Brand_?_ PROGRAM OUTLINE INTRODUCTION: We believe in great life experiences with delicious snacks. We are putting together a new brand ( Brand _?_) that will include healthy snacks and beverages. We need your help to come up with a cool and epic name that we will use for our line of snack products. ** Please see our Brand Comp Study which provides some great brands we think are super cool and have that amazing quality. The name ties into their products perfectly… These brands provide an emotional reference to the core of their products and what the products mean to the consumer. We are a fun start-up company… not a hard line and stiff corporate company. We are looking for fun and progressive healthy brand names.
BRAND ? PRODUCT LINE We are focusing our snack products on whole vegetables and fruits. Veggie Chips, Veggie Bars, Kale Crunch are some product examples. ** Please see our Brand_?_ Image Study which provides some really cool and sweet images to get inspired by.
TARGET MARKET The target market for Brand_?_ is the middle aged female who is looking for a “Better For You” snacking experience. Moms and healthy living women is who Brand_?_ needs to speak to. Brand_?_ name needs to provide an emotional connection to this person. CONFIDENTIAL |
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BRAND ? MISSION STATEMENT: From farm to fork…healthy snacking to feel good about.
BRAND ? NAMING PROPOSALS: Potential Brand_?_ names that we came up with are below. You can use this as a starting place and for reference. Please note that shorter or one word names are better. Catchy and easy to remember is what we are looking for. We have broken our naming ideas into existing and fictional words for brand names.. we have no preference if you want to use a real word or make up your own.
WORD BRAND ? NAME IDEAS KARMA
FRESH AND FIT
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FICTIONAL BRAND ? NAME IDEAS MOFRESH
BRAND ? SLOGAN IDEAS:
Snacking to feel good about.
From Farm to Fork
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BRAND ? EMOTIONAL RELATIONSHIP DIAGRAM:
BEING KIND TO ME
A BETTER ME
NATURAL & GREEN
WE ARE ALL HERE TOGETHER
Thank you for your help on this one ! Really looking forward to seeing what you come up with !! -K Keith Mullin, Biosilo Foods, www.biosilofoods.com - (Gamer Grub, www.gamergrub.com -- for the gaming community) - (Salabar -- for people needing a healthy snack on-the-go) firstname.lastname@example.org
Eric Bauer Rancho Valencia
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GREAT COMPANY BRAND NAMES - EXAMPLES BRAND NAME
WHY THE NAME WORKS
Healthy living. ??? YOUR EPIC NAME
(example potential products) Vegetable Snacks Veggie Chips Kale Crunch Bean Chips Vegetable Snack Bars
Fresh, natural, clean and better for you.
Doing the right thing for your body and mind. A fresh salad bar with wet glistening vegetables and wholesome foods From farm to fork.
CLIFF BAR Energy Bars Nut Bars Nut Snacks
Outdoorsy The Mountain Guy All-natural Weekend adventure Action Sports Hiking Bicycle Riding
The word creates a mental image of the outdoors, the mountains, nature and weekend outdoor healthy fun.
High Energy Power Large Sexy Big Muscle Uncontrolled ripping, tearing and shredding (action sports slag terms)
The word creates an mental image of uncontrolled energy and total domination.
Great Example Brands
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Pure natural, tropical fresh. Bottled Water
Dark luscious healthy skin.
WHY THE NAME WORKS Everyone wants a vacation on a tropical island… take a sip of our water and be there now.
Ultimate vacation on tropical island. Virgin and untouched by modern things and manufacturing.
BARNANA Banana Snack Bites
Jungle and nature with the outdoors.
Banana Products Urban safari .
The word banana is very popular and the brand name plays off this popularity.
They have focused on one thing. Saving the world with Bananas.
Headphones Ear buds
Good feeling music. Delicious Music
The word brings the meaning of sugar for your ears.
Super innovative and cool.
Nut bars Nut and gain based products Nut Clusters
KIND is good for your health.
Be KIND to your body by using our products.
Outdoorsy and nothing hidden… you can see the goodness.
Great Example Brands
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Biosilo Foods is putting together a new brand that will include healthy snacks and beverages. Can you come up with a brand name for $200?