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h e l p i n g services welcomes you


22 to Dec 25

Open every night the last 13 days (Dec 13-25)

Thursdays thru Sundays | 5:30 - 8:30 p.m. | Pulpit Rock Campground, Decorah Corporate Sponsor

Freewill Donation

Your gift will be used locally by staff and volunteers at Helping Services to: ● end domestic violence and child abuse ● build healthy families, friendships and relationships ● reinforce positive decision-making about alcohol, tobacco and other drug use



What your donation will be used for When you handed that shivering volunteer your dollars, you were handing out help. How? Your donation allows Helping Services to keep services available for those who want and need them. While we do receive funding from other sources, Holiday Lights plays a big part in filling in the gaps. It’s a fundraiser that helps keep our cash flowing and our volunteers and staff working to help others: Domestic and Sexual Abuse Advocacy • Safe homes, support groups and advocacy for adult and child victims of domestic or sexual abuse. • 24/7 help by calling the Crisis Line, 1-800-383-2988, for victims or anyone with questions about domestic or sexual abuse of adults or children. • Training and presentations on recognizing and preventing abuse.

Family Support • Research-based classes for adults to learn stress management and healthy child development. • School programming for children about trust, their bodies, and other topics to prevent abuse. • Coalition of neighbors to create safe environments for children.

Substance Abuse Prevention • Resources to reinforce positive decision-making about alcohol, tobacco and other drugs. • Trainings for alcohol servers and sellers. • Coalition of neighbors positively changing the local attitude towards substance abuse.

Youth Mentoring • Role models for youth to develop life skills (self-esteem, decision-making, social skills). • Volunteer opportunity for adults to become a trusted person in a youth’s life. • Coordinated activities, trainings and events for youth and adults enrolled in mentoring.

Thank you for being part of all this. 1

NOTE: Your photo may have been taken while attending this public event. Please contact Helping Services, if you do not want your photo used in promotional materials.

From our corporate sponsor Supporting community members through giving of time, talent and treasure has always been a cornerstone of Decorah Bank & Trust Company. We believe in working closely with Helping Services and supporting their mission of promoting the well-being of children and adults living in the area. Thank you for supporting Holiday Lights Magical Nights and the joy it brings.

Thank you to our volunteers Over 300 volunteers help make this event happen. From setup, to the 5K, to greeting visitors each evening, volunteer power is at work. We’d like to highlight these volunteers for their extra commitment to this event and to the mission of Helping Services. Lavern Anderson Dominique Bockman Amy Bruening Brenda Carlson Wanda Hemesath City of Decorah Employees Decorah Booster Club Farm Credit Services of America Finholt Construction Bob Gross Greg Lonning

Luther Students Dave Klunder Father Knipper Sue Macal and Pulpit Rock Campground Randy Numedahl Scott Pierce Kevin Sand Randy Schissel Danny Schlitter Kathy and Joe Schwartzhoff Merle Thuente Brad and Darcy Wicks

If you are looking for a place to get plugged in and give back to your neighborhood, we’ve got many volunteer opportunities you can choose from. From service projects to hosting a victim of violence in your home, we will work with you to match your passions and interests with a need. Browse our current opportunities at


Thank you to our display sponsors

36. Brid

Please keep to the right when driving through.

37. She



Special thanks to our Corporate Sponsor, Decorah Bank & Trust.

38. Nat Haven Electronics

Snowboy Playing Soccer Skyline Construction


Soli Deo Gloria

Friends of Luther College

Tunnel of Lights Memorial

Snowmom and Snowdad 43 Antique Autos 41 Kuhn Enterprises and Premier Transportion

Eagle in Nest and 5 Eagle Landing

Dog House


Six Horse Hitch 46

Decorah Bank & Trust



8 Poinsettia 7 Fairies

Helping Services Boar and Staff

6 Snowman Waving Olson Explosives

Decorah Holiday Train 44 Don Jose Mexican Bank & Trust 4 Restaurant Medicap Pharmacy

Drummer Boys 3 Rockwell Collins

47 Waving Man and Auto

Browns Sales and Leasing

Snowboy Kicking Goal 48 Bruening Rock Products

49 Deer Jumping

Midwest Group Benefits

“..and to all a good night” 50 Black Hills Energy

Interested in becoming a sponsor? Contact Dennis Osmundson to secure your sponsorship for the 2013 season. 563-387-1720 |



Country Inn & Su Leschensky Insura

Family Table Restaurant

Kerndt Brothers Savings Bank


Heralding Angels

Merry Christmas 51 Infastech



Farmers & Merchants Savings Bank Peps

Candy Cane House and Village 1 Wicks Construction

Candle with Pa Waukon Stat Football Snowboy 2 Mihm Brothers

1 Season’s G

Viking State

dge Over Trout Water

If you are waiting to see Santa, please stay as far to the right as possible.

wa Driftless Trout Unlimited

epherd and Sheep

dar Dreams Inn

If you are not planning on seeing Santa tonight, please safely pass by the waiting cars.

tivity Scene

ott Jewelers


Three Wise Men


35 Bruening Family Peace on Earth 34 Friends of NICC Spahn & Rose


uites ance


Peacock 33 Upper Iowa University

Redi-Mix Truck Croell Redi-Mix

32 Fly Fisherman

Tractor with Santa Bodensteiner Implement

Bank of the West


Airplane and Elf 11

Iowa Rotocast Plastics

Elf Decorating Tree Wal-Mart


Skating Bears


Perry Novak Electric

Baseball Player 29 Rockweiler Elf Plumber


Casper Plumbing

28 & Heating Santa’s House 19 Snowman

16 ackages te Bank


e Bank



Doves and Trees 26 Sims TV & Electronics Golfer 25 Amundson’s Clothing Dental Associates


18 Wrapped Packages

24 Elf with Hammer 22

Kwik Star Stores

Santa’s List


Friest & Associates Letterwerks


Decorah Building Supply


Santa Waterskiing

Appliance & TV

Marine Credit Union

s 14 k si

*While supplies last

Dump Truck 30 River City Paving

Puppy in a Package


Visit Santa every night before Christmas Eve. He has a Creative Book* to give every child. This book encourages kids to create, ask questions, and learn how to keep themselves safe and healthy.

20. Fairy Godmother Scott Pharmacy

Ace Hardware & Ace Kitchen Place Homestead Iowa Realty

23 Deer Playing

Fjelstul Funeral Home

21. Santa Kayaking Lynch BBQ

22. Zeppelin

Palmer Lutheran Health Center Tri-State Regional Ambulance


Thank you to our sponsors TREES




Bushman Insurance & Real Estate Inc. Citizens Savings Bank-Spillville Culver’s of Decorah Donaldson Co. Freedom Bank Graphics, Inc. Ron and Wanda Hemesath Investment Center/Insurance Center Marco, Inc. Norwegian Mutual Insurance Britt, Mark, Margaret, Andrew, and Nathan Rhodes Security State Bank Veterans Memorial Hospital-Waukon West Side Dental

Luana Savings Bank Reilly Construction Company

Deco Products McCaffrey’s Dolce Vita T-Bocks

Cresco Times Plain Dealer Decorah Newspaper Fayette County Union KCTN 100.1 FM KCZQ 102.3 FM KDEC 100.5 FM and 1240 AM KMCH 94.7 FM KNEI 103.5 FM KQ98 98.3 FM KVIK 104.7 FM Mediacom The Standard




C US Bank New Albin Savings Bank Northeast Security Bank Pinter’s Gardens & Pumpkins


Bank of the West Elkader Area Chamber of Commerce Farmers & Merchants Savings Bank Fidelity Bank Viking State Bank & Trust


Calmar Lions Club Citizens Savings Bank-Hawkeye Decorah Hatchery Doug Egeland Tiling The Family of Winifred Schwartzhoff First National Bank Justin and Jeanne Gullekson Gundersen Lutheran-Calmar, Lansing, Ossian, Waukon and Decorah Clinics Hammel Jewelers Schluter-Balik Funeral Home South Winn Insurance Larry and Deanna Stevenson Total Tree Care Winneshiek Medical Center

Fareway Quillin’s Wal-Mart

Drawings will be held Dec. 30th. To enter, fill out a registration form and return it at the end of the display route. (Must be 18 years old or older to enter.)

Thank you to our nightly sponsors ELECTRICAL

A&J Petersburg Agency Anderson, Wilmarth, Van Der Maaten, Belay & Fretheim Buchheit Appliance Farmers Union Co-op Fidelity Bank First Lutheran Youth & Family Hawkeye REC Heying Lumber Larry Ingvalson Java John’s Mabe’s Main Street Stylist Ness Pumping Service Northeast Iowa Appraisal and Real Estate Plan 1 Financial


Anundsen Publishing Co. (2 nights) Aspen Alley Bob’s Standard Decorah Rental Decorah Tire Service, Inc. Eclips Salon Erdman Engineering (2 nights) Fashion Floor Center Gallery of Tops La Rana Bistro Margaret’s Marilyn’s Hallmark The Oaks Steakhouse Once Upon A Time Pizza Ranch (2 nights) The Train Station

Tunnel of Lights Memorial Your neighbors have chosen to honor their loved ones by making a donation towards this display. As they celebrate their friends and family, we hope you fondly remember these people while driving through the tunnel. Nancy Einck John Charles Houdek Craig Hunt Grace and Elmer Lien Lindsey McMillan Franklin Nielsen Florence and Irvin Osmundson Deb Lien Rausch

Harry and Bea Rice Ellsworth and Edna Runyon Edith Schillerstrom Becky Schuman Marlene Swensen Victims of Violence Melissa Casper Wemark Bill and Esther Wilkens

This Thanksgiving tradition brings families and neighbors together in a unique festive way. If you missed this year’s event, save the date for the 4th Annual Holiday Lights 5K, Nov. 28, 2013

Holiday Lights


See the 2012 race and contest winner photos at


Holiday Greetings from David Runyon I am excited that you have joined us for the eighth season of Holiday Lights. As you drive through, I hope you see the level of community involvement from local businesses and organizations. I want to thank all these volunteers and sponsors. Some have been with us from the beginning and new ones are joining us for the first time. The Lights are our wish to you: that your holiday season is full of joy and delight. And, the lights are a way for you to support critical work with children and families throughout northeast Iowa. The smiles you give us as we meet you at the gate, hand you a program, and receive your donation, all these things remind us of the importance of community support for the individuals and families that are facing challenging times. I want to wish you a very merry and blessed Christmas season, and thank you for supporting the work of Helping Services for Northeast Iowa. David Runyon, Executive Director End of Year Tax-Deductible Donation The tax year is coming to a close. While we know it isn’t the driving force for your philanthropy, making a charitable gift does have tax benefits. Conveniently make a gift online to Helping Services and receive an instant receipt for your taxes. In addition, you will get a warm fuzzy feeling knowing you’ve helped sponsor a parenting class, provided a positive role model for a youth, or gave a victim of abuse a safe place to stay for a night. Do you remember seeing our ad? Help us be better stewards of our advertising budget. Each year we try to find effective ways to invite everyone to visit the Lights. Help us evaluate this years efforts by texting your answer to 22333. Do you remember seeing our Holiday Lights ad on TV? Yes, text 476034 | No, text 476035



2012 Holiday Lights Magical Nights  

A drive through display of spectacular Christmas lights to raise funds and awareness for Helping Services.

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