Issuu on Google+

PCNA

Preventive Cardiovascular Nurses Association

internalbrand

revised 12.21.11


4 Color website

4 Color

PCNA

Preventive Cardiovascular Nurses Association

2 Color

2 Color website

1 Color

1 Color website

PCNA

Preventive Cardiovascular Nurses Association

logo


When to use the logo with and WIThout the website

PCNA

Preventive Cardiovascular Nurses Association

PRIMARY LOGO

SECONDARY LOGO

Use on all front covers and throughout balance of printed materials when address block is present. (Example: Booklet Covers, Website, Email Blasts, Mail Panels, etc...)

Use ONLY when no address block is present. (Example: Tearpads, Community Program Posters/Flyers, etc...)

logo


Place logo at 100% – DO NOT STRETCH VERTICAL OR HORIZONTAL

PCNA

Preventive Cardiovascular Nurses Association

PCNA

Preventive Cardiovascular Nurses Association

PCNA

Preventive Cardiovascular Nurses Association

place logo as supplied – do not change colors

PCNA

Preventive Cardiovascular Nurses Association

logo

do’s & don’ts

PCNA

Preventive Cardiovascular Nurses Association


Place logo on a light background

PCNA

PCNA

Preventive Cardiovascular Nurses Association

Preventive Cardiovascular Nurses Association

PCNA

PCNA

Preventive Cardiovascular Nurses Association

Preventive Cardiovascular Nurses Association

PCNA

PCNA

Preventive Cardiovascular Nurses Association

Preventive Cardiovascular Nurses Association

PCNA

PCNA

Preventive Cardiovascular Nurses Association

logo

do’s & don’ts

Preventive Cardiovascular Nurses Association


primary font family - lowercase or uppercase

ITC Franklin Gothic ITC Franklin Gothic Book ITC Franklin Gothic BOOK italic ITC Franklin Gothic Medium ITC Franklin Gothic MEDIUM italic ITC Franklin Gothic Demi ITC Franklin Gothic demi italic ITC Franklin Gothic Heavy ITC Franklin Gothic heavy italic

font


CMYK COLOR BREAKDOWN

20c 100y 70y 15K 50C 66m 78Y 57K 4c 6m 10y 0K 42c 43M 52Y 8K 40c 40m 30y 100K (Rich Black) 0c 0m 0y 100K (Text Black) spot COLOR BREAKDOWN

Pantone 201C PANTONe black C pantone 9081

colorswatch


social networking icons – stacked vertical or horizontal

Like Our Page Facebook.com/HeartNurses Follow Us on Twitter @HeartNurses Like Our Page Facebook.com/HeartNurses

Follow Us on Twitter @HeartNurses

QR COdes – Ask which to use and supporting copy

educational Annual Symposium QR Code

ORDER foRM QR CODE

Address block layout 613 Williamson St STE 200, Madison, WI 53703 PHONE 608.250.2440 | EMAIL info@pcna.net | WEB pcna.net

icon


Headline – subhead – body copy

See guidelines headline below 2010 Symposium Highlights Each year PCNA is proud to produce the leading, most comprehensive program dedicated to cardiovascular risk reduction and disease management. Here is a list of just a few of the topics and expert presenters at the 2010 PCNA Annual Symposium: Cardiovascular Disease Management in the Patient with Complex Comorbidities Neil J. Stone, MD

This is Not Your Father’s Cardiac Rehab: New Models for New Times Phillip A. Ades, MD, FACC

textexample


FOLLOW GUIDELINES or else...

Please use these guidelines as the PCNA brand standard. Any applications that are not covered or reviewed in this document must receive approval from the PCNA and the Suttle-Straus creative department. Do not alter the trademark or the spatial relationship of the different elements. Preventive Cardiovascular Nurses Association Abby Gutowski – Public Relations/Marketing 613 Williamson St STE 200, Madison, WI 53703 PHONE 608.250.2440 x4 | EMAIL agutowski@pcna.net Sue Koob – Chief Executive Officer 613 Williamson St STE 200, Madison, WI 53703 PHONE 608.250.2440 x3 | EMAIL skoob@pcna.net

Suttle-Straus, Inc. Christine Edgren – Graphic Designer 1000 Uniek Dr, Waunakee, WI 53597 PHONE 608.849.1000 x339 | EMAIL christine.edgren@suttle-straus.com

contact


PCNA Brand Guidelines