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MKT 230 Entire Class Includes All DQs, Checkpoints, Assignments, Capstone and Final Click link below to Purchase Entire Class: MKT 230 Week 1 CheckPoint Marketing Concepts · Resource: Appendix B, Chapter 1 in Marketing: Real People, Real Choices · Due Date: Day 5 [post to the Individual forum] · Using the information found in Chapter 1 of the textbook, complete the Marketing Concepts table found in Appendix B. · Post your completed Appendix B as an attachment.

MKT 230 Week 2 Assignment Marketing Plan Exercise Assignment: Marketing Plan Exercise · Resource: p. 136 of Marketing: Real People, Real Choices. · Due Date: Day 7 [Individual forum] · Review the Marketing Plan Exercise found on p. 136 of the textbook. · Answer questions 1 – 5 of the Marketing Plan Exercise. · Include 2 to 3 outside references to support your answers with research. · Post your completed assignment as an attachment.

MKT 230 Week 2 CheckPoint Market Planning at Qode Resource: pp 38-39 of Marketing: Real People, Real Choices. · Due Date: Day 4 [Individual forum] · Read the case scenario “Decision Time at Qode” on pp 38-39 of the text. · Write a 200-300 word response, describe how the three steps of business planning (strategic, functional, and operational) can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level, and what they do in the in planning process. Use figure 2.1 on pp 41 as a guide.

MKT 230 Week 3 CheckPoint Consumer Decision Making Process In this CheckPoint, you will exercise critical thinking skills. You will be identifying the stages of the decision making process involved with purchasing a new product. Describe the logical inquiry and problem solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.

· Resource: Appendix C · Due Date: Day 5 [Individual forum] · Using figure 5.3 on p 144 of the textbook as a guide, complete the table in Appendix C by describing the stages in the decision process of a recent purchase. · Post your completed Appendix C as an attachment.

MKT 230 Week 4 Assignment Target Market Strategy Presentation Assignment: Target Market Strategy Presentation · Resources: Chapter 7 in Marketing: Real People, Real Choices. · Due Date: Day 7 [Individual forum] · Select a new product or service that you would like to introduce to the marketplace. You will use this same product when completing your Final Project in Week Nine. · Create a 7-12 slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points: o Consumer demographics o Consumer psychographics o Consumer behaviors o A segment profile o A target strategy · Include detailed speaker notes and an APA formatted reference slide with your presentation. · Post your PowerPoint® presentation as an attachment.

MKT 230 Week 4 CheckPoint Customer Relationship Management · Resource: Appendix D · Due Date: Day 4 [Individual forum] · Review the descriptions of Customer Relationship Management (CRM) characteristics found in Appendix D. · Complete Appendix D by identifying activities that can be classified by each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers. · Post your complete Appendix D as an attachment.

MKT 230 Week 5 CheckPoint New Product Development CheckPoint: New Product Development · Due Date: Day 5 [Individual forum] · Draft a 200-300 word response to the following scenario: You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product. · Post your response.

MKT 230 Week 6 Assignment Life Cycle Management Analysis

In this Assignment, you will practice using critical thinking skills. You will analyze a case by conducting research, defining problems, and making recommendations. Remember to suspend personal bias and judgment while investigating the multiple stages of product strategies, and life cycle management. · Resources: Chapter 9 of Marketing: Real People, Real Choices · Due Date: Day 7 [Individual] forum In recent times, a popular consumer electronics company, Apple Inc. has released a highdemand product to the marketplace. The iPod portable MP3 player and iTunes interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, the Apple Inc. has taken steps to manage this product throughout its marketing life cycle. · Write a 700- to 1,050-word paper analyzing how the company has managed each stage of the product life cycle of the popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified. · Your paper should include the following elements: o A brief description of the product’s objectives and marketing strategies o An analysis of the Introduction phase of the product o An overview of how the company has managed or should manage the product through the Growth stage o A review of how the Maturity stage has impacted or will impact on the product sales, profits, pricing, and marketing communication o A prediction of the product’s decline in the marketplace · Summarize your paper by answering the following questions: Do you agree or disagree with how each stage has been managed? What alternative approaches to life cycle management would you suggest? · Include a recommendation for management of the next applicable stage of the product life cycle. · Format your paper according to APA guidelines. · Post your assignment as an attachment.

MKT 230 Week 6 CheckPoint Branding Strategies Select a large company that has created a strong product identity in the market (for example Coca-Cola, Tide Detergent, or Crest Toothpaste). What branding strategies has the company used to create their product identity? · Provide examples and explain your reasoning in a 200-300 word response.

MKT 230 Week 7 CheckPoint Integrated Marketing Communication Strategies The goal of Integrated Marketing Communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared to deliver a consistent uniform message. · Draft a 200-300 word response, answering the following question - How does an

organization establish an IMC plan? What are some of the different stages that a company goes through when developing their IMC strategy?

MKT 230 Week 8 Assignment Sales Promotion Techniques · Write a 700-1050 word paper, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques: o Discounts and deals o Increasing Industry Visibility o Price-based consumer sales promotion o Attention-getting consumer sales promotion · Your paper should be formatted to meet APA guidelines. · Post your assignment as a Microsoft® Word attachment.

MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign Listen to the following story regarding an advertising that is popular today. · Describe, describe the steps a company must consider when developing their own advertising campaign, keeping some of the keys points of the story in mind. Your answer should be 200-300 words in length.

MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity CheckPoint2: Marketing Concepts Activity · Resources: p 532 in Marketing: Real People, Real Choices. · Due Date: Day 5 [Individual forum] · Draft a 200-300 word response to the Marketing Concepts: Discussing Choices and Ethical Issues, question #6 found on p 532 of the text.

MKT 230 Week 9 capstone DQ Capstone Discussion Question · Due Date: Day 3 [Main forum] · Post your response to the following: How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course?

‌MKT 230 Week 9 Final Project Marketing Plan - Coffee Final Project: Marketing Plan · Due Date: Day 7 [Individual forum] · Select a product or service that you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept. · Prepare a 1750-2100 word Marketing Plan for your selected product/service. Include the following elements: · A brief description of the product/service being offered. · An analysis of the market in which the product/service will be offered.

i. Size and demographics of the markets ii. Potential competitors (if any) 路 An analysis of the marketing strategies that will be used for the introduction of the product/service. i. Pricing ii. Promotion iii. Distribution iv. Sales support 路 Your paper should be formatted to meet APA guidelines. 路 Post your final Marketing Plan as an attachment.

Mkt 230 complete course includes all dqs, checkpoints, assignments, capstone and final  
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