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Heather Bradley

Module Code OUGD303

Blog Address h-bradley0811fmp .blogspot.com

Brief The Art Ward

Tag Brief 4: Touring Art Gallery

Board no. 1/8

Brief

Concept

Tone of Voice

Audience

Duration

Re-design the logo, cover and

Take the existing contents of the

Inspirational, Informative,

Creative professionals, students,

4 weeks.

page spreads for the designers

hectic magazine and create a

Sophisticated, Creative, Simple.

graduates, anyone with an

magazine, How. Create a new

sophisticated catalouge of design

identity which can be used

that frames the work within.

throughout the year.

interest in art & design.


Heather Bradley

Module Code OUGD303

Blog Address h-bradley0811fmp .blogspot.com

Brief The Art Ward

Tag Brief 4: Touring Art Gallery

Board no. 3/8

The brand applied to the

slight preview of the exhibition.

promotional posters. Using the artists work as backgrounds for

There will be a different poster for

the posters creates an eye-

each location allowing the date

catching solution as well as a

and place information to change.


Heather Bradley

Module Code OUGD303

Blog Address h-bradley0811fmp .blogspot.com

Brief The Art Ward

Tag Brief 4: Touring Art Gallery

Board no. 4/8

The brand identity brought

Green arrow stickers can be

These stickers are also brought

through to the signage and

applied to the floor throughout

through to the exhibition space,

exhibition design.

the hospital in order to create

suggesting ways in which to

a more fun way of showing

view it.

patients/visitors how to get there.


Heather Bradley

Module Code OUGD303

Blog Address h-bradley0811fmp .blogspot.com

Brief The Art Ward

Tag Brief 4: Touring Art Gallery

Board no. 5/8


Heather Bradley

Module Code OUGD303

Blog Address h-bradley0811fmp .blogspot.com

Brief The Art Ward

Tag Brief 4: Touring Art Gallery

Board no. 6/8

NOTEBOOK /

NOTEBOOK / £2.00

NOTEBOOK /

£2.00

£2.00


Heather Bradley

Module Code OUGD303

Blog Address h-bradley0811fmp .blogspot.com

Brief The Art Ward

Tag Brief 4: Touring Art Gallery

Board no. 7/8


Heather Bradley

Module Code OUGD303

Blog Address h-bradley0811fmp .blogspot.com

Brief The Art Ward

Tag Brief 4: Touring Art Gallery

Board no. 8/8

The brand developed across

they will be coming to a hospital

a larger range of promotional

near them.

material including an easy to use website where users can learn about the artists and learn when


The art ward boards mock up