How Customer Relationship Management And Enterprise Resource Planning Work With the advent of technology there have been many advances in software designed to make the business of managing businesses easier. This article explains the role of CRM and ERP systems. CRM is acronym of Custom Relationship Management, and you would have come across this term and the concept of it in the business world as well as in business schools. The CRM strategy is mostly implemented in medium to large businesses but can be applied to all types of businesses. The reason behind this is to establish the best interaction with the customers/clients and the potential this brings from a repeat sales prospective. Most businesses main goal is to have good strategy when it comes to finding new customers. and at the same time maintaining a good relationship with their existing customers. The overall strategy is to keep in constant contact with their customers. This can be done by carrying out surveys and questionnaires where there is feedback from the existing and new customer. From there the business can analyze and evaluate what changes are required to be made and what new products or services should be introduced. The concept of CRM and its strategy seems to be easy, it is true to a certain extent as customers are not that easy to deal with. As each customer will be different from each other they will have to be dealt with differently and customer segmentation is very essential. As with the innovation and constant changes in technology, it has made life easier for the business owners than ever before. The innovation of CRM software has made life way easier as it helps the business by storing information about the customer, and it also categorizes them as well. It provides customer segmentation automatically, and it records vital information which the business has gathered by interacting with the customers. This will end up helping the business’s in the short and longer terms. ERP is the acronym for Enterprise Resource Planning, a common discussion in most businesses today. Although some of the individuals might not be aware of it and how it works. The reason why businesses use it is that it integrates the internal and the external information within the organization. The information would consist of financial, HR, Production, CRM etc. Every business needs to have its information integrated by the end of the year for making the financial report, and compiling the next year’s budget. The information of the entire business together with what is happening within the business and outside the business (external transactions) are recorded by the ERP and make life much easier. As it is stored in a database, therefore it reduces paper work, and if any information needs to be accessed rapidly it is there. Instead of first searching the files in the filing cabinet the information
from the database can be accessed across the organization. Finally yet importantly with it the business can also track down and manage transactions.
For a successful business, it is very necessary to work and have both CRM & ERP software installed. Not only will it help the business and it employees but also assists in dealing with and managing the customers. Most of the successful and well known businesses use both of them.
Resource If you want to learn more about CRM and ERP software then we have a lot of useful information and advice at our web site.
With the advent of technology there have been many advances in software designed to make the business of managing businesses easier. This ar...