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THESIS PROJECT BOOK HEATHER DIFIORE


THESIS STATEMENT

LOGO LOOKBOOKS

BR AND LOOKBOOKS

PROJEC T D ESCRIP TION

LOGO D E V ELO PMENT

BR AND ID ENTIT Y PAC KE T

PEC H A KUC H A

LOGO D ESIGN

THESIS I RE V IE W

PRODUC T E VOLUTION

PRODUC T C ARD

THESIS SHOW

PRODUC T D E V ELO PMENT

PRODUC T LOOKBOOK

FIN AL D ELIV ER A BLES

3D–PRINTIN G

PAC K AGE D ESIGN

L ASER–CUT TIN G ASSEMBLED VASES


THESIS STATEMENT PROJEC T D ESCRIP TION PEC H A KUC H A THESIS I RE V IE W


THESIS STATEMENT

As innovation is constantly being sought out, the practice of 3D Printing and Design has integrated itself into the fastpaced world of prototyping and design. These prints are being used as base models and forms in order to create beautiful sculptures and functional objects, but they are not being viewed as these beautiful finished pieces. For my thesis, I want to create a 3D -printed home decor brand that shows the level of luxury that 3D -printed pieces can achieve; I want to show that through using post-processing finishing procedures and the integration of other materials, that these pieces can be as luxurious and elegant as manufactured goods. Paired with branding and print design, I want to create a brand that shows both digital fabrication and graphic design at the height of its worth. I want to manipulate not only the aesthetics of the design portion of my thesis, but have my 3D designs emulate the idea of minimalism currently seen in “luxury” or “high-fashion” branding.


PROJEC T D ESCRIP TION

For my thesis, I want to show the level of luxury that 3D -printed pieces can achieve; I want to show that through using technical curing processes and the integration of other materials, that these pieces can be as luxurious and elegant as manufactured goods. I want to utilize all of the materials accessible to me, such as laser cut acrylic and wood. I believe incorporating these materials will show more technical skill and add simple inlayed features to some of the more minimal pieces. Paired with branding and print design, I want to create a brand that shows both digital fabrication and graphic design at the height of its worth. I want to manipulate not only the aesthetics of the design portion of my thesis, but have my 3D designs emulate the idea of minimalism currently seen in “luxury” or “high-fashion” branding. I aim to create a fully branded, 3D -printed home decor line; this will include a collection of vases, house items (book ends, coasters, etc.) , and wall pieces. These will become part of a brand that will then have a logo, packaging, catalog, and e-commerce site created to support the products.


PEC H A KUC H A PRESENTATION

SLID E ONE

Hi, my name is Heather and for my thesis project, I want to create

WELCOME

a luxury home decor brand that shows both 3D -printing and graphic design at the height of its worth. I want to manipulate both the aesthetics of the visual branding and digital product design to emulate the idea of minimalism currently seen in “luxury” and “high-fashion” designs.

SLID E T WO THE PROCESS

3D -printed objects are commonly utilized in the creation of base models and prototypes that later used to create beautiful sculptures, pieces of jewelry, and functional objects. As the accessibility and capabilities of this technology has increased, the process of 3D -printing has slowly created a presence in fields such as product manufacturing and fashion design.

SLID E THREE

Through the development of this brand, I will be highlighting

THE PROCESS

the craft of 3D -printing alongside graphic design. In order to showcase digital design and fabrication, I will be using the process of 3D -printing to create finished products rather than just prototypes. These products will make up a collection of home decor pieces that will serve as the content for a luxury brand. This project will exemplify how these two different forms of design can blend together and be manipulated in order to create a cohesive brand.


PEC H A KUC H A PRESENTATION

SLID E FOUR THE WHY

I want to show the level of luxury that 3D -printed goods can achieve, while also highlighting how accessible and affordable they are; all without compromising aesthetic preferences. This collection of home decor will negate the idea that 3D -printing is creatively inferior and inaccessible; instead, it will show the consumer the caliber of design, worth, and accessibility that this type of design allows.

SLID E FIV E THE COLLEC TION

Through the construction and aesthetic design, I want to elevate the most common materials used while designing 3D -printed goods. By focusing on the post-production work and refinishing processes, the finished piece will look as luxurious and elegant as other luxury goods, without the burderning cost. All of these pieces will form a collection of luxury 3D -printed decor that focuses on geometric and minimalist design while incorporating outside materials that will help develop and enhance the pieces.

SLID E SIX THE M ATERI ALS

Most of the designs created will highlight the use of PLA Plastic, the most accessible and affordable printed plastic available. Another material used will be VeroClear resin, which will act as a glass element in some pieces. Some of the product designs will also feature subtle accents of other materials, such as laser cut wood and marbled acrylic.


PEC H A KUC H A PRESENTATION

SLID E SE V EN THE BR ANDIN G

For the branding of this collection, I want to develop a clean and minimal aesthetic that is currently seen among high-fashion brands. Further, I want to explore how luxury brands utilize design within their general branding, packaging, product images, and website. I also want to utilize current strategies implemented by the following design firms in order to aid in the development of the brand.

SLID E EIG HT VOJD STUDIOS

VOJD Studios is a German company whose primary focus is to integrate 3D -printing into the world of high fashion. Through technological innovation and craftsmanship, they aim to introduce a new kind of luxury to the fashion industry. The company offers a full 3D printing service for their clients, including development, prototyping, manufacturing, and finishing of each design.

SLID E NINE

Alongside VOJD Studio is VMGROUPE, a luxury creative branding

VMGROUPE

agency that focuses on branding and content creation for high-profile brands and prominent e-commerce retailers. Using the client’s existing products, VMGROUPE works to design new assets, such as books, packaging, and web interfaces that redefine and elevate the current design and product.


PEC H A KUC H A PRESENTATION

SLID E TEN

I want to take the objectives of the aforementioned companies

THE GOAL

and combine them. Through the creation of this callection and how it is further branded, I aim to create a home decor brand that exudes luxury but is surprisingly affordable. The purpose of this collection is to emulate the look and feel of luxury goods found in modern homes, but have them be affordable through the use of 3D -printed materials.

SLID E ELE V EN FOR WHO

This brand is designed for the consumer who strives to find luxurious and modern designs in an affordable price range. With the aesthetic of the brand attracting the modern minimalist, the creation and production process of each piece will attract the innovator and the designer. Regardless of the perceived audience, this project will bring the art of 3D -printing and all of its endless possibilites to a previously unreached consumer audience.


THESIS I RE V IE W


THESIS I RE V IE W

ASSE TS PROV ID ED

MODERN LOGO LOOKBOOK LUXURY LOGO LOOKBOOK LOGO TYPE SPECIMEN RESEARCH TOM DIXON BRAND STUDY KELLY BEHUN BRAND STUDY SKLO BRAND STUDY GEORG JENSEN BRAND STUDY BRAND IDENTITY PACKET

BR AND ID ENTIT Y PAC KE T

PERSONAL BRAND STATEMENT BRAND DESCRIPTION BRAND PILLARS WE ARE / WE ARE NOT STATEMENTS BRAND ADJECTIVE WORD BANK


LOGO LOOKBOOKS LOGO D E V ELO PMENT LOGO D ESIGN


MOD ERN LOGO LOOKBOOK

The Modern Logo Lookbook acts as both an inspiration book and a research guide. This lookbook illustrates and naturally highlights common trends foung among contemporary logos. Through the compilation of these logos, recent design trends became more noticeable, such as the use circles to hold the text of the logo or the intentional removal of parts of a letter. This lookbook also showed a varying use of color and was resourceful in seeing how the logos were presented on different background colors and how any colors in their logo interacted with the background color.


LUXURY LOGO LOOKBOOK

The Luxury Logo Lookbook acts as a reference book while creating the “luxury” logo for DIFIORE DECOR. As a large portion of my thesis works towards showing 3D–printing and graphic design at the height of it’s worth, it is only fitting to study the logos of some of the most luxurious fashion and lifestyle brands. This lookbook was created with two parts, one to show logos that utilize symbols in their lock-up and one to show logos that are simply text-based. As the development of my logo progressed and I moved towards creating just a text-based logo, I found that having this book and seeing the different fonts used (serif, sans serif, handwritten) , along with the varying weights of the text, became incredibly helpful.


LOGO D E V ELO PMENT


LOGO D E V ELO PMENT


LOGO D ESIGN

STANDARD LOGO


LOGO D ESIGN

COLLEC TION LOGO


BR AND RESE ARC H BR AND ID ENTIT Y PAC KE T


HOME D ECOR BR AND STUDY

I will be creating a line of home-decor pieces that feature the use of PLA Plastic and laser cut acrylic and wood. This will be a luxury line of 3D printed goods that focuses on geometric and minimalist design while incorporating outside materials that will help develop and enhance the pieces. The issue that this addresses relates back to 3D -printing being considered less luxurious/cheaply made; through my construction and aesthetic design, I want to elevate the craft and materials used while creating 3D -printed designs.


BR AND ID ENTIT Y PAC KE T

PERSON AL BR AND STATEMENT

I WANT TO CREATE A LUXURY HOME DECOR BRAND THAT SHOWS BOTH 3D -PRINTING AND GRAPHIC DESIGN AT THE HEIGHT OF ITS WORTH. I WANT TO MANIPULATE BOTH THE VISUAL BRANDING AND DIGITAL PRODUCT DESIGN TO EMULATE THE IDEA OF MINIMALISM CURRENTLY SEEN IN “LUXURY” AND “HIGHFASHION” DESIGNS.

BR AND D ESCRIP TION/ TAGLINE

A DIGITALLY FABRICATED AND 3D -PRINTED HOME DECOR LINE WITH A LUXURIOUS AND MINIMALIST APPROACH.

BR AND PILL ARS

MAKES 3D -PRINTING MORE ACCESSIBLE MODERN AND LUXURIOUS TECHNICALLY DESIGNED AND WELL–CRAFTED


BR AND ID ENTIT Y PAC KE T

W E ARE / W E ARE N OT

BEAUTIFUL YET FUNCTIONAL SIMPLE YET INTERESTING UNFAMILIAR YET RELATABLE MODERN BUT NOT STERILE MINIMAL BUT NOT RESTRICTIVE LUXURIOUS BUT NOT UNATTAINABLE

WORD BANK

GEOMETRIC STRUCTURAL SUBTLE SOPHISTICATED BALANCED REFINED POLISHED MINIMAL ELEVATED CURRENT MODERN LINEAR CRISP DESIGNED NEUTRAL INNOVATIVE FUNCTIONAL GRAPHIC


PRODUC T E VOLUTION PRODUC T D E V ELO PMENT 3D–PRINTIN G L ASER–CUT TIN G ASSEMBLED VASES


PRODUC T E VOLUTION

The original concept of this brand was to create a series of varying designs that highlight all that 3D -printing can accomplish. Each series that was originally designed had that same concept in mind; one of luxury and minimalism, while also showing the beauty and capabilities of 3D -printing. For practical purposes, both 3D -printing and design, I only moved forward with creating one series in multiple color palettes that I believed to best exemplifiy these values. The final collection involves two methods of digital fabrication, 3D -printing and laser-cutting, and was inspired by two of the original series designs.


PRODUC T D E V ELO PMENT

D E V ELO PED COLLEC TIONS

CONCENTRIC SERIES PILL SERIES PANEL SERIES TALL SMALL SERIES CONTRAST MUG SET WALL PIECE SET

FIN AL COLLEC TION DIFIORE D ECOR

The final collection featured a combination of ideas from the Panel Series and the Tall Small Series. The structure and design of the Panel Series acted as inspiration for the structure of the final pieces, while the Tall Small Series act as inspiration for the height and width variance.


CON CENTRIC SERIES

PILL SERIES


PANEL SERIES

TALL SM ALL SERIES


CONTR AST MUG SE T

WALL PIECE SE T


DIFIORE D ECOR FIN AL COLLEC TION


3D -PRINTIN G VASES

Each vase was designed in a three-dimensional design program, Rhinoceros 3D. After the completion of these designs, each vase was exported as an individual STL (.stl, “stereolithography”) file to be submitted for printing. The vases were printed at the Hudson Valley Advanced Manufacturing Center (HVAMC) on Makerbot Replicator 2X (The Mini and The Midi) and the Makerbot Replicator Z18 (the Maxi) . The main difference between these machines is the size of their printing bed and height, and therefore due to it’s height, The Maxi had to be printed on the Z18.


3D -PRINTIN G VASES

The total print time for a complete set is 37 hours; The Mini takes approximately 7 hours to print, The Midi takes approximately 8 hours to print, and The Maxi takes approximately 22 hours to print. Due to the shape of the pieces and the angle of the bottom half, each piece prints with support materials. Support material is added to the structure of a piece by the Makerbot software in order to guarantee that the piece does not collapse or begin to fall downward while printing. This support has to be removed manually by hand using tools , such as small tweezers or pliers.


L ASERCUT TIN G ACRYLIC PANELS

After each vase was 3D -printed, the focus of this project shifted to the laser-cutting portion of the vase construction. In order to create the correct size panel to be inlayed into the vase, I found the digital size each panel would need to be and then compared it to the size of the opening that actually printed. This allowed me to find the margin of error ( “tolerance”) within the 3D -printers. After offsetting each path by the printer’s margin of error, I then had to take into account how much material would be burnt off during the lasercutting of the acrylic and offset the new panel size by that margin of error ( “kerf”) .


L ASER CUT TIN G ACRYLIC PANELS

After figuring out the approximate dimensions of each panel, I then lasercut several panel sizes offset by .01 of each other in order to find the correct fit. Before printing on the final material, around six test sizes were printed. With each vase housing twelve panels, there were a total of 144 panels lasercut for this project (not include test sizes) . The run time for a 6x12in. piece of acrylic was around 6 minutes, while the run time for the 12x12in. piece of acrylic was around 15 minutes. Each panel was then adhered and placed into the vase using epoxy.


ASSEMBLED VASES

THE C HROME COLLEC TION

THE MINI

THE MIDI

THE M A XI

4 .25” x 4 . 5” x 3 . 8 ” POLYL AC T IC ACID B IO PL ASTI C FAB BAC K ® M IRRO R AC RY L I C

6 . 2 5” x 4 .5” x 3 .8 ” P O LY L AC TIC ACID BIO PL ASTIC FA B BAC K® M IRROR ACRY L IC

7.75” x 5” x 4 .25” POLY L AC TIC ACID BI O PL ASTI C FA BBAC K® M IRROR AC RYLI C


ASSEMBLED VASES

THE ONY X COLLEC TION

THE MINI

THE MIDI

THE M A XI

4 .25” x 4 . 5” x 3 . 8 ” POLYL AC T IC ACID B IO PL ASTI C AC RYLI T E® E X T RUD ED S H E E T

6 . 2 5” x 4 .5” x 3 .8 ” P O LY L AC TIC ACID BIO PL ASTIC AC RY LI TE ® E X TRUD E D SH E E T

7.75” x 5” x 4 .25” POLY L AC TIC ACID BI O PL ASTI C ACRY L I TE ® E X TRUD ED S HEE T


ASSEMBLED VASES

THE PE ARL COLLEC TION

THE MINI

THE MIDI

THE M A XI

4 .25” x 4 . 5” x 3 . 8 ” POLYL AC T IC ACID B IO PL ASTI C AC RYLI T E ® E X T RUD ED S H E E T

6 . 2 5” x 4 .5” x 3 .8 ” P O LY L AC TIC ACID BIO PL ASTIC AC RY L I TE ® E X TRUD E D SH E E T

7.75” x 5” x 4 .25” POLY L AC TIC ACID BI O PL ASTI C ACRY L I TE ® E X TRUD ED S HEE T


ASSEMBLED VASES

THE HONE Y COLLEC TION

THE MINI

THE MIDI

THE M A XI

4 .25” x 4 . 5” x 3 . 8 ” POLYL AC T IC ACID B IO PL ASTI C AC RYLI T E® E X T RUD ED S H E E T FAB BAC K ® M IRRO R AC RY L I C

6 . 2 5” x 4 .5” x 3 .8 ” P O LY L AC TIC ACID BIO PL ASTIC AC RY LI TE ® E X TRUD E D SH E E T FA B BAC K® M IRROR ACRY L IC

7.75” x 5” x 4 .25” POLY L AC TIC ACID BI O PL ASTI C ACRY L I TE ® E X TRUD ED S HEE T FA BBAC K® M IRROR AC RYLI C


PRODUC T C ARD LOOKBOOK PAC K AGIN G


PRODUC T C ARD

Product cards were created for each vase size: The Mini, The Midi, and The Maxi. These cards are made to act similar to a brochure in a store or a mailer card would and contain informaiton about each piece. Each card features an image of the matching vase size, a quote relating to its size, the collection of the featured vase, and the vase’s dimensions. Each card also utilizes several different branding elements, such as the DIFIORE DECOR logo itself, the vase vector image on the front image and on the back of the card, and the line on the front of the card.


“E VE RYONE F ORGE TS ABOUT THE L ITTL E GUY”

THE MINI, PEARL COLLECTION 4.25” x 4.5” x 3.8”

heather difiore / decor.heatherdifiore.com

“I T ’S A LWAY S H A R D B E I NG T H E O NE C A U G H T I N T H E MI D D L E ”

THE MIDI, CHROME COLLECTION 6.25 ” x 4 .5 ” x 3 .8 ”

heather difiore / decor.heatherdifiore.com


LOOKBOOK

The lookbook was produced to show the entirety of the brand’s products in one place. Because these products cannot be manufactured or priced accurately at this point in time, I leaned away from my original intention of creating a “catalog” of sorts, as that would require pricing and more specific details on the piece. Instead, I created a lookbook that showcased each vase collection in a magazine style arrangement. The lookbook separates each piece in a color collection separately and familiarizes the reader with the names of the collection and each collection’s logo.


PAC K AGIN G

After originally planning to fully design an e-commerce website, I opted to instead focus on creating a more developed packaging for a vase collection. The vases sit in a large mailer-style shipping box that has a double-foam insert to hold the pieces. The box was spray-painted white to match the brand and the logo was placed on the front of the box. Throughout this packaging, I utilized the line in the lookbook and the logo as a secondary branding element and placed in on the opening and inner fold in the same place. Similarly, I wanted to miimick the style of the lookbook and used a horizontal line on the inside of the box.


THESIS SHOW FIN AL D ELIV ER A BLES


THESIS SHOW

For my thesis show, I wanted to create the feel of being inside a display case or window of the store. I arraged all of the vases together in their individual collections alongside the packaging and lookbook. I opted for a clean black background with my logo above the table and used white fur as an accent for the table and the room. The black background and the white fur created a nice contrast among the pieces and made their colors pop a little bit more. I opted to show the lookbook, the ecommerce site, my portfolio, the product cards, and stickers at the show.


FIN AL D ELIV ER A BLES

BOOKS

MODERN LOGO LOOKBOOK LUXURY LOGO LOOKBOOK HOME DECOR BRAND LOOKBOOKS DIFIORE DECOR LOOKBOOK DESIGNED LUXURY PROCESS BOOK

C ARDS

THE MINI PRODUCT CARD THE MIDI PRODUCT CARD THE MAXI PRODUCT CARD

VASE

THE CHROME COLLECTION THE ONYX COLLECTION THE PEARL COLLECTION THE HONEY COLLECTION TOTAL: 12 PIECES

PAC K AG IN G

W EB

MAILER BOX, SET OF THREE

E- COMMERCE WEBSITE DECOR.HEATHERDIFIORE.COM


THESIS PROJECT BOOK HEATHER DIFIORE

DIFIORE DECOR: Thesis Process Book  
DIFIORE DECOR: Thesis Process Book  
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