With nine decades of experience serving the WKU community, the College Heights Herald knows its audience. The Herald newspaper and its array of digital products – websites, apps and social media – are key to providing the entire WKU community with the most comprehensive source of campus news, sports, entertainment and information. Thanks to the high quality journalism and eﬀective advertising our student staﬀ members produce, we are among the nation's best college news organizations. The delivery of news, advertising and information is rapidly changing, and so is the College Heights Herald. We are evolving our print edition, our website and our mobile applications to ensure we oﬀer the best and most comprehensive options for our readers and advertisers. The Herald's foundation is our tradition of excellence, but our focus is ﬁrmly on the future. We are your most eﬀective way to reach the entire WKU community. The print edition of the College Heights Herald is the proven leader in reaching the WKU community, with our partners investing in our strong distribution on Tuesdays and Thursdays. And, for the ﬁrst time this year, our Topper Extra special editions will hit the streets on football home-game days. On the digital side, wkuherald.com continues to grow more dynamic and eﬀective, and this year was ranked among the 10 best college news sites in the nation. And, beginning this year, we oﬀer you an array of ways to reach the WKU audience that goes beyond anything we have ever been able to oﬀer before – including instantaneous, location-based options – driven by our powerful new mobile app, WKUHERALD, for devices using the iOS and Android platforms. Developing a partnership with the College Heights Herald is the single best way to connect to the WKU community and its 21,000 students, plus faculty and staﬀ, parents and alumni. Let our advertising sales and creative departments craft and execute an eﬀective campaign for you today!
The College Heights Herald, founded in 1925, is among the most honored student-run news organizations in the country. We hold 15 national Pacemaker Awards, the highest honor in collegiate journalism, and our alumni have gone on to claim more than two dozen Pulitzer Prizes. The Herald is part of WKU Student Publications, located in the Adams-Whitaker Student Publications Center on Western Kentucky University's main campus. In addition to the Herald, WKU Student Publications includes the Talisman, WKU's oﬃcial yearbook since 1924; and College Heights Media, a client-centered specialty publisher of books, guides, websites and other material that gives students agency-level publishing experience.
Total Enrollment: 21,124
Print and Online
8,637 Undergraduate: 18,115 Graduate: 3,009 On Campus: 4,862 Oﬀ Campus: 16,186 Male:
• College newspaper readership remains high among students.
93% of college students read the print or online edition of their school paper
• College newspaper ads and articles drive action.
• Students rely on their college paper to inform and inﬂuence their purchase decisions, and it is a key place for ﬁnding employment. • Readers look to their school newspaper for local information and campus news Readership Information source: 2011 ReFuel College Newspaper Readership Study
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Health Services Lot
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Chestnut Street South Lot
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• To ensure reproduction of all artwork within B&W ads, all photographs and graphics should be at least 180 dpi and grayscale.
• Compress all ads submitted by e-mail.
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Pearce Ford Lot
MAIN CAMPUS 1. Grise Hall Normal Lot 2. Cherry Hall 3. Mass Media Technology Hall Campbell Lane 4. Thompson Complex Central Wing Park & Ride Lot 5. College High 9 6. Ivan Wilson Fine Arts Center 7. Academic Complex 8. Tate Page Hall 9. Center for Research and Development 10. Health Services 11. Preston Health and Activities Center 12. Pearce Ford Tower 13. Environmental Sciences and Technology Building
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Jones Jaggers Lot
Cherry Hall Lot
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Virginia Garrett Loop
• Spot color ads must be created using an acceptable spot color formula. Ask your sales representative for a list of color formulas.
• Submit ads in the exact size they are scheduled to run. Failure to do so will force creative staﬀ to shrink, enlarge or distort the ad to ﬁt the reserved space.
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Old Fort Lot
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• If an ad is created in Illustrator, fonts must be converted to outlines.
BE O GIN WAYNE McLean Service Drive
Diddle North Lot
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Russellville Road Lot
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TOP DR. HILL
11 17 12 33
Kentucky Street Lot
South Lawn Lot
Lower Hub Lot
Diddle South Lot & Visitor Parking
Service Supply Lot
E. AV NI UM AL
Adams Street Lot
Center Street Lot
CEC Reserved Parking
• A camera-ready ad is created to the correct size it will appear in the paper, meets all of the technical requirements and includes all supporting documents and fonts needed to print.
• For color ads, all photographs and graphics should be at least 300 dpi and CMYK. DO NOT save color ads as RGB.
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Advertisers requiring prior approval of an ad will receive proofs Friday or Tuesday morning, depending on the advertisement’s scheduled run date, via the firstname.lastname@example.org email. All proofs must be returned to the Herald by 2 p.m. that day. Changes may be made by phone, email or fax. If the Herald does not receive changes by 2 p.m., we assume that all information in your ad is correct and meets your standards.
70% of print readers have taken action from their newspaper 69% of online readers have taken action from their newspaper
The Herald is published on Tuesdays and Thursdays during the academic year
Diddle West Lot
8,000 copies are distributed at 45 locations on campus and 14 locations oﬀ campus
Bowling Green Library Spencer’s Coﬀee University Textbook Supply Starbucks Chamber of Commerce KCTCS Papa John’s Springhill Liquor Shenanigans College Suites Kroger Buckhead Café Village Manor Service One
The Herald creative staﬀ is a team of highly talented, award winning students. Our creative services are free for our advertising clients. If you need creative help with anything from logo design, eﬀective copy, clean and professional artwork to complete advertising campaigns, contact your sales representative and ask how we can help.
Student data population source: 2012-2013 Fact Book
OFF CAMPUS LOCATIONS
Faculty and Staﬀ: 3,411 Female: 12,487
14. Zacharias Hall 15. McCormack Hall 16. Douglas Keen Hall 17. Hugh Poland Hall 18. Meredith Hall 19. Bemis Lawrence Hall 20. Barnes-Campbell Hall 21. Wetherby Adminstration Building 22. Academic Advising and Retention Center
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23. Southwest Hall 24. Northeast Hall 25. Potter Hall 26. Helm Library 27. Kentucky Museum 28. Diddle Arena 29. Da Vinci’s 30. Topper Café 31. Subway at Bates Runner Hall 32. POD at Bates 33. Pit Stop 34. Garrett Food Court 35. Subway Garrett 36. WKU Apartments 37. Student Publications 38. Parking Structure 1 39. Parking Structure 1I 40. Augenstein Alumni Center SOUTH CAMPUS 41. Main Lobby 42. Front Entrance 43. Food Court 44. Knicely Center 45. Commuter Lot
– We accept ads on Macintosh formatted CDs or via e-mail at email@example.com. – All camera-ready artwork must be created to size, fonts embedded and images must be high resolution. Contact your sales representative or our creative department for online ad speciﬁcations.
File Formats Accepted
File Formats NOT Accepted
• PDF ﬁles are preferred
• • • • • • •
• EPS, JPEG and TIFF are accepted • Native ﬁles from CS6 (or earlier) are accepted but must be packaged with all supporting links and fonts.
Microsoft Word Microsoft Publisher Microsoft Power Point Microsoft Excel Adobe Pagemaker GIF HTML (only online ads)
Red, White, and WKU
Print Rates: (Per Column Inch) Prepaid: Billed Campus: Billed Local: Agency Rate:
Final content submission deadlines:
$6.15 $6.40 $6.70 $9.00
4 p.m. Thursday
4 p.m. Monday
HOMECOMING 2012 A Special Section of the College Heights Herald
2012-2013 WKU basketball preview • November 2, 2012 Things to watch for this season See page 3
1 Column: 2 Columns: 3 Columns: 4 Columns: 5 Columns: 6 Columns:
Eighth Page Horizontal Front Only.
Ad Deadline: October 15, 2013 October 22, 2013 November 12, 2013 December 3, 2013
Publication Date: October 24, 2013 October 31, 2013 November 19, 2013 December 9, 2013
1.52 inches 3.16 inches 4.81 inches 6.45 inches 8.10 inches 9.75 inches
Publication: Housing Guide Best of the Hill Stressbusters Graduation
Circulation: 8,000 5,000 5,000 8,000
Ad Deadline: March 6, 2014 April 22, 2014 May 1, 2014 May 1, 2014
Publication Date: March 20, 2014 April, 29, 2014 May 12, 2014 May 8, 2014
Dickerson returns from injury See page 5
Women's basketball preview See page 6
Previews of the weekend's exhibition games See page 7
Holidays on the Hill
Black Friday shopping deals
Finding steals at thrift stores
Celebrating away from home
Fall 2012 finals time
stress The stressbusters a wku college heights herald special section
Full color: $150
Circulation: 10,000 8,000 8,000 5,000
Men's basketball preview See page 4
Front Page Premium Placement:
Single Issue: 10 Issues:
Publication: Homecoming Basketball Holiday Guide Stressbusters
Two Spot Colors: $90
Game Day: Topper Extras will be handed out at WKU home football games. The only exception is the Feb. 6 issue, the Signing Day Special.
Half Page Vertical
Quarter Page Quarter Page Horizontal Vertical
Eighth Page Horizontal
Publication Date: August 31, 2013 September 21, 2013 September 28, 2013 October 15, 2013 October 26, 2013 February 6, 2014
One Spot Color: $45
FEBRUARY 19, 2013
modular ad sizes Half Page Horizontal
Ad Deadline: August 27, 2013 September 17, 2013 September 24, 2013 October 8, 2013 October 22, 2013 December 5, 2013
Full Page: Half Page: Quarter Page:
Eighth Page Vertical
5,000 $190 $135 $80
8,000 $220 $160 $90
10,000 $250 $190 $135
Half Page Horizontal
Half Page Vertical
10.375in x 9.313in 65.2 column inches
10.375in x 4.66in 32.62 column inches
5.188in x 9.313in 32.62 column inches
5.188in x 4.66in 16.31 column inches
tuesday, MAY 7, 2013 • WKUHERALD.COM
graduation friday, May 10
6 columns x 21 inches = 126 column inches
6 columns x 10.42 inches = 62.52 column inches
3 columns x 21 inches = 63 column inches
6 columns x 5.15 inches = 30.9 column inches
3 columns x 10.42 inches = 31.26 column inches
6 columns x 2.51 inches = 15.06 column inches
3 columns x 5.15 inches = 15.45 column inches
Graduate Ceremony 5 p.m. at Diddle Arena
Saturday, May 11 Undergraduate ceremonies Potter College of Arts & Letters and University College 9:30 a.m. at Diddle Arena
College of Health and Human Services and Gordon Ford College of Business 2 p.m. at Diddle Arena
College of Education and Behavioral Sciences and Ogden College of Science and Engineering 6 p.m. at Diddle Arena
additional options Our website, wkuherald.com, continues to grow more dynamic and eﬀective, and this year was ranked among the 10 best college news sites in the nation. We oﬀer you an array of ways to reach the WKU audience that goes beyond anything we have ever been able to oﬀer before.
20 plus pages
View of the Hill is an eﬀective way to reach WKU’s incoming students and parents before they arrive. This 8 ½ x 11 glossy, full-color magazine has a circulation of 7,000, while more than 3,800 are mailed to incoming students’ homes in July. The remaining copies are distributed on campus and at over 50 locations in the community.
Rates shown per thousand
Top Leaderboard: 728px by 90px $400 per month OR $25 per 1000 impressions
Min. insert amount: 5,000 Max. insert amount: 8,000 Max. size: 12” x 10”; anything larger must be folded Must have one edge straight when using dye cut * The Herald advertising sales department must receive at least one complete copy of the insert for review of acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance. Inserts must be scheduled two weeks in advance and delivered one week prior to insertion to:
Side Billboard: 300px by 250px $350 per month OR $23 per 1000 impressions
Display Classiﬁed Rates
The Henderson Gleaner 455 Klutey Park Plaza Henderson, KY 42420
Bottom Banner: 728px by 90px $300 per month OR $20 per 1000 impressions
per column inch
15 words maximum in a 1x1 ad
Line Classiﬁed Rates
Tiles (3 Available): $1500 each per semester
15 words each additional word
at no additional cost, classiﬁeds are online at wkuherald.com through our PDF edition.
• Advertisements can include a logo, depending on size. • Classiﬁed ads will be accepted on a prepaid basis only, except for established clients.
Banners (7 Available): $200 a month OR $550 per semester
• Tearsheets will be provided by request only. Please request tearsheets when purchasing.
• The Herald is not responsible for errors in classiﬁed advertisements after the ﬁrst insertion.
@wkuherald @wkuheraldnews @wkuheraldsports
Oﬀers (Maximum 6 per month): $100 a month OR $400 per semester for Contract clients
• No refunds will be given for classiﬁed advertising canceled after the deadline. • The Herald does not print adoption, research/term paper for re-sale or mailing/stuﬃng circular advertisements.
$150 a month OR $425 per semester for Non-Contract clients
• Advertisements placed in the “Help Wanted” or “For Rent” categories cannot discriminate.
College Heights Herald
• For acceptance of mail-order advertising, a sample must accompany the insertion order.
• The College Heights Herald reserves the right to refuse an advertisement it deems objectionable for any reason. • No paid advertisement is accompanied by news stories or free notices. • The Herald will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. (The Herald will not run “All-You-Can-Drink” ads). • All political, “closing” and “going out of business” advertising must be prepaid. • The Herald is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser. • It is the responsibility of the advertisers to notify the Herald of errors within ﬁve business days. - The Herald will be responsible for errors the ﬁrst time a Herald-created ad is published. - Allowances will be made only for errors that materially aﬀect the value of the advertisement. - Non-compliance with this request leaves full responsibility with the advertisers. • All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof. • In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism and copyright infringement. • All ad changes and cancellations must be made before the advertising deadline. Ads cancelled after the deadline will be charged the full amount of the ad’s space. • Advertising having the appearance of news must be clearly labeled as “Paid Advertising.” The herald will determine if the labeling meets its standards for clarity. • The Herald will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.
• The Herald may make rate changes, with a 30-day notice. If so, you may cancel an agreement with no penalty.
• New advertising accounts will prepay until credit is established
• Promotions not listed in the rate card may be oﬀered.
• The Herald will extend credit to new accounts upon request under the following conditions: - The advertiser must have an established history of satisfactory credit purchases and the advertiser must keep their account current.
• All rates are non-commissionable, net rates. • Mastercard and Visa are accepted.
• A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser.
• Advertising statements and tearsheets are mailed at the ﬁrst of each month. -Accounts not paid within 60 days will be submitted for collection.
• In most cases, the business oﬃce will notify the advertiser the status of the credit application within two weeks.
• Ads exceeding 19” in depth will be considered a full page and will be billed accordingly.
College Heights Herald Western Kentucky University 1906 College Heights Blvd. #11804 Bowling Green, KY 42101-1084 Phone: (270) 745-2653 Fax: (270) 745-2697 www.wkuherald.com
• If you have a question or if there is a discrepancy with your statement, please contact the business oﬃce at (270) 745-2653.
College Heights Herald Publication Schedule Regular Issue Topper Extra Special Section School Holiday
Important Dates Aug. 26 Fall Classes Begin Sept. 2 Labor Day Oct. 3-4 Fall Break Nov. 27-29 Thanksgiving Dec. 9-13 Fall Finals Jan. 20 MLK Day Spring Classes Begin Jan. 27 March 10-14 Spring Break May 12-16 Spring Finals