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HALLO YOU !

HENRIETTE BIRCH HANSEN Industrial design portfolio 2016


I DESIGN BECAUSE I CAN’T HELP MYSELF Hi there, I’m Henriette a young industrial designer with a strong eagerness to learn. I enter projects with curiosity and a desire to create great products for the end users as well as being a motivating team player in the design process. I believe in an experimental and holistic approach to design which focus on offering a strong value proposition to the end user. I love working back and forth between exploring the user needs and converting them into solutions. I believe we has a responsibility as designer to ask relevant questions about how things is done now and use the answers to design a better future. I have a drive to challenge myself to develop my skillset and become a better designer. The following pages will be a tour through my professional profile and a selected work - I hope you will enjoy my portfolio

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Andreas Sig Pedersen, Team member 2015

INFORMATION Name: Henriette Birch Hansen Date of birth: 28th of June 1993 Location: Samsøgade 37 2.tv 9000 Aalborg, Denmark

CONTACT Phone: 42580450 Email : henriette-birch@hotmail.com Linkedin: henriette-birch-hansen

LANGUAGES Danish Native English Fluent German Basic

She has a huge backlog of methods and approaches to the design process. In projects we have been together she has functioned as project manager, conceptualizer and visualizer.

EDUCATION 2015-2017

Master of Science (MSc) in Industrial Design Engineering Aalborg University, Denmark

Andreas Sig Pedersen, Team member 2015

2012-2015

Bachelor of Science (BSc) in Engineering (Industrial Design) Aalborg University, Denmark

2009-2012

Upper Secondary Scholl (HTX) Skive Teknisk Gymnasium, Denmark

Henriette is designer with a strong personality and is always encouraging others keeping a motivated team, she gives it a 120 %. She is very aware of the different aspects, of creating the best result for the user. She is very user orientated and always gives her best in every phase of the project. With a positive mind and strong argumentation, Henriette knows how to develop products which is well thought through. Kristine Kronborg , Team member 2012-2016

SOFTWARE SKILLS

DESIGN SKILLS

PERSONAL SKILLS

InDesign Photoshop Illustrator Premier Solidworks Rhino KeyShot 4-6 Microsoft Office

Value based approach Develop concepts Product framing Research User centered Service design Interaction design Graphics and layout .......and much more

Team player Positive Motivator Dutiful Curious Creative

WORK EXPERIENCE 2014-2016

Architecture and Designs student counselor Planning, facilitating events and presentations regarding the program. Counseling current and future students about the program

2016

Developing graphic identity for companies as a freelancer Working together with clients developing logos and graphics for webpages

2009-2012

Cafe employee at Spisestedet Managing a team and working in a high intensity workplace

RECENT ACTIVITIES Ideas for ideas Welfare Cluster workshop 2016 Interdisciplinary welfare innovation workshop Wofie 2016 Interdisciplinary workshop in innovation and entrepreneurship Innovation Cup 26 - Cube Design 2016 Designing furniture in collaboration with company A&D Christmas Bazaar 2015 Planning and facilitating the event

WHEN I’M NOT DESIGNING

Velux workshop in collaboration with Aau 3-days packaging workshop - 2nd. prize winner Ucrac User-Driven Creative Academy 2014 4-weeks interdisciplinary workshop with a company Renovating

Organic farmer

Traveling

Boxing

Photographing Friends & food

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SAY HELLO TO GEORG “GEORG” was an individual project where I had to choose and analyze a designer’s products and design philosophy. The task was to design a candlestick holder based on the designer’s philosophy and design approach. I choose to work with Georg Nelson. Georg nelson designed several modular products especially in the office furniture category. This was used as inspiration to design “GEORG” as a triangle which could be a part of a big pattern or just stand alone and light the room. Designed by Henriette Birch Hansen

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“

Design is a process one starts with a need, a problem, and ends up with a design for a thing. The basic rules are not complicate: a designed object has to do what is was made for – Georg Nelson

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R

Experience Stokke Nursing The new Stokke Nursing series is a fictive project where Stokke is used as a case-company to design a new product series. Stokke Nursing consists of Stokke Mom and Stokke Bonding. The series create a relaxing environment around the breast pumping experience. You can support the baby with the Stoke Bonding pillow or use it for your own relaxation. With the unique hydronic massage and pumping solution, Stokke Mom is much quieter than alternatives, and provides the calm and quiet atmosphere throughout the pumping session. By gently messaging the breast and applying a fast suction, Stokke Mom creates a more pleasant and natural feeling, mimicking how the baby mouth would extract the milk. Designed by Alexander Sun, Lasse Jepsen, Niels Bach and Henriette Birch Hansen

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ANALYZING THE PROBLEM VALUES VS. MARKET OFFERINGS In this project the initial research revealed a big gap between the values the markets breast pumps offer and what the mothers actually wants. This lead to a project which focused on reframing what a breast pump could be, based on the mother’s values and needs.

Market breast pump offerings looks like this, they work but the mothers hate them The right values with the right functionalities

Value gap

The products make the mothers feel vulnerable, exposed and like milking cows

This is the experience the mother wants even though she needs to use a breast pump

Stokke nursing helps the mother to get a bonding experience and feel more like a mother instead of an exposed milking cow 7


Stokke Bonding nursing pillow which enables the mother to bond with the baby while milking out. It gives a better milk flow and a more relaxed situation

The breast pump provides massage and suction on and around the nipple using a hydraulic pump system

Leather handle for transporting the Stokke Mom breast pump. The design permits the mother to carry the baby at the same time

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Transparent breast cups which can be placed in the bra for a hands-free experience


MARKET POTENTIAL USING STOKKES WORLDWIDE DISTRIBUTION CHANNELS

TARGET PRICE & PRODUCTION PRICE

With access to a global distribution network Stokke will be able to address the breast pump world market.

The target price is based on the market standard of similar products. Calculations showed that the contribution margin for the different stakeholders and how much each earned. What was left was the target production cost. It turns out that if Stokke Mom takes 2% or more of the breast pump market then Stokke can have a CMR of 40% as targeted. Production price 950Dkr Stokke 380Dkr

Wholesaler 270Dkr

DIFFERENT PRICES FOR DIFFERENT NEEDS The breast pump market consists of products in all price ranges from high to low. Stokke Mom is in the mid-high to high price range, but the product architecture is designed to support a scale down, allowing Stokke to address the mediumlow to medium price range, herby expanding the potential customer base.

TARGET RETAIL PRICE 3000 DKR

Retailer 800Dkr Double pump - high price-

VAT 25% 600Dkr

Singel pump - medium price -

SCALE DOWN

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PECTUS AN ECG MONITOR In the United States a lot of different home monitoring systems exist and are rapidly emerging the market. In the heart disease area different monitoring systems are made for patients who already suffers from heart diseases. EY� predicts that home healthcare will be the future due to the technology development and the era of big data (www. ey.com). This made me think; could we maybe make an intuitive product which would help the patients to give them self a checkup? Pectus is my proposal for a new home monitoring ECG system for everyone who wants a quick health scan. Pectus was an individual assignment where finding a trend and combining this with a technology and a form was in focus. Designed by Henriette Birch Hansen

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LED FEEDBACK

Interviews with 9 potential users indicated a fear of not using the electrodes right. The users biggest concern was that they couldn’t see if the electrodes was connected to the App. To accommodate the users, concern an LED light band is integrated in each electrode. When connecting the electrode to the Pectus App the whitw light appears. The App gives feedback as well.

PECTUS CONNECT PECTUS

READY FOR ECG PECTUS 1

READY FOR ECG PECTUS 2

CONNECTING PECTUS 3

COMPONENTS Pectus is designed based on how existing electrode technology works. Due to the wireless connection and the LED light band, electronics needs to be fitted into Pectus. The dimensions and component structures is inspired by other products on the market. This was a necessity due to the complexity of the electronic.

Antenna and circuit board Monitoring electrode and battery

LED feedback turns white when connected One-time use patch with glue

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INTERACTION DESIGN One of the focus areas was on how the user should interact with Pectus. A small analysis of how other products in the category worked formed the basis for the new interaction vison. 1.Pectus comes in a small box

2.The box contains three electrodes and one-time use patches

3.Take one electrode

PECTUS PECTUS

START MONITORING

CONNECT PECTUS START MONOTERING ANALYSE ECG MY ECG ARCHIVE LEARN ABOUT HEART DISIESES

ANALYSE ECG

SEND ECG TO DOCTOE

CONGRATULATIONS YOU ECG LOOKS NORMAL

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4.Attach the onetime use patch to the blue electrode

5.Place the electrodes on the body as shown on the image

6.Connect the Pectus App with the Pectus electrodes using the wireless internet

7.ECG monitoring can be started and will take around 10 minutes

8.Remove and throw out used patches

9.Place electrodes in the Pectus box

10.Close the box

11. Connect the box to the charger Pectus is now ready for next time


SYSTEM DESIGN

PECTUS START MONITORING

COMPARING ECG WITH BIG DATA

WIRELESS INPUT FROM ELECTRODES WIRELESS INPUT FROM ELECTRODES

ANALYSE ECG CONGRATULATIONS YOU ECG LOOKS NORMAL

DATA FLOW The Pectus system uses Big data to analyze the ECG scan. The electrodes register the electrical impulses from the heart and monitoring them. The information from the electrodes is transmitted to the app through the wireless internet. The app used big data to compare the ECG with other ECG’s which is stored in the cloud. The app evaluates the information and sends back a binary answer. This means that the user will only know if there is any abnormality but not what disease they might have.

RECORD THE DATA

STORE THE DATA

BINARY INFORMATION GO TO THE DOCTOR OR NOT

ANALYSE THE DATA 13


MINUN Hi there – this is Minun a beautiful wall display for all of your lovely plants. Minun is a modern interpretation of the classic flowerpot and helps to green-up your walls. Minun has not limits when it comes to application, the three sizes make it possible to make infinite patterns –it’s only your imagination there sets the limits. And best of all is it can be hanged in every room in your lovely home. Minun is for everyone who loves plants as much as we do - we hope you will enjoy it. Designed by Malene Grønborg and Henriette Birch Hansen

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Back

Center

Front

100 mm

260 mm

200 mm

160 mm 15


EVE A ROBOTIC VACUUM CLEANER Eve is a robotic vacuum cleaner which helps the user to get an automated floor cleaning at all times. The small hand cleaner can be detached to clean surfaces where Eve can’t go, like the sofa or in small corners. This project epmaphised on disassembling other robotic vacuums to get a deep understanding of the mecha-tronic components. The shape and interaction, among others, was based on the design of the internal com-ponents. To test Eve several models to examine the interaction and shape was made. Designed by Rune Gyntzel, Louise Ullmann, Kristine Kronborg, Simon Freundlich, Janne Thomsen and Henriette Birch Hansen

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EMPTYING EVE

COMPONENT DESIGN

Controller and charger

Cable management

Ventilation

HEPA filter

Dust collector and brushes

Suction unit

Rotary brushes Passive wheels

Steering wheels

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MUNIO LOUNGE A PLACE TO MEET

625mm

1255mm

1885mm

625mm

Munio is a lounge series devolved for the furniture company Cube Design. A collaboratoin between the company and Aau was set up and made it possible to get feedback from Cube Design during the project. With Munio Wall it’s possible to make a cozy defined soft seating area. Munio can facilitate small meetings between colleges. If needed the area can be used as an informal relaxed space. Munio Wall and Sofa is upholstered with a fabric named Xpress, designed by Gabriel. The modular wall system gives you the possibility to combine patterns and colors as you please. Some potential combinations is shown to the right.

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THANK YOU

DO NOT HESITATE TO CONTACT ME

Name: Henriette Birch Hansen Phone: 42580450 Email: henriette-birch@hotmail.com

Henriette Birch Hansen Industrial design portfolio 2016  

Hallo you - this is my portfolio, please have a look. If you have any questions don't hesitate to contact me - Henriette

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