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SVC

MOVING IMAGE

EXPERIENCE

The SVC Moving Image ExperienceThe mecca for digital media enthusiasts Since SVC is located in the technology corridor where many of the digital media technologies and products have been created, built, and applied, (yes, Adobe World Headquarters is down the block) the Fair is the ideal forum for the discussion and appreciation of this fast growing art genre. We provide a context for the integration of motion image based artwork to be viewed, valued, and enjoyed alongside and on par with other traditional media, such as painting, fine art photography, works on paper and sculpture. The Fair’s goal is to present a selection of the most innovative and captivating moving image artworks produced recently. World Renowned Digital Media Educator, Writer, Curator and Galleriest, Paul Young, joins the SVC Moving Image Team SVC Moving Image Curator is Paul Young, of Young Projects, the west coast’s premiere venue for moving imagery and large scale video projections. He has promoted, lectured and curated award-winning video art exhibits at museums and art fairs around the world, including Art Forum Berlin, Loop in Barcelona, The Fresh Paint Fair in Israel, Art Platform and PhotoLA.

ArtHamptons, 2013

Art + Tech Orientation Program (in formation) Many of the top 150 most influential Hi-Tech companies in Silicon Valley are partnering with the Fair. They are inviting their boards, investors, management and staff to attend the fair, discover the art. Their invitations encourage participant to attend inspirational panel discussions and sign up for expert-led tours of the Fair. Total distribution of these invitations is expected to reach 500,000 employees. Corporations Distributing Tickets: (list in formation) Adobe Apple Applied Materials Chegg Cisco Systems DriverSide Fairchild Semiconductor Finisar

Opportunity to Showcase Your Digital Artists.

CONTACT

Galleries have the opportunity to sponsor/present an artist single channel video at $3,000 per LCD HDTV screen, and $5,500 for each single channel video projection in a 12 x 12 solo space for the duration of the fair. Gallery staff do not need to be present.

Rich Ferrante, Group Sales Director, rich@hegshows.com Thomas Paul, Consultant, 818-943-5622, thomas@hegshows.com www.siliconvalleycontemporary.com

Floodgate Fund Google iGate Infinera Corporation Integrated Device Technology Intersil Khosla Ventures Maxim Integrated Technologies

Nvidia Sigma Synopsys Symantec Symmertricom Synaptics Thoratec TiVo Ultratech

DEFINING STATE-OF-THE-ART

SVC Curators & Consultants Committee

Recognizing the Best Works and Artist The Fair will be honoring video artist Gary Hill with the SVC Motion Image Innovator of the Year. To inspire fairgoers, a panel of experts present, Collecting Video Art: What You Need to Consider. We also present the SVC 2014 Moving Image Curator Pick, with a memorable work in each of 3 categories, New media, video installation and video art, all of which will be on display.

THE REGION’S FIRST INTERNATIONAL FINE ART FAIR

Cathy Kimball - Executive Director and Chief Curator of the San Jose Institute of Contemporary Art William Moreno - Curator, writer, art advisor and director of William Moreno Contemporary Monica Ramirez - Associate Director & Senior Curator for MACLA/Movimiento de Arte y Cultura Latino Americana Sima Familant - Private Curator & Art Advisor Alex Ray - Founder Five Senses Art Consultancy Anna Hygelund - Fine Art Specialist Clars Auction Gallery

Karen Tallackson Bacon - Karen Tallackson Bacon Fine Art Advisory & Appraisals, LLC

Alan Bamberger - Founder Art-business.com Susan McDonough - Appraisers Association of America, Certified Appraiser & West Coast Regional Representative Chistopher Sicat - Private Artist & Curator Kelly Sicat - Director Lucas Artists Residency Program at Montalvo Arts Center Alanna Simone - Artist and Curator at the Armory Center for the Arts in Pasadena, CA Danielle Wohl - Danielle Wohl Art Advisory Tracy Freedman - Freedman Art Advisory

April 10-13, 2014 Opening preview April 10 benefits the San Jose Museum of Art

San Jose McEnery Convention Center

siliconvalleycontemporary.com

Sponsored by


THE REGION’S FIRST INTERNATIONAL FINE ART FAIR

Why Now

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DEFINING STATE-OF-THE-ART The first opportunity ever to present

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contemporary art in the cultural center of Silicon Valley - limited to 60 select dealers.

San Jose Convention Center

Fair Description

Participate in an Art Fair 2.0

Silicon Valley Contemporary is the first fine art fair in this region. It will present important fine art from 1960s to the present. The Fair will showcase 60 well-established as well as up-and-coming contemporary art galleries from around the world, set to international production standards with 12 ft. high walls.

When in the land of innovation, innovate. SVC 2014 will introduce many Silicon Valley-originated technologies and sensibilities to the art world, helping to define SVC 2014 as the Art Fair 2.0 experience. These new approaches are designed to help widen the base of buyers and stimulate art buying over the traditional art fair model. It will also create international media buzz about the Fair. These will include:

Welcome to the First Art Fair Ever in Silicon Valley Silicon Valley Contemporary (SVC) will open up the art world to a region the rest of the country refers to as the “final frontier in America”–a world famous, sophisticated, highlyeducated and multi-cultural region of 3 million people. SVC will bring the first major arts and cultural event to the peninsula, making fine art more accessible to the residents of this exclusive region.

What’s Planned for 2014 •

Opening Night Preview, benefits the San Jose Museum of Art

Arts Patron of the Year + Lifetime Achievement Awardee Ceremonies

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Museum Curators Weekend Retreat Expert-led tours for executives and investors from leading companies

The Silicon Valley Modern Home Tour, showcasing the most spectacular homes in the Valley

The Friday Night “Make Your Own Print” Party at the San Jose Institute of Contemporary Art

Silicon Valley Business Journal’s “Art-rageous” Party

de Saisset Museum private VIP tour of new exhibits

City of San Jose Public Art Tour

The Google Glass VIP Tour ExperienceAn art world premiere

An opportunity for collectors worldwide to reserve a specific artwork to be shown at SVC, a week prior to Fair’s Opening.

A wall-mounted tablet computer in every booth with the gallery’s complete artwork on display, artist bios and sales information and related info, for easy and immediate fairgoer perusal and comprehension.

Urthecast Presents: The first Near-Live HD video presentation of Earth shot from the International Space Station orbiting the planet–to induce shock and awe.

The 2014 Mobile Photography Award first-time exhibition and eye-popping live demos.

Showcasing the most cutting-edge video installations in the world.

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As Silicon Valley matures, it becomes more Main St., although still evolving, vast wealth is being realized continually, which is a phenomenon not found anywhere else in America. Well known as the technology innovation center of the world, the City of San Jose Office of Cultural Affairs and Team San Jose have partnered with the Fair in efforts to make SVC the region’s premier visual arts and cultural event.

“Idea Tree,” Soo-in Yang. Photo credit: Daniel Garcia

The City of San Jose (10th largest in the US) is the cultural center of Silicon Valley with over 3 million residents, three art museums, a ballet company, a symphony and a major performing arts center. The City of San Jose has an NHL team, the San Jose Sharks and the NFL’s San Francisco 49ers are moving to the Valley in August 2014. Silicon Valley will host the 2016 Super Bowl. The Fair will be held at the best possible site for this event, the San Jose McEnery Convention Center, which recently underwent a dramatic $120 million expansion installing “The Idea Tree,” the cutting-edge of art and technology, as it prepares to host SVC 2014. Many of the leading corporations in Silicon Valley are exploring and redefining the world of art and photography.

Patrons taking in the art at ArtAspen, 2013

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Many of the region’s corporations and venture capital firms, including Facebook, are starting and building fine art collections and some are even opening galleries in the offices.

A February 26, 2013 WSJ article, “The New High-Tech Donors” created considerable buzz in the art world, stating Silicon Valley power players are beginning to collect art. Silicon Valley is comprised of several wealthy communities including 6 of the top 10 most expensive cities in America to buy a home are in Silicon Valley: Los Altos (average listing, $1.7 million), Saratoga, Menlo Park, Palo Alto, Los Gatos and San Carlos.

Silicon Valley is the only place on Earth not trying to figure out how to become Silicon Valley -Robert Metcalfe, co-founder of Ethernet and founder of 3Com Media Partners

Cultural Partners

(in formation)

(in formation)

San Jose Jazz San Jose Museum of Art

artltd.

Arts Council of Silicon Valley

Rhizome’s art+tech expert discussion

Sanchez Art Center

Modern Painters

ArtSpan

A favorable terms financial loan to cover booth fees for every gallery participant (credit line pending) and a financial loan for every fairgoer to purchase art at the Fair, (credit line pending).

Art in America

ArtTable

Santa Clara County Library District

Gallery Guide

Asian American Women Artists Association

Santa Cruz Art League

Artinfo.com

Bay Area Glass Institute 

Silicon Valley Asian Art Center

Artillery

California Lawyers for the Art

SomArts

SFAQ Silicon Valley Business Journal

City of San Jose Office of Cultural Affairs (Public Art Program)

UC Berkeley Art Museum and Pacific Film Archive

San Jose Mercury News

Computer History Museum

Mercurynews.com

de Saisset Museum

Yerba Buena Center for the Arts

Oakland Tribune

MACLA

San Mateo County Times

San Francisco Arts Commission

Marin Independent Journal

San Francisco Women Artists

Santa Cruz Sentinel

San Jose Institute of Contemporary Art

Siliconvalley.com

Rhizome Downtown San Jose


Silicon Valley Contemporary Brochure