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About the

With nine decades of experience serving the WKU community, the College Heights Herald knows its audience. The Herald newspaper and its array of digital products – websites, apps and social media – are key to providing the entire WKU community with the most comprehensive source of campus news, sports, entertainment and information. Thanks to the high quality journalism and effective advertising our student staff members produce, we are among the nation's best college news organizations. The delivery of news, advertising and information is rapidly changing, and so is the College Heights Herald. We are evolving our print edition, our website and our mobile applications to ensure we offer the best and most comprehensive options for our readers and advertisers. The Herald's foundation is our tradition of excellence, but our focus is firmly on the future. We are your most effective way to reach the entire WKU community. The print edition of the College Heights Herald is the proven leader in reaching the WKU community, with our partners investing in our strong distribution on Tuesdays and Thursdays. And, for the first time this year, our Topper Extra special editions will hit the streets on football home-game days. On the digital side, wkuherald.com continues to grow more dynamic and effective, and this year was ranked among the 10 best college news sites in the nation. And, beginning this year, we offer you an array of ways to reach the WKU audience that goes beyond anything we have ever been able to offer before – including instantaneous, location-based options – driven by our powerful new mobile app, WKUHERALD, for devices using the iOS and Android platforms. Developing a partnership with the College Heights Herald is the single best way to connect to the WKU community and its 21,000 students, plus faculty and staff, parents and alumni. Let our advertising sales and creative departments craft and execute an effective campaign for you today!

The College Heights Herald, founded in 1925, is among the most honored student-run news organizations in the country. We hold 15 national Pacemaker Awards, the highest honor in collegiate journalism, and our alumni have gone on to claim more than two dozen Pulitzer Prizes. The Herald is part of WKU Student Publications, located in the Adams-Whitaker Student Publications Center on Western Kentucky University's main campus. In addition to the Herald, WKU Student Publications includes the Talisman, WKU's official yearbook since 1924; and College Heights Media, a client-centered specialty publisher of books, guides, websites and other material that gives students agency-level publishing experience.

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Demographics

Readership Information:

Total Enrollment: 21,124

44%

53%

Print and Online

8,637 Undergraduate: 18,115 Graduate: 3,009 On Campus: 4,862 Off Campus: 16,186 Male:

Online Readers

• College newspaper readership remains high among students.

93% of college students read the print or online edition of their school paper

• College newspaper ads and articles drive action.

• Students rely on their college paper to inform and influence their purchase decisions, and it is a key place for finding employment. • Readers look to their school newspaper for local information and campus news Readership Information source: 2011 ReFuel College Newspaper Readership Study

T. S S M A D A

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37 Mimosa Lot

Health Services Lot

19

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Chestnut Street South Lot

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University Blvd. Lot

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Chestnut Street North Lot

• To ensure reproduction of all artwork within B&W ads, all photographs and graphics should be at least 180 dpi and grayscale.

• Compress all ads submitted by e-mail.

CA BE LL DR .

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OF AV EN UE

CH ES

CH AM PI ON S

Minton Lot

Pearce Ford Lot

CA

29

13

Helm Lot

14

MAIN CAMPUS 1. Grise Hall Normal Lot 2. Cherry Hall 3. Mass Media Technology Hall Campbell Lane 4. Thompson Complex Central Wing Park & Ride Lot 5. College High 9 6. Ivan Wilson Fine Arts Center 7. Academic Complex 8. Tate Page Hall 9. Center for Research and Development 10. Health Services 11. Preston Health and Activities Center 12. Pearce Ford Tower 13. Environmental Sciences and Technology Building

4

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18

5

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D. BLV

Jones Jaggers Lot

Minton Circle

3

10 20

Cherry Hall Lot

E AT ST

Virginia Garrett Loop

Centennial Mall

7 8

Barnes Lot

LL

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• Spot color ads must be created using an acceptable spot color formula. Ask your sales representative for a list of color formulas.

• Submit ads in the exact size they are scheduled to run. Failure to do so will force creative staff to shrink, enlarge or distort the ad to fit the reserved space.

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HE College Hill IGH Lot TS BL VD Honors . Lot

Gated Hilltop

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Creason Lot

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35

34

ALU MN I AV E.

24

30

Regents Lot

6

Old Fort Lot

1

32

22

IV UN

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31

.

2

• If an ad is created in Illustrator, fonts must be converted to outlines.

. ST

Hub Lot

25

21

Schneider Lot

BE O GIN WAYNE McLean Service Drive

Diddle North Lot

R ED COLON NAD

16

Russellville Road Lot

Wetherby Lot

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NT

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CO LLE GE

TOP DR. HILL

Potter Lot

23

11 17 12 33

40

Kentucky Street Lot

27

38

South Lawn Lot

Poland Lot

. ST

Lower Hub Lot

15

Diddle South Lot & Visitor Parking

Service Supply Lot

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Visitor Parking

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Adams Street Lot

Center Street Lot

36

CEC Reserved Parking

ST. KENTUCKY

28

• A camera-ready ad is created to the correct size it will appear in the paper, meets all of the technical requirements and includes all supporting documents and fonts needed to print.

• For color ads, all photographs and graphics should be at least 300 dpi and CMYK. DO NOT save color ads as RGB.

SLF Lot

ALU MN I AV E.

Visitor Parking

39

Advertisers requiring prior approval of an ad will receive proofs Friday or Tuesday morning, depending on the advertisement’s scheduled run date, via the advertising@wkuherald.com email. All proofs must be returned to the Herald by 2 p.m. that day. Changes may be made by phone, email or fax. If the Herald does not receive changes by 2 p.m., we assume that all information in your ad is correct and meets your standards.

70% of print readers have taken action from their newspaper 69% of online readers have taken action from their newspaper

The Herald is published on Tuesdays and Thursdays during the academic year

Diddle West Lot

42%

3%

8,000 copies are distributed at 45 locations on campus and 14 locations off campus

Bowling Green Library Spencer’s Coffee University Textbook Supply Starbucks Chamber of Commerce KCTCS Papa John’s Springhill Liquor Shenanigans College Suites Kroger Buckhead Café Village Manor Service One

The Herald creative staff is a team of highly talented, award winning students. Our creative services are free for our advertising clients. If you need creative help with anything from logo design, effective copy, clean and professional artwork to complete advertising campaigns, contact your sales representative and ask how we can help.

60%

Print Readers

Print only

Online only

Student data population source: 2012-2013 Fact Book

OFF CAMPUS LOCATIONS

93%

College Students

Faculty and Staff: 3,411 Female: 12,487

distribution

Advertising Production

14. Zacharias Hall 15. McCormack Hall 16. Douglas Keen Hall 17. Hugh Poland Hall 18. Meredith Hall 19. Bemis Lawrence Hall 20. Barnes-Campbell Hall 21. Wetherby Adminstration Building 22. Academic Advising and Retention Center

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OGD EN A VE.

23. Southwest Hall 24. Northeast Hall 25. Potter Hall 26. Helm Library 27. Kentucky Museum 28. Diddle Arena 29. Da Vinci’s 30. Topper Café 31. Subway at Bates Runner Hall 32. POD at Bates 33. Pit Stop 34. Garrett Food Court 35. Subway Garrett 36. WKU Apartments 37. Student Publications 38. Parking Structure 1 39. Parking Structure 1I 40. Augenstein Alumni Center SOUTH CAMPUS 41. Main Lobby 42. Front Entrance 43. Food Court 44. Knicely Center 45. Commuter Lot

– We accept ads on Macintosh formatted CDs or via e-mail at advertising@wkuherald.com. – All camera-ready artwork must be created to size, fonts embedded and images must be high resolution. Contact your sales representative or our creative department for online ad specifications.

File Formats Accepted

File Formats NOT Accepted

• PDF files are preferred

• • • • • • •

• EPS, JPEG and TIFF are accepted • Native files from CS6 (or earlier) are accepted but must be packaged with all supporting links and fonts.

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Microsoft Word Microsoft Publisher Microsoft Power Point Microsoft Excel Adobe Pagemaker GIF HTML (only online ads)


Special Sections

regular editions

Red, White, and WKU

Print Rates: (Per Column Inch) Prepaid: Billed Campus: Billed Local: Agency Rate:

Final content submission deadlines:

$6.15 $6.40 $6.70 $9.00

$350 $285

4 p.m. Thursday

Thursday’s Paper:

4 p.m. Monday

HOMECOMING 2012 A Special Section of the College Heights Herald

extra

TOPPER

2012-2013 WKU basketball preview • November 2, 2012 Things to watch for this season See page 3

1 Column: 2 Columns: 3 Columns: 4 Columns: 5 Columns: 6 Columns:

each

Eighth Page Horizontal Front Only.

Ad Deadline: October 15, 2013 October 22, 2013 November 12, 2013 December 3, 2013

Publication Date: October 24, 2013 October 31, 2013 November 19, 2013 December 9, 2013

1.52 inches 3.16 inches 4.81 inches 6.45 inches 8.10 inches 9.75 inches

Publication: Housing Guide Best of the Hill Stressbusters Graduation

Circulation: 8,000 5,000 5,000 8,000

Ad Deadline: March 6, 2014 April 22, 2014 May 1, 2014 May 1, 2014

Publication Date: March 20, 2014 April, 29, 2014 May 12, 2014 May 8, 2014

Dickerson returns from injury See page 5

Women's basketball preview See page 6

Previews of the weekend's exhibition games See page 7

Holidays on the Hill

Black Friday shopping deals

Finding steals at thrift stores

Page 2

Celebrating away from home

Page 6

Color rates

Page 7

Fall 2012 finals time

to

bust

stress The stressbusters a wku college heights herald special section

Full color: $150

Circulation: 10,000 8,000 8,000 5,000

Men's basketball preview See page 4

Front Page Premium Placement:

Single Issue: 10 Issues:

Tuesday’s Paper:

Publication: Homecoming Basketball Holiday Guide Stressbusters

Two Spot Colors: $90

Game Day: Topper Extras will be handed out at WKU home football games. The only exception is the Feb. 6 issue, the Signing Day Special.

Full Page

Half Page Vertical

Quarter Page Quarter Page Horizontal Vertical

Eighth Page Horizontal

Publication Date: August 31, 2013 September 21, 2013 September 28, 2013 October 15, 2013 October 26, 2013 February 6, 2014

HOUSING

One Spot Color: $45

FEBRUARY 19, 2013

modular ad sizes Half Page Horizontal

Ad Deadline: August 27, 2013 September 17, 2013 September 24, 2013 October 8, 2013 October 22, 2013 December 5, 2013

Full Page: Half Page: Quarter Page:

Eighth Page Vertical

5,000 $190 $135 $80

8,000 $220 $160 $90

10,000 $250 $190 $135

Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

10.375in x 9.313in 65.2 column inches

10.375in x 4.66in 32.62 column inches

5.188in x 9.313in 32.62 column inches

5.188in x 4.66in 16.31 column inches

tuesday, MAY 7, 2013 • WKUHERALD.COM

graduation friday, May 10

6 columns x 21 inches = 126 column inches

6 columns x 10.42 inches = 62.52 column inches

3 columns x 21 inches = 63 column inches

6 columns x 5.15 inches = 30.9 column inches

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3 columns x 10.42 inches = 31.26 column inches

6 columns x 2.51 inches = 15.06 column inches

3 columns x 5.15 inches = 15.45 column inches

Graduate Ceremony 5 p.m. at Diddle Arena

Saturday, May 11 Undergraduate ceremonies Potter College of Arts & Letters and University College 9:30 a.m. at Diddle Arena

College of Health and Human Services and Gordon Ford College of Business 2 p.m. at Diddle Arena

College of Education and Behavioral Sciences and Ogden College of Science and Engineering 6 p.m. at Diddle Arena

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additional options Our website, wkuherald.com, continues to grow more dynamic and effective, and this year was ranked among the 10 best college news sites in the nation. We offer you an array of ways to reach the WKU audience that goes beyond anything we have ever been able to offer before.

Single sheet

$48

Multi-Fold

$80.25

20 plus pages

$96.30

View of the Hill is an effective way to reach WKU’s incoming students and parents before they arrive. This 8 ½ x 11 glossy, full-color magazine has a circulation of 7,000, while more than 3,800 are mailed to incoming students’ homes in July. The remaining copies are distributed on campus and at over 50 locations in the community.

Rates shown per thousand

Top Leaderboard: 728px by 90px $400 per month OR $25 per 1000 impressions

Min. insert amount: 5,000 Max. insert amount: 8,000 Max. size: 12” x 10”; anything larger must be folded Must have one edge straight when using dye cut * The Herald advertising sales department must receive at least one complete copy of the insert for review of acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance. Inserts must be scheduled two weeks in advance and delivered one week prior to insertion to:

Side Billboard: 300px by 250px $350 per month OR $23 per 1000 impressions

Display Classified Rates

The Henderson Gleaner 455 Klutey Park Plaza Henderson, KY 42420

Bottom Banner: 728px by 90px $300 per month OR $20 per 1000 impressions

per column inch

15 words maximum in a 1x1 ad

Line Classified Rates

Tiles (3 Available): $1500 each per semester

$7.25

Week

$75

Month

$200

Semester

$500

15 words each additional word

$6 $.30

at no additional cost, classifieds are online at wkuherald.com through our PDF edition.

• Advertisements can include a logo, depending on size. • Classified ads will be accepted on a prepaid basis only, except for established clients.

Banners (7 Available): $200 a month OR $550 per semester

• Tearsheets will be provided by request only. Please request tearsheets when purchasing.

facebook.com/wkuherald

• The Herald is not responsible for errors in classified advertisements after the first insertion.

@wkuherald @wkuheraldnews @wkuheraldsports

Offers (Maximum 6 per month): $100 a month OR $400 per semester for Contract clients

• No refunds will be given for classified advertising canceled after the deadline. • The Herald does not print adoption, research/term paper for re-sale or mailing/stuffing circular advertisements.

@wkuherald

$150 a month OR $425 per semester for Non-Contract clients

• Advertisements placed in the “Help Wanted” or “For Rent” categories cannot discriminate.

College Heights Herald

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• For acceptance of mail-order advertising, a sample must accompany the insertion order.

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• The College Heights Herald reserves the right to refuse an advertisement it deems objectionable for any reason. • No paid advertisement is accompanied by news stories or free notices. • The Herald will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. (The Herald will not run “All-You-Can-Drink” ads). • All political, “closing” and “going out of business” advertising must be prepaid. • The Herald is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser. • It is the responsibility of the advertisers to notify the Herald of errors within five business days. - The Herald will be responsible for errors the first time a Herald-created ad is published. - Allowances will be made only for errors that materially affect the value of the advertisement. - Non-compliance with this request leaves full responsibility with the advertisers. • All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof. • In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism and copyright infringement. • All ad changes and cancellations must be made before the advertising deadline. Ads cancelled after the deadline will be charged the full amount of the ad’s space. • Advertising having the appearance of news must be clearly labeled as “Paid Advertising.” The herald will determine if the labeling meets its standards for clarity. • The Herald will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

• The Herald may make rate changes, with a 30-day notice. If so, you may cancel an agreement with no penalty.

• New advertising accounts will prepay until credit is established

• Promotions not listed in the rate card may be offered.

• The Herald will extend credit to new accounts upon request under the following conditions: - The advertiser must have an established history of satisfactory credit purchases and the advertiser must keep their account current.

• All rates are non-commissionable, net rates. • Mastercard and Visa are accepted.

• A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser.

• Advertising statements and tearsheets are mailed at the first of each month. -Accounts not paid within 60 days will be submitted for collection.

• In most cases, the business office will notify the advertiser the status of the credit application within two weeks.

• Ads exceeding 19” in depth will be considered a full page and will be billed accordingly.

College Heights Herald Western Kentucky University 1906 College Heights Blvd. #11804 Bowling Green, KY 42101-1084 Phone: (270) 745-2653 Fax: (270) 745-2697 www.wkuherald.com

• If you have a question or if there is a discrepancy with your statement, please contact the business office at (270) 745-2653.

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College Heights Herald Publication Schedule Regular Issue Topper Extra Special Section School Holiday

Important Dates Aug. 26 Fall Classes Begin Sept. 2 Labor Day Oct. 3-4 Fall Break Nov. 27-29 Thanksgiving Dec. 9-13 Fall Finals Jan. 20 MLK Day Spring Classes Begin Jan. 27 March 10-14 Spring Break May 12-16 Spring Finals

WKU Herald Student Publications 2013 14  

Advertising Media Kit 2013-2014 Academic Calendar.

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