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Effective Jan. 2014

Data Management Services: • address services • contact list organization/clean-up • monthly list management • sortable, managed customer attributes & categories • e-mail/text list management & delivery • address mapping • data-variable printing

Herald Journal

120 6th St. N. PO Box 129 Winsted, MN 55395 Metro (320) 485-2535 printing@heraldjournal.com www.hjp-printing.com

Data Management


MAKE IT COUNT How effective is your current marketing strategy? Could it be better? Herald Journal’s Data Management Services can help your company make the most of your advertising budget.

WHAT WE OFFER • address services (CASS certiÄcation, NCOAlink processing, mail presorting, addressing, post ofÄce drop-off)

• contact list organization/clean-up • monthly list management • sortable, managed customer attributes and categories • e-mail/text list management and delivery • address mapping • data-variable printing

HOW IT WORKS Herald Journal’s Data Management Services ensures your message reaches the right people, at the right time. To quickly see where your pieces are being sent, we can provide an interactive map showing all addresses on your mail list. We’ll make sure there are no duplicates or unwanted mailings, and we ensure that your audience is being contacted in the medium they prefer, whether it’s traditional mail, e-mail, or text messaging. We can also reÄne your list using variable data, helping you focus on customers of a certain age range, interest, gender, or other classiÄcation. Our data management services are a simple, cost-effective way to organize and manage communication with your customers.

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ADDRESS SERVICES We’ll run your mailing list through the National Change of Address (NCOA) database, and change or remove addresses based on customer request. We can also add an ancillary service endorsement to your mail piece. Including “Return Service Requested” will return the piece back to you if the address is incorrect, while “Address Service Requested” forwards the piece to the correct address, and notiÄes you of the change.

MAILING SERVICES Mail pieces are sorted and sent based on the level of postage that best meets your needs – such as Ärst-class (any quantity), presorted Ärst-class (greater than 500 pieces), or presorted standard (greater than 200 pieces). Non-proÄt organizations are eligible for further discounts with standard mail.

DATA MANAGEMENT PAYS FOR ITSELF Unmanaged lists can be bad for business. Often, unmanaged lists: Unman Unm •D Don’t ’t go to the target audience. • Cost money in wasted printing, postage, and unopened messages • Delay your message from getting out in a timely manner. • Can mean a rejected mailing by the post ofÄce.

RATES • Initial list organization/clean-up - $79/hour ($35 minimum) • List management and upkeep - $35 base per month

ress mapping ex

(includes 1 hour of management)

ample

• Address mapping - $69/list • Address services - $75 + $0.02/piece (addressing) + postage


TAKE IT TO THE NEXT LEVEL Data management is much more than maintaining a mail list – it involves managing all aspects of how you communicate with your customer. To learn more, call us today at (320) 485-2535, contact your HJ sales representative, or e-mail jberg@heraldjournal.com. We’re looking forward to hearing from you!

Herald Journal Data Management Rate Card  

Herald Journal’s Data Management Services ensures your message reaches the right people, at the right time. To quickly see where your pieces...

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