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FASHION Fashion

propaganda.

liberate

attempt

RIOTS

Fashion designers using their status to influence POLITICAL MOVEMENTS. Be PROVOCATIVE and make a deto

provoke

the

establishment

FASHION. Deliver a message through fashion. What is your POLITICAL UNIFORM? through


FASHION RIOTS/ MOOD BOARD

2

1

3

4

5

1. 20 years old, Rafael Yánez murdered in December 2009 / 2. “Mobile robbery area” warning sign, Venezuela / 3. Fashion designer Katherine Hamnett’s t shirts / 4. Venezuela’s flag / 5. Blackberry mobile phone / 6. “Barrio Petare” Poor neighboorhood

6


Blackberry an early ticket to death AlĂŠgre Sans NC font


FASHION RIOTS/ DEVELOPMENT

H&M plain white t-shirt

Pencil

Final political uniform


FASHION RIOTS/ FINAL PROJECT

Venezuela is one of the most dangerous countries worldwide with an enormous high rate for murders every year. Insecurity is a well-known word for Venezuelans, one of the most common problems happening everyday in the country is getting the mobile phone stolen and even shot to death. Blackberry mobile phone is the most wanted gadget for the robbers.


Final outcome


INANIMATE OBJECT The

way we consume has become more and more so-

phisticated.

FASHION has remained one step ahead COLLABORATIONS with brands/ artists/product designers/hotels/recording artists/global drink brands. Design a PRODUCT/ ITEM to be used in a fashion branding CAMPAIGN from an everyday INANIMATE OBJECT. by developing


INANIMATE OBJECT/ MOOD BOARD


INANIMATE OBJECT/ DEVELOPMENT

Cardboard

Aluminium paper

Black marker on white paper


Shoulder pad jacket

Balmain original shapes

“Pierre Balmain� diffusion line S/S 2012

Interpretation for final design


INANIMATE OBJECT/ FINAL PROJECT


Advertising Campaign for Balmain


SOUND

&

IMAGE

We live in a visual culture where IMAGE is a key to an artist success as the MUSIC they produce. The image is a vital aid when attracting the CONSUMER. Artists work hard to develop a recognisable style, a BRAND both with sound and image. Identify an UP & COMING artist in need to breakthrough.


SOUND & IMAGE/ MOOD BOARD


SOUND & IMAGE/ ARTIST

English singer-songwriter Harry Mundy

His debut album recorded in analog method


SOUND & IMAGE/ DEVELOPMENT

Fashion brand: AllSaints Spitalfields British High Street retailer


AllSaints Basement Sessions website

Harry Mundy video in AllSaints Basement Sessions - Photoshop


SOUND & IMAGE/ FINAL PROJECT

AllSaints Spitalfields / Harry Mundy

Harry Mundy on AllSaints basement sessions for emerging and established artists

New AllSaints official Youtube Channel for emerging artists.


PRODUCT How

to the

YOU

INTRODUCE YOURSELF FASHION INDUSTRY? Fashion innovators

are you going to

have found real success off the back of one genius press-grabbing idea.

SELF-PROMOTION. Design a PRODUCT PROTO-TYPE and a presentation concept for this product, which will launch your career.


PRODUCT YOU/ MOOD BOARD


PRODUCT YOU/ DEVELOPMENT

1

2

3

1

2

3


PRODUCT YOU/ FINAL PROJECT

bag “NO. 1”

Three handmade clutch bags


bag “NO. 2”


bag “NO. 3”


WORK PLACEMENT PROJECT 6

POOR DESIGN & LAYOUT is highly distracting & makes even the best ideas difficult to understand, whereas GOOD DESIGN lets ideas speak for themselves & creates a great first impression. As FASHION-CENTRIC YOUNG CREATIVES, you are full of ideas, opinions & experiences that are unique to you & your generation. Your portfolio should COMMUNICATE who you are & the quality of your ideas. But, how effectively are communicating your vision?


WORK PLACEMENT-PROJECT 6/ MOOD BOARD


WORK PLACEMENT-PROJECT 6/ DEVELOPMENT

hello

BLOW Nouvelle Vague font

04 | HELLO BLOW

BLOW PRESENTS

ASGER JUEL LARSEN ASHER LEVINE CLAUDIA LIGARI ELEANOR AMOROSO JANE BOWLER LIBERUM ARBITRIUM MARYME-JIMMYPAUL OLIVIA DEANE ZYANYA KEIZER

smart /casual /presentable answer the phone with “hello blow” make sure you know the client’s name and publication Times font

Alégre Sans NC font


Some polaroid pictures used of my experience with Blow PR


WORK PLACEMENT-PROJECT 6/ BUSINESS CARD


WORK PLACEMENT-PROJECT 6/ FINAL PROJECT

Work placement journal in a newspaper


Preview of the 16 pages journal


Presentation


P E R F U M E We

all use our senses every day to be inspired, se-

duced and remembered.

PERFUMERS

have long

used these powers to create seductive and desirable perfumes.

FASHION HOUSES

have never

been far behind on the curve of fragrance

,

crea-

tion of brand desire and loyalty, some of them only

exist

alone.

today

through

its

fragrance

sales

Originate a CAMPAIGN for the launch of a NEW FRAGRANCE PERFUME by a designer of your choice. WHO inspires you in the world of fashion? How will you innovate a fragrance product to represent this particular designer?


PERFUME/ MOOD BOARD


PERFUME/ BOTTLE DESIGN

Acrylic glass used to make the bottles

Final perfume bottles


PERFUME/ PACKAGING

Quadruple box preview

Front side/quadruple box

Back side/quadruple box


PERFUME/ ADVERTISING CAMPAIGN


MIDDLESEX UNIVERSITY SECOND YEAR - 2011/2012 HÉMMILY PAGÁ


Portfolio 2012