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Contributed by Barbara Gnägi


This summer, it’s all eyes on London BEDA invites British companies to the House of Switzerland during the Summer Olympics.


In a couple of months the Olympic torch will arrive at the Olympic Stadium in London to open the XXX Summer Olympics. London is getting ready by renaming their underground stations with the names of athletes. For example Liverpool street station is becoming Carl Lewis, and Old Station will be Roger Federer. Therefore the station closest to the Glaziers Hall - where the House of Switzerland will be located - is no longer London Bridge but the retired tennis champion Fernando Gonzales.

Swiss presence at major international events like the Olympic Games. The House of Switzerland at the Olympic Games serves not only as a platform for promoting the country, but also as a central meeting place for decision-makers from the worlds of business, politics, tourism, science and sport. It also hosts the official victory celebrations for Swiss Olympic medalists and is home to the SRG SSR television studio. Other highlights include the public viewing of the competitions, daily concerts on the stage in the outside area, the celebration of the centenary of the Jungfrau railways as well as culinary titbits by the official catering partner Mosimanns. The Bernese Oberland-Jungfrau is the Destination Partner. Other partners are: SRG SSR, Lindt, Zurich, Victorinox, Mövenpick, Swiss Securitas, Switcher and prohelvetia.

House of Switzerland The Federal Department of Foreign Affairs (FDFA), Presence Switzerland, is responsible for raising Switzerland’s profile abroad. One of the ways it does this is by organizing a comprehensive

Investor seminars of BEDA On 8 and 9 August the BEDA is holding two investor seminars in the House of Switzerland. The seminars aim to bring together key representatives of the region, to discuss topics of common

he XXX Summer Olympics are taking place in London from 27 July to 12 August 2012. Together with the sporting competitions, several events are being hosted by the House of Switzerland at Glaziers Hall. BEDA is holding two investor seminars promoting the Canton of Berne.

interest and contribute to the collective success of UK companies interested in benefiting from the advantages that the Canton of Berne can offer. With an exciting agenda that covers many strategic and operational opportunities, the seminars are ending with an entertainment program, a networking reception and the prize draw of the campaign “Brits love Berne”. Brits love Berne The British have been coming to Switzerland for hundreds of years. And they have always been captivated by Berne – not only the capital city, but also the canton. The first tourists in the Bernese Oberland in the 17th century were British, and they have helped shape the region ever since. Not only do glaciers fascinate them, but also the region’s “chalet romance”, traditional dishes, stability, and high quality of life, not to mention its central location and high-tech industry. If you wish to find more about the advantages of the Canton of Berne simply go to and register for the seminars. You will also have a chance to win a oneweek holiday for six in a 5-star Chalet Princess (Griwarent) in Grindelwald, or a 3-nights stay for two at the 4-star Hotel Steigenberger in Gstaad, both including transfers between Bern-Belp Airport and the destination, as well as return flights with SkyWork Airlines to Berne from London City Airport for two.


In the spirit of the Games: may the best (wo)man win! More information: (tube)

Berne Economic Development Agency

Hello Switzerland for Expatriates, Summer Edition 2012  

Hello Switzerland is written by expats for expats living in Switzerland. Designed mainly for English speakers, the magazine contains feature...