriate Way may Cause damage to the environment.
PartnershiPs betWeen the Private seCtor and institutes Promote reCyCling aCtions WhiCh find a sustainable end to ProduCts WhiCh beCome unsuitable for use, tires WhiCh onCe drove on the asPhalt, beCome Walls, for instanCe, and Contribute to Civil ConstruCtion.
rubber may rePlaCe some of the aggregates used in ConCrete ProduCtion in uP to 30% of their total. although it shouldn’t be used in struCtural elements, it is extremely effiCient When aPPlied to road rails due to its elastiCity and lessened rigidity Promoting a deCrease in the damage Caused by Possible imPaCts.
• GOÓC IS THE FIRST COMPANY IN BRAZIL TO reCyCle tires to make foot aPParel.
• 5 SANDALS ARE PRODUCED WITH EACH tire. • SINCE ITS FOUNDATION, GOÓC HAS RECYCLED OVER 2 million tires. • RECYCLING ALLOW THE PRODUCTION OF sandals and other foot aPParel With a rubber sole. • PRESENT IN THE INTERNATIONAL MARKET, the ComPany has been exPorting to italy, Portugal, denmark, sPain, argentina, germany, Colombia, lebanon, Paraguay, suriname, israel, bolivia, and the us sinCe 2005.
• SOCIAL PROJECT - CreChe são Clemente (day-Care Center)
this sentenCe summarizes Well the ConCePt of the goÓC brand, and it Couldn’t be any different, thÁi quang nghiã, oWner and founder of goÓC, brings the sPirit of freedom With himself.
his history, as Portrayed in several intervieWs, is full of struggle and overComing, and this rePertoire is translated every year into the ColleCtions of reCyCled tire sandals.
in order to understand What is behind the goÓC ProduCts, there’s the history of the vietnamese Who Was resCued in oPen sea, beCame a suCCessful entrePreneurs in brazil and Wants to ensure that the ComPany Profit is shared.
• SOCIAL ACTION - restoration of igreJa nossa senhora da CaPela in são Paulo
WE concLudE thAt: there’s an oPPortunity for sustainability With Profit, after all goÓC does it and dePends on it, tire reCyCling as a means to ProduCe inCome, helPs the environment, Profits and Creates Jobs. - environmental, reduCing the imPaCt unsuitable tires Could Cause to the environment. - soCial, beCause the ComPany helPs Charitable institutions, With foot aPParel donations, Courses, etC. - eConomiC, beCause tire reCyCling generates inCome, Creating market and Jobs.
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nobLE mAtEriAL, bEAutifuL cAusE.
the first semester of 2010 ends With the PartnershiP With PetroCoque ComPany. through this initiative, the ComPany deCided to motivate the develoPment of sCientifiC initiation ProJeCts and interdisCiPlinary ProJeCts With Prizes that sum r$ 30.000,00.
With asPirations of being one of the World leaders in the area in a feW years. it ProduCes CalCined Coke WhiCh is mostly used in the ProduCtion of aluminum and used for that green Coke, a sub ProduCt of the refining. it’s loCated in the limits of tWo great global industries, oil and aluminum, WhiCh influenCe relevant deCisions on the ProduCtion and use of energy in the World. a ComPany loCated in this limit of high ComPlexity seCtors Can’t be unaWare of the matters WhiCh are develoPed in the area and affeCt all Parts involved.
the ConCePt of sustainability is one of the foundations of our intention to beCome leaders. sustainability WhiCh is generally ConneCted to environmental issues, that We value and find relevant, is amPler and enComPasses human dimensions. the leadershiP We aim for is also ProJeCted beyond budget and reaCh soCial and Cultural asPeCts of higher ComPlexity.
to be at home amidst ComPlexity is another element in the searCh for leadershiP. the laPlaCe World doesn’t exist anymore and the deCision making ProCess must be based in maCro orientation, in tendenCies, in being flexible to the inevitable Course CorreCtions, Without disregarding the attention to details, the taste for quality, the aPPreCiation of the Craftsman behind eaCh Work of engineering, and a sense of humanity in all aCtions.
all that brings us to the ProJeCt… develoPed in a PartnershiP With unimonte and Prefeitura de Cubatão and that in a Way summarizes PetroCoque’s orientation.
the idea is simPle and Was built ColleCtively by the exCellent Professionals of unimonte, insPired by their reCtor, dr. ozires silva and us at PetroCoque. it started from a Common belief to both institutions: eduCation in a Country With our level of develoPment is essential to ProduCe eConomiC develoPment and distribute resourCes and Well-being, WhiCh are the Pillars to sustainability. the neCessary Conditions to a general distribution of the benefit Were Created by Prefeitura de Cubatão, through the seCretÁrio muniCiPal de industria, ComerCio, Porto e desenvolvimento - sr.benito santiago
martinez gonzalez, resPonsible for one of the links in the Chain, and WhiCh Will direCtly imPaCt the Citizens of the City Where our ComPany is based.
and Why this ProJeCt? Why unimonte and not another higher eduCation institution? What about the PartnershiP With the City of Cubatão? there’s no simPle one-sided exPlanation. everything started With trustbased relationshiPs, on the institutions and the PeoPle. their history is relevant, the PeoPle involved are relevant, the Communion of ideas is fundamental, the Will to make a differenCe a determining faCtor. unimonte, With Whom PetroCoque has another ProJeCt, has been doing a beautiful Work. Prefeitura de Cubatão, indePendently of ConviCtions and PolitiCal PreferenCes, Was legitimized by the eleCtions in a demoCratiC ProCess WhiCh is a fundamental asPeCt for brazilians to develoP a better future.
Who benefits from the ProJeCt? the researCher and the student Who develoP sCientifiC ProJeCts and are finanCed by PetroCoque. the university inCreases in value in the ProCess. the Citizen of Cubatão, seleCted by the City hall, WhiCh Creates Conditions for his or her dream of higher eduCation, in many Cases something inaCCessible Without some external finanCial suPPort and that is made Possible With the sCholarshiPs offered by the university Worth the same amount PetroCoque Contributes in researCh funding. PetroCoque emPloyees are also benefited With some of the sCholarshiPs offered. PetroCoque is benefited beCause it needs ideas WhiCh Come from the sCientifiC Community and the Community Where PeoPle Who have adequate formation to the ComPlex aCtivities of the industry must have Conditions of life and searCh for haPPiness WhiCh dePend Partially on the eduCation they have aCCess to.
We are benefited, the men and Women Who Work for PetroCoque, through the invaluable oPPortunity of being Close to our Partners and the PersPeCtive of harmonizing results, leadershiP, and sustainability.
luiz fernando marinho nunes President of PetroCoque.
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PetroCoque is a medium-sized ComPany
d e r a p m Co ators ic d In
gLobAL compAct human rights
PurPose: We Will develoP the CaPabilities of students to be future generators of sustainable value for business and soCiety at large and to Work for an inClusive and sustainable global eConomy.
PrinCiPle 2 values: We Will inCorPorate into our aCademiC aCtivities and CurriCula the values of global soCial resPonsibility as Portrayed in international initiatives suCh as the united nations global ComPaCt.
PrinCiPle 4 researCh: We Will engage in ConCePtual and emPiriCal researCh that advanCes our understanding about the role, dynamiCs, and imPaCt of CorPorations in the Creation of sustainable soCial, environmental and eConomiC value.
PrinCiPle 5 PartnershiP: We Will interaCt With managers of business CorPorations to extend our knoWledge of their Challenges in meeting soCial and environmental resPonsibilities and to exPlore Jointly effeCtive aPProaChes to meeting these Challenges.
PrinCiPle 6 dialogue: We Will faCilitate and suPPort dialog and debate among eduCators, business, government, Consumers, media, Civil soCiety organizations and other interested grouPs and stakeholders on CritiCal issues related to global soCial resPonsibility and sustainability. We understand that our oWn organizational PraCtiCes should serve as examPle of the values and attitudes We Convey to our students.
1. resPeCt and Care for the Community of life; 2.eCologiCal integrity;
support and respect the protection of human rights
make sure that they are not complicit in human rights abuses
PrinCiPle 3 method: We Will Create eduCational frameWorks, materials, ProCesses and environments that enable effeCtive learning exPerienCes for resPonsible leadershiP.
uphold the freedom of association at the work place
the abolition of child labour
the elimination of forced labour
the elimination of discrimination in respect of employment and occupation
support a precautionary approach to environmental challenges
3. soCial and eConomiC JustiCe 4. demoCraCy, nonviolenCe and PeaCe.
miLLEnium obJEctivEs aside from the PrinCiPles ProPosed by the global ComPaCt, We took the initiative of ConneCting our ProJeCts to the obJeCtives of the millennium, the earth Charter PrinCiPles, Prime, and gri. it should be noted that the gri analysis is still very Primitive. the administrative dePartments Chose through talks With the sustainability Center some indiCators to begin measuring. therefore, We reCorded some items WhiCh Could already be measured, so We Could later delve into the analysis of the indiCators. We’ve dealt With some Considering the average on given Periods but We still don’t have data for others. having in mind that the un global ComPaCt and the gri are voluntary initiatives WhiCh Play ComPlementary roles in the Promotion of organizational sustainability and sustainability PerformanCe, it is our intention to Work assertively on gri indiCators as of next year. We’re sure there’s still a lot to do, both in the CorPorate (gri, thos, global ComPaCt) and in the aCademiC area (aCCordanCe to the PrinCiPles of Prime). hoWever, We believe our initiatives have Contributed a lot to the debate on sustainability, as ProPosed by un through the global ComPaCt.
Promote greater environmental responsibility
encourage the development environmentally friendly technologies
Work against corruption in all its forms, including extortion and bribery.
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relationshiP aCtions With direCtors, teaChers and students of PubliC and Private sChools in the
it has an exClusive area for market relations, firms and PubliC entities, Where ProduCts and CorPorate eduCation serviCes are develoPed suCh as training, Consulting, leasing aCademiC sPaCe and suPPort in events, leading to solutions in eduCation for many different market demands.
besides these Channels, una Works With Class leaders and students rePresentatives in the Collegiate bodies so that the information CirCulates among students.
attuned to trends in digital CommuniCation, the institution exPands its relationshiP With students and external audienCes through soCial netWorks in exClusive areas of the internet, on its site Considered one of the most innovative of the Country, through the market and Career Portal, an area for Professional develoPment With free CurriCulum signuP oPtions, Job oPenings Consultation, forums, Possibility of netWorking among Professionals.
aiming to keeP the aCademiC Community Well informed and enhanCe its relationshiP, una keePs media in eleCtroniC and Print formats, targeted at students from undergraduate and Postgraduate Courses.
o una university Center, aWare of its role in soCiety and the imPortanCe of eduCation for the Country, develoPs innovative aCtions that seek transParenCy in relations With its various PubliC, alloWs the dissemination of knoWledge and the identifiCation of oPPortunities for dialogue that enhanCe the ongoing relationshiP.
in the streets, squares, Poor Communities, ngos, sChools, among other PlaCes, the
Contribute to imProve the eConomiC, soCial and environmental Conditions through knoWledge: this is the dimension that una extension Works in PartnershiP With businesses and governmental entities, to develoP an innovative eduCational ProPosal, aligned to the needs of its students, Professors, emPloyees and Communities Where it oPerates.
given this reality, una values the neWs and information sent to the media. radios, neWsPaPers, tv, and soCial netWorking sites are armed With aCCurate and ConCrete daily neWs. We aim to alWays Provide useful information and do not abuse of Press releases. moreover, We have Constant Care to keeP oPen all Channels of CommuniCation Conquered day by day With the media.
the good relationshiP betWeen una university Center and the Press is ruled by an ethiC, agile Work of resPeCt to investigators, ProduCers, rePorters, editors, readers, vieWers, listeners and internet users. it is not neW to anyone that to maintain a good relationshiP With the Press noWadays has beCome a requirement for Professionals and ComPanies ConCerned about their image and ComPetitiveness.
metroPolitan region of belo horizonte, Carried out Continuously, Contribute in the eduCational ProCesses of these institutions, by Presenting Current and relevant themes. PartiCiPation in fairs, seminars, WorkshoPs and Cultural shoWs are also oPPortunities for una to lead students to information and adviCe about Careers and Professions.
unA And thE rELAtionship With its pubLic
fiemg, CorPo de bombeiros militar de mg (fire dePartment), belotur, iPsemg, instituto mÁrio Penna, Jornal o temPo, diÁrios assoCiados, assoCiação mineira de rÁdio e televisão/ amirt, semPre um PaPo, rÁdio globo, Programa naCional de qualidade/Pnq, meio e mensagem eventos, ong verde novo (ngo), observatÓrio do milÊnio, sCania, hosPital vera Cruz, fiat e rede fiat de Cidadania, Prefeitura muniCiPal de belo horizonte, mannesman, Cdm/avsi, asmare, seCretaria muniCiPal de eduCação, bhtrans, rede globo, suPermerCados extra, PolÍCia militar de minas gerais, Caminhos Para Jesus, leuCeminas, Cemig, loCaliza, banCo do brasil, PetrobrÁs, traCbel, itaÚ, CoPasa, Prefeitura de ouro Preto and shoPPing minas Casa are examPles of interaCtions WhiCh haPPened in different dimensions, alWays looking for a Cross-seCtion knoWledge aPProaCh.
many of these initiatives involve external Partners, suCh as businesses, government, organizations, stimulating even more the Community insertion. similarly, una keePs an oPen door PoliCy, engaging in aCtivities led by other organizations, adding its efforts to all those Who are Committed to imProve eConomiC, soCial and environmental Conditions through sharing of knoWledge.
more than 100 aCtions Were Performed in the last 12 months, direCtly involving about 750 Professors and emPloyees and 6500 undergraduate and Post-graduation students in its organization, benefiting thousands of PeoPle.
aCademiC Community has made a differenCe, serving With the PoPulation, transforming realities, Performing aCtions related to health, eduCation, CommuniCation, Culture, sustainability, emPloyment, environment and quality of life.
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• REGULAR MEETINGS TO UNDERSTAND THE DEMANDS
marCorP maintains direCt relationshiP With the folloWing stakeholders: media, high sChools (Private and PubliC), City halls, businesses, assoCiations, unions. our aCtions are develoPed in the folloWing Ways:
in general, unimonte through its various aCademiC and exeCutive boards, besides the reCtor and viCe reCtor, maintains ContaCts and relationshiPs in a direCt and smooth Way With all stakeholders. the aCtions are kePt through Constant dialogue, institutional suPPort, thematiC events aiming aCademiC and soCial ProduCtions, benefits for the various aCademiC assoCiations (grants / disCounts on Courses), in addition to assistanCe in soCial ProJeCts.
unimonte by nature of its goals has a great involvement in santista soCiety and Certainly its aCtions refleCt even outside the metroPolitan area of santos. our stakeholders in general are develoPed through PolitiCal PoWer, seCurity, eduCation, environment, Class assoCiations, unions, businesses, media, around the neighborhood of vila mathias, neighborhood assoCiations, ngos and organizations rePresenting students.
• SUPPORT FOR ACADEMIC EVENTS SO THAT stakeholders Can PartiCiPate in them;
• RELATIONSHIP ACTIONS WITH STUDENTS FROM various high sChools through free Courses, eduCational oriented leCtures, in Cetas events, aCtions along With sala unimonte de Cinema, exhibitions sPonsored by unimonte, ContaCt through soCial netWorks;
• LECTURES BY OUR RECTOR, OZIRES SILVA ON THE future of baixada santista;
• LECTURES IN CLASS ASSOCIATIONS AND UNIONS With Professional guidelines;
• THEMATIC MEETINGS WITH THE ARMY, NAVY AND AIR forCe and aCtions direCted to the military and Civil PoliCe;
• REGULAR MEETINGS WITH SEVERAL LEADERS OF THE media;
• CONSTANT NEWSLETTER TO ALL STAKEHOLDERS;
• RELATIONSHIPS ACTIONS WITH COMPANIES through thematiC leCtures on the demands of qualifiCation of business;
• SUPPORT TO ACTIONS FOR SUSTAINABLE integration With the Whole Community;
• SUPPORTING ACADEMIC ACTIVITIES ALONG WITH THE stakeholders;
thus, unimonte keePs in an integrated Way With other boards of direCtors a series of aCtivities that transParently suPPort our information and ProduCtions for the various stakeholders.
• INTERNATIONAL REPRESENTATION AT THE UN and other international organizations and universities abroad.
• INTEGRATION WITH THE VARIOUS POLITICAL POWERS in the region for the develoPment of sPeCifiC ProJeCts;
• REPRESENTATION OF UNIMONTE IN FUNDAÇÃO arquivo e memÓria de santos and Prefeitura de santos;
• PRODUCTION OF HISTORICAL DOCUMENTARIES THAT suPPort the Community relations;
• MONITORING AND DISSEMINATION OF GENERAL information of unimonte via soCial netWorks;
• PRESS OFFICE WORK WITH STRATEGIC GUIDELINES to the various media and also With all stakeholders; • COOPERATION IN THE STAKEHOLDERS EVENT;
• ACADEMIC THEMATIC EVENTS IN AN INTEGRATED manner;
of eduCation and market PerCePtion;
mArcorp And unimontE’s stAkEhoLdErs.
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sustainable, rePresented by the ConsistenCy
inClusive, resPeCting diversity and alloWing aCCess to different PubliC to the university sPaCe, through Programs of student loans and institutional sCholarshiPs ConneCt to rePresentative ProJeCts;
oPen, integrating to different sPaCes outside our Walls, Whether entrePreneurial, users of the serviCes offered by the institution or Part of the institutes’ loCal Communities;
soCiability, Promoted through multiPle soCial sPaCes, thought out to maximize Well being and interaCtion among PeoPle inside the aCademiC environment;
quality of instruCtion, refleCted through the searCh for student’s autonomy and the enCouragement of “enJoying learning”;
starting off With the anima mission – unibh grouP holding – determined With the obJeCtive of “Changing brazil through eduCation”, We try to develoP several Work fronts, aiming to aggregate Consistent value in the formation of our students, Professors, and emPloyees. thus unibh’s Positioning strategy Can be rePresented based on five key-Words:
today the institution has a status of sPaCe of knoWledge With ContemPorary CharaCteristiCs, that is, oPen to debate, Part of its Community and ConCerned about soCiety, its Challenges in the Present, and solution develoPment for the future.
o Centro universitÁrio de belo horizonte – unibh is one of the most traditional higher eduCation institutions in minas gerais. With a history of 46 years, it has over 12,000 students: undergraduate students (48 Courses for baChelor’s degree, teaChing degrees, and teChnologiCal degrees) ongoing Postgraduation students(20 Courses in lato sensu and 1 master’s degree Course), as Well as Continuing eduCation Programs.
1. Constant CirCles of debate on toPiCs
as a result in aCtion, the folloWing Could be mentioned:
3. PreferenCe to alternative media (Combating the use of PaPers, billboards, etC.)
2. a foCus on digital marketing
C. debates WhiCh are oPen to the aCademiC Community and the soCiety as a Whole.
b. Web tools
a. soCial netWorks
1. use of Collaborative environments:
the institution’s marketing strategies are based on guiding PrinCiPles, develoPed by initiatives WhiCh reinforCe them. the basis of marketing Planning involve the folloWing asPeCts:
as a fundamental Part of the imPlementation of unibh’s market Positioning strategies, the integration With our stakeholders takes on a relevant role. it’s Planned to Create Collaborative environments, able to make signifiCant learning Possible for our students, aChieved through, among other things, adequate theory exPerimentation and PraCtiCe in and outside the Classroom. based on this understanding of intra and extra institutional environments We Can Work in an integral formation of the student, as a Professional, an individual, and a Citizen.
of the aCademiC ProJeCt, based on quality of instruCtion, quality of serviCes offered aggregated to aCademiC aCtivities, With the generation of Profit – alloWing needed reinvestments, in building a solid rePutation for the brand and ConstruCtion of a really enCouraging environment of Work, study, and learning.
5. suPPort to disCussion grouPs in Private businesses (eCom): a grouP Pf 25 ComPanies WhiCh meet every month at unibh to disCuss tendenCies in the CommuniCation seCtor.
4. inCrease of PartnershiPs for knoW-hoW transferenCe betWeen ComPanies and the institution: suPPort in Courses disCussions, authorization to the Creation of neW Courses, teChniCal visits, etC.
3. inCrease of the use of email marketing, Combating PaPer Printing, flyers, leaflets, etC. all interaCtion betWeen Course Coordinators and aPPliCants, as Well as the Press relations and oPinion leaders has been restriCted to eleCtroniC media.
Creation of a virtual Community (lideresdeturmaunibh.ning.Com) With the PurPose of imProving the interaCtion of all Class Presidents in the Courses offered by the institution
2. integration With students and their leadershiPs at ning:
• live broadCasting through university ty
• more than 2,000 PeoPle attending events in Person and online;
• falatas reaChed 3rd PlaCe on trends toPiCs brazil in tWitter;
- main results:
- PubliC reaChed by the tWo first events: 1m
- frequenCy: monthly
- events name: falatas
WhiCh are relevant to soCiety, organized in big forums and anChored by brazilian Personalities.
“ELEctricity consumption pEr month - AvErAgE – considEring studEnts And EmpLoyEEs”. period: June to december 2009 Line labels
total Average kwh/person
total Average r$/person
consumption Average co2/person
compensation Average trees/ person
lourdes unimontE Jockey
GRUPO ANIMA DE EDUCAÇÃO E CULTURA “ELEctricity consumption pEr month - AvErAgE – considEring studEnts And EmpLoyEEs”. period: January to April 2010 Line labels
total Average kwh/person
total Average r$/person
consumption Average co2/person
compensation Average trees/ person
guajajaras liberdade/bahia raja uni-bh
139 | 2010 anima Global Compact report
WAtEr And ELEctricity CONSUMPTION
AnimA Air trAvEL
“WAtEr consumption pEr month - AvErAgE – considEring studEnts And EmpLoyEEs”. period: July to december 2009
Average consumption Liters/person x month
Average r$/ person x month
r$ 90.000,00 r$ 80.000,00
una barro Preto
Campus vila mathias
Campus vitório lanza total
GRUPO ANIMA DE EDUCAÇÃO S.A. “WAtEr consumption pEr month - AvErAgE – considEring studEnts And EmpLoyEEs”. period: January to April 2010 Line labels
Average r$/ person x month
Average consumption Liters/person x month
r$ 70.000,00 r$ 60.000,00 r$ 50.000,00
co2 consumption (tons) X number of trees compensation 120,00 100,00 80,00 60,00 40,00 20,00 0,00 Jan
Consumo de Co2 (ton CC2e)
Compensação em n0 de árvores
141 | 2010 anima Global Compact report
AnimA pApEr consumption (shEEts of pApEr) month/year apr/09
dec/09 total 2009
AnimA pLAstic cups consumption (units) uni-bh
pLAstic cup And pApEr CONSUMPTION
total 2010 nr - non-reGIstered
143 | 2010 anima Global Compact report
GRI pEopLE mAnAgEmEnt indicAtors - 2009 LA10 â€“ Average training hours a year, per employee, discriminated by function category. month January february march April may
pEopLE mAnAgEmEnt indicAtors - 2010 LA10 - Average training hours a year, per employee, discriminated by function category. opErAtionAL
962:00:00 145 | 2010 anima Global Compact report
pEopLE mAnAgEmEnt indicAtors - 2009 h3 - total hours of training to employees in policy and procedures concerning relevant human rights aspects to operations, including percentage of employees who received training.
Ec1 Economic value generated and distributed
total trained employees
% of trained employees
Ec8 investment in infrastructure and service
En8 total withdraw of water
pEopLE mAnAgEmEnt indicAtors - 2010 h3 - total hours of training to employees in policy and procedures concerning relevant human rights aspects to operations, including percentage of employees who received training.
Ec1 Economic value generated and distributed
Ec8 investment in infrastructure and service
En8 total withdraw of water
total trained employees
% of trained employees
June July August September October November December Total 2010
147 | 2010 anima Global Compact report
- Education programs, training, counseling, prevention and control of risk to employees, their families or community members regarding serious diseases.
We have as training the CIPA that relates all about health and safety of our employees, training of fire brigade (First Aid and evacuation of the building, theoretical and practical) at all campuses, with annual recycling. We also have training for members of CIPA at MEL Clinic, with documents like the PPRA and PCMSO for control of periodic examinations and in some cases, orthopedic and ergonomic evaluations.
LA6 – Employees represented in committees on health and safety Our workplace safety professionals participate regularly in training courses and lectures produced by subcontractors in the area of health and safety in several areas, exhibitions on EPI and others.
EN1 – Materials used by weight and volume We used in our external communication and advertising campaigns 5.7 tons of paper during the period of July to November of 2009.The marketing sector also has a printer that is scheduled to print on both sides on recycled paper. This equipment is monitored by a subcontractor that handles the maintenance and proper disposal of used toner.
EN2 – Percentage of materials used that are recycled. (Listing of when it is produced and the quantity of recyclable material)10% (560 kg) and 9% (502 kg) of the total paper used by MARCORP was from mixed sources and recycling, respectively.Some institutional campaigns that have timeless banner are used more than once, causing the decrease ofconsumption and premature disposal. The use of billboards in campaigns from June 2009 was reviewed, which led to a decrease in120 advertising signs that would be installed throughout the city helping to reduce the visual pollution, a fact that is in discussion in thelocal council of Belo Horizonte. The canvas used in billboards and banners were donated to institutions such as Mãos de Minas whichreuse the material for making handbags and curtains. The fashion design course of Instituto de Comunicação e Artes - Institute of Communication Arts - produced 16 curtains and 11 bags with the canvas from campaigns. (Source: Marcorp and Coordination Fashion Design Course)
EC6 – Policies, practices and spending on local suppliersMARCORP prioritizes the use of local suppliers, thus facilitating the fulfillment of our demands, but does not discard the spendingswith specialized service providers located in other regions. The evaluation of the quality and continuity of contractswith partners is a practice employed to minimize risk to business.
PR5 – Practices related to customer satisfaction, including results of surveys measuring customer satisfaction.Una’s policy is to listen to its customers (students) and employees to improve and promote the continuous improvement of servicesprovided. Una uses quantitative and qualitative research known as Institutional Assessment that is applied every semester to professors, students and administrative staff to assess the quality aspects of education, infrastructure, communication and care at all points of contact. The last assessment was applied in the second half of 2009, the results are thefollowing: on a scale 0-5, the area of communication, MARCORP, reached an average score of 4.15. For customer service points,we had an average of 3.10 and Treasury 3.04, Caa 3.18 and the Call Center 3.07. The Institutional Evaluation survey also makesworking conditions of the sectors, the overall average on a scale 0-5 was 3.98. The Caa had an average of 4.21, Treasury 4.39,Call Center 4.50, Coordination Course 4.14, professors 4.25, the infrastructure for working conditions 3.41. (Source: CARI - Coordination of Assessment and Institutional Relations)
PR9 – Monetary value of fines (significant) for non-compliance with laws and regulations concerning the provision and use of products and services.MARCORP has reported no significant penalty for the period of July to December 2009. (Source: Expansion Una)
149 | 2010 Anima Global Compact Report
Period of July to November of 2009
EN1 – Materials used by weight or volume MARCORP used in their external communication and advertising campaigns 326 kilograms of paper during the month of December.
EN1 – Materials used by weight or volume MARCORP used in their external communication and advertising campaigns 65 kilograms of paper during the month of February.
EN2 – Percentage of materials used that are
EN2 – Percentage of materials used that are
recycled. (Listing of when it is produced and the quantity of recycable material)During the month of December 15% (48 kg) of the total paper used by MARCORP was from recycling This month we held the donation of the canvas, used in banner, for the fashion design course of Instituto de Comunicação e Artes - the Institute of Communication and Arts - that will produce bags and curtains. (Source: Marcorp and Fashion Design Coordination Course)
recycled. (Listing of when it is produced and the quantity of recyclable material)5% of the total sum of paper used in that month came from mixed sources and /or recycled material.
EN1 – Materials used by weight or volume MARCORP used in their external communication and advertising campaigns 694 Kilograms of paper during the month of April.Other material produced:2000 stickers (7cm of diameter);7 Banners (0.90 x 1.2 meters)1 canvas for stands (3.10 x 2 meters);30 canvas for billboards (9x3 meters);A Back Light (Canvas) Airport (5.90 x 1.87 meters);7 strips made of canvas (2,80 x0, 90 meters);98 mesh shirts in PV (M and G).
suppliersSame as previous report.
pr5 – Same as previous report. pr9 – Monetary value of fines (significant) for non-compliance with laws and regulations concerning the provision and use of products and services.MARCORP has reported no significant penalty in December 2009. (Source: Expansion Una) Una)
January/10 EN1 – Materials used by weight or volume MARCORP used in their external communication and advertising campaigns 17.6 kilograms of paper during the month of January EN2 – Percentage of materials used that are recycled. (Listing of when it is produced and the quantity of recyclable material)No recycled materials were used.
PR5 – Practices related to customer satisfaction, including results of surveys measuring customer satisfaction.Same as previous report.
PR9 – Monetary value of fines (significant) for non-compliance with laws and regulations concerning the provision and use of products and services.MARCORP has reported no significant fine in February 2010. (Source: Expansion Una)
March/2010 EN1 – Materials used by weight or volume MARCORP used in their external communication and publicity campaigns 107.375 Kilograms of paper during the month of March. EN2 – Percentage of materials used that are
Ec6 – Policies, practices and spending on local suppliersSame as previous report. including results of surveys measuring customer satisfaction.Same as previous report.
PR9 – Monetary value of fines (significant) for non-compliance with laws and regulations concerning the provision and use of products and services.MARCORP has reported no significant penalty in the month of April.
recycled. (Listing of when it is produced and the quantity of recyclable material)5% of the total paper used in that month came from mixed sources and / or recycled material.
Ec6 – Policies, practices and spendings on local suppliersSame as previous report. PR5 – Practices related to customer satisfaction,
pr5 – Practices related to customer satisfaction,
including results of surveys measuring customer satisfaction.Same as previous report.
including results of surveys measuring customer satisfaction.Same as previous report.
PR9 – Monetary value of fines (significant)
for non-compliance with laws and regulations concerning the provision and use of products and services.MARCORP has reported no significant fine in January 2009. (Source: Expansion Una)
recycled. (Listing of when it is produced and the quantity of recyclable material)Unlike previous months no mixed source and / or renewable were used in the month of April.The canvas used in banners, billboards, stands, back light and strips will be donated later to the production of bags and curtains.
PR5 – Practices related to customer satisfaction,
Ec6 – Policies, practices and spendings on local suppliers Same as previous report.
PR9 – Monetary value of fines (significant)
EN2 – Percentage of materials used that are
for non-compliance with laws and regulations concerning the provision anduse of products and services.MARCORP paid significant fines in March 2010 worth R$4,985.30 (Four thousand, nine hundred eighty-five reais and thirty cents) referring to the irregular ingenuity advertising on Liberdade campus. (Source: Expansion Una)
151 | 2010 Anima Global Compact Report
Ec6 – Policies, practices and spendings on local
Ec6 – Policies, practices and spending on local suppliersSame as previous report.
EN1 – Materials used by weight or volumeIn 2010, during the period of January through April, MARCORP UniBH used in their campaigns, 112.3 kilograms (0.112 tons) of paper.The sector has two printers, which allow printing on both sides. Equipment is monitored by Cyber Copy, outsourcing company, which is responsible for maintenance and disposal of used toners.It is noteworthy that the packages of paper for printing, which are sent by the warehouse, are from environmentally friendly manufacturers of which extract raw materials from renewable forests, as mentioned on the packaging. Ec6 – Policies, practices and spendings on local suppliersMARCORP orders its marketing materials from local suppliers, since it facilitates the care, shortens the delivery time and avoid spendings on freight. We rarely resort to suppliers which are not based in Belo Horizonte, only when extremely necessary.We have a good number of providers, many already old partners, which have supplied us for some years now and that have become partners, always willing to collaborate, facilitate, streamline and adjust prices to serve us well.
For two years now the company has passed on leftover material (remains of banners and canvas) to Instituto Reciclar T3* and Comarp **, which are together on a recycling project to benefit poor communities. With donated material bags, raincoats and other handmade products produced by communities in exchange for non-perishable food. In addition, Visual Space uses decanting ponds that separate chemicals and discards only the water, which descends into the sewer free of pollutants (detergent, soap, solvent, etc.). The chemicals are retained by the decanters, recycled and reused in other processes. With these sustainable actions, Visual Space prevents remains of materials and pollutants from being dumped into the environment and complies with its environmental responsibility within the premises established by the UN, and received a certificate issued by Recycle T3, which highlights this attitude . *Recycle T3 – Nongovernmental Organization characterized as the Institute of Research, Creation and Empowerment for Environmental Design, whose technology is based on the three R’s - Reduce, Reuse and Recycle for the processing of Solid Waste and Industrial Household EcoSustainable products.** Comarp – Associate Community for Recycling Materials in the region of Pampulha.
EN2 – Percentage of materials used that are recycled. (Listing of what is produced and the quantity of recyclable material)Marcorp reuses, whenever possible, banner from timeless institutional campaigns, drawing on existing material and thus contributing to a reduction in consumption.Although we have not yet devised ways to contribute, more emphatically, for the recycling of material that we order, we have among our list of suppliers, Space Visual, that cares about sustainable issues, adopting an environmentally friendly behavior. This is a supplier partner, which has supplied us for five years, working with different prices, assisting and advising on matters connected with the manufacture of parts. 153 | 2010 Anima Global Compact Report
Period: January a April
pr5 – PraCtiCes related to Customer satisfaCtion, inCluding results of surveys measuring Customer satisfaCtion.through the institutional assessment (qualitative and quantitative researCh, aPPlied every six months for Professors, students and administrative staff to assess the quality asPeCts of eduCation, infrastruCture, CommuniCation and Care at all Points of ContaCt), unibh understands What must be PerfeCted and seeks to Promote Continuous imProvement of serviCes.the last rating
(1st semester of 2010) Was aPPlied in the Current month - aPril/2010, hoWever, the results have not yet been ComPuted. therefore, We seek numeriCal information of the researCh done on the 2nd semester of 2009.it is noteWorthy that the numbers rePorted in the tables beloW are the average sCores and should be Considered on a sCale 0-5.the institutional evaluation also ConduCts a survey on Working Conditions of the seCtors. beloW the average sCores.
institutionAL AssEssmEnt - 2nd sEm/2009 – AvErAgE grAdE(Working conditions) mArcorp
has not been computed
source: technical committee on institutional Evaluation of unibh
for non-ComPlianCe With laWs and regulations ConCerning the Provision and use of ProduCts and serviCes.marCorP has rePorted no signifiCant fine.
ActivE contributors month
LA2 – total number and rate of emPloyee turnover
LA9 – health
and safety toPiCs Covered in union ContraCtsthe aPPliCation of regulatory norms and life insuranCe for night staff (22h to 5h)
Ec5 – loWer salary ComPared to loCal minimumminimum Wage set by the Cla alWays 5% higher than the loCal minimum Wage.
h3 – total hours of emPloyee training on PoliCies and ProCedures ConCerning asPeCts of human rights relevant to oPerations, inCluding the PerCentage of emPloyees trained. our first training in human rights Was on 02/26/10 and to date 29 emPloyees have been trained.
155 | 2010 anima Global Compact report
pr9 – monetary value of fines (signifiCant)
LA2 â€“ rate of emPloyee turn over turn ovEr
turn over index (%)
Ec7 - ProCedures for loCal hiring and the number of senior management hired from the Community. (June 2009 to marCh 2010)
note: there is no established ProCedure that mentions the ConCern to give PreferenCe to loCal hiring. hoWever, We Consider this assumPtion in our seleCtion ProCesses.
157 | 2010 anima Global Compact report
P S R PE
159 | 2010 anima Global Compact report
4 S E V I T C E
2011 GOALS thE End of pLAstic cups reduCe to zero the number of PlastiC CuPs used at anima grouP
improvE thE diALog With suppLiErs broaden sCoPe of aCtion With suPPliers inCluding sustainability in the negotiations With 20 other suPPliers, not only the +30
crEAtion of A pLAtform for sociAL incLusion further develoPment of a ProJeCt for soCial inClusion in higher eduCation
initiAtE migrAtion of rEport to thE gri g3 guidELinEs formAt reinforCe the use of gri indiCators as a measuring standard refine metriCs to make them monthly initiate intensive study of guidelines aiming to Write our first gri rePort in 2012
rEviEW of thE sustAinAbLE AttitudE progrAm rethink the adoPted model and Put the neW Program into PraCtiCe, enCouraging engaging With the obJeCtive of the reduCtion in, at least, 10% in the ConsumPtion indexes of PaPer, energy, Water, and PlastiC CuPs Per CaPita
A proJEct pEr mAnAgEr pEr sEmEstEr
161 | 2010 anima Global Compact report
to foCus on engaging PeoPle-to-PeoPle aCtions With the obJeCtive of Co-develoPing a ProJeCt every semester With area leaders
G D E L W O N K AC
163 | 2010 anima Global Compact report
5 S T N EME
aCKnoWLe dGements e Who got involved in the or indireCtly, in a symboliC and on to those Who ConduCted r gri, to the sustainability and monteCristo team, resPonsible in this rePort but the Whole o grouP branding.” 165 | 2010 anima Global Compact report
“it’s imPossible to list the PeoPl Writing of this rePort. direCtly true Way, We dediCate this sessi Part of the data ColleCting fo innovation Center team, to the for the graPhiC Work, not only ProPosal of the anima eduCaçã
isabela Carrari, PhotograPher that With her sPeCial Way of vieWing the World illustrates most of this rePort and has been Part of our tWo-year history
viviane santos fernandes, PeoPle management analyst, resPonsible for the results of the PeoPle management gri indiCators
verﾃ馬iCa oliveira Carvalho baraCal, PeoPle management analyst, resPonsible for the results of the PeoPle management gri indiCators
167 | 2010 anima Global Compact report
eliana Cata Preta, resPonsible for measuring the use of PaPer and other sustainability indiCators at the marketing dePartment of unibh
rafael lino vieira, resPonsible for measuring the use of PaPer and PlastiC CuPs at unimonte.
leonardo azevedo e flﾃ」io damasCeno, members of green nsiteC, and maria laura, stoCk, resPonsible for measuring the use of PaPer and PlastiC CuPs at una and unibh
ivanessa Cristina vieira, resPonsible for measuring the PeoPle management indiCators and una based on gri
adriano ferreira santana, resPonsible for measuring PaPer use and other indiCators of sustainability at the marketing dePartment of una
PeoPle Who Worked on the rePort
testimonies of Current members of the sustainability and innovation Center
herbert santo de lima
eduardo shimahara there are no sustainable ComPanies in the Planet. We aren’t and nobody else is. the banalization of the Word turns into a big obstaCle to us. it Creates a disbelief on the toPiC, as a result of misunderstanding. i believe sustainability is a Path Created as you Walk it, a Continuous learning WhiCh makes us rethink little aCts and big deCisions. the Closing of this rePort is a great viCtory to me and one more reason for me to be Proud of this little brave team. We insisted on letting henrique and barbara sPeak, Who are no longer Working With us but are out there someWhere Planting dreams and harvesting realizations. this viCtory is due to their efforts as Well. thank you, daniel Castanho, for believing it Was Possible to make it haPPen. tati and zoe, my little family for the time being so distant, thank you very muCh.
knoWing hoW imPortant and Challenging it is to introduCe sustainability in the strategies of organizations, i feel aCComPlished by having aCCePted the Challenge of introduCing sustainability at anima eduCação. it’s been a great Pleasure for me to be Part of the beginning of the formation of the sustainability and innovation Center and see it groW through diversity and the love for the Cause. in a Country as soCially unJust as brazil eduCation must, more than ever, take on the role of Promoter of soCial inClusion and dialog. i see this rePort as a first steP toWards solving this matter, aPart from being, Without a doubt, a great aCComPlishment in terms of information ColleCtion and transParenCy With the PeoPle Who surround us. i hoPe this rePort serves as both a sourCe of information and a management tool, alloWing better measuring of our PerformanCe under the PersPeCtive of CorPorate resPonsibility. i knoW there’s still a lot to be done, but the best is the transParenCy beCause What makes a differenCe is not only to knoW Where you are, but also to Where you Plan to go, that is, keePing the attitude of alWays trying to get better.
169 | 2010 anima Global Compact report
“We must be the Change We Wish to see in the World”, this quote by ghandhi summarizes our Work at the sustainability Center, sinCe We are resPonsible for Changing ConCePts, innovating, and sensitizing the institution’s emPloyees. it’s not fair to Call my aCtivities a Job. to see the Change of attitude haPPen and knoW We Were Part of it is really reWarding, and this rePort is the materialization of all that. Personally, i think We still have a lot to learn, and the best Way of learning about sustainability is Putting it into PraCtiCe. With that being said, let’s role uP our sleeves. together We’ll make it haPPen, as alWays.”
thiago bernardo fernandes e faria
henrique muzzi as i beCame a member of the sustainability and innovation Center at anima eduCação grouP i kneW i Was beComing, in the folloWing months, Part of a great ProJeCt, Willing to Change the Way We faCe the reality of managerial ProCesses and CitizenshiP. a neW Way of thinking and aCting under a neW PersPeCtive, of WhiCh We are Pioneers, believing What We ProPose and taking to the World our initiatives and ideas. i feel honored to be Part of a transformation WhiCh is yet to take PlaCe and to have been taken in so Well in the ProJeCt. thank you very muCh!
i have Just started Working for the sustainability and innovation Center and i’m already imPressed that so muCh has been done in so little time. there’s a lot of innovation and develoPment to be done, but the Change in the Way PeoPle think and aCt starts to shoW and PraCtiCal results start to emerge everyWhere! it’s exCiting and touChing to see our oWn vieW of the World exPand eaCh day and be able to Contribute to bringing more PeoPle together on this Journey to transformation.
i feel very honored, grateful, Proud, and haPPy for having been a Part of the beginning of this global ComPaCt rePort. it Was very interesting, and an oPPortunity for invaluable learning, to Collaborate With the evolution of the ConCePt of sustainability in the ComPany. it’s very imPortant and reWarding to see the ComPany thinking and aCting beyond the business, taking on its CorPorate resPonsibilities, and thinking of the Well-being of the human being and its relationshiP With the earth. there’s still a long Way to go and many Challenges Will Come. nevertheless, it’s neCessary to take the first steP and here is the fruit of it. Congratulations to the anima grouP of eduCation and Culture for the initiative!
photogrAphs by: isabela Carrari, leandro Couri, rodrigo neiva, eduardo shimahara WrittEn by: eduardo shimahara, Poliana reis abreu, herbert santo lima EngLish vErsion by: bruno guimarães and thÁssia brazil grAphic proJEct And diAgrAmAtion: monte Cristo Creative printEd by: alPhagraPhiCs
171 | 2010 anima Global Compact report
i believe sustainability Won’t haPPen overnight. it is a daily Challenge of mobilizing more and more PeoPle so they believe a better World is Possible. eaCh day i Work at the Center, i realize that When you have a Committed team WhiCh believes an ideal, We Can do the imPossible, and it is really reWarding to see, in the materialization of this rePort, that We are on the right traCk.
USEFUL LINKS anima eduCação WWW.animaeduCaCao.Com.br
Centro universitÁrio unimonte WWW.unimonte.br Centro universitÁrio unibh WWW.unibh.br anima sustaibility netWork httP://sustentabilidadeanima.ning.Com oasis anima netWork httP://oasisanima.ning.Com greendrinks netWork WWW.greendrinks.org greendrinks bh netWork httP://greendrinksbh.ning.Com earth Charter httP://WWW.earthCharterinaCtion.org earth Charter brazil httP://WWW.Cartadaterrabrasil.org/Prt/index.html global ComPaCt httP://unglobalComPaCt.org Prime WWW.unPrme.org gri WWW.globalrePorting.org
6 S K N LI
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Centro universitÁrio una WWW.una.br