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Blk 106D Punggol Field #11-502

Singapore 824106 Contact(s) 6633 7509 (Home) / 9692 8629 (Mobile) Email Date of Birth 24 May 1971 Nationality Singaporean Race Chinese Marital Status Married Language Spoken English, Mandarin


Nov 1997 ~ Nov 2001

Art Director at Ace Daytons Advertising Handled accounts such as Causeway Point Shopping Mall for promotional campaign, LG Electronics (TV Commercial), Ricoh Copier, Lorenzo Furniture (branding execise, brand guideline, tactical ad campaign), Aiwa Electronics (tactical campaign) and Estee Lauder. May 1997 ~ Oct 1997

Graphic Designer at Ying Design House Involves in wide range of print & packaging projects. Accounts includes Baron & Tiger Football League.

Nov 2004 ~ Present

Jan 1997 ~ April 1997

Senior Art Director at TBWA Singapore

Multimedia Designer at Singapore Technology Industrial Pte Ltd

Conceptualise through the line consumer banking for Standard Chartered Bank. Handled promotional items & events for SanDisk Memory Stick devices. Extensive promotional campaign, POSM materials and TV Commercial editing for Johnson & Johnson products. Contributed in Singapore Airlines pitching for below the line items. Was the sole person working on the initial pitching for SK Jewellery which later had the agency won the account.Pitched and won Abbott Milk project and produced Print and TV Commercial ads. Pitched and won Center for Enable Living (CEL) account. Contributed in pitching for AIA insurance in Hongkong office and corporate identity projects for local telco – Mobifone in Vietnam office.

Involves in interactive interface design & course ware for Singapore Air Force. Jun 1995 ~ Dec 1996

Assistant Art Director at DNC Advertising Worked closely with the Art Director on handling projects such as Plaza Singapura Shopping Mall, Larry Jewellery, Pioneer etc. Design, layout and artwork. Concept & art direction for photography and model sourcing.

SOFTWARE KNOWLEDGE InDesign, Photoshop, Illustrator

Dec 2001 ~ Oct 2004

Freelance Art Director Agencies: M&C Satchi, Ace Daytons, Draft, Fever, DYR, Contra Integrated & Tequila. Handled projects such as Coca Cola, Nokia, CWS, Caltex Petroleum & Salem.

EDUCATION July 1990 ~ July 1993 Nanyang Academy of Fine Arts - Diploma in Graphic Design


Campaign: Launching LG Turbo Drum washing machine Idea: The LG Turbo Drum washer, powerful yet gentle with your laundry, like taichi martial arts.

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Launch Print AD/Poster

Campaign: Promotion for Nanyang Alumni Charity Golf Tournament

Pledge your support for education at the Nanyang Alumni Charity Golf Tournament 2008.

The Nanyang Alumni Charity Golf Tournament 2008 needs your support. Sign up today.

Launch Print AD_Fairway

Launch Print AD_Tee

er v o c Reur yo ength str

For over 2,000 years, the Yunzh i mushroom has been treasu red for its many health benefits. Good for people recovering fro m weak health, it helps suppo rt the immune system and respiratory sys tem while impro ving overall vitality. Now you can enjoy all its benefits Eu Yan Sang Wi with ld Yunzhi Pow der Extract Ca psules.

Campaign: Win an Audi A4 when you Bank with Standard Chartered Bank. Idea: Finding excuses to dump your old car, we came up with an idea of using a dumpster/skip, simulating cars being dump in for an exchange of a new Audi A4.

Outdoor on roads

Cover wrap teaser/Launch Print AD

Outdoor at Malls

Campaign: Annual Standard Chartered Bank Charity Golf event.

Shotgun start, Stableford System 36 • Standard Chartered Golf Charity Event 2008 • Register at


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Swensen’s Sundae today

day to look forward to every week

Your free treat today: A Swensen’s Sundae

Simply redeem your free Swensen’s Sundae mobile coupon from The Good LifeTM app, and present it with your Standard Chartered Card at any Swensen’s outlet before placing your order.

Download it from the App Store. Like us on more great deals.

surprising Mondays from now to December


Facebook to discover

more treats every Monday

It’s good when your week starts happy. Enjoy a free surprise every week starting from this Monday. No minimum spend is required, no strings attached. To find out more, download The Good Life™ app and be amazed at what’s in store. Look out for a special surprise tomorrow for all our Standard Chartered Cardholders.

Print AD


conditions For more information, call 1800 747 7000 or visit

Campaign: Happy Monday. A campaign created for people with Monday Blues. An apps created to give away freebies on Monday; no catch, no hidden clause. Just sign up with the Good Life apps, present the mobile coupon and SCB card and have your free coffee, ice cream etc, every Monday for a year.


Indulge a little or a lot.

Campaign: Manhattan Card Re-launch



Indulge a little or a lot. Introducing MANHATTAN World MasterCard. Your card, your world. A world of privileges is now at your feet. With the new MANHATTAN World MasterCard® you can indulge in as much as you fancy or as little as you wish. After all, it’s your world! Buzz 1800 3333 969 or visit for more details.

Indulge a little or a lot. A world of privileges at your feet.


Work done.  

Creatives work over the years.