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THE HOME SEARCH PROCESS Exhibit 3-5 FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES (Percentage Distribution)

CHARLOTTE

FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES (Percentage Distribution)

Internet Real estate agent Yard sign Print newspaper advertisement Open house Home book or magazine Home builder Television Relocation company Billboard

Frequently 73% 70 23 4 6 7 6 1 2 1

Occasionally 16% 18 33 22 22 23 18 4 4 4

Rarely or not at all 11% 13 44 74 72 70 76 95 93 95

CHARLOTTE Internet

73

Real estate agent

16

70

Yard sign

18

23

Print newspaper advertisement

33

4

Open house

6

Home book or magazine

7

Home builder

6

74

22

72

23

70

18

76 95

Relocation company 2 4

93

Billboard 1 4

95

0%

20%

40%

Frequently

U.S.

60%

Occasionally

80%

100%

Rarely or not at all

FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES Frequently

Internet Real estate agent Yard sign Open house Print newspaper advertisement Home book or magazine Home builder Relocation company Television Billboard

44

22

Television 1 4

* Less than 1 percent

11 13

Occasionally

74% 69 22 12 9 6 5 1 1 1

15% 19 35 33 27 18 11 2 6 5

Rarely or not at all 11% 12 44 55 64 77 84 97 93 95

(Percentage Distribution)

U.S. Internet

19

69

Yard sign Open house

6

Home builder

5

64

27

9

Home book or magazine

55

33

12

Print newspaper advertisement

77

18 84

11 97

Television 1 6 0%

11 12

44

35

22

Relocation company 12

93 20% Frequently

The 2010 National Association of Realtors速 Profile of Home Buyers and Sellers

15

74

Real estate agent

40% Occasionally

60%

80%

100%

Rarely or not at all

Chapter 3, Page 1 of 1


The Charlotte Home Search Process