Page 1

05

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

Outcomes

Module Title

OUGD203

Doc. Code

DESIGN PRACTICE 3

OUGD203blank

BRIEF TITLE The Brief

Background

Design and create an identity and apply this across a range of promotional material for the new museum and gallery ‘The Type Factory’.

The type factory is a new museum and gallery space being developed in a location of your choice. Offering an exciting resource and experience for designers and discerning tourists, its mission is simple: it aims to inform and enthuse its visitors about aspects of type and to promote all things typographic.

Concept/Proposition

The factory will house a range of artefacts and displays that demonstrate the history of type and typographic design, while the gallery space will host temporary exhibitions of contemporary type design as well as emerging talent.

The identity must capture the essence of experience that the visitor will have.

The factory will also house a café/bookstore, which will encourage visitors to meet and share their thoughts.

Considerations

Mandatory Requirements

Print to screen – consider web colours and fonts. Scale/format How will it draw people in? – ambient media, leaflets, posters, web page, display panels

Needs to work across a range of different media – design for screen.

Target Audience

Deliverables

Designers, tourists, students, anyone with an interest in typography and its history.

Identity/Branding A publication Interior signage Adshels Website

Tone of Voice

Studio Deadline

Sophisticated, Inviting, inspiring, clean and simple.

Final crit – Tues 25th May Fri 28th May

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

Refined brief  

The type factory