AN INSPIRATIONAL LIFESTYLE MAGAZINE BY
MAGAZINE #01 2013 MEET DANIEL
heloPeople Vote and win a spa weekend
This is true sauna! Do you agree? Vote for me at www.helo.fi/lisa
Simple and minimalistic in design, powerful and diverse in operation, Vienna clearly was made for enthusiasts like me. I love the way the entire family come together around this colourful new addition to our sauna. The choice between heat and steam is ours to make and a true power feature. To me Vienna means both tradition and evolution. Old world meets new world â€“ colours meet curves. This package is an unbeatable combination.
hese are the life stories of Daniel, Sofia, Lisa and Pekka – four individuals from distinctly different walks of life. At first glance, not much connects our four Finns (except for the fact that they are obviously just that – Finns). Although they lead very different lives, Daniel, Sofia, Lisa and Pekka all have a natural high on life and share a passion for an active lifestyle. Every day they make a choice to pursue their heart’s desire, whether in the form of sports, aesthetics, relationships or business. Getting the most out of life is an art form, and it takes ambition, guts and stamina. This is a quest that the four individuals have managed to perfection. Another common aspect is their daily ritual of a soothing hot sauna – a custom that most Finns integrate into their everyday life. For them, this is a place where they can unwind and truly be themselves. By sharing their lives, they hope to inspire you as well. Happy reading!
Daniel gets on board Sofia gathers her girls Lisa digs deeper Pekka does Zurich in 72 hours Q&A Eva Wuite Product news from Helo
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MEET SOFIA PAGE 6
MEET LISA PAGE 8
› CATCHING A BIG WAVE IN PORTUGAL
› BUILDING HIS OWN SUSTAINABLE SAUNA
› JOINING THE URBAN BIKE REVOLUTION
FOLLOW DANIEL'S BLOG AT WWW.HELOSAUNA .COM/DANIEL
The Portuguese coastline in the Algarve region is home to some of the best surfing in Europe. Join Daniel on his adventure on top of the Atlantic Ocean's roaring waves.
hirty-six year old Daniel has just returned home from his one-week trip to Portugal. He made the choice to go to the Algarve coast in Portugal because of the good reputation of both waves and weather. Its location in close proximity to the quaint fishing hamlet of Sagres also played a part in the decision-making process. Daniel is a passionate adrenaline junkie and lives for physically challenging sports. For him surfing is a way to get away. He vividly explains the feeling he gets when stepping down onto a beach and look out over the swells, with butterflies in his stomach from the anticipation – and the impatience of missing that big wave. According to Daniel, the biggest challenge is not always getting up on to the board when catching a wave. For the beginner, the challenge is to actually paddle out into the water, through the waves. Once out there, the reward can be quite intoxicating, slipping fluidly over the water’s clean surface, letting the waves thrust you forward, mastering the full potential of every single one of them. In an almost poetic way, Daniel explains the feeling of exhilaration
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Build it green With a few premeditated decisions, the sauna is altered into a sustainable sanctuary. Daniel shows how in five simple steps.
CONSID ER THE DIMENSIONS. Before the build, carefully estimate how many people will usually join you in the sauna.
of being in the middle of a barrel, laughing out loud from the excitement of being surrounded by water without it ever touching him and the roaring noise, seeing the light at the end of the watery tunnel. Afterwards, the feeling of total exhaustion, similar to the endorphin-filled sensation after a day of skiing, is such a reward, says Daniel. The big smile on his face says it all. Sun, surf and beer and laughter afterwards are all parts of a lifestyle of simple pleasures not hard to appreciate, even for a bystander. The Algarve offers some of the best surf spots in Europe and attracts a great number of surfers and world-class championships, such as the Rip Curl Pro Portugal that is an annual event here on the southern Algarve coast. The west side of the Algarve, where Tonel is located is great. Not too busy and with great waves. The all-important weather was perfect – not too cold but not hot either. Every day was like a perfect Nordic late spring. Consistent waves, and the offshore winds could not have been better, explains Daniel. Perfect swells rolled in throughout the week and even if the Algarve winter can occasionally be deceitful, the sun was beaming over the sunlight starved group of Nordic surfers who, although accustomed to jumping naked into frozen lakes, all opted to wear wetsuits when battling the Atlantic Ocean’s roaring waves.
DO NOT OVER OR UNDERPOWER. A heater that is too big or too small for the sauna will increase energy use and be less efficient.
KEEP IT WARM. Make sure that the space is carefully insulated. Pay attention to a wellinsulated roof. Good insulation means you can install a sauna heater with a lower power output. MAKE IT LAST. Ventilation is crucial for the longevity of the sauna's construction. Make sure that humid air can escape, allowing the sauna to dry out properly after use.
LIGHT IT FROM ABOVE . By igniting the dry firewood on the top layer of the stack, you will get the most efficient combustion, burning the firewood as well as the fumes and gases from the start. Igniting the wood at the bottom of the stack will create a lot of smoke polluting the air.
Ride it Daniel uses his bike for as much personal transportation as possible. Here are two interesting facts about biking: • In northern Europe there are no significant differences in cycling rates among income classes or sexes. • In San Jose bicycling to work increased 200 % between 2006 and 2008.
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› FINDING YEARLY INSPIRATION AT IL SALONE
› CHECKING OUT HELSINKI'S NEW, HOT SAUNA
› MEETING UP WITH THE GIRLS FOR A FUN NIGHT IN
FOLLOW SOFIA'S BLOG AT WWW.HELOSAUNA .COM/SOFIA
I ❤ Il Salone
Sofia's 4 favourite new pieces from Il Salone del Mobile in Milan – all pure Scandinavianism and with occasional accents in red and pink. SOFIA'S WISHLIST 01 Juuyo Peach Flowers by Lorenza Bozzoli for Moooi. 02 Homune by Michael Young for Lasvit. 03 Sofa Collection by Edward Barber & Jay Osgerby for Knoll. 04 Medici collection by Konstantin Grcic for Mattiazzi.
Hot in Helsinki In the near future, Sofia looks forward to visit Kulttuurisauna – an urban, contemporary Finnish public sauna built on the Helsinki waterfront,
in Hakaniemenranta. Kulttuurisauna is the work of designer Nene Tsuboi, and architect Tuomas Toivonen. The sauna follows up as one of the exciting new
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design projects post Helsinki World Design Capital 2012. • www.kulttuuri sauna.posterous. com
Girls' night in
inally back in Finland, Sofia is full of life and eager to get back to work, pitching ideas to several of her clients. A week in Milan has been hectic, educational, mind-blowing and absolutely wonderful – and will inject plenty of fabulous ideas. But first all the excitement will be projected on some of her close friends, who will get to hear all of the latest and the best from Sofia’s trip as well as acting as guinea pigs for some of her new styling ideas. As always, be it a party or not, Sofia’s sauna will be the central point of the girls’ night in, that Sofia plans to host next weekend. The plan for the party formed in her head on the flight back to Helsinki, and her own large combined bathroom, spa and sauna will be the venue for the night. Here are some important details in order to get a perfect girls' party going:
Not that Sofia or any of her friends are overly “girly-girly” but a girls’ spa night without plenty of nail polish remover, cotton balls and several shades of nail polish is simply unthinkable.
A few decks of cards and a couple of fun board games provide easy-going entertainment, along with …
Sparkling wine and juice for some refreshing champagne cocktails serve as thirst-quenchers if the sauna gets too hot.
Every now and then you have to let go and splurge on something other than crudités and lean meat. Sofia has found some yummy
(and fattening!) recipes by comfort food diva, Paula Deen. And some colourful macarons to follow.
A home mixed playlist from the high school years will get any party going – especially accompanied by cocktails or Corona beers.
Cell phones left at home or kept in flight mode. We don’t want to be interrupted by husbands, boyfriends or children, but we still want to create a steady flow of snapshots.
Last but not least, a positive, and easy-going attitude. Although anyone arriving in any other state, will mellow out after a sauna and a little something to drink.
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› DIVING HEAD FIRST INTO A PILE OF BOOKS
› GROWING A THRIVING HERBAL GARDEN
› GIVING THE FULL LOWDOWN ON HERBS
FOLLOW LISA'S BLOG AT WWW.HELOSAUNA .COM/LISA
While enjoying a life as slow-paced as possible, Lisa invests time in reading about health and spas. Here are three inspiring reads. Healing Hotels of the World Healing Hotels is a guide to relaxing in style and provides useful information and inspiring photography for all those seeking other dimensions than professional achievements. • www.teneues. com Sauna – The Essence of Finland An engaging panorama of Finnish sauna culture and spirit. Expressive photographs lead the reader into the peculiarities of the steamstricken Finns. • www.kirjakaari. fi/en Seventh heaven On her days off, Lisa enjoys leafing through this comprehensive book about the most fabulous spas in the world. • www.taschen. com
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The constant gardener Lisa likes the solitude of her own garden. Here, she shares her secrets for creating a flourishing herb garden.
isa’s life is built around the essence of feeling good and relaxed. Being Finnish, she has a firmly grounded view on all the “new waviness” out there. She prefers to pick and choose from different philosophies, as well as incorporating her own – in all making for a fluid and harmonious lifestyle at the old family homestead where she currently resides. Lisa is an avid grower of herbs, flowers, fruits and berries. Knowledge of how to do so comes from a combination of her own trial and error approach to things in general and advice passed down from her ancestors, staunch and astute people hard to impress by cultivating and growing methods other than their own. Lisa’s own herb garden is a work of her own creative mind. Very often when leaning back in her sauna in the middle of winter, she gazes out of the large windows facing the garden, making imaginary changes, creating plans in her mind's eye of what she wants it to look like the coming season. Having done a lot of experimenting with growing different herbs – directly in the soil or in pots on the deck at the back of the house – she has found that certain basic ground rules are good to follow.
Rosemary Parsley Lisa's top tips for a bountiful herb garden • If you are not into pre-cultivating indoors, May is a good month to start planning your herb garden putting the plants in the ground to get things started.
• Separate perennials and non-perennials for convenience reasons. This way you have less changing around to do at the beginning of every season. • Put larger plants at the back and
smaller ones towards the front. Herbs usually require as much exposure to the sun as possible. • Lisa points out that some of the most popular herbs are best planted in
pots. The fragrant basil is among the species that thrive in pots, along with rosemary that, as it grows, may be trimmed and shaped into herbal bonsais. Thyme and mint are two other herbs that
Dill are suitable for cultivation in pots. • Wind dries out the soil in no time, especially if the sun is beating down at the same time.
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› DOING BIG BUSINESS IN SWITZERLAND
› SPENDING 72 HOURS IN THE SWISS CAPITAL
› WORKING FROM A TRULY MOBILE OFFICE
FOLLOW PEKK A'S BLOG AT WWW.HELOSAUNA .COM/PEKK A
Roundtrip ZRH T
Combining business and pleasure, Pekka decides to stay in Zürich for a few days. Here are his favourite hotspots.
hrough his hard work and innovative solutions Pekka has recently negotiated a deal with a Swiss client based in Zürich and is on location to meet with the board of directors. The new five-year deal will be favourable for both parties – a philosophy that Pekka always adheres to, giving him an advantage in the long run. What came to be the most crucial piece of the puzzle in sealing the deal this time was something Pekka came up with while having an early morning sauna and subsequent ice cold bath. He never underestimates the importance of rest and relaxation. He is now taking a couple of days off, just wandering around this familiar, but unexplored city, enjoying the sweet smell of success. This Thursday afternoon he is spending just walking around, getting better acquainted with the city. Later on he is going to meet up with an old friend who lives in the area and hit a few bars and catch up. The rest of the weekend he will spend with his wife who is arriving late on Friday night. Here is the agenda with a few set plans and times for the weekend.
HOURS IN ZÜRICH
DOLDER GRAND SPA Encompassing 4,000 square metres, the Dolder Grand Spa offers a unique range of activities for your well-being. European and Japanese
influences take you into an inspiring world. Take advantage of this invitation to look after your health and well-being and give your body and soul back what they need most: your inner balance and peace of mind. • www.thedolder grand.com THERMAL BATHS & SPA ZÜRICH Immerse yourself in Zürich’s new Thermal Baths & Spa. Bathe in the mystic grotto encased in hundred-year-old
FRI DAY, MAY 19
B-Day present at Globus 13.00 MIGROS MOCA + Lunch DRINKS at 0815 BAR SATURDAY, MAY 20
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11.00 Back rub at The DolDer Clubbing with steve
Thermal baths & spa Zürich Elegantly modern interior and a few tables outside in summer. • www.0815.dj
vaulted stone walls and then enjoy beautiful views of Zürich’s skyline from the outdoor rooftop bath. • www.thermalbadzuerich.ch GLOBUS Globus is Switzerland’s premier department store and stands for ‘savoir vivre’. • www.globus.ch 0815 BAR 0815? Absolutely not! (If you’re not sure what 0815 means in German,
UNDAY, M AY 2 1
UNCH at viadukt
Meet up at the entrance to thermal BoHEMIA
ON DAY, M AY 2 2
FLIGHT AY95, dep 11.35
0815 BAR why not ask the barman?) The sofa corner is round and the venue adaptable. Coffee is served in the mornings, lunch at midday, and, in the evenings, the venue becomes a popular bar right next to Zürich’s Main Railway Station.
BOHEMIA The Bohemia fuses the cuisines of South America, the Caribbean, California, and the Pacific islands in a creative and surprising way and plays with the aromas of the southern hemisphere. • www.bohemia.ch CLUB DIAGONAL Diagonal is one of Switzerland’s most legendary and popular clubs. This is where the “jeunesse dorée” and high society meet. • www.clubdiagonal.ch MIGROS MUSEUM OF CONTEMPO RARY ART The Migros Museum of Contemporary Art is located in the old Löwenbräu brewery and was founded in 1996. In close cooperation with different artists, they created a place of reflection and production. • www.migros museum.ch
Business as usual Check in, plug in and log on – this is your office space on the move. Pekka spends a lot of time travelling and the only fixed office he has is in a converted bedroom at home. The rest of the time, he uses what he thinks is an ideal solution for him: so called hubs – offices around the world, fully equipped, but with no designated desks. Wherever you are in the world, you just find the nearest hub, check in, hook up the computer and start working. This provides structure, convenience and also the advantage of being in a social context. These are a few of the hubs that Pekka frequents on his journeys around the world: • Urban Station (pictured above), available in Mexico, Colombia, Argentina, Chile and Turkey. www.urbanstation.com.ar • Hub Culture, available in Europe, Asia and North America. www.hubculture.com
VIADUKT Don't miss the Markthalle with a large range of national and international deli food. • www.im-viadukt. ch
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Eva Wuite is renowned for giving expert tips on Finnish prime time television. We caught up with the award-winning landscape designer to ask about her own garden, her home in Espoo and how she feels about Finnish sauna culture. You are one of the best-known Finnish landscape designers out there today. But this wasn’t always the case?
– This is my so-called second career. I have a previous background in marketing and export in Finland and in the Netherlands. Based on my experience at Marimekko, I first saw a potential in gardening back in the year 2000, when the global trend around gardening started manifesting itself. I came to the conclusion that this trend must be coming to Finland as well … Beside the fact that you have an eye for trends, what attracted you to the field of gardening?
– Plants and nature have been my great passion since I was four years old. My opa [grandfather in Dutch], who was a teacher and a businessman, used to own a huge garden and I would help him out every week. I just loved it. On the other side of my family, my Finnish grandmother was also a gardening fanatic. So it has always been my first love.
You run your own company ForSeasons out of your home in Espoo. What got you started on your second career?
– I found it important not to start working in this new-found line of work as a hobbyist, so I started educating myself in the area. I went back to the school bench at Novia and got my masters degree. Once I set up the company REWARD YOURSELF MAGAZINE 12
Profession: Landscape architect with her own company ForSeasons Family: Husband Sakari Kotka, four kids Sara, Carl, Kristian and Sarian (the latter two from Kotka’s previous marriage), and cat Snoepje Home: A large house in Espoo, where Eva also has her office Currently working on: The new season of Huvila ja Huussi, a gardening show on Finnish television channel Nelonen
in 2007, I was off to a flying start thanks to an opportunity to join a television show.
It sounds like you have your plate full. Tell me a little bit about your business philosophy – what are the different areas that you focus on?
– My emphasis lies in planning gardens for private customers. I’ve never felt a strong urge to do public gardens. But during the summers I do a television show called Huvila ja Huussi [translates as “Villa and Outhouse”], which is extremely popular in Finland. Why do you choose to work with private rather than public clients?
– It is so much more creative, as I am in direct contact with the end-user. Merging people's dreams with nature and design – the very important and extremely positive elements in life – gives me tons of energy. That leads me to the million-dollar question. What is your own garden like?
– It looks very un-Finnish. At least that is what people tell me. My garden is geometrical and very distinct in its shape. I use many trimmed hedges, similar to what you see in central Europe, but my flowerbeds are quite wild. I am inspired by Piet Oudolf, the Dutch gardener who worked with a kind of organised chaos, mixing many different grasses and flowers within a confined area. Does your interest in design extend into the interiors of your home?
– A bit. But for this, I have to involve my family a bit more. In the garden, I’m free to do whatever I please. My home is a mix of all the family members' different tastes. I understand that you bought a house in Espoo, just outside of Helsinki. What changes have you made to it over the years?
– We have a large house, which we have renovated quite extensively. One floor consists of my office, and quite recently my husband got his own gym. Previously, I refused to enter our old sauna, since it looked so horrible. I just don’t enjoy spending time
in spaces that are hideous. So we decided to do something about that. Just as with gardens, it is important to define what your needs are for a sauna. What was that process like for you?
– I already knew that I wanted the Rocher heater – I had seen it and liked the design. For the sauna interior, I did an online search for beautiful interiors. I came across the Linea interior and found that its simplicity appealed to me. I love contrasts and decided on a light shade of wood. Once we had found something we liked, a sauna planner from Helo came to our home and planned the whole thing for us. It was all very easy. With your Dutch, German and Finnish heritage, would you say that you have adopted the true Finnish sauna culture?
– My husband in particular loves to use the sauna often and extensively. For me, it’s important that it is extremely hot and humid, and that I can take a cold swim right after. And my kids, they love to arrange for a little barbeque with sausages in our sauna. We arrange what we call “sauna feasts”, grilling sausages and drinking something tasty to go with it. After that, we usually all end up in front of our fireplace. 13 REWARD YOURSELF MAGAZINE
Wordly designs 2013 sees the unveiling of two new, innovative heaters from Helo. We are guessing we won't have to tell you from which destinations the ideas behind Havanna and Vienna originate … but here's why they were created! The new Helo Havanna is an innovative heater designed for residential and apartment saunas. One of its unique features is the three-level rock grate, where a smaller quantity of rocks heats rapidly and produces a refreshing burst
of steam; a larger mass will caress you in soft, well-rounded steam. With Havanna you don't merely acquire a stove, you get a steam treat tailored to your personal preference. Havanna’s product design is inspired by the intensity and passion of Cuban rhythms.
The stylish jet-black design, the carefully rounded corners and the steam wing on top add finesse and charm to its looks, and are reminiscent of the beautiful shapes of the antiquated 1950s American cars found in Havana.
The new Helo Vienna is designed for modern home saunas. The stove is mounted on the wall, the heater never takes up extra space. You also get a choice of colours to match the design and ambience of your sauna room. Which do you prefer – a fresh and exciting blue, a stylish black, or perhaps a discreet cool grey?
Another striking feature on Vienna's skyline is DC Tower 1, which is scheduled to be completed in late summer 2013, after which construction of DC Tower 2 will start. The French star architect Dominique Perrault has designed both towers. The electric blue colour featured on the Helo Vienna was inspired by the colour of the two towers' facades.
WWW LEARN MORE AT HELOSAUNA.COM
Learn more about Helo's two exciting new sauna heaters Havanna and Vienna on the website.
Vienna’s product design is inspired by the high mountain ranges of Austria as well as the vibrant capital city Vienna. Perhaps best known for its classical architecture, heritage and culture, Vienna has emerged as a bold and modern city of the 21st Century. The Millennium City,
with its landmark tower Millennium Tower, is an example of how the city is reinventing itself. The tower was designed by the architects Gustav Peichl, Boris Podrecca and Rudolf Weber, and serves as inspiration for our new Vienna heater range. The tower was completed in 1999.
heloPeople Vote and win a spa weekend
This is true sauna! Do you agree? Vote for me at www.helo.fi/pekka
No doubt, this is an eye catcher. Sporting jet black finish and a steam wing on top Havanna caught my eye at once. This is a genuine sauna experience in a compact ultra modern package, without any fluff. It’s all about getting the work done and that’s very much me. Getting back from a busy day at the office and firing up my sauna is how I reward myself in my daily life. Simplicity is what it’s all about, isn’t it?
Introducing four individuals with captivating lives. Meet Daniel, Sofia Lisa and Pekka.