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Strategic Marketing Activity - Zorba Delicacies Case Study - Marketing Assignment Help


Module Assessment The learning outcome will be assessed in the following ways: The completion of an individually prepared written assignment which reports on a live strategic marketing activity / case study. This will consist of 4800 words (+/- 10%) and worth 80% of the overall mark. A piece of self-reflective writing that critically appraises the marketing ativity / case study. This will consist f 1200 words (+/- 10%) and worth 20% of the overall mark.


The Tasks

You are to undertake the following: Critically evaluate the importance of strategic marketing for Zorba Through secondary research analyse the company’s market. This should include SWOT, competition analysis and custom behaviour/trends Evaluating the research you have undertaken, develop a strategy (S) to grow Zorba’s sales. This should include segmentation and targeting and the new Zorba branded positioning which you propose Propose a marketing mix that would support the new positioning for the identified market


The Brief This report asks you to respond to a marketing strategy opportunity faced by a client, ZORBA. Your report will stem from a market analysis and from a critical evaluation of the most effective way forward for the brand. The overall objective for Zorba is to increase houmous sales in the UK without cannibalising Zorba's retail own-brand market.


This Marketing Assignment has been solved by our Marketing experts at MyAssignmentsServices.Com. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style. Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.


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Marketing Assignment Help in UK  

This marketing assignment has been solved by our marketing expert. Visit Now to get an instant solution - https://www.myassignmentservices.c...

Marketing Assignment Help in UK  

This marketing assignment has been solved by our marketing expert. Visit Now to get an instant solution - https://www.myassignmentservices.c...

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