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The Newsletter of the State University of New York College Admissions Professionals

Special Winter 2011 Edition Remember When... Save the date! SUNYCAP 42nd Annual Conference The Legend of SUNYCAP June 13-15, 2012 The DoubleTree Hotel, Tarrytown Registration materials will be available in January

From L to R: Harry Pierre-Philippe, Freida McCray and Steve Kast 30 minutes into their journey from Brockport to Lake Placid to attend the 1987 SUNYCAP Annual Conference. This was the first of six breakdowns the state car suffered on the long journey. But they’re still smiling!

Message from the SUNYCAP President Heather teRiele, SUNY Potsdam

DON’T FORGET! Keep your membership current! The 2011-2012 SUNYCAP Membership Registration is now online and available at The 2012 SUNYCAP Conference Planning Committee is now accepting workshop proposals. Visit for details and the workshop proposal form. Stay updated with the latest SUNYCAP and admissions news at

Dear SUNYCAP Members, It feels like just yesterday we were all in Syracuse rockin’ out to KTPG! Thanks to all involved for such a great conference! I am sure that by now you are well into application season. I hope your high school visits and college fairs were fruitful and I’m sure you are looking forward to yield season. Unfortunately, Jim Hall has stepped down as SUNYCAP Executive Board President. We would like to thank Jim for his service to SUNYCAP. In accordance with the SUNYCAP bylaws and constitution, I am stepping into the role of Executive Board President. I have been working with Chris D’Orso and the conference planning committee on this year’s Annual Conference. We will be in Tarrytown at the Doubletree by Hilton June 13-15 with a New Professionals Pre-Conference Institute on June 12. The conference planning committee is hard at work and promises a stellar conference, so please save the date! With that in mind, please take a few minutes and respond to Megan’s email about Wednesday evening’s activities and renew your SUNYCAP membership. Registration for the conference will go out after the New Year, so watch for details. I hope everyone has a safe and happy holiday season and I look forward to seeing you in the New Year! Heather teRiele, SUNY Potsdam

Endeavors - Special Winter Edition 2011

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CONFERENCE SPOTLIGHT JUNE 13 - 15, The DoubleTree Hotel - Tarrytown

Keynote Presenter: Peter Shankman PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. n An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Me-

dia, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995 at, both comments on and generates news and conversation.

international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, Peter is the author of two books: Can We The Associated Press, Reuters and USA Do That?! Outrageous PR Stunts That Today. vvvvv Work and Why Your Company Needs Them (Wiley and Sons 2006) and Cus- Born and raised in New York City, Peter tomer Service: New Rules for a Social- still resides there with his NASA the WonEnabled World (Que/Pearson, 2010) and a der Cat, who consistently denies his refrequent keynote speaker and workshop peated requests to relinquish the couch. In presenter at conferences and tradeshows the few hours of spare time Peter has per worldwide, including South By Southwest, month he’s completed 13 marathons, Affiliate Summit, BlogWorld, The Public seven Olympic distance triathlons, two half Relations Society of America, The Interna- -Ironman triathlons, and one full Ironman tional Association of Business Communica- Triathlon. He’s also a “B” licensed skydiver tors, CTIA, CTAM, CES, PMA, OMMA, with over 220 jumps. In 2011, he’s focusing Mobile Marketing Asia, and the Direct Mar- on moving to ten percent body fat, and is keting Association. B documenting his attempt publicly at A Year to Ten Percent. A marketing pundit for several national and

General Session Speaker: Lloyd Thacker, Director of The Education Conservancy After nearly twenty-eight years in the college admission and college counseling professions, Lloyd Thacker left his counseling job in February 2004 to edit and publish College Unranked and to establish the Education Conservancy. Lloyd received degrees in Political Science from the University of California at San Diego and the University of California at Davis. He works as a consultant, public speaker, fundraiser, writer and organizer. Lloyd lives in Portland, Oregon with his wife, Lori, and their two sons. b The Education Conservancy helps students, colleges and high schools overcome commercial interference in college admissions. By affirming educational values, EC works to reestablish

Endeavors - Special Winter Edition 2011

educational authority, equity and access as college admission precepts. It unites educational principles with admission practices. It returns control of college admissions to those who are directly involved in education: students, colleges, parents and high schools. It calms the frenzy and hype that plague contemporary college admissions. Goals: 1. To increase the awareness and understanding of commercial influences in college admissions. 2. To provide a platform for educational values to assert their proper role in college admissions. 3. To promote educationally appropriate admission practices. 4. To make college admissions a sensible and productive set of processes for all. 5. To foster collaborative behavior among colleges. 6. To generate specific admissions-related ideas and recommendations for colleges, students, and counselors.

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Endeavors Winter 2011  

Special Winter Edition, SUNYCAP Endeavors

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