1. Dreaming 1. Criativity
Advertising is a term that can encompass several areas of knowledge that involve this commercial
distribution of products, in particular activities such as
production of advertising.
It can be commercial and non - commercial. â€˘ In the 1st case, we intend to make the citizen consumer, in the
â€˘ 2nd case, it is intended to form the citizen, leading him to contribute to their well - being and others.
Objectives of advertising: 1. Inform - you are interested in, first, to make known the product;
2. Do buy - this is the main objective, making buying the product, arousing interest and curiosity of the consumer.
3. Explaining the use of the product.
Objectives of advertising:
4. Awakening consumer: • Attention;
• Interest; • Desire;
• Memory and action steps = AIDMA advertising.
1. Conservation: • Desire to save time, money and keep the youth
• Need for work, safety, friendliness, comfort, repose, health, happiness. 2 . Gregarious • Need for imitation, participation, altruism.
3 . Maternal and parental: •
Need for love and tenderness
4 . Sex: • Desire to please, sensuality, aesthetic creation
5 . Domain: • Desire to possess goods, knowledge • Need for originality, prestige, power, vanity 6 . Fun
• need to escape, dream, laugh, play • Desire to change, travel
What means are used a) Code (message) nonverbal - aspect graph: • colors; • forms; • organization of space; • the image, emphasizing two points: explicit symbols (which see) and suggested (what the image suggests, for example, comfort happiness ...).
b) Code (message) verbal - the text: Argumentative text: •
A discourse is evaluative (superlative adjectives, hyperbole, repetition and exclamations); is a speech appealing (the appealing function predominates, although these functions are informative, expressive, and poetic): vocative and imperative sentences;
The expressive function (emotional) arouses the attention, interest, desire and leads to action; the poetic function is mainly found in the slogan (phrase or sentence, usually short, to be memorized);
The slogan: •
Phrase or sentence, usually short, to be stored, linked to needs or desires, directly
NB: A good ad needs of marketing studies as these, together with studies of motivation
• Age, gender, economic and socio - economic condition the text and image. • For these studies, it is important the contribution of psychologists, sociologists,
Radio Advertising In radio, the elements used for advertising is the sound-music and voice of the radio
announcer and other suggestive sounds.
Paper format Digital Formats
Sound waves radio
Magazines News papers Billboards outdoors
Radio forms a commercial of its own for the music industry through playing songs that allow potential consumers an insight into what is on offer in the music industry.
Advertising tv: â€˘ The europeans watch an average of three and a half hours of television a day, come to see an average 100 spots per day.
Advertising Internet : â€˘ Nowadays there is more in terms of advertising is advertising online, which is the most used and viewed,
Types of online ads : • Pop ups
- É uma janela extra que abre no navegador ao visitar uma página web ou
acessar uma hiperligação específica. O pop-up é utilizada pelos criadores do site (sítio) para abrir alguma informação extra ou como meio de propaganda.
É a forma publicitária mais comum na internet, muito usado em
propagandas para divulgação de sites na Internet que pagam por sua inclusão. É criado para atrair um usuário a um site através de um link. Embora todos os tipos de sites sejam susceptíveis a ter banners, são os sites com maior tráfego e conteúdo de interesse que atraem os maiores investimentos de anunciantes.
â€˘ When we conduct the work proposed by the teacher of the discipline, we conclude that advertising is an
infinite medium, both good things as bad, within those, the disclosure and reporting, and the negative
side, excessive consumption of provocation (for example). And buy products that probably are not
very accurate to use.
Work Done By: Miriam nยบ12 Susana nยบ15
Project work for module 7