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@Helen205

www.cvelenamartin.com

elenamartin205@gmail.com

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City Central BID is one of the partners for “Christmas by Liverpool” Campaign.

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The national campaign included advertising in regional press, adverts on regional stations and national digital advertising.

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There was also large-scale 48-sheet poster sites on the London Underground, the Lime Street Media Wall and VisitLiverpool's e-comms and social media channels.

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Christmas By Liverpool also had its own bespoke microsite - www.christmasbyliverpool.com - to help keep shoppers fully up-to-date with the destination’s festive activity

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It was designed to attract Christmas shoppers and city breakers to the destination, while they experience the city’s strong cultural offer at the same time.

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The collateral includes details of all the festive attractions and events taking place across the city. There were also competitions, gift-guide, etc.

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The campaign was part of an investment project, co-ordinated by the national tourist board, VisitEngland, called Growing Tourism Locally.

PORTFOLIO ELENA MARTIN  
PORTFOLIO ELENA MARTIN  

PORTFOLIO ELENA MARTIN - Marketing, Advertising and Communications

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