The internet search engine Google’s Matt Cutts: ‘We will penalize over SEO’d Websites’ As many would attest, huge modifications have been made in Search engine optimization lately (which you are able to improve with Senuke ), particularly over the last six months and it seems that Google’s hunger for alter is continuing according to what Matt Cutts of Google has supposed to have stated at a panel at SXSW named “Dear Google and Bing: Help me rank better!” The audio that has been released and transcribed by Seo professional Barry Schwartz, hears Matt Cutts speaking about on page Search engine optimization and how Google are going to try to stop over “SEO’d” websites trumping much better content material websites in search engine ranking positions. Cutts said: “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly Seo.” Cutts claims his team is working on a way to make the “GoogleBot smarter” so it can decipher between sites that use key phrases too much on their web sites in addition to developing far too many links. It's created as part of Google’s philosophy to turn into a better “relevance engine” rather than a search engine. It desires much better quality, far more relevant content to rank greater than over optimized web pages. Effectively the engineers are changing the GoogleBot so it ranks better content greater (which you are able to spread through Senuke) and penalizes somewhat low quality websites, who've, for a lack of a better expression, "keyword stuffed". In most respects this is an inevitable consequence of Google’s push to take on the Seo methods which they see distort their search engine ranking positions. With Panda 3.3 creating havoc with web blog networks, Google is truly pushing hard to help make its search engine escape from ranking web sites who use key phrases and link building as their primary Search engine optimization strategy.