12 ways To Stay Open for Business In a Closed Market In the old days, it was simple. You had a shop door with a little sign on it which said ‘Open’ on one side and ‘Closed’ the other.But in this humungous cyber market, it’s no longer enough to have a jolly, whistles and bells website with an opt in box with an all-singing, all-dancing freebie worth $997 for $7! Neither is it enough to flourish a tempting invitation to a Discovery call. Nobody wants them any more. We get sold to, and we’re sick of it.In fact, those two ways of alerting your potential clients you are open for business are becoming archaic. Here’s the thing…. the old way of opening a business in a town, having a pretty facade and waiting for people to walk through your door is now Neanderthal in business terms. Online and tragically offline too as the industrial giants take over the world. Taking your wares to market has taken on a whole new meaning. The old way of crying ‘buy my ripe juicy apples, just 10 a penny!’ may have worked in the beginning of the online marketing landscape. But not now. A few years ago, as long as you had a swish ‘funnel’, an expensive content-producing machine and could fill webinars (whatever they were) plus sales page copy written to make anyone feel like a total loser, you may have had
a chance of getting off the starting blocks.