Plus, while most people have a good idea of how to go about building a website, they still feel better if an ‘expert’ shows them step by step how to do it. The added lesson here is this: If you’re afraid to create or launch a product because the information is already available online for free, stop worrying. Most information products contain a ton of info that’s readily available for free. It’s just the nature of the business. Back to the case study: My friend made a course on how to build a business-to-customer type of website. He used some PLR and added his own stuff into the mix as well, and it’s a good course that delivers on its promises. But here’s the twist: He markets this course to all different niches. For example, he’s sold this course to dog groomers, accountants, lawyers, plumbers, cleaning services, restaurants and more. You want to have a ‘universal’ product that appeals to a broad spectrum of users. For example, it might be a plugin for business websites, a course on marketing, a product on how to make business-to-customer videos, a grant writing course and so forth. In this case study, I have a friend who has a course on building web sites for people who don’t have a clue how to do it. Now, I know your first thought is probably the same one I had: Why would anyone PAY for a course on how to build websites, when there is plenty of free information out there that teaches you how to do it? Maybe people are lazy and don’t want to do the research themselves. Or they don’t know the information is available for free. Or more likely, they don’t know WHICH information to follow. They can look at 5 different search results and get 5 different answers. Which one should they use? What’s the best one? How do they avoid mistakes? And so forth.
Case Study: $16,500 a Month Retargeting to Different Niches If you can simplify and clarify things for them, they’ll gladly pay you.
Plus, while most people have a good idea of how to go about building a website, they still feel better if an ‘expert’ shows them step by step how to do it. The added lesson here is this: If you’re afraid to create or launch a product because the information is already available online for free, stop worrying. Most information products contain a ton of info that’s readily available for free. It’s just the nature of the business. Back to the case study: My friend made a course on how to build a business-to-customer type of website. He used some PLR and added his own stuff into the mix as well, and it’s a good course that delivers on its promises. But here’s the twist: He markets this course to all different niches. For example, he’s sold this course to dog groomers, accountants, lawyers, plumbers, cleaning services, restaurants and more.