Page 1

Effective July 2014

Digital Marketing Services

Online Presence Management

• Digital Marketing Services • Online Directory Management • Reputation Management • Social Media Management • Pay-Per-Click Online Advertising • Content Management • Blogs • Analytics Reporting • SMS (Text Message) Marketing • E-mail Marketing • Search Engine Optimization

A website alone is no longer enough.

Herald Journal Web

120 6th St. N. PO Box 129 Winsted, MN 55395 Metro (320) 485-2535

web@heraldjournal.com www.herald-journal.com/web

Make the most of your marketing strategy with Online Presence Management & digital marketing services from Herald Journal Web.


The ever changing Web The web has changed, the web is change. As recent as a few years ago, an effective Online Presence meant a good website. A company had to do little more than hang up its virtual shingle, and wait. Today, the web is different. To be effective, a business has to be found. A website alone is no longer enough. To be effective on the Internet, a business has to be found in search, on social media, on directory and review sites, on online maps, and in many other paces. All of these need to point to a useroriented website. We call this Online Presence. Your digital footprint may be larger than you know, and often the information may be out of date or contradictory. Keeping track of Online Presence can be a confusing, and timeconsuming process.

Let Herald Journal Web help manage your Online Presence for you, so you can focus on your business.

2

Online Presence Rate Card 2014


Improve your online reputation on the online directories where consumers are looking.

Herald Journal Web 3


Online Directory Claiming Online directories are everywhere, and chances are, your business is part of a few of them. Directories usually include business names, phone numbers, locations, and other basic information. It's important to know where your business is named, and to take ownership of these listings. Herald Journal can locate directories you're listed in, and help you claim them. We can also get your business included in other directories, which will increase your online presence. Once the listings are claimed, you'll have the ability to update your information as needed. Claimed listings can also increase your ranking in organic Google searches.

Listing Accuracy A business listing with the wrong phone number or e-mail address can be worse than no listing at all. Herald Journal will determine where your company is mentioned online, and correct any errors or omissions. We'll work to make sure all information is consistent, complete, and current. Many online directories include reviews from customers. When you know where these reviews are, you'll have the opportunity to thank clients for positive feedback, and repair relationships with any clients who were less than satisfied. You'll also be able to highlight the best features about your company.

4

Online Presence Rate Card 2014


Building Brand Awareness Even if several other companies offer similar products or services as you do, you want to be the company people recognize, return to, and remember. Herald Journal can help you differentiate from the competition and build a loyal client base. Many companies have become household names due to successful brand building. A brand includes all the elements that identify a company – things like name, logo, packaging, message, persona, and consumer perceptions. By developing a strong brand, and raising the public's awareness of it, you're building a foundation for what consumers can expect when they select your company. Contact Herald Journal to find out how we can help your business build brand awareness today.

Progress/Goal Reporting How well is your marketing plan working? Herald Journal’s Analytics Reporting allows you to see exactly where your investment is going. Web performance is documented in charts and graphs, so you can easily gauge customer interest in specific promotions. This means that if you post a coupon on your blog, or announce a sale on your website, you’ll be able to quickly see important data, such Monthly report sample. as how many people responded. Analytics Reporting is a useful tool for planning future marketing campaigns, and it can save you time and money in the long run. Contact Herald Journal today to learn more. Herald Journal Web 5


Custom GeoTargeted Domain If you're trying to reach clients in Minnesota, a website domain with the letters "mn" could be an effective way to drive traffic to your site. No matter where your target audience is located, Herald Journal can help you create a geo-targeted domain for your site. Why is geo-targeting useful? People often include geographic search terms in their Google queries to help narrow down their selection. If your company has a geo-targeted domain, it's much easier for people to find you. A geo-domain can help you hone in on where you'd like to grow your client base, whether it's close to home or across the globe.

Keyword Rich Landing Page Unlock the door to a successful online presence through the use of keywords (the words customers use when they're searching for your products or services). Herald Journal can determine how often a word or phrase comes up in search, and tailor your website or Profile Page to attract the most visitors. Call us today to learn more!

6

Online Presence Rate Card 2014


Content/Conversion Updating Keep your web presence organized and up-to-date with Content Management by Herald Journal. We help you archive old pages, add new information, route your content for different audiences, and develop consistent branding for your company. Maintenance of online text, audio, video, images, and other graphics will give your business a competitive search advantage. Consistent online activity also adds credibility and increases exposure to consumers who may be searching for you.

Page Rank Acceleration (Incoming Links) One of the ways web pages earn a higher Google search ranking is through incoming links (also called back-links, inbound links, in-links, and inward links). What is an incoming link? Basically, it’s a link from another website that people can click on to get to your site. If a lot of high-quality websites have links to your site, that’s a good thing. Herald Journal can create incoming links from our websites, and we can provide keyword rich content, eye-catching graphics, and easy navigation for your website or Profile Page that will attract other incoming links. The Herald Journal online network contains thousands of web pages, with a wide range of keyword rich content. No other online marketing firm can provide this powerful tool to accelerate your page rank.

Herald Journal Web 7


Social Media Setup/Management In 2012, one-fifth of US online consumers reported making a purchase based on a message they saw on Facebook, according to a Direct Marketing Association study. If your business is interested in taking advantage of all that social media has to offer, Herald Journal can help. We’ll provide account setup on Facebook, Twitter, Google+, LinkedIn, YouTube, and other social media sites, and help you keep the information current. We can also integrate your social media pages to drive more consumers to your website. Social media is a useful platform for developing customer relations and establishing business credibility. These sites allow you to interact with an attentive audience on a regular basis. You can provide tips, advice, and answers, while announcing special offers and events. Contact Herald Journal today to learn more about how to enhance your online presence with effective social media management.

Pay-Per-Click Online Advertising Which product should I buy? Where is this service offered? Who offers the best prices? When people want quick answers, they often use a search engine (like Google) to help. If your business isn’t easily found in search, chances are, those potential clients will find another company to meet their needs. Herald Journal can help you break away from your competition with the use of Search Advertising. These paid ads are tailored to customers who are interested in your particular product or service, and they make it easy for people to find you. Herald Journal will take care of researching and selecting the best keywords for your ads, and provide comprehensive tracking and reporting of how the ads are performing.

AdWords Certified Company 8

Online Presence Rate Card 2014


Network Display Web Ads Have you considered advertising online? If you already have a website established, network display web ads can expand your audience. Herald Journal can guide you to a variety of placements and formats. Contact us today to learn which types of display ads are best for your business.

Local Display Web Ads If you have a business in the Herald Journal area, advertising locally makes sense. We work to ensure that your marketing dollars are invested wisely, and we offer proven results. A local display web ad can be an effective way to engage your customers. Ads can be changed frequently to accommodate coupons, events, or other promotions.

Herald Journal Web 9


Reputation Management Most US consumers check online reviews before making a purchase – and a company with negative reviews is likely to be disregarded. Does your company have a strong reputation on the web? Herald Journal’s Reputation Management service will help you find, monitor, and respond to what people are saying about your business. We’ll also make sure the information that appears online is complete and accurate. With Reputation Management from Herald Journal, you have the ability to respond to customer complaints, address negative publicity, and learn ways to improve your products and services. Your online visibility and reviews are tracked in charts and graphs, making it easy for you to see how your company stacks up against your competition.

E-mail Marketing & Newsletters As Internet use continues to grow, the benefits of e-mail marketing are becoming increasingly evident. For every dollar spent on e-mail marketing in 2009, a return on investment of $43.62 was generated, according to a Direct Marketing Association study. Herald Journal is a trusted source for professional e-mail marketing. We’ll provide customized e-mails for your company, targeted to the audience that’s right for your products or services. In 2012, the Direct Marketing Association found that 66 percent of people reported making a purchase as a result of a marketing message received through e-mail. Consumers ages 45 to 54 were the most likely to do so – nearly three-fourths of them had made an e-mail-influenced purchase. When it’s done correctly, e-mail marketing can be an effective way to stay in front of the minds of your customers. Herald Journal will help you make the most of this tool, with the ability to engage your audience through surveys, quizzes, links, and more. In addition to reaching potential clients, existing customers will be able to opt in, as well, helping to build loyalty and repeat business. You’ll be able to control the day and time the messages are sent, and you’ll also be able to track the number of opened messages, click-throughs, and more. 10

Online Presence Rate Card 2014


SMS (Text Message) Marketing Also called SMS (for short message service), text messaging has become a popular way for businesses to quickly reach their target audience. The vast majority of texts are opened only a few minutes after they’re sent, which makes SMS a wise choice for time-sensitive promotions and announcements. According to a 2011 CNN article, one-third of Americans prefer texts to voice calls. Text messaging is an especially effective way to reach younger consumers. Cell phone owners ages 18 to 24 exchange more than 100 text messages per day, on average. With Herald Journal’s SMS Text Marketing, you’ll be able to control the day and time of your text campaigns for maximum effectiveness. We’ll also provide easy-to-use online tools for managing the campaigns, phone numbers, customer opt-in, subscriber-based leads, and more.

Mobile-Friendly Web Conversion More and more people are using smartphones and other mobile devices to research products and services. If your website isn't compatible, you might be giving up clientele. Herald Journal can create a mobile web conversion that's easy for customers to navigate when they're on the go. Call us today to learn more!

Herald Journal Web 11


Search Engine Optimization (SEO) When people search for a product or service online, they’re probably not going to dig through pages and pages of results. That’s why it’s important to rank near the top on search engines like Google, Yahoo, and Bing. At Herald Journal, we optimize your natural (unpaid) search engine success, which allows more people to find – and ultimately choose – your business. Search Engine Optimization (SEO) takes into account the words people use to find a particular product or service, and uses these “keywords” to your advantage. SEO is a proven technique to lead customers directly to a business. Because the Internet is constantly growing and evolving, we review your search criteria on a regular basis, to keep your online presence strong. We’ll track the most common searches and adjust the focus as needed.

Blogs More than three-quarters of US Internet users read blogs, and 61 percent of them have made a purchase based on a blog’s recommendation. (www.socialmediatoday.com) The word “blog” came about in 1997, as a combination of the words “web” and “log.” Today, blogs are an indispensable tool for many businesses. Well-written, genuine blogs give voice and personality to a company, and entice followers to check back often for updates. They also encourage business-consumer interaction, which helps companies gain insight into the preferences and purchasing habits of their target audience. Blogs are a place to teach, listen, answer questions, and exchange ideas. They generate publicity for your business, and also help create a fun company culture. Herald Journal can help you create a blog that effectively markets your company to new and existing customers. Contact us today to learn more! 12

Online Presence Rate Card 2014


Potential, and current customers are looking for you. Herald Journal Web can help them find you, & make sure they get the right information when they do. Google Listing sample.

Make it easy for customers to find you, when your open

Share Photos and/or your latest advertisements. Post the latest news, or special offers.

Show videos to share even more about your business

Herald Journal Web 13


OPM Bundled Services 250 Setup 119/month

$

Bundle 1

$

395 Setup 290/month

$

Claim Online Directories Ensure Accurate Listings

Bundle 2

$

Claim Online Directories

Build Brand Awareness Monthly Progress/goal Reports

Ensure Accurate Listings Build Brand Awareness Monthly Progress/goal Reports Custom Geotargeted Domain Keyword Rich Landing Page Development Monthly Content/conversion Updates

495 Setup 390/month

$

Bundle 3

$

Page Rank Acceleration (Incoming Links)

Claim Online Directories Ensure Accurate Listings

$

Build Brand Awareness

$

Monthly Progress/goal Reports Custom Geotargeted Domain Keyword Rich Landing Page Development Monthly Content/conversion Updates Page Rank Acceleration (Incoming Links) Social Media Setup/management Pay-Per-Click (PPC) Online Advertising

Bundle 4

750 Setup 640/month

Claim Online Directories Ensure Accurate Listings Build Brand Awareness Monthly Progress/goal Reports Custom Geotargeted Domain Keyword Rich Landing Page Development Monthly Content/conversion Updates Page Rank Acceleration (Incoming Links) Social Media Setup/management Pay Per Click (PPC) Online Advertising Network Display Web Ads Local Display Web Ads

14

Online Presence Rate Card 2014


Add Ons Pay-Per-Click (PPC) based on 7-10 keyword & geography $200/month

E-mail Marketing Customized design build e-mail database

$225 Setup $.02/email

Social Media Setup/Management $125 Setup $39/month Landing Page Development/Incoming Links based on 7-10 keyword $395 Setup & geography $54/month Text Marketing (SMS - Short Message Service) $225 Setup $39/month

Search Engine Optmization 2-4 hour allowance $276 Sponsored Blog Post $69/post

Not seeing what you’re looking for? Contact a Herald Journal Web Repersentative about a custom quote, or other services we provide. web@heraldjournal.com

Online Reputation Management manage/generate online reviews/testimonials

320.485.2535

Herald Journal Web 15


Digital Marketing Services

• Digital Marketing Services • Online Directory Management • Reputation Management • Social Media Management • Pay-Per-Click Online Advertising • Content Management • Blogs • Analytics Reporting • SMS (Text Message) Marketing • E-mail Marketing • Search Engine Optimization

A website alone is no longer enough. Make the most of your marketing strategy with Online Presence Management & digital marketing services from Herald Journal Web.

Herald Journal Web

120 6th St. N. PO Box 129 Winsted, MN 55395 Metro (320) 485-2535

web@heraldjournal.com www.herald-journal.com/web

Online Presence Management (OPM) Rate Card  

The web has changed, the web is change. As recent as a few years ago, an effective Online Presence meant a good website. A company had to...

Read more
Read more
Similar to
Popular now
Just for you