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Flatland Edwin A. Abbot

Heather Bradley

Module Code OUGD303 Blog Address h-bradley0811fmp .blogspot.com

Brief Flatland Tag Brief 5: Flatland

Board no. 1/6

Brief

Concept

Tone of Voice

Audience

Duration

Produce a proposal for a new

Create a solution that plays with

Typographical, simple,

Book lovers, typographers,

6 days.

edition of Flatland that doesn’t

how you mentally and physically

professional.

designers.

necessarily engage with the

read a book.

conventions of ‘a book’.


Heather Bradley

Module Code OUGD303

Brief Flatland

Blog Address h-bradley0811fmp .blogspot.com

Tag Brief 5: Flatland

Board no. 2/6

The Product The book consists of two parts; ‘This World’ and ‘Other Worlds’. These were split into two books in order to emphasise the breaks, creating suspence for the reader.


Heather Bradley

Module Code OUGD303

Brief Flatland

Blog Address h-bradley0811fmp .blogspot.com

Tag Brief 5: Flatland

Board no. 3/6

The Product A die cut belly band has been

and so feels more like a limitied

wrapped around the books in

edition.

order to keep them as a set. To further emphasise the breaks, This special feature adds

bookmarks have been made to

sophistication to the product

be sold with the books.


Heather Bradley

Module Code OUGD303

Brief Flatland

Blog Address h-bradley0811fmp .blogspot.com

Tag Brief 5: Flatland

Board no. 4/6

The Layout Specific words and phrases

Essentially it creates a new and

throughout the book have been

exciting way to read.

typographically emphasised, reflecting emotion or gesture.


Heather Bradley

Module Code OUGD303

Brief Flatland

Blog Address h-bradley0811fmp .blogspot.com

Tag Brief 5: Flatland

Board no. 5/6

Promotion Promotional posters will be placed in book stores, directing attention to the books.


Heather Bradley

Module Code OUGD303

Brief Flatland

Blog Address h-bradley0811fmp .blogspot.com

Tag Brief 5: Flatland

Board no. 6/6

iTunes & iPad In order to target a wider

also be advertised on the iTunes

audience, digital application has

store.

been considered. The books will be available to download on the iPad and will

Flatland Boards  

Final Flatland boards for FMP submission

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