Issuu on Google+

AGE ART


De inhoud van mijn portfolio bevat verschillende onderwerpen. Het grootste project in deze portfolio is de voorbereiding en uitwerking van een tentoonstelling voor “New PopArt” in Z33 te Hasselt (B). Dit houdt in het bedenken van een naam, het ontwerpen van een logo, de huisstijl, een tijdschrift met deze elementen erin, 4 persoonlijke kaarten maken, adverteren in alle mogelijke vormen, reclames en bekendheid maken voor de tentoonstelling, catalogus samenstellen en een toonbankdisplay waarin folders en postkaarten van de kunstenaars tentoongesteld worden en een cd-presentatie. Daarna enkele gevarieerde onderwerpen, zoals de huisstijl van een fanfare, zoals deze daadwerkelijk gebruikt wordt; een 25-tal symbolen verwerkt in collages; een carpool symbool, met bijbehorend verkeersbord inclusief billboards ter instroductie van het symbool en verkeersbord; een voorbeeld van een 3d-kaart en enkele zelfportretten in verschillende varianten. En last but not least, mijn eigen ontworpen font “HelgaRound”, waarmee alle tekst in deze portfolio is geschreven. Helga Keulen

Voorwoord


Helga Keulen Aalbekerweg 41 6336 XM Hulsberg +31 (0)6 25342488 info@helgakeulen.nl www.helgakeulen.nl

Font - HelgaRound


POPART


Huisstijl

Pop Art 2.0 Next Generation Postbus 123 6336 BB Hulsberg E-mail: info@popart2.0.eu www.popart2.0.eu

Pop Art 2.0 Next Generation Postbus 123 6336 BB Hulsberg E-mail: info@popart2.0.eu www.popart2.0.eu


Logo


Stijlelementen


Bij een A4 of A3 (of een bijna evenredige afmeting) is de grootte van het logo de helft van de afmeting van het smalste gedeelte van het formaat (bij A4 is het 105mm - bij A3 150mm - enz.). Bij een (bijna) vierkant formaat is het logo 1/2 van het formaat. Het logo wordt rechts boven geplaatst en enkele spatten van het logo mogen buiten het papier vallen wat een speels en creatief effect geeft. De spatten worden onafhankelijk van het symbool gebruikt over tekst heen, mits de tekst nog leesbaar blijft. Wanneer wordt welke kleur logo gebruikt? Magenta is de hoofdkleur: voor alle doeleinden . Cyan: reclame en in het tijdschrift. Yellow :het tijdschrift.


Kleur en font

CMYK

RGB

White= 0%-0%-0%-0% White= 0-0-0 Cyan= 0%-100%-0%-0% Cyan= 0-157-224 Black= 0%-0%-0%-100% Black= 100-100-100

Titel - Impact Tekst in Segoe UI-Light Tekst in Segoe UI-Regular Tekst in Segoe UI-Italic

White= 0%-0%-0%-0% White= 0-0-0 Cyan= 0%-100%-0%-0% Cyan= 196-0-122 Black= 0%-0%-0%-100% Black= 100-100-100

Tekst in Segoe UI-Semibold Tekst in Segoe UI-Bold Tekst in Segoe UI-Bold Ialic Tekst in Segoe UI-Kleinkapitalen

White= 0%-0%-0%-0% White= 0-0-0 Cyan= 0%-0%-100%-0% Cyan= 255-255-0 Black= 0%-0%-0%-100% Black= 100-100-100

GRAY White= K-0% Gray= K-70% Black= K-100%


Tijdschrift


Aankondigingen


Z33 - huis voor actuele kunst Zuivelmarkt 33 B-3500 Hasselt (B) www.z33.be

www.popart20.eu info@popart20.eu telefoon: +31 (0)623456789

ng

Wij nodigen je uit om op vrijdag 1 juni 2012 om 11.00 uur aanwezig te zijn bij de opening van onze tentoonstelling

“PopArt 2.0 Next Generation“

Een zeer gevarieerd programma voor alle leeftijden met kunstwerken uit de hedendaagse PopArt.

Wie zij wij?

Wij zijn vijftien eigentijdse kunstenaars van de nieuwe generatie PopArt met ieder zijn eigen visie hierop.

“PopArt 2.0 Next Generation“ Wij willen zoveel mogelijk mensen bekend laten maken met de nieuwe

Wat is ons doel?

Wat bieden wij?

lli te ns oo g nt in te en op

vr ijd 11 ag 1 .0 0 jun uu i r Z ‘12 33

Helga Keulen Senior Marketing Specialist PopArt 2.0 - Next Generation


Zaalsignalisatie


Do you love engaging people with their cultural heritage? Do you have experience in creating concepts? Do you know how to make media work for you? Are you capable of conceptual thinking and coordinating several projects simultaneously? In our Z33 team of professionals, we are looking for a

Do you love engaging people with their cultural heritage? Do you have experience in creating concepts? Do you know how to make media work for you? Are you capable of conceptual thinking and coordinating several projects simultaneously? In our Z33 team of professionals, we are looking for a

Senior Marketing Specialist for Pop Art 2.0 (full time) The Z33 office is based in hasseLT. 35 peopLe work on a wide varieTy of cuLTuraL projecTs conTribuTing To Z33. TogeTher wiTh cuLTuraL insTiTuTions from aLL over europe we expand and improve our services. Through our porTaL Z33.eu, peopLe can find miLLions of digiTiZed images, TexTs, maps, painTings, sounds and audiovisuaL maTeriaLs from europe’s museums, Libraries and archives. our ambiTion is To provide new forms of access To cuLTure, To inspire creaTiviTy and engage peopLe wiTh Their cuLTuraL heriTage.

Senior Marketing Specialist for Pop Art 2.0 (full time)

The Z33 office is based in

hasseLT. 35 peopLe

work on a wide varieTy of cuLTuraL projecTs conTribuTing To

Z33.

TogeTher wiTh cuLTuraL insTiTuTions from aLL over

europe we expand

and improve our services.

whaT wiLL be The core responsibiLiTies of This job?  You are responsible for developing innovative concepts for sharing cultural content.  You will help us to promote Z33 through various channels and grow usage of its services and content.  The essence of this role is about collaborating with partners in the European cultural sector (Libraries, Museums, Archives and Galleries), as well as in the cultural environment, to engage people with cultural content.  You manage European projects to be succesfull.

whaT seT of skiLLs and knowLedge shouLd you bring?  Conceptual: Able to translate creative ideas into coherent, convincing and executable plans.  Project management skills: Coordination of interdisciplinary projects, taking full responsibility to deliver results.  Interpersonal skills: Able to communicate and collaborate with people from various disciplines, cultures and organisational levels.  Marketing: 5+ years’ experience in cultural marketing, up to date with the latest techniques, enthusiastic follower of new applications, familiar with online monitoring tools.  Knowledge of the cultural heritage sector.  Excellent communication skills in English and preferably one other European language.

whaT are The benefiTs? 
Your annual gross salary will be between € 36.000,- and € 42.000,depending on your experience and skills. Furthermore you will have 42 days holiday per year, a holiday allowance (8%), an annual bonus (around 8%) and good fringe benefits. Along with this job comes the opportunity to travel in Europe on a regular basis. It’s also important to know that we are based in the Hasselt, the center of the Euregio.

whaT is The recruiTmenT procedure? Please send your CV (in English) with a covering letter outlining what interests you about this position to: jobs.z33.be Should you have any additional questions or information you require before deciding whether to apply please send a mail to our Office Manager at info@z33.be

pLease respond To us before The 27Th of apriL 2012.

PopArt2.0.eu

Through our porTaL Z33. eu, peopLe can find miLLions of digiTiZed images, TexTs, maps, painTings, sounds and audiovisuaL maTeriaLs from

europe’s

museums, Libraries and archives. our ambiTion is To provide new forms of access To cuLTure, To inspire creaTiviTy and engage peopLe wiTh Their cuLTuraL heriTage.

whaT wiLL be The core

responsibiLiTies of This job?

 You are responsible for developing innovative concepts for sharing cultural content.  You will help us to promote Z33 through various channels and grow usage of its services and content.  The essence of this role is about collaborating with partners in the European cultural sector (Libraries, Museums, Archives and Galleries), as well as in the cultural environment, to engage people with cultural content.  You manage European projects to be succesfull.  Conceptual: Able to translate creative ideas into coherent, convincing and executable plans.

whaT seT of skiLLs and knowLedge shouLd you bring?  Project management skills: Coordination of interdisciplinary projects, taking full responsibility to deliver results.  Interpersonal skills: Able to communicate and collaborate with people from various disciplines, cultures and organisational levels.  Marketing: 5+ years’ experience in cultural marketing, up to date with the latest techniques, enthusiastic follower of new applications, familiar with online monitoring tools.

 Knowledge of the cultural heritage sector.  Excellent communication skills in English and preferably one other European language

whaT are The benefiTs? Your annual gross salary will be between € 36.000,- and € 42.000,- depending on your experience and skills. Furthermore you will have 42 days holiday per year, a holiday allowance (8%), an annual bonus (around 8%) and good fringe benefits. Along with this job comes the opportunity to travel in Europe on a regular basis. It’s also important to know that we are based in the Hasselt, the center of the Euregio.

whaT is The recruiTmenT procedure? Please send your CV (in English) with a covering letter outlining what interests you about this position to jobs.z33.be. Should you have any additional questions or information you require before deciding whether to apply please send a mail to our Office Manager at infot@z33.be Please respond to us before the 27th of April 2012.

PopArt2.0.eu Do you love engaging people with their cultural heritage? Do you have experience in creating concepts? Do you know how to make media work for you? Are you capable of conceptual thinking and coordinating several projects simultaneously? In our Z33 team of professionals, we are looking for a

Senior Marketing Specialist for Pop Art 2.0 (full time)

P o p A r t 2.0. e u

READ

MORE AT

Z33

advertentie


Merchandising


Baliemateriaal


Toonbankdisplay


a

ar

Ku

br a

s

Va e

Yu ks el

fp

Kl

M

ke

ie

M

sc ho ts

on

m

Si

un is

le

Po l

an ge l

na

Ti

s

ht Pa uw el

en

hu n

ze l

et

or tr

an

tia

ris

Ch

rs

en

en

Co se

Es

er et

Pi

er

nn

Le

s

an

sm

rie

tD

b Ro

b Ro a

r Ky

f

au

el

nd

Li

Folder

Gu id o

La ou t

an s

m

es te n

ar ti

Le e

ar t

n

ie st e

Br ec

Zaalsignalisatie ze lf Da lst ra

hu n

an da

Am

en

po

n

ie

Ev el

rt re t

us se ns

Ge

H el ga

Ke ul en


Postkaarten


1

4


Johnny_Rotten

Free time

My eyes LDN

Music

Me, myself and I

camdenlock

zelfportret

Catalogus

POPART 2.0


HUISSTIJL FANFARE


VARIA


Me, myself and I


Techniek welke gebruikt wordt is om de pixels te vullen met cijfers, letters en tekens.


Cd-presentatie


www.helgakeulen.nl


Portfolio PopArt 2.0 - Next Generation