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BA (Hons.) GRAPHIC DESIGN LEVEL

6

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code OUGD301

BRIEF TITLE

Criminal Damage

The Brief

Background

Design the Spring/Summer 2011 t-shirt/ ‘Straight from the streets of East London, hoodie range for Criminal Damage, a Criminal Damage taps into every trend then London Based Apparel company. This gives it its own unique touch to create should include in store and press something new and fresh. From dark and promotion and swing tags etc. macabre, to bright and bold – allover prints and loud graphics to plain, understated and classic. Concept/Proposition Just as at home on the stage as on the streets, their love for music has seen Reflect upon current and upcoming Criminal Damage become the favoured trends. stagewear for many bands worldwide.’ – Criminaldamage.com Spring/Summer 2011 themes to look at are: vintage hawaiin and surf graphics; twisted rock chick, 80’s disco with an ethnic twist and photo-surreal prints. Considerations

Mandatory Requirements

What are brands target audience ‘The quirky criminal damage twist.’ wearing? What the bands they listen to wearing? All images should be supported by a broad range of visual investigation in the form of What are the competitors doing? You design sheets and notebooks. don’t want it to look the same as competitors work but sometimes it is good to be inspired by it. Target Audience

Deliverables

16 – 25, fans of punk/emo/rockabilly fashion, band members.

Design development work and a minimum of 5 designs applied to clothing and promotional material.

Tone of Voice

Studio Deadline

Contemporary, outgoing, macabre/ bright.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


BA (Hons.) GRAPHIC DESIGN LEVEL

6

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code OUGD301

BRIEF TITLE

Lyrics and Type.

The Brief

Background

Create a set of prints to be displayed in ‘Music is independently important, it’s up a fictional gallery. there with food, water and sleep.’ – Morning Breath. Through the use of type and image, visually interpret how type and music Music is said to help people in many ways: can influence and inspire the way we from listening to music while working; feel think, or create; use famous or music therapy for people with special unknown, past or present song lyrics. needs or the way people connect with the lyrics and what they perceive them to mean. Concept/Proposition Study the artists meaning/intention behind the lyrics.

Type and music are two of life’s most common forms of communication.

Considerations

Mandatory Requirements

The meaning of lyrics can either be Limited colour palette; 2 colour, white explicit or implicit. Some lyrics are stock. abstract, some are explicitly clear; some Song title and name of artists. are sad, some are happy. Reflect this is in the work. All images should be supported by a broad range of visual investigation. Target Audience

Deliverables

Music lovers and people who would potentially visit the gallery (if it were real.)

Design development work.

Tone of Voice

Studio Deadline

Entertaining.

5 digitally printed resolutions.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


BA (Hons.) GRAPHIC DESIGN LEVEL

6

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code OUGD301

BRIEF TITLE

The Guardian.

The Brief

Background

Produce one illustration every week to accompany a chosen article from The Guardian on a Saturday for 10 weeks.

An image rarely exists out of context. What an image is in response to or the environment it is placed in (or a combination of the two) will define the context.

Considerations Think visually. Consider what is the visual essence of your subject matter (the article) and how to best communicate this. What are the obvious responses? How can you move beyond these? How subtle can you be? Do your ideas operate as a set, series or sequence?

This is clear within editorial illustration/ photography/print making etc...you are responding directly to a body of given text and it will set within a publication (its environment).

Practical Considerations

Mandatory Requirements

There are no media restrictions. You can work photographically, across three dimensions, collage, incoporate print making methods or combine all of these processes...however you will must be able to record these in a two dimensional (flat) form for the final outcomes.

All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.

Target Audience

Deliverables

Readers of The Guardian and its supplements.

10 editiorial illustrations and mock ups showing them in context.

Tone of Voice

Studio Deadline

In keeping with each article.

The final images should be saved alongside the article.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


BA (Hons.) GRAPHIC DESIGN LEVEL

6

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code OUGD301

BRIEF TITLE

Just two people.

The Brief

Background

Based on quotes taken from interviews ‘A book is a set or collection of written, in OK magazine, produce a book printed, illustrated, or blank sheets, made consisting of purely type as image. of paper, parchment or other various materials, usually fastened together to hinge at one side – but not always.’ Concept/Proposition Reflect upon the literal meaning of the words and what the interviewee intended them to mean. Also reflect upon the current trends/ styles in popular ‘type as image’.

Considerations

‘Artist’s books are works of art realised in the form of a book. They are often publishing in small editions – like the ones being produced for the book fair. Artists books have employed a wide range of forms, including scrolls, fold-outs, concertinas or loose items in boxes.’ Wikipedia. Mandatory Requirements

The style doesn’t have to directly link to All work/images should be supported by a the gossipy nature of OK magazine, the broad range of visual investigation in the quotes are just a starting point. form of design sheets and notebooks. Think laterally about what a book could be. Make it a piece of artwork, something that people would want to keep. An edition of 10 will need to be made therefore they need to be relatively easy to reproduce. Target Audience

Deliverables

Manchester book fair; artists and art collectors.

An edition of 10-15 books.

Tone of Voice

Studio Deadline

Light hearted.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


BA (Hons.) GRAPHIC DESIGN LEVEL

6

Module Code

OUGD301

Outcomes

Module Title

DESIGN PRACTICE 3

Doc. Code OUGD301

BRIEF TITLE

Surface design

The Brief

Background

Design a series of patterns and the ‘Eastpak have been a leading brand in high promotional material for a range of quality backpacks since 1976. Most eastpak bags that are aimed at children. eastpak bags/products come with a 30 year The patterns will primarily be used for guarentee, reinforcing the quality. bags but will additionally be used across promotional and limited edition The brand is already popular with college pieces. and university students as they probably only have to buy one bag for the duration of the course. Concept/Proposition Reflect on existing products design for Eastpak are also known for their bold, children; what appeals to them? Both detailed, prints, some of which have been designed by celebrities in order to raise boys and girls. money for charities.’ – Eastpak / Wikipedia. Eastpak primarily focus on bags; what sort of designs work for them? Considerations

Mandatory Requirements

A lot of backpacks for school children are quite plain they then choose to decorate/graffiti it themselves.

Design development and mock ups.

Although the designs are aimed at children, it is predictable that people of all ages would use them for the ‘cute’ factor.

All images should be supported by a broad range of theoretical and visual investigation.

Target Audience

Deliverables

Children of primary school age, 4-11, boys and girls.

Mocks ups of what the bags could look like and the promotional material.

Tone of Voice

Studio Deadline

Fun, bright, happy.

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


Selected briefs  

3rd Year briefs.

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