Brian J. Heidenfelder Senior Copywriter /Creative Consultant 955 Fairground, Plymouth, MI H (734) 416 1512 / C (248) 470 2846 BrianHeiden2007@Yahoo.com
Q U A L I F I C AT I O N S
Strategically conceptual advertising and marketing copywriter with a solid balance of creative and analytical ideas that has raised sales and brand awareness to new heights
E M P LOY M E N T H I S T O RY WHITTMANHART – Chicago, IL
Freelance Interactive Copywriter 05/08 – Present • Major Account: HarleyDavidson
National Safety Council – Itasca, IL Freelance Copywriter, 05/08 – Present
dZw – Saint Joseph, MI
Copywriter/Producer, 06/05 – 09/07 • Major Accounts: KitchenAid, JennAir, Maytag and Whirlpool Corporation
LakeEFX Communications – Various Locations
Freelance Copywriter/Producer, 03/04 – 06/05 • Major Accounts: Gusoline Alley, Skydive Tecumseh, A.J. Bungee, Detroit Tigers
D’Arcy/Chemistri – Troy, MI
Senior Copywriter, 11/02 – 03/04 • Major Accounts: Pontiac Motors, Cadillac Motors, GM Goodwrench and GM S.P.O.
Fitch: Worldwide – Ann Arbor, MI
Freelance Copywriter, 05/02 – 11/02 • Accounts: Ben & Jerry’s Ice Cream and University of Michigan Healthcare Systems McCannErickson Detroit – Troy, MI Copywriter, 01/01 – 03/02 • Major Accounts: General Motors, Buick Motors, and Prestone Antifreeze
W.B. Doner Advertising – Southfield, MI
Copywriter, 10/99 – 01/01 • Major Accounts: Eckerd Drugs, America’s Best, Mazda, HGTV, and Blockbuster Video
CampbellEwald Advertising – Warren, MI
Junior Copywriter, 11/98 – 10/99 • Major Account: Chevrolet National Truck Group
NOTABLE ACCOMPLISHMENTS •
With dZw, wrote and produced a wildly successful video demonstrating the newtech polycarbonate pitcher for KitchenAid’s new premium blender line, driving crucial trade understanding of consumer benefits
As a Junior Copywriter with CampbellEwald developed and wrote the $50 Million global integrated launch campaign for the Chevrolet Suburban, including TV, print and radio
Wrote and produced more than 70 retail radio commercials for Eckerd Drugs within budget and clientdriven deadlines
Played a major role at W.B. Donor in landing the HGTV account, resulting in $16 Million in new business revenue for that agency.
Served on the McCannErickson creative team that developed and executed General Motors’ successful post9/11 “Keep America Rolling” campaign.
While at Chemistri, built a needlemoving Guerilla Marketing campaign for the launch of the 2005 Pontiac GTO, the firstever “nontraditional” marketing campaign for Pontiac.
Spearheaded an advertising campaign for growing Skydiving Company, elevating their revenue 25% versus the previous year.
Served as a guest career advisor and lecturer to Advertising/Marketing majors at Loyola University, and Grand Valley State University.
Can name the capital of Canada, as well as the 2nd video played on MTV following ‘VIDEO KILLED THE RADIO STAR,’ always uses a turn signal when switching lanes, jumped out of 32 airplanes, bungeedjumped off a 17story platform 6 times, never lost at ‘TRIVIAL PURSUIT’, but most importantly; “I Get It!”
EDUCATION Grand Valley State University Bachelor of Science Major: Communications/Film Minor: Advertising
PERSONAL PASSIONS Skydiver, avid USA Today reader, film enthusiast, Humane Society volunteer, hockey fan, pop culture connoisseur, and diehard Ramones fan.
REFERENCES/PORTFOLIO AVAILABLE UPON REQUEST