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Real Estate Services Marketing Proposal Prepared for: Jose and Teresa Iglesias

Property to be marketed: 18806 Harbor Key Circle Houston, TX 77084

Presented by: Herbert Gomez CENTURY 21 Cornerstone 26321 NW Freeway Cypress, TX 77429 Office (281) 304-1344 Cell (832)620-8809 Fax (281) 304-1865 E-mail herbert-gomez@sbcglobal.net

Copyright Š 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright Š 2010 Century 21 Real Estate LLC. All rights reserved.

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Agenda • Tour your home and ask questions about your home • Discuss your home and your current situation

• Tell you about myself and C21 Cornerstone • Gold Standard marketing

• Discuss current real estate market • Explain the process and forms • Determine listing price • Come to a mutual decision

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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My Professional Experience • My philosophy ― Customer relationships are at the heart of what I do. If you don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job‖. • Real Estate Licensee since 1995 • Quality Service Award

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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The Value The value and importance of real estate professionals has not changed! • 85% of sellers used a broker or agent to sell their home* • My mission statement ―I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship‖.

*2009 NAR Profile of Home Buyers and Sellers

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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A Global Powerhouse With The Agility And Commitment Of A Local Owner CENTURY 21 CORNERSTONE • Our REALTORS® and staff work in a positive supportive environment

• We keep up to date on the latest market conditions, training and technology • We have been a leader in residential sales in The Cypress, Houston areas since 2002 •We have earned The CENTURION Award – one of the most prestigious awards presented to Century 21 real estate professionals. We have achieved this award consistently for past 8 years and we are in the Centurion Honor Society for doing so.

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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A History of Proven Results • Quality Service Award • Average Quality Service Survey Score 96 out of 100 • Market share statistics based on 2008 sales -25% • List price to sales price ratio 98% • Average days on market stats-40 days vs. MLS average 41 days

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Step 1: The Offer • Present offer • Negotiate price & terms • Confirm 1st deposit taken • Confirm buyers ability to acquire a mortgage • Keep you up to date on current market conditions • Get offer signed by both the Sellers & Buyers

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Step 2: Contract

• Confirm / Schedule times of buyers inspections • Notify you of inspection results • Assist in negotiating any repair issues & estimates • Confirm 2nd deposit taken • Inform you of appraisal results • Verify all sale contingencies have been satisfied • Confirm all pre-closing paperwork has been completed

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Step 3: Closing • Confirm date, time & location of closing • Confirm deposit monies available for closing • Ascertain your receipt of final closing costs • Schedule with buyer & other realtor the final walk-through • Resolve any walk through issues if any prior to closing • Attend closing. Bring all applicable documents / keys etc • Remove sign & lockbox

After the Contract is signed… I keep working for you.

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Seller Service Pledge – My Personal Commitment • 21 points of differentiation - Commitment to service - Agreement between you, the seller and my CENTURY 21® Office

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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The Value of CENTURY 21® Real Estate We are a strong, vibrant and global real estate family.

We strive everyday to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. Our network is your edge: More than 66 countries, 7,700 offices and 120,000 agents strong. CENTURY 21: The Gold Standard.

What does “The Gold Standard” mean to you? Gold is symbolic of three positive and distinct values Great financial value = Getting the best price for your home High performance achievement = Best trained associates Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion” Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Most Recognized Name in Real Estate • Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” • Forty-two percent of adults surveyed singled out CENTURY 21 as the most Q: “Please tell me which real estate well-known brand, with the nearest competitor trailing by a agencies substantial you have ever seen or heard of?” 14% (Results are based on all brands mentioned, regardless of points order.)

*Source: 2008 Ad Tracking Study. The survey results are based on 875 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 875 respondents with a margin of error of +/- 2.8% at 90% confidence level. The study was conducted between March 3 and August 10, 2008, by Millward Brown, a leading global market research organization.

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Where Do Buyers Go For Information? Of those buyers who used the Internet, where they first learned about the home they purchased 45 40 35 30 25 20 15 10 5 0

Real Estate Agent Internet Yard Sign 2003

2004

2005

2006

2007

2008

2009

The Internet should be leveraged to attract more buyers

Source: 2009 National Association of REALTORS® Profile of Home Buyers and Sellers

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Internet Advertising vs. Newspaper Advertising • 77% said they found the internet very useful • 2% said they found the newspaper very useful • 36% of buyers found their home on the internet first - This represents a significant increase from those that found their home in 2001. - The internet plays a much more significant role compared to newspapers, where only 2% found their home first. • 42% of buyers said they found yards signs to be very useful • 10% of buyers said they found open houses to be very useful

*2009 NAR Profile of Home Buyers and Sellers Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Home Buyers • 90% of all home buyers used the Internet as a tool when searching for a home* • 84% of recent home buyers found photos ―very useful‖* • 63% said the same about virtual tours*

*2009 NAR Profile of Home Buyers and Sellers

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Maximize Visibility! In Your Area & Across the Nation When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month:

CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com Copyright © 2009 CENTURY 21 <Insert Name>.All Allrights rights reserved. reserved. Each is is independently owned and operated. Copyright © 2010 CENTURY 21 <Insert Name>. Eachoffice office independently owned and operated. Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Selling Your Home with the Help of century21.com

The century21.com web site averages more than 2 million visits per month* • Consumer Leads

• Property Listings • Registered Users

• Top Search Engine partnerships; Google, Trulia and Yahoo • Open House Planner * ComScore 2009

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Your Listing on century21.com • Up to 20 listing photos can be included • Detailed property descriptions (English & Spanish)

• Floor Plans • Slide Show • Virtual Tours • Open House schedule

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Marketing Your Home • Two things sell homes – Exposure and Price • At CENTURY 21 Cornerstone we pride ourselves on our ability to create custom solutions to maximize both • We have a proven model to market and sell homes • Forged through experience and analysis of thousands of home sales

• Enclosed is a comprehensive summary of how we will put our unique approach to work for you.

The more people exposed to your home, the better the chances of finding the buyer who likes it and will pay the most for it.

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Marketing Plan continued • Internet – century21.com allows internet users to get information and photos of your home • century 21.com • Agents Personal Website • Banner ads on local websites • Post on other real estate search websites like Trulia.com, Realtor.com, Google and Yahoo that receive millions of visitors. • Leverage the CENTURY 21 Global Referral NetworkSM to access leads from around the world. • Office caravan

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Marketing Plan continued •

Introduce other unique marketing techniques appropriate for your property

– Video/virtual tour on Facebook.com,YouTube.com, MySpace.com, LiveVideo.com – Offer a Home Warranty program – Offer special CENTURY 21 Mortgage® financing options – Place property on Craigslist and other online classified websites for maximum exposure

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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“Dress” Your House For Sale • Your home’s appeal is a deciding factor in whether a potential buyer decides to make an appointment to see your home or submit an offer. • Individual tastes vary, but you should follow some basic rules in getting your home ready for sale: – Curb appeal – Unobstructed walkways – Clean interior – Well-lit rooms – Uncluttered rooms and storage spaces

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Market Value is: What the buyers are willing to pay for this type of property, in this neighborhood, at this particular time.

The marketplace, not the homeowners and not the brokers determine the value of a home.

Copyright Š 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright Š 2010 Century 21 Real Estate LLC. All rights reserved.

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Factors That Influence The Listing Price Of Your Home

Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Copyright © 2010 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Competitive Market Analysis Establishing the perfect price for your home!

• Recent Sales • Current Listings

• Under Contract • Expired Listings • How do you stack up against the competition? • What will help your property sell faster? • How much will you have after closing?

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Put me to work for you!

Thank you!

Herbert Gomez CENTURY 21 Cornerstone 26321 NW Freeway Cypress, TX 77429 Office (281) 304-1344 Cell (832) 620-8809 Fax (281) 304-1865 E-mail herbert-gomez@sbcglobal.net Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Listing Presentation