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Heather Bradley OUGD301 Brief 2 - How Magazine 1/7

Brief

Concept

Tone of Voice

Audience

Duration

Re-design the logo, cover and page spreads for the designers

Take the existing contents of the hectic magazine and create a

Inspirational, Informative, Sophisticated, Creative, Simple.

Creative professionals, students, graduates, anyone with an

3 weeks.

magazine, How. Create a new identity which can be used

sophisticated catalouge of design that frames the work within.

throughout the year.

interest in art & design.


Heather Bradley OUGD301 Brief 2 - How Magazine 2/7

Squircle typeface. A typeface based on a rounded square. This was created as a way to brand the magazine; it is used to form the logo and headings throughout the spreads.


Heather Bradley OUGD301 Brief 2 - How Magazine 3/7

Magazine cover for the Architecture issue. Each month has a different subject which is highlighted at the bottom of the cover in the colour allocated to the issue.


Heather Bradley OUGD301 Brief 2 - How Magazine 4/7

The colour continues to run through the spreads on headings etc, along with the black and white images. A few full colour spreads with only images will also be included in each issue.


Heather Bradley OUGD301 Brief 2 - How Magazine 5/7

Each subject is allocated a specific colour. The strip of colour runs along the front and back cover of that issue, including the spine. This allows for easy access when stacked up on shelves.


First Issue: 1.11.10 Architecture January

Graphic Design

March

Fashion

February April May

June July

August

September October

November December

Photography

Architecture

Furniture Design Typography Fine Art

Interior Design Textiles

Surface Pattern Film

Animation For more details: www.howdesign.com

Heather Bradley OUGD301 Brief 2 - How Magazine 6/7

The magazine will be advertised through the use of adshels and newspaper ads.


Heather Bradley OUGD301 Brief 2 - How Magazine 7/7

The magazine will also be available digitally in iBooks on the iPad.


How magazine boards