Future Of Clean Challenge // Magazine

Page 34

COVID-19 has put cleaning on the map and also stressed the importance of how cleaning is efficiently performed. We have to accept that this pandemic for the time being is the new normal, and adapt towards accommodating the challenges of the future. To drive innovation and bring awareness to the future of cleaning, we need help start-ups with platforms, that can attract different partners with their specific knowledge and different capabilities. Together, we can build new technologies, that both public and private organizations, businesses and society can benefit from. Laura Kokholm Head of Secretariat, Danske Service 34