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Petwear Product Line Extension Francesca Gabbi Mei Ke Chen Ritumainty Mondal Sana Alvi


Introduction History Brand Personality Current Product Lines Spring/Summer 2018 - Love Collection


Product Research SLIP ON SNEAKERS

695 Euro

MEDIUM SICILY BAG IN PRINTED DAUPHINE CALFSKIN

1,650 Euro

WOOL CREPE DRESS

1,350 Euro

PRINTED COTTON TEE

225 Euro


LINE EXTENSION DOLCE & GABBANA - PETWEAR & ACCESSORIES MISSION STATEMENT Enable the DG customer to extend their quirky fashion sense to their most beloved friends ie their dogs

MOTIVATION Lack of colorful, fashionable pet wear in the luxury market


POSITIONING MAP


TARGET CLIENT


LINE EXTENSION OVERVIEW LIVING

BEDS BLANKETS CUSHIONS DOG BOWLS

FASHION

PULLOVERS JACKETS HOODIES

ACCESSORIES CAPS PINS COLLARS


RANGE PLAN


RANGE PLAN


RANGE PLAN


DISTRIBUTION DOLCE AND GABBANA FLAGSHIP STORES D&G STORES - WOMEN D&G STORES FOR WOMEN & KIDS 18 STORES

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Product Extension dolce and gabbana  

Product Extension dolce and gabbana  

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