a publication of
at the university of cincinnati also:
A really great park driving the future the science of design
In this issue: FEATURES
Rethinking Research The University of Cincinnati opens up their laboratories and creates one of the largest and most innovative research facilities in the country.
This is a Great Park The City of Irvine, California looks at a vacated naval air station as an opportunity to give the public something great.
Together We Drive the Future It’s what the people want.
NEXT ® Editor: Gary L. Skog, FAIA, LEED AP Managing Editor: Judy Little Art Director: Scott A. Withers, AIGA Advisor: Ralph J. Mocerino, AIA Contributors: AIA Chicago Committee on the Environment; Reem Akkad, EDAC™; Edward Dean, AIA, LEED AP; Peter Devereaux, FAIA, LEED AP; Kevin Dow; Suzan Edwards; Tim Ellis; Larry Filson; Rick Hall, AIA, ACHA, EDAC™; Lou Hartman, PE, NCEES, LEED AP; Mark Hieber, ASLA, LEED AP; Steve Kismohr, AIA, LEED AP; Debra Levin; Corina Mare; Mary Beth McGrew, AIA; Andrea Paupert; Craig Rutherford, CPSM; Art Smith, FAIA, LEED AP; Enrique Suarez, AIA, LEED AP; Stephanie Sulcer; Rick Torri, AIA; Matt Walsh; Glen Worthington NEXT is a publication of Harley Ellis Devereaux Corporation © 2009 Send comments and suggestions to: email@example.com
Evidence-Based Design New standards in architecture are being developed proving that design can create places that improve the patient experience.
What’s NEXT? Mary Beth McGrew, university architect for the University of Cincinnati, tells us why architecture is more than just giving shape to space.
Green Design: Net Zero Hero A building that has a carbon footprint of zero? Is it possible? There are organizations and government agencies who believe it is. Includes a special link to the
Design: Harley Ellis Devereaux Communications Printed in the USA on environmentally responsible and sustainable paper with 100% of the fiber from independently certified, well-managed forests, or controlled wood manufactured with electricity in the form of renewable energy (wind, hydro, and biogas) and includes a minimum of 30% postconsumer recovered fiber.
CoolTool: A Guide to Footprint Reduction Strategies.
Representatives from three of the nation’s largest construction companies answer our questions about BIM, their biggest challenges, and what they believe is NEXT.
24 On the cover: Atrium of the University of Cincinnati’s new Center for Academic and Research Excellence
Roundtable: Constructive Dialogue
NEXT: Viewpoint The Future of Design: Three young professionals with three distinct backgrounds offer three different opinions about design. Their common thread? The quest for collaboration and knowledge.
mary beth mcgrew, AIA University Architect University of Cincinnati
In 1989, the University of Cincinnati set out to change pace and transform a once frenetic campus into a dynamic learning environment. A master plan mapped out every detail of a vision: to create a place where people want to be. Insightful minds envisioned a destination studded with masterpieces of architecture, a showplace that would inspire intellectual debate and discussion. Orchestrating and realizing the vision of the plan wasn’t easy. In order to make the vision a reality, there needed to be a shift in thinking. The practice of plopping buildings on any available space stopped and uprooting parking-lots in favor of open green spaces began. It also meant a commitment to designing premiere academic and research facilities. Most importantly, realizing this vision meant creating a place where students, faculty, employees, and alumni wanted to congregate after class and work. The goal was to create a campus so comfortable that anytime two people were in the middle of a conversation, they would be inclined to say, “Let’s grab a spot over there and talk about it.” Signature architects created grand scale buildings and the world took notice. The international media touted our campus as having “one of the most impressive collections of contemporary architecture on any American campus” and one that “architecture students will be studying 30 years from now.” The University of Cincinnati’s aspiration is to place students at the center of everything we do, and the physical transformation of campus has given us a fresh environment and attitude. Architecture goes way beyond shaping space; it has the power to shape behavior. It contributes to a different kind of learning and doing – learning that is not just the professor in front of a room and doing that’s tied to the community. It stimulates collaboration which in turn fuels new ideas in a world that demands constant and relevant innovation.
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Urban renewal: The dramatic lines of UC’s new CARE/Crawley Building creates a new front door for the medical campus
The University of Cincinnati’s new Center for Academic and Research Excellence
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new pedagogy: Students, faculty, and researchers find opportunities to connect in the nine-story atrium
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tep inside the University of Cincinnati College of Medicine’s new front door and you’ll see what’s next in medical research.
Look up the towering nine-story glass atrium and people are walking on glass bridges. Look in front of you and a researcher is chatting with students on a serpentine wooden bench. Peek inside a study hut to see aspiring doctors cramming for the third test this week. Look beyond the splendid curve of interior glass and you’ll see a library acting as a lifeline for those who are exploring the endless possibilities of health science. Upstairs students are working in the labs. In the basement, students are working out in the fitness center, while others experience what it’s like to dissect a cadaver. Outside people connect on the landscape. Professors conduct class on Levine Park’s grassy knoll, while students catch a cat nap in between classes at Eden Quad. Whether it’s learning to care for others or discovering breakthroughs through research, medicine will change you. UC’s new Center for Academic and Research Excellence, known as the CARE/Crawley Building, teems with a 21st century mindset. Its support for the new pedagogy in learning is in the atrium that evokes a town center feeling and the pedestrian-friendly landscapes that stimulate the senses of community. Sunny laboratories are thrust in front and exposed to those who pass, proclaiming that research is important, exciting, and the engine that drives human potential. A recipient of the Chicago Athenaeum American Archithis building is equipped with enough geometry to fill a textbook. And its unique forms and angles are so appropriate for a campus known for its avantgarde architecture. tecture Award,
quiet please: Students enjoy some quiet time in the study huts
existing Medical Sciences Building, it provides nearly 240,000 square feet of additional space on the medial campus for research and teaching, and is the new home of the Donald C. Harrison Health Sciences Library. Stemming from UC’s master plan, the CARE/Crawley Building and other architectural works builds a dynamic, colorful new urban research university that is anything but pastoral. Bold, star-studded designs are woven together with a cohesive landscaping theme designed by Hargreaves Associates. Each
cancer genes, the University of Cincinnati has a reputation for expanding new frontiers in medical science. But the reputation of research as a profession was not resonating with a younger generation of students, as the profession was perceived as isolating and even, well … nerdy. And recruiting top staff and researchers was challenging, but a must if UC wanted to compete for a high caliber of global talent and funding. UC’s Medical Sciences Building stemmed from the 1970s, when labs were windowless and each lab catered to a different function. Often small in form, labs were assigned to individual researchers, leaving no opportunity for interaction.
Research is important, exciting, and the engine that drives human potential."
“This is the only place in the country where you can see such a significant collection of architectural masterpieces within very close proximity to each other,” says Mary Beth McGrew, AIA, university architect for UC.
Executive architect, landscape architect, and engineers Harley Ellis Devereaux and design architect STUDIOS Architecture collaborated for nearly a decade to bring this signature building to life. Connected to the
building, including CARE/Crawley designed by UC alumnus and STUDIOS Architecture principal Erik Sueberkrop, stimulates conversations in architecture and academia and provides a learning experience for students.
Chance Encounters From the invention of the world’s first functional heart-lung machine to breakthrough discoveries in
Lou Hartman, PE, NCEES,
principal with Harley Ellis Devereaux, remembers how the old Medical Sciences Building was designed to get people from point A to point B. “People would park their cars, walk to the building, then into a small, two-door vestibule where they were greeted by a row of elevators. Because people entered the building at three different levels and took different paths, there was very little chance of bumping into one another,” he said.
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Our corporate donors are not coming in and saying 'How extravagant,' they are saying 'These people are doing
amazing things.'" Mary Beth McGrew, AIA University Architect University of Cincinnati
front and center: Passersby can see whatâ€™s happening in the light-filled research labs
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take a break: The cafeteria gives diners relaxing views of the campus
exudes energy: A great place to work, study, and perform state-of-the-art research
research was reserved for introverted types. This new front door to UC’s medical campus cut through the Medical Sciences Building’s many stories to create a signature expansion. It’s one that bathes in sunlight, cantilevers with angles, and intentionally spurs crosspollination. “In order to remain competitive with institutions outside of Ohio, we need to be attractive to out-of-state and international talent. Multiple researchers have the opportunity to work together in one lab and interact with students. The exposed laboratory space, the energy of the atrium, and a dynamic site demonstrates to anyone who visits our campus that our medical research is filled with energetic people,” notes McGrew. Hartman adds, “The cutting-edge design says to the world’s leading researchers that the University of Cincinnati is a great place to work and a place where they can perform state-ofthe-art research.”
Sustainable Show-Stopper Plans for a sustainable showpiece were set in motion long before sustainability was a household name. Labs are energy-intensive by nature, but that didn’t stop the design team from designing the CARE/Crawley Building for LEED Gold Certification. “I think it was very forward thinking of the team to bypass a lot of the cynics at the time who were still arguing sustainability. They moved forward because it was the right thing to do,” said McGrew.
That’s a problem, and the old-school design practice of housing research labs in the building’s back side created another problem, according to McGrew. “Students were not interested in being researchers because conducting research meant sitting in a dark, dusty lab; or they associated research with a lack of excitement,” she said. And attracting world-class talent that would position UC as a leader in a globalized world would not be addressed in the Medical Sciences Building’s aging infrastructure and enclosed interior design. So in 1999, the design team set out to renovate and expand to not only add research space, but to foster collaboration, support UC’s strategic plan, and defy the notion that
“On the outside, we demolished and then recycled an entire parking structure to make way for a green, pedestrian-friendly campus. On the inside, the atrium is all naturally-ventilated and motion sensors save energy. Reflective roofing materials will also minimize the building’s heat absorption,” she added. associate and landscape architect with Harley Ellis Devereaux, pointed out that the design of an innovative landscape irrigation system turned out to be the right thing to do for UC and the City of Cincinnati.
Mark Hieber, ASLA, LEED AP,
tain storm water on site and release it slowly into the sewer system. In order not to overwhelm the City’s sewer system, the project team created a 90,000-gallon storm water detention system and used storm water for landscape irrigation. “Not only did we address the Metropolitan Sewer District’s concerns, we took advantage of an opportunity to capture and reclaim storm water that drains across the site and use it for supporting the landscape,” notes Hieber. The call to bring sustainability to the campus extends beyond academia and those who design. Students are proclaiming that it’s important to them, too. “When students visit our campus, they care about how many LEED-certified buildings we have. Sustainability is important to this generation and it’s furthering our recruitment of new students and faculty,” says McGrew.
After Effects Bringing together 20 departments and 3,000 students, faculty, and staff in what is now one of the largest, most innovative research facilities in the nation has major impact. McGrew says that corporate donations are the lifeline of any research institution, and donors expect more from a space – they expect a place where great things will happen. “This has given us even more credibility. Just the other day our vice president of research said ‘I love showing off the building.’ Our corporate donors are not coming in and saying ‘how extravagant,’ they are coming in and saying, ‘These people are doing amazing things,’” McGrew said. Hartman adds, “There’s a real hands-on type of learning in medicine. Now juxtapose that against the airy, light finished spaces that are filled with interaction. It’s an interesting way to create a setting for education.” And with a campus of 35,000 strong, those who are using the CARE/Crawley Building are extracting its fullest potential. McGrew concludes, “The students are so excited. One student talked about how it was a totally different building when his sister went here. You can tell they like it because they use it. They’re here all of the time. It’s nice to walk in the front door and see students in the library, in the study huts, in the open study areas, and walking up and down the stairs. The bridges really defy logic. Not only do they connect the existing wing to the research wing, they contribute to the lightness of the atrium. It really did make an interior street that made the college of medicine come alive.”
The City of Cincinnati combines its sewer system, which means there are overflow issues when they experience large amounts of rainfall. The Metropolitan Sewer District of Cincinnati identified the need to de-
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up, up, and away: Passengers soar 250-400 feet in the Great Park Balloon
great park by Mark E. Hieber, ASLA, LEED AP
Almost twice the size of NYCâ€™s central park, the orange county great park is the most significant park under construction in the u.s.
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o you remember your first childhood play spaces? It may have been your backyard, the street, a blanket fort in your bedroom, or your neighborhood park. Where I grew up, the neighborhood park was the place to be. During the summer, we played wiffle ball where the backstop of a regulation softball diamond served as the hitting measure. Over the top of the fence – a home run! I remember swinging on the swing set as high as I could to make my feet touch the trees towering out of my reach. In autumn, it was touch football on sunny, Sunday afternoons. In the winter, the city made an ice rink for skating and hockey. And big mounds of plowed snow became mountains to climb and see far away places with your imagination. I have strong memories of that place … the park, the focus of a child’s world.
The design of the park looks beyond the normal ‘kit of parts’ of recreational amenities to a holistic approach that brings nature and recreation together with education.” Glen Worthington Manager of Planning and Environmental Services Orange County Great Park
Parks also add significant “green infrastructure” services to the community by supporting ecosystems, sustaining clean air, reducing urban temperatures, and allowing storm water to seep into the ground rather than become runoff that floods rivers. The cultural identity of a community is reflected in its park spaces. Parks offer opportunities to contribute to the arts and culture of the locale by opening up their spaces for concerts, fairs, sporting events, and exhibits. They are also proven economic engines. Real estate values are nearly always higher for homes or businesses located near parkland. Businesses near parks also enjoy increased revenues.
Our need for various types of parks changes as we grow, explore new interests, and our families transform. Parks come in all shapes and sizes, from just a few square feet to hundreds or even thousands of acres. They can be active recreation spaces or they can be quiet, contemplative places. Their appearance can take on any number of faces, from natural, soft, and green to completely paved and focused on one activity. So what makes a park great? What can a great park do for children, adults, and families to create memories that last a lifetime? And how can a park become part of a community’s fabric?
The Perfect Park Parks contribute significantly to the livability of our cities by keeping neighborhoods safe, promoting healthy living, and adding value to the community. In order for a park to thrive it must be easily accessible by the people it’s designed to serve. There is groundbreaking legislation pending in New York City that seeks to ensure that all citizens live within a ten minute walk of a park, an indication that parks are important to society. Great parks bolster the health of people, nature, cultures, and communities. For people, parks are places to become refreshed, experience the tranquility of nature, exercise, socialize, enjoy fresh air, and witness the changing seasons. All contribute to the vitality of an individual and add to a healthy lifestyle. Natural habitats for plants, animals, insects, and birds, which are integral to supporting ecosystems, also add to the success of a park. Studies show that people’s interaction with nature has a powerful rejuvenating effect.
The Latest and Greatest Park The newest significant park currently under construction in the U.S. is the Orange County Great Park located in Irvine, California. Plans for the park will incorporate the same transformation processes of other great parks around the world. Harley Ellis Devereaux and its partner company GreenWorks Studio are providing landscape architecture and sustainable design oversight for the Orange County Great Park on behalf of the City of Irvine. Located in the center of America’s third most densely populated county and situated on the site of the former El Toro Marine Corp Naval Air Station, Orange County Great Park will be one of the largest metropolitan parks in the United States, almost twice the size of New York City’s Central Park. The Great Park will include extensive natural areas and open space in addition to recreational and cultural uses. The 1150acre park is described as three park experiences in one: NEXT Spring 2009 | 9
Canyon Park – excavated from existing flat land, the earthwork will create a 60-foot grade change. At over one mile in length, Canyon Park will provide a myriad of trails, wetlands and watercourses, a group camping area, and places for many different native plant communities. Fields and Memorial Park – will provide high intensity recreational fields and courts, a skate park, and cultural spaces such as a botanic garden, performance venues, and museums. Habitat Park – will provide restoration of wildlife areas, restoration of a stream that is currently in a pipe underground, and connections to adjacent public lands for wildlife movement. According to Glen Worthington, Great Park’s manager of planning and environmental services, “The design of the park looks beyond the normal ‘kit of parts’ of recreational amenities to a holistic approach that brings nature and recreation together with education. The Orange County Great Park is a designed space that will offer the visitor a broad variety of experiences.” Already the recipient of many professional awards, the park’s master plan calls for a high degree of sustainability categorized into five major systems: energy, water, nature, materials, and people. Sustainable infrastructure includes renewable energy generation, nonpolluting shuttles, connections to mass transit, water reclamation and natural water treatment systems, and recycling of site materials to build a variety of the park’s features. The Great Park officially opened in July 2007 with the launch of the iconic Orange County Great Park Bal-
big picture: Great Park will be a center for world-class art, music, architecture, and landscape architecture
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loon located in the Preview Park. The initial phase of the project was funded through a land auction where the successful bidder achieved control of four parcels surrounding the park totaling 4000 acres. Future phases will be funded by the value added of real estate taxes on the new developments.
The development of the Orange County Great Park is evidence that a public/private partnership can successfully spearhead a major public works construction project. The result will be a great public space that is an unprecedented center for world-class art, music, architecture, and landscape architecture. It demonstrates an understanding of how a park can
birdseye view: Orange County Great Park is almost twice the size of Central Park
green is great: Sustainable infrastructure will include renewable energy generation, non-polluting shuttles, and water reclamation
Night vision: Balloon passengers experience views of the park and the City of Irvine
bring together the culture and economy of a region to make a viable place for people and the ecology to live in balance. It represents what’s next in park design.
The Treasured Park What makes a great park? For Worthington, “A great park is one that provides a comfortable environment;
one that takes me away from the day-to-day if only for a little while. A great park should have a variety of opportunities but not force me to do anything but enjoy it.” A great park should also be treasured by its visitors. Successful park design must seek to create appeal to the community by engaging them, providing services to them, and becoming an integral part the community’s emotional fabric. Thoughtful and brilliant design can make all the difference between a park that has no value and those that are cherished by the community that surrounds it. A great park should be a place that creates long-lasting memories and unforgettable this park rocks! experiences like swinging as high as you can to touch Mark Hieber, age 4. the treetops. Where is your great park and what memories do you have about that place? Tell us your story at firstname.lastname@example.org. Mark Hieber is an associate and landscape architect with Harley Ellis Devereaux.
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hero! Whatâ€™s Next for Buildings and Greenhouse Gas Emissions by Edward Dean, AIA, LEED AP
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click to download the COOLTOOL, a hands-on guide to reducing carbon footprints for both individuals and corporations
reenhouse gas emission and climate change is not only about cars and trucks. A concerted effort to reduce the emission of greenhouse gas (GHG) involves buildings to a large degree because the construction and operation of both commercial and residential buildings is responsible for about 35 percent of all GHG emissions nationally. 1
Large reductions in the GHG emissions in the building sector are possible through aggressive actions by owners, builders, and design professionals. Many of these actions are being taken by motivated “early adopters” in the building community, while governments are providing motivation for others by the adoption of regulations and incentives. The result within a relatively short period of time will be a dramatic change in how we design and operate buildings. GHG emissions that result from the construction and operation of a building is often referred to colloquially as the “carbon footprint” of that building. Strictly speaking, this carbon footprint should include accounting for the carbon emissions resulting from all activities, materials, and energy used in a building “from cradle to grave.” However, over the life of a typical building, most carbon emission products are small compared to that produced to supply operating energy to the building. A more common approach, therefore, is to limit the determination of the carbon footprint to only the carbon emissions produced by off-site and on-site sources of energy to operate the heating, cooling, plumbing, and lighting systems of the building.
The timetable and benchmarks for the 2030 Challenge are as follows for all new buildings and major renovations starting design in the year designated. • • • • •
60% in 2010 70% in 2015 80% in 2020 90% in 2025 Carbon-neutral in 2030
Under the assumption that the carbon footprint correlates directly to energy use, the percentage refers to the energy performance level of the design compared to the performance of the total U.S. stock of buildings of that type as measured and documented in 2003 by the U.S. government. The performance is measured in thousands of Btu per sq. ft. per year, known as the building’s EUI, or “Energy Use Intensity.” A master table has been created, the 2030 Target Finder, which lists all building types and the EUI target for
Taking Up the Challenge Given the severity of the climate change problem, the ideal goal would be to reduce the carbon footprint of every new and renovated building to zero. This, as it turns out, is not an unreasonable goal. In fact, a consortium of building industry leaders, including Harley Ellis Devereaux and GreenWorks Studio, known as Architecture 2030 has even set a timetable to achieve this goal, known as the 2030 Challenge. This initiative sets benchmarks to arrive at carbon neutral designs for new buildings and major renovations by the year 2030. To produce a carbon neutral design, these buildings will have to minimize the energy demand and use zero-emission sources for whatever small energy demand there is. On the demand side, such buildings will have to employ “best practices” in design and what we would call today innovative design features. These include configuring the building for daylighting, carefully designed solar control and daylight control for windows, control systems for integration of daylighting with energy-efficient lighting, natural ventilation techniques, using building mass for designed temperature swings, and improved technologies for energy-efficient HVAC systems. Carbon neutral buildings obtain all their electricity from either on-site photovoltaic systems in possible combination with off-site zero emissions sources such as hydro, nuclear, solar, or wind. In addition, any fossil fuel source used for the building’s heating and/or cooling would be offset by additional photovoltaics feeding power back into the utility grid or by purchasing carbon emission offsets2 from other sources.
zeroing in: Harley Ellis Devereaux and GreenWorks Studio are talking to a number of clients who are pushing the envelope toward net zero energy, including LA Community College for their Trade Tech College (above) and Lawrence Technological University for a potential new Engineering and Science Building in Southfield, Michigan (right)
each of the benchmark years for that building type. This master table, an important reference for all architects and engineers, can be downloaded from the EPA Energy Star website: http://www.energystar.gov/index. cfm?c=new_bldg_design.bus_target_finder For laboratory buildings, a special case, refer to the Labs21 Energy Benchmarking Tool, available at the following website: http://www.labs21century.gov/toolkit/ benchmarking.htm For building types not available in the EPA’s Target Finder, their EUI benchmarks are provided in the 2030 Challenge targets tables, 2030 Challenge Targets: National Averages and 2030 Challenge Targets: Residential Regional Averages. PDF files for these tables are available on the Architecture 2030 website: http://www.architecture2030.org/2030_challenge/targets.html
California Leads the Way In addition to building industry initiatives, governments have introduced a number of incentive programs and regulation structures specifically aimed at reducing carbon emissions. Leading the way as it has frequently done in the past with environmental initiatives, California passed AB 32 in 2006, the Global Warming Solutions Act, which requires a reduction of GHG emissions to 1990 levels by 2020. This requires a reduction of 15 percent from 2008 levels. Recognizing that even this measure does not adequately address the severity of the climate change problem, California Governor Schwarzenegger signed California Executive Order S-305, which requires an 80 percent reduction of GHGs from 1990 levels by 2050. Also, his Million Solar Roofs Program, signed into law in 2006, set a goal of installing 3,000 megawatts (MW) of new solar electric systems by 2017 on California’s buildings. These state laws have generated a number of actions from state agencies that will ultimately have a transformative effect on the design of buildings in the State of California. For example, the California Division of the State Architect, which controls plan approval for all K-12 schools and community college buildings in the state, has just announced that beginning in December, 2010, all building plans must show designs that are grid neutral 3. California continues to move aggressively on all fronts toward a remarkable goal of zero carbon footprints for all of its proposed new and renovated buildings in the very near future. This reflects both the seriousness of the climate change problem and the belief by state government that the design and construction community is capable of delivering such high performance buildings right now. Will this be a model for other states to follow and become net zero heroes? Results will be known very soon. Ed Dean is an architect, researcher, and educator with GreenWorks Studio, a Harley Ellis Devereaux Partner Company.
1 Source: World Resources Institute (WRI), Working 9 to 5 on Climate Change: An Office Guide, 2002. 2 A market of quantifiable carbon emission reduction is emerging where building owners can sell extra carbon reduction levels beyond established standards. Other owners, to achieve carbon neutral goals with buildings that cannot meet these standards, can purchase carbon offsets on this market. These offsets will be traded in the form of tender called RECs (Renewable Energy Certificates) and VERs (Verified Emission Reductions). 3 Grid Neutral: a building or site that produces at least as much electricity as it consumes in a year.
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together we drive the
FUTURE it’s what the people want by Ralph J. Mocerino, AIA
Latino night clubs in South Beach, but the beginning of a new company.
n September 18, 2008, the genesis of a new idea was born. It was not just an ordinary day, but a celebration. People were shoulder-to-shoulder, the place was rockin, the music was thumpin, and folks were having the time of there lives. No, this was not one of those great
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The launch of Das Auto was a way to recapture Volkswagen’s brand essence. The campaign tapped into the mindset of an emerging consumer target that was defined as “The Car.” Today, the Volkswagen brand touches many hearts and is part of our everyday lives. Who we are and what we do in life stands at the center of what Volkswagen represents. After all … it’s what the people want. Volkswagen’s core values of approachable, honest, friendly, and with a witty tone are especially relevant
in these times. Communities, families, moms. dads, and friends alike represent the fabric of the brand: Individuals who want experience over accumulation. Simply put … people who enjoy life.
THE VISION Volkswagen’s vision was to create a place that connects to everyone that is part of their family and extend the essence of the brand to those who are curious. Since the launch of Das Auto, awareness of the Volkswagen brand is growing, fueled by an increasing demand for sensitivity for the environment. “It is Volkswagen’s notion of ‘sustainable mobility.’ We believe that the life-cycle of a car from development and design through its road life and its afterlife must be considerate of environmental sustainability,” says Stephan Jacoby, CEO, Volkswagen Group of America.
das auto: The cars are the main event at Volkswagen of America’s new arrival experience in Herndon, Virginia
Designed by Harley Ellis Devereaux, the new Volkswagen arrival place in Herndon, Virginia centers on the creation of an inviting, friendly environment that is as unique as the brand Volkswagen. The arrival experience is about how people interact with the brand and is a showcase for design and innovation. The space is a destination for just about anything including special meetings, hospitality events, press communications, auto enthusiast events, or just a place to hang out and be entertained with the likes of Max (1964 Beetle), Brooke Shields, David Hasselhoff, or even Heidi Klum. From the beginning, Volkswagen’s creator, Ferdinand Porsche, envisioned an affordable and reliable means of transportation for everyone. Today the brand embraces the individuality of each owner with an array of incredible cars that fits into any lifestyle.
According to Tim Ellis, vice president of marketing for Volkswagen Group of America, “Max personifies the brand; to bridge our rich heritage with our future. He’s a beloved cultural icon that we bring to life to tell a very contemporary story about Volkswagen and its campaigning to the max: Max, a 1964 Beetle, has interviewed some of America’s most recognized cultural icons
emergence here in America. We like to say that we’re a German company with an American story. One that’s classic, sexy, and innovative; has a no-compromise look and feel; and is comfortable. Individuality – it’s the ultimate differentiator.” To reinforce this dedication to the VW customer, Harley Ellis Devereaux and Crispin Porter Bolgusky, Volkswagen’s advertising agency, designed a long, serpentine wall, reminiscent of a winding road, which exhibits hundreds of photos of individual owners.
INNOVATIVE DESIGN … THE WAY A CAR SHOULD BE Volkswagen means “people’s car” in German. The original concept for the people’s car called for fuel efficiency, reliability, ease-of-use, and economically efficient repairs and parts. That original concept still exists today and you’ll recognize it as the New Beetle. Its distinctive shape with a rear-mounted engine was
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lounging around: The gallery is a multi-function space that allows for several variations of colored lighting and furniture flexibility
Stephan Jacoby CEO Volkswagen Group of America
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in your face: Faces of Volkswagen owners reflect the essense of the brand
a great engineering achievement back in the thirties. Vehicle styling and engineering have come along way since then, but VW’s focus continues to be based on the original idea. The new CC, hailed as a “wake-up call” for other iconic German engineering, fits right in this very provocative piece of architecture.
“It’s a place that is a combination of emotion and engineering.” Art Smith, FAIA, LEED AP Designer, Principal Harley Ellis Devereaux
Harley Ellis Devereaux designer Art Smith, FAIA, LEED AP describes the space, “The arrival place is purposefully void of color and decoration. The vehicles are prominent. The white space is a perfect backdrop to showcase each vehicle’s design and the polished white terrazzo floor tile further expresses the engineering and styling. It’s a place that is a combination of emotion and engineering.”
The new arrival place in Herndon reflects the future of Volkswagen. But a peek into the future requires a contemplative look at the past. By getting back to VW’s roots of simplicity, reliability, and comfort, the space is a showcase for the VW brand and echoes their latest campaign, Das Auto. The automaker keeps their pioneering philosophy alive today through dedication, commitment to sustainable mobility, and the constant pursuit of creative design, performance, and innovation. And, of course, by giving the people what they want.
from the outside looking in: The autos and the action can be seen through the glass entry
As Jacoby slowly walked through the Herndon event last September, he marveled at the faces of people having the time of their life, the faces of owners showcased on the sensuous serpentine wall, and the display of the most innovative, sexy cars in the industry. Turning to his colleagues, he comments, “Well done.” Ralph Mocerino is an associate with Harley Ellis Devereaux and the firm’s retail practice leader.
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dialogue candid thoughts on
the construction industry from three leading experts these are unprecedented times for the design and construction industry. talent wars, the financial crisis, and new technology are just a few of the issues. next spoke with three construction leaders to find out how they are responding to these challenges. hereâ€™s what they had to say>>
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Turner Construction; Larry Filson, Engineering Director, Walbridge; and Matt Walsh, Walsh Construction gave us their opinions from the job site point of view.
NEXT: What is the next big challenge for the design
BIM is turning into a No. 2 pencil on almost every job ...”
and construction industry?
Kevin Dow (KD): In the short-term, we cannot be so focused on getting through the current year that we lose sight of the real opportunities for 2010 and 2011. We’re also facing an unprecedented number of firms chasing the same project; the competition is tough. Larry Filson (LF): In addition to training our people, we’ve identified three other challenges for us: the credit markets, surety and bonding, and bond issues and the associated risks. I think all three are the challenges for our whole industry.
Matt Walsh Walsh Construction
Matt Walsh (MW): No matter what other issues there are, our main challenge has been finding and training FILSON good people. We need to find young RRY LA professionals that are eager, who want to work in this business, are willing to accept new technologies and methodologies, and want to be trained in our construction standards so they can continue up the ranks. NEXT: Speaking of new technologies, how will the construction industry tap into the full power of BIM? MW: Most of our BIM experience has been with
here are certainly some serious challenges confronting the construction industry today. Beyond the current economic downturn, design and construction organizations are facing issues involving new technologies, recruiting talent and a shrinking workforce, the environmental impact of buildings, declining productivity, and increased competition. Wow. This convergence of challenges is inspiring industry leaders to develop new approaches to the design and construction process. NEXT spoke with representatives from three of the largest construction companies in the nation to gain some insight into how their companies are handling these issues. Kevin Dow, Vice President and Manager of California Operations,
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our healthcare and water treatment plant clients. BIM is turning into a No. 2 pencil on almost every job in these markets. For healthcare, we’re using BIM for MEP coordination. We’re not yet comfortable using BIM for estimating, but we are utilizing it for site logistics on most jobs. On a recent major interior renovation, the use of BIM worked out well for both the owner and us.
LF: I think we’ve only really started investigating the full potential of BIM, and we see that the software is lagging behind the wishes of the construction companies. The next steps need to focus on developing models that not only meet the needs of designers, but also become a lean tool for the contractors.
KD: We’re struggling to get BIM up to speed with our 4-D and 5-D needs. We’re also double-checking
our quantities in Excel because we’re not at the level where we completely trust the BIM model. I think we’re going to get there, but the software is lacking. What really excites me about the power of BIM is being able to visually convey to an owner what’s included in the project cost estimate. BIM’s true power is in its ability to facilitate communication.
NEXT: Part of the promise of BIM is that it will ultimately support true Integrated Project Delivery (IDP). How far away is IDP and what will be the owner’s role?
KD: If you asked me six months ago, I would have said a year or two away. But because of the current financial situation, owners are actually bidding out work again. We have yet to sign a full IDP contract, but we are using the principles of IDP. The owner needs to be extremely involved in the process. The main purpose of the IDP is to have owners establish a vision for the team and to keep them together.
MW: Our office believes IDP is more like five years away from being all the way there. In the last few months, some owners have asked for a formal IDP but we’re unsure they were fully committed to the process. We hope they begin to recognize how crucial and valuable their involvement will be. LF: We see IDP in place in three to five years. In an IDP world, the owner needs to define parameters, scope, and quality expectations. In addition, they need to provide review, answer questions, and make decision in a timely manner to support the construction efforts.
NEXT: What impact is sustainable design having on the construction industry and what innovations do you see coming next?
KD: The current impact is at the construction site where we are actually building more but with fewer materials such as finishes. Everyone can now show experience with different green systems like photovoltaic panels, so there’s not a huge learning curve there anymore. The young people we are recruiting today are interested in sustainable construction, so it’s important for us to demonstrate that we are green in a variety of ways across the company. LF: The next innovative steps will involve more than turning the lights off at the construction site. We need to look at how we utilize equipment, materials, and energy in the field to reduce our carbon footprint. Over the next few years it will be important to
get people on the job site to understand the sustainable goals of each project in order for them to solve problems and determine the best solutions.
MW: From out in the field, there is no impact. For the typical building job, we haven’t had any issues installing solar panel, green roofs, or other sustainable systems. We are, however, seeing some interesting opportunities in new markets that we hope to add to our toolbox.
NEXT: What is your vision of the construction company of the future?
KD: Our vision is one of a company that is very adaptable. It’s a company that has a diverse delivery platform, has a talent-oriented group, and takes collaboration with W DO its construction partners seriously. KEVIN We are seeing a lot more joint ventures in California. I don’t think it’s a trend that is starting in this part of the country, but rather a nation-wide trend. We see an integration of not only the designer, contractor, and owner, but the subcontractors as well.
LF: The contractor of the future will be able to deliver projects using many different delivery methods. Construction teams will see increased interaction between the designer and the construction team and transfer of more risk to both.
MW: I agree that collaboration and team work will be imperative and an integral part of the construction company of the future. Building a team (owner, architect, engineer, and contractor) with appropriate experience developing the design to an acceptable budget is gradually becoming the norm. Continuing to collaborate with partners who understand each others’ methodologies should provide owners with greater benefits as a result of these teaming arrangements.
Our vision is one of a company that is very adaptable. It’s a company that has a diverse delivery platform, has a talent-oriented group, and takes collaboration with its construction partners seriously.” Kevin Dow Vice President and Manager of California Operations Turner Construction
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gone are the days of stark, cold hospital environments. they’ve been replaced by warm, inviting places that are familiar and comfortable. why the change? By C. Richard Hall, AIA, ACHA, EDACTM
he state of healthcare is in critical condition. One in 20 hospitalized patients experience health associated infections during their visit. Baby boomers are swelling facilities in massive numbers. By next year, the industry will be short nearly 800,000 nurses. Life expectancies are rising and the payment system is broken.
As awareness increases and the body of evidence grows, more and more people are seeking to build hospitals with the guidance of those skilled in the practice. But up until now, there was no standard definition of evidence-based design. Debra Levin President and CEO The Center for Health Design
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The number of people who die on the streets every day is eye-opening, but the real shocking statistic lies within our hospitals. In 1999 and 2001, the Institute of Medicine produced two landmark reports on the quality of healthcare in the U.S., stating medical errors claim nearly 98,000 lives every year.
“As awareness increases and the body of evidence grows, more and more people are seeking to build hospitals with the guidance of those skilled in the practice. But up until now, there was no standard definition of evidence-based design,” said Debra Levin, president and CEO of The Center.
A large body of evidence shows that the built environment impacts patient stress, patient and staff safety, staff effectiveness, and the quality of care. Through evidence-based design (EBD), architects are reforming the way they design for healthcare by correlating how the built environment contributes to everything from patient care to staff efficiency to financial performance … to saving lives.
Because of the potential for improved clinical and financial outcomes, hospitals and other healthcare facilities want to incorporate evidence-based design into their projects. EDAC will help healthcare executives understand what they’re asking for and which design practitioners are qualified to use an evidencebased design process in healthcare building projects.
Architects are helping create credible bodies of knowledge that will drive the future of healthcare design. Harley Ellis Devereaux and other industry leaders are teaming up and learning from each other’s research so they can design for the best patient-centered outcomes.
Gaining Momentum Over the past 15 years, various forces have converged to become the discipline now known as EBD. The Center for Health Design was founded in 1993 to initiate and fund research and serve as a consortium for knowledge in many different fields that contribute to creating healing environments. Today, The Center is working to standardize research methods and educate architects, clinicians, manufacturers, educators, and students. The movement is gaining even more traction with a new evidencebased design accreditation and certification (EDAC) program. EDAC was developed as a way to educate and assess individuals on their understanding of how to base healthcare design decisions on credible research evidence and project evaluation results.
The EDAC program is a great example of how various disciplines from one industry can come together to initiate change. Harley Ellis Devereaux was one of six national design firms that partnered with The Center to bring EDAC to the industry. Each Champion Firm volunteered their expertise to identify base knowledge essential to understanding how to implement evidence-based design into healthcare building projects. Now nearly half of our healthcare design staff is accredited. The other EDAC Champion Firms are OWP/P, Cama Inc., American Art, Kahler Slater and Salvatore Associates, and Nurture by Steelcase. Harley Ellis Devereaux has been practicing evidencebased design principles with Beaumont Hospitals in suburban Detroit and Firelands Regional Medical Center in Sandusky, Ohio. Plans to incorporate evidence-based design are taking place at the University of Toledo Medical Center and Mercy Hospital Cadillac in Cadillac, Michigan.
What’s NEXT? Looking beyond aesthetics and studying how design strategies can help impact outcomes is still an emerging practice that will only strengthen as the industry’s
portfolio of evidence-based design projects grow. Over 60 hospitals have committed to following an evidence-based design process since 2000 and many more studies are underway. EBD is an evolving concept and we are reaching a better understanding of many different issues as projects are completed. The concerns about EBD are largely because no standards have previously existed. The EDAC program plans to further standardize the way research is conducted, a sign that many are dedicated to producing research that has lasting impact. In the end, the focus is on the patient and caregiver. Design informed by research can help architects create healthcare settings that enable patients to devote their energies to getting well, and doctors and nurses can focus on the business of healing. Evidence-based design can improve the quality of care, provide more cost effective healthcare, and save lives. Rick Hall is a principal with Harley Ellis Devereaux and the firmâ€™s healthcare practice leader.
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reem akkad, corina mare & andrea paupert Harley Ellis Devereaux
Three young professionals with Harley Ellis Devereaux, Reem Akkad, interior designer; Corina Mare, intern architect; and Andrea Paupert, mechanical engineer, grew up in a fast-paced, keep-meentertained, multi-media world. What do these bright and conscientious designers think about the world of design? Their cultural and educational backgrounds are as diverse as their answers, yet there is a common thread that weaves them together. Each believes collaboration and exploration are necessary to create an environment that is beautiful as well as comfortable for its users. What does design mean to them? Read on.
design embraces those instincts in order to enrich life’s experiences. Design awareness acknowledges all aspects relating to an environment, such as a client’s brand and a community’s culture, and then adds an understanding of how other professionals contribute and enhance an overall design. They say that “two brains are better than one.” It’s all about collaboration … that’s what brings the process of design to life. Success has no room for selfishness. Awareness and collaboration work together to create a successful and compelling design. Be aware and share … design for life.
Reem Akkad: Style, Grace, Substance: I relate my design philosophy to the recent
Andrea Paupert: Removing Roadblocks to Creative Problem-Solving: I always
purchase of a pair of shoes. I had to have them. The style was hot, the color was perfect, and I imagined how great I would feel when I wore them. Wrong! They hurt with my first step. They could not perform the function they were designed for – walking. Design should have a holistic approach. It is as much about the big idea as it is about the details of color and texture. Big ideas with poor execution result in “shoes that hurt.” Design is also about teamwork and discovery. The process should take a team down a familiar road but they should also be constantly on the lookout for unbeaten paths which will enhance the experience and the design.
wanted to be a kinesiologist, helping people understand the mechanics of their bodies. Then in high school, my math and physics classes started to click. Today, I’m a mechanical engineer, helping the mechanics of an environment work at optimum capacity. Design is making sure that the users of an environment are comfortable. Building design is very important. Unfortunately, people don’t remember its beauty if there are issues with heat or air circulation. The whole experience is compromised. Design disciplines working in collaboration produce the best environment; one that looks good and functions properly. It’s exciting to be part of a collaborative team working through the numerous roadblocks on any project to discover solutions that bring an owner’s vision to reality with comfort.
Corina Mare: Collaboration Brings Design to LifE: Design is an acute awareness coupled with a collaborative spirit; one cannot exist without the other. We are born with these instincts and naturally apply them to our everyday lives. My training in the field of architecture and
the future of design left to right: Corina Mare, Andrea Paupert, Reem Akkad
What does design mean to you? We’d like to hear your thoughts, opinions, reflections, and experiences for publication in a future issue of NEXT ® magazine. Send your comments to email@example.com
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Up NEXT: Living Large in LA Lights, Camera, Action The Greening of Chicago ... and more
Project Team Credits:
University of Cincinnati Center for Academic and
cover: Tom Drew, Black, White + Color Photography p 1: Tom Drew, Black, White + Color Photography p 2: Brad Feinknopf, Feinknopf Photography p 4-5: Tom Drew, Black, White + Color Photography p 6-7: Brad Feinknopf, Feinknopf Photography p 8: Flickr/Horn Photography p 9: Site Plan Courtesy of Orange County Great Park p10: Renderings Courtesy of Orange County Great Park p 11: Rendering Courtesy of Orange County Great Park; balloon image from Flickr/Robert Miller; author photo courtesy of his mom p 12: Getty Images p 13: Harley Ellis Devereaux p 14-17: Tom Drew, Black, White + Color Photography; Max photo courtesy of Crispin Porter + Bogusky p 18-21: Getty Images and Harley Ellis Devereaux p 22: Getty Images p 24: Tom Drew, Black, White + Color Photography insert: Getty Images and Harley Ellis Devereaux
Client: University of Cincinnati Architect of Record: Harley Ellis Devereaux Design Architect: STUDIOS Architecture Lab Consultant: GPR Planners Collaborative, Inc. MEP Engineering: Affiliated Engineers, Inc. Civil and Structural Engineering: Harley Ellis Devereaux Landscape Architect of Record: Harley Ellis Devereaux Design Landscape Architect (Schematic): Hargreaves Associates Contractor: Dick Corporation Orange County Great Park
Client: City of Irvine/Orange County Great Park Corporation Landscape Architecture, Architecture, and Sustainable Design Review Services: Harley Ellis Devereaux, GreenWorks Studio with Bovis Lend Lease Team Lead: Ken Smith Landscape Architect with Great Park Design Studio Corporate Arrival Space
Client: Volkswagen of America Architect: Harley Ellis Devereaux Program Manager: Jones Lang LaSalle MEP Engineering: GHT Consulting Advertising Agency: Crispin Porter + Bogusky Lighting Design: Illuminart AV Installation: Avatecture Ceiling Fabricator: Division 9 Technical Consultancy: ExhibitWorks Contractor: Rand Construction Corporation
Los Angeles Chicago San Diego Detroit San Francisco Riverside
partner companies: Spectrum Strategies GreenWorks Studio SimCenter Design Crime Lab Design HED Build
Published on Apr 6, 2009