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Everyone could be a little more fabulous


Social Change through Mens’ Evening Bags Kenji Huang


This Story Starts with

Conflict Passions PROTEST...


On November 2008

Proposition 8 Passed...

A step back for the Civil Right Movement in California


Source: http://www.fivethirtyeight.com/


What can one person do?

What can I do?


People

Designer

Solution

Structuralist

Designer

People

Solution

Reconstructionist Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne


What can one person do?

Challenge to Status Quo

The difference between the styling of men and women bags are still apparent. Women’s bags are vibrant, colorful, and varied with textures and silhouettes. On the other hand, bags for men are dull and lackluster. They have the same shapes, muted colors, little details and textures. This is a reflection of the status quo in which men are not permitted to express themselves and their identity with fashion, especially in the limited selection of bags.


Disparity in How Men and Women Express Themselves

VS.

Example of Selection of Women’s Bags

Example of Selection of Men’s Bags Source: NeimanMarcus.com


What can one person do?

Make a Case

Guppy Fish

Bird of Paradise

In many species of animals, the male are more vibrantly decorated in terms of pattern, texture, and colors. Nature shows us that males and masculine ideals are social constructs. If males in nature are so vibrant and colorful, why can’t we?


Male Animal Species


Presenting...

Creating a desirable object through analysis of trend, form, materials, and function. Defining the Fabulous+ brand through masculine and feminine deconstruction, encouraging social change and form language. And designing three bags for the brand.


Everyone could be a little more fabulous


The Opportunity

? Bulky & Too Less to Bring Entire Bag


Want Status Attention

Professional

Impress

Light-weight

Sophisticated

Compartmental

Structured

Comfortable NIGHT

DAY

Storage

Security Functional

Portable

Source: Bureau of Labor Statistics

Need

Success Criteria With the increase in things men carry with them at all times, pockets have become too small a storage, yet other bags are too large. There is a lack of products that address the needs of men at night during leisurely activities.


The Brand

High Fashion Adventure

Paris

Travel

Defining Promise

Show Off

Rock Star Hollywood lifestyle

vogue

Escape

Being Ahead

Smart

brand

celebrity

Future New

functional

innovative

Features

Believing Worth Enjoyment

quality

Unapologetic

Royality

glamorous

fantasy

Carefree

Stand out Pride

Happily Ever After

Journey

dream

Goal

attention

Self Worth

fame & fortune

satisfaction

Meaning

precious

Reward

unique

Fulfillment

explorer

Achievement Success

status symbol

connection

Trying Personal Need

Rare

Special

Society

Care

Self Importance Statement

This mind map identifies some of the qualities in creating the brand.


1.

2.

=

+ Challenging What is Masculine and Feminine

3.

+ Activism: Equality, Human Rights, Gay Rights

6 Points of Form: Bold, Dazzling, Attention, Status, Fantasy, and Sophistication


The Inspiration Sparkle

Delicate

Layered

Rocker

Textured

Airy


The Inspiration John Galliano

Unexpected and exaggerated details

Gareth Pugh Materials with sheen

Hint of color

Dark embellishment on the sleeves with reflective characteristics

Androgynous characteristics challenge masculine/feminine line


Male iconographic cues


Trendy elements: chains


Alternative modes of storage


Internal structures


Collar inspired


Fantasy to Reality

Mens Evening Bags


The straps have a upward flaring collar, a trendy element A box pleat on the collar helps it stand up on the

A popped up collar with an accent white stripe connects to the strap with an elegant contour

neck A reveal of an accent color echoes inspiration of suit detail

Curvy detail add feminine accent

The outer sides of the bag is a The inside of the bag contrasts the dark exterior similar to high-end blazers

Chain detail adds sparkle and emulates style of chains on jeans

subtle burgundy hue with a sheen that changes color in different light

Hidden zipper


Everyone could be a little more fabulous

Change one bag at a time


In case those weren’t fabulous enough for you: the couture version


Change one bag at a time



Fabulous Plus