The Heartland is rich with small, independent, privately owned businesses. “Mom and Pop shops”, a colloquial term, usually have a single location and can be any type of business, such as restaurants, bookstores, repair services, grocery, auto repair and many others. They focus on customer service, relationships and have a passion for their product not a bottom line. Local stores and businesses are family run and many have been serving our community for generations.
Polk Theatre, 1939
While utilizing big box stores, a name reflecting the physical appearance of large chains, may be convenient and seemingly easier on the wallet, it does not benefit our local economy as well as supporting our local businesses. Liz Barber, the president and CEO of the Sebring Chamber of Commerce said, “Shopping local has never been more important to the Heartland. According to the research that I’ve found, every $100 spent at an independent store puts $68 back into the local economy, versus $100 spent at a big box store where only $48 is returned to the local economy. The bottom line is that every little bit counts, and shopping at local stores is a great chance to do our part to help our local economy grow.” According to the American Independent Business Alliance or AMIBA, a national organization supporting local business and encouraging consumers to shop
Okeechobee, 1926
Heartland LIVING
October November 2014
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