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IMC at Spikes Asia 2010

For the win: Students of the School of Communication and Dean Jerry Kliatchko witness some of the School’s alumni receive the top awards at the Spikes Asia Advertising Festival last September.

Spikes Asia Advertising Festival 2010 took place in Singapore last September to celebrate and inspire Asian creativity in advertising. Building on the illustrious Spikes Awards, the Festival is organized by the international media conglomerate Haymarket Group’s Cannes Lions International Advertising Festival, the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Spikes Asia provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Of course, such a gathering wouldn’t be complete without mention of the UA&P School of Communication (SCM) and its Integrated Marketing Communications program (IMC). Providing verisimilitude to SCM’s claim of being “the leader in IMC education in Asia,” quite a few of the prestigious awards handed out at Spikes went home with a number of graduates from the program: Ryan Rubillar (Batch 2006) TBWA/Santiago Mangada Puno, Copy writer Silver Winner, Craft Category: “West Wind” Campaign– AyalaLand

Louie Sotto DDB dm9jaymesyfu, Creative Director Gold Winner, Media Category: “Bruise” Campaign - Gabriella Bronze Winner, Outdoor Category: “Bruise” Campaign - Gabriella Bronze Winner, Direct & Sales Promotion Category: “Bruise” Campaign - Gabriella Joey Ong Bates 141, Executive Creative Director Gold Winner, Media Category: “Vote for Kids” Campaign – Tulakabataan Reggie Ocampo (Batch 2004) TBWA/Tequila Singapore, Art Director Silver Winner, TV/ Cinema Category: “Africa” Campaign-Standard Chartered Bank A delegation of 43 IMC graduating students were also in attendance as part of SCM’s efforts to internationalize the IMC program. By exposing students to international conferences and giving them the opportunity to learn from experts in the industry from around the globe, SCM aims to provide a global perspective on how marketing communications is coping with challenges facing today’s highly competitive business environment while exposing them to the job market in the region and elsewhere in the world. Spikes Asia is the region’s oldest and most prestigious awards for creative advertising. It benefits all individuals involved in creativity and communications, including art directors, creatives, copywriters, media agency executives, clients, account managers, agency heads, producers and directors from the region and around the globe. The Festival offers a challenging program of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia, networking events, the Young Spikes Competition for creatives under 28, and the Spikes Asia Awards Ceremony. Six juries of leading international and regional creatives judge the work in Singapore during the Festival week.

Agriculture secretary speaks at UA&P Department of Agriculture Secretary Proceso Alcala addressed top members of the agriculture sector during the Midyear Food and Agri Business Conference at UA&P last July. The new government official called for support for the new president and for greater attention to the needs of provincial farmers. Among the topics the secretary commented on was the hybrid rice production implemented by the previous administration. “I have no quarrel with hybrid

rice production,” Sec. Alcala was quoted as saying. “But my thinking is that it shouldn’t be that it’s hybrid rice production or none at all. We should give farmers more choices.” A July report by ABS-CBN News says that only 10 percent of farmers practice hybrid rice production, 30 percent use certified seed varieties, while 60 percent are into other rice seed varieties. Alcala, according to the report, explained that “farmers are not keen on using hybrid rice seeds despite [their] proven higher yields because

production costs are higher, and [their] only good for planting during the dry season.” Center for Food and Agri Business Executive Director Rolando Dy also spoke about current trends in the agribusiness industry, along with leaders of the fisheries, broiler, and feeds sectors of the Philippine agriculture industry. Organized by the CFA, the conference was conducted with the theme: “Philippine Agriculture and Fishery: Moving Towards a Balanced Growth.”

Mr. Carlo Cabrera ************* Corporate Communications Office


IMC at Spikes Asia 2010 Spikes Asia Advertising Festival 2010 took place in Singapore last September to celebrate and inspire Asian creativity in advertising. Building on the illustrious Spikes Awards, the Festival is organized by the international media conglomerate Haymarket Group’s Cannes Lions International Advertising Festival, the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Spikes Asia provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Of course, such a gathering wouldn’t be complete without mention of the UA&P School of Communication (SCM) and its Integrated Marketing Communications program (IMC). Providing verisimilitude to SCM’s claim of being “the leader in IMC education in Asia,” quite a few of the prestigious awards handed out at Spikes went home with a number of graduates from the program: Ryan Rubillar (Batch 2006) TBWA/Santiago Mangada Puno, Copywriter Silver Winner, Craft Category: “West Wind” Campaign – AyalaLand Louie Sotto DDB dm9jaymesyfu, Creative Director Gold Winner, Media Category: “Bruise” Campaign - Gabriella Bronze Winner, Outdoor Category: “Bruise” Campaign - Gabriella Bronze Winner, Direct & Sales Promotion Category: “Bruise” Campaign - Gabriella Joey Ong Bates 141, Executive Creative Director

Gold Winner, Media Category: “Vote for Kids” Campaign – Tulakabataan Reggie Ocampo (Batch 2004) TBWA/Tequila Singapore, Art Director Silver Winner, TV/ Cinema Category: “Africa” CampaignStandard Chartered Bank A delegation of 43 IMC graduating students were also in attendance as part of SCM’s efforts to internationalize the IMC program. By exposing students to international conferences and giving them the opportunity to learn from experts in the industry from around the globe, SCM aims to provide a global perspective on how marketing communications is coping with challenges facing today’s highly competitive business environment while exposing them to the job market in the region and elsewhere in the world. Spikes Asia is the region’s oldest and most prestigious awards for creative advertising. It benefits all individuals involved in creativity and communications, including art directors, creatives, copywriters, media agency executives, clients, account managers, agency heads, producers and directors from the region and around the globe. The Festival offers a challenging program of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia, networking events, the Young Spikes Competition for creatives under 28, and the Spikes Asia Awards Ceremony. Six juries of leading international and regional creatives judge the work in Singapore during the Festival week.

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For the win: Students of the School of Communication and Dean Jerry Kliatchko witness some of the School’s alumni receive the top awards at the Spikes Asia Advertising Festival last September.

Agriculture secretary speaks at UA&P Department of Agriculture Secretary Proceso Alcala addressed top members of the agriculture sector during the Midyear Food and Agri Business Conference at UA&P last July. The new government official called for support for the new president and for greater attention to the needs of provincial farmers. Among the topics the secretary commented on was the hybrid rice production implemented by the previous administration. “I have no quarrel with hybrid rice production,” Sec. Alcala was quoted as saying. “But my thinking is that it shouldn’t be that it’s hybrid rice production or none at all. We should give farmers more choices.” A July report by ABS-CBN News says that only 10 percent of farmers practice hybrid rice production, 30 percent use certified seed varieties, while 60 percent are into other rice seed varieties. Alcala, according to the report, explained that “farmers are not keen on using hybrid rice seeds despite [their] proven higher yields because production costs are higher, and [their] only good for planting during the dry season.” Center for Food and Agri Business Executive Director Rolando Dy also spoke about current trends in the agribusiness industry, along with leaders of the fisheries, broiler, and feeds sectors of the Philippine agriculture industry. Organized by the CFA, the conference was conducted with the theme: “Philippine Agriculture and Fishery: Moving Towards a Balanced Growth.”


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