affordable contemporary art & design from the best british based artists & designer-makers
Come & see our next exhibition curated in our home-cum-gallery in South East London on Saturday 12th & Sunday 13th of May 2012 or visit us at stand A9 at the Affordable Art Fair in Bristol from Friday 18th to Sunday 20th May 2012 re t
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o n li n e
paintings | ceramics | sculpture | textiles | lighting | furniture
In the past three months, while we have been
putting together the content for this issue we
by featuring up and coming, as well as more
have also been talking, listening and keeping
established home-grown designers and of
our ears to the ground about the future of glossy
course this year we have even more reason to
magazines. We weren’t the first digital interiors
be proud to be British.
publication and we certainly won’t be the last
but we can safely say that ‘digital’ is the way
Olympics mean that there is a plethora of
forward. We’re thrilled to bring you on this
patriotic products out there which we couldn’t
exciting journey so early on as we explore this
ignore. After all, after interiors and design,
new publishing format.
shopping is our next big love.
We will always promote British design
The pending royal jubilee and the
For this issue we have again persuaded
five of our readers to open up their homes and
We hope you enjoy!
our generous contributors to share their many and varied talents to help us all move into the new season inspired and ready to fulfil the potential of your own little nest.
Carole King Editor-in-chief
Carole, Arianna and Daniel
Daniel Nelson Art editor
Arianna Trapani Editor-in-chief
Photographer John Deed
Cover image: Photographer Andrew Boyd
Designs for Life – How one couple’s archive discovery changed their home and life
36 Trends – Barbara Chandler’s refreshing forecast
From Here to Modernity – A live-work home with just a touch of midcentury vibe
94 Colourful Living – A garden maisonette just bursting with colour 50 The House at Number 57 – The stylish home of stylist Marie Nichols 110 Home is Where the Heart is – Small but perfectly formed. The home of designer Catherine Hammerton
13 Scandinavian Spring – Get simply Nordic in the summer house 86 A Touch of Flock – A glimpse of the life of furniture designer Johnny Egg 64 Pretty Florals or Striking Stripes – a round up of the new seasons fabrics 70 A Splash of Spring – Bring the outside in with pretty floral displays 118 Young Designer – Nancy Staughan
Make and do
Home and Away
107 Easter Baking – Orange and Pistachio Cake
128 Tel Aviv – Chedva Kleinhandler takes us on a tour of her beloved city
120 Simple, Easy, Easter Decorations 126 How to make a Fabric Notebook
132 Cosy Cottages and Hidden Hideaways – within our own shores
Shopping 43 Step into Spring – looks to carry you through to Summer 142 Hidden Gems – Boudoir Blush
68 The Look for all Budgets – Scandi Style
11 Stop press – a last minute roundup of design news
136 The Great Date Guide – Miss Mary’s suggestions for spring dates
104 Popartrockgirlyeah! – Investigates grown up kitsch 106 Flowerona – Looks at the latest floral finds for your home 124 Aspiring Kennedy – A light hearted look at life by an American in London 138 Heart Home Diary – What to see this spring
Jubilant Jubilee – Embrace all thing British in your home this anniversary year
60 Video interview with Rob Ryan 21 Selina Lake – talks about her new book
PR & Advertising
Claire Marie Slight
Lauren Bryan Knight
Helena del Rio
To all of the wonderful contributors that have helped to make Heart Home possible, we thank you...
Sophie Warren- Smith
wall coverings with a difference
Dreamwall is the UKâ€™s leading wall-covering specialists in Faux wall-covering solutions of Brick, Slate and Stone. The panels have also been very popular in the commercial market over the last 9 years, boasting high profile clients including Harrods, Next, River Island, Lee Jeans, Hackett to name just a few. 01472 750552 firstname.lastname@example.org www.dreamwall.co.uk Read Hannahâ€™s popular blog DreamwallStyle at dreamwall1.wordpress.com
Stop press! Furniture Painting Workshops Louisa Blackmore, the founder of West Egg runs regular workshops on Furniture Painting in London and Dedham, Essex. These workshops are a fun and informal way of learning to use chalk paints, waxes and other materials required for furniture painting. There are 6 places available per workshop and are suitable for total beginners. Visit their website to book online.
The Homemade Home for Children
Love London joins John Lewis
Designer and stylist Sania Pell, releases her second
Photographer Barbara Chandler published her
book The Homemade Home for Children in which
book Love London before Christmas with 180
she turns her attention
photos of the capital, teamed with over 100
to a younger audience,
quotes. “But I wanted more people to see my
creating a collection
photos than buy a book or visit a gallery,” she
of 50 contemporary,
said. So now
there is a
for parents to make for
their offspring. Full of
innovate ideas Sania’s
unique approach is sure
cushions, aprons, totes, and make-up bags – and
to inspire any parent to
they’ve gone into the London branches of John
create something special for their child.
Lewis available from Easter.
April sees the launch of LLUSTRE
Editors Arianna Trapani and
an exciting members-only website
Carole King are jetting off to
featuring a curated selection of
NYC on 20th March as part
beautifully designed products
of BlogTour. This is the brainchild of the lovely
for your home. Membership is free but offers a
Veronika Miller founder of Modenus. The ‘Tour’
whole range of fantastic benefits. Exclusive limited
involves bringing up to 15 bloggers to cities where
edition pieces from designers available only to their
they are immersed in the latest exhibitions that
members and up to 70% off the recommended retail
are taking place at the time of their visit.
price on pieces from designers’ existing ranges.
01425 626147 â€˘ email@example.com â€˘ www.biancalorenne.co.uk
Photographer Jon Day Stylist Elkie Brown
With the huge success of Danish dramas such as The Killing and Borgen and last years amazing Oscar winner; In a Better World, it’s not just the woolly jumpers of Sarah Lund we want, it’s the beautiful Scandinavian interiors too. 13
Keep the colour pallet simple and light with whites, greys and blacks and use splashes of colour introduced with soft furnishings, candles and flowers. Mix old with new for a more eclectic look.
White linen tablecloths are beautiful draped long over a table. Pick up vintage linen sheets on eBay and from car boots and youâ€™ll find they are much cheaper than new linen tablecloths.
Ticking stripe fabrics are a very clean way to add pattern.
Dried hydrangeas are great
to use any time of the year. Simply displayed in vases or bottles or tied together to create a welcoming garland. Use natural materials such as wood, linen, wool and cotton for an authentic Danish look.
Heart Shopping Cluster candle sticks, tea lights and flowers together on a decorative tray to create a stunning focal for your table. Mix tones and textures to create a truly stunning table. Experiment with mixing your white china with china in shades of grey. Make a statement with your glassware and use smokey tumblers. Use low hung lighting and candlelight for a more intimate feel.
Mixing floral fabrics with black and white stripes creates a really fresh and modern look.
Heart Shopping Bring nature in, especially at this time of the year with twigs of blossom, Hyacinths from the garden and fragrant narcissi.
Napkins can be made out of any fabric you want. Tie with ribbon and add a stem or two of fresh flowers for a
real spring welcome.
Grouping objects together,
such as glass bottles and vases suddenly creates a stunning focal point on a sideboard or fireplace.
Thank you so much to Patricia for the loan of her very lovely summerhouse and warm cups of tea.
Tel: +44 (0)141 221 0724
hunkydoryhome.com read more
Restored antique & vintage furniture and decorative home accessories. Tel 0207 060 2975 Email firstname.lastname@example.org www.westegg.co.uk
Homespun Style with Selina Lake Top Stylist Selina Lake always knew she wanted to be a stylist from an early age. With an impressive career to date she now releases her third book, Homespun Style. Here she talks to us about her latest venture. By Arianna Trapani
Showcasing inspiring homes from around the
With a passion for designer makers and collecting
world; Homespun Style reflects the growing trend
vintage fabrics and china, Selina is one to have always
for crafting, stitching and making. A book that is
admired the craftsmanship and quality of pieces.
full of ideas for every room in the house, ‘it’s about
Also a big fan of Etsy her current favourites are Doris
creating a mis-matched, cosy home with loads of
& C, Vicky Trainor and
An idea that Selina had been thinking about for
quite sometime as she started to research homes with
has just been released
a hand-crafted feel. ‘I think it’s quite relevant at the
and it truly is a book that
moment, with the current economic situation and
simulates Selina Lake’s
so I wanted to produce a style of decorating which
is easy to achieve and which supports craftspeople and makers. Plus I’m a big fan of making my own cushions, up-cycling and buying second-hand’ The difference between this and her other books is that Homespun Style focuses on decorating with handmade pieces.
However colour is still
a prominent theme as well as decorating with
Selina will be hosting a Homespun Book event on Friday 13th April. See more details.
Read the full interview on the Heart Home blog »
affordability, ‘all of my books have plenty of ideas for your home which are assessible as well as affordable with interesting ideas for colour schemes’.
selinalake.blogspot.com Homespun Style by Selina Lake Photography by Debi Treloar Published by Ryland Peters & Small
“ It’s about creating a mis-matched, cosy home with loads of personality “
- Grace Bonney
From Homespun Style by Selina Lake, published by Ryland Peters & Small, photography by Debi Treloar
Dear Easter Bunny Editor Arianna Trapani chooses her Spring wishlist... Navy Polka Dot Silk Scarf, Paul Smith Accessories
MISSONI HOME Rose 50 Cushion Selfridges £109
The Deer print by Missemai Bodie & Fou £154
Yves Saint Laurent Gold-plated Cuff
Bow Bridge Straw Quinn Bag
Kate Spade $318.00
Silk Crepe Dancing Girls Sundress Orla Kiely £300.00
Bird and Cake Side Plate, Mellor Ware Liberty £18.50
The Easter Activity Hamper Fortnum & Mason £55.00
Chloé Tri-tone Braided Raffia Ballet Flats Net-a-porter £385
I Love Animals: Cillirose Lamp Alessi £125
Pantone Espresso Cup Amara Living £5.00 each
Editor Carole King chooses her Spring wishlist... Liberty Print Sunglasses £120 Liberty’s
Bluebell 3-seater Sofa in Coral £1060 Sofa.com
Emily Saloon Chandelier
Esteban Incense Sticks
£350 Graham and Green
£4.95 John Lewis
Soft Safari Dress £190 Karen Millen
Stoneware Heart Plates £45 set of 3, The White Company
Vivienne Westwood Marc de Champagne Truffle Egg Fortnum & Mason
Britannia large magnetic notebook £10 Paperchase
Pat Albeck Butterflies Tea towel Catherine Hammerton Cushion £60 Cavaliero Finn
£10 Emma Bridgewater
From Here to Modernity… Mid Century Modern rubs shoulders with independent contemporary design in the stunning South London home of cool Brit design duo, Mini Moderns. Photographer Andrew Boyd Writer Michaela Mildenhall
Camberwell Beauty dubbed “Psychedelic Edwardian”
This striking house is situated in the busy creative
“Everything we try to do, we aim to mix and match,
hub of Camberwell, an area of London which
even if we are using a different colour palette. So at
has a starring role in the first print from the new
the moment we have brand new wallpapers on the
“Buddha of Suburbia” collection. The “Camberwell
wall from the new collection, as well as designs such
Beauty” design is a beautiful butterfly composition
as “Tick Tock” from 4 or 5 years ago”. This element
(available exclusively from the Mini Modern Shop)
of practicality is one of the trademarks of Mini
which duo Keith Stephenson and Mark Hampshire
Modern design, as well as a sense of playfulness
have dubbed “Psychedelic Edwardian”. This design,
and lots of vibrant pattern.
along with many of their other designs, is used in
The inspiration for their designs comes
their own interiors, creating a style throughout
from a variety of places… “..especially from our
which appears seamless. Keith explains:
childhoods. A lot of our visual references are
“Everything we try to do, we aim to mix and match” 28
very close. It can be anything from 1950s textiles,
overstretch yourself in terms of overheads, so one
or games we collect…or even TV shows”. Mark
of the key things for us was to buy a property that
interjects at this point, “We’re really interested in
could encompass our business and our lives”.
social history, and of course we’ve both watched a lot of telly!” Mark Hampshire explains a bit about the history of how they came to buy the property; “We originally set up Absolute Zero Degrees
When Keith and Mark were looking to buy a place about 8 years ago, affordability was a key factor, but there were other considerations that influenced the eventual choice of Camberwell, as Mark goes on to mention:
- our design agency - in Greenwich. We also rented
“We chose it because it was zone 2, had an
a flat. Being a young business it is important not to
Art and Design College pedigree, as well as lots of
“We’re not furniture snobs”
useful businesses for supplies etc. It also has a lot of
as the mortgaging options were a bit backwards.
artists, designers, photographers and ceramicists,
Mark explains, “There are 15 units in this area, so
all working together in the same area, which of
basically 15 mortgages!”
course we liked”.
Luckily, being designers, the decoration of
The eventual property they chose was a
their new home was always going to be an altogether
modern one (about 9 years old); the developers
easier and much more enjoyable prospect. So
were quite enlightened with their foresight in
what was the inspiration behind their style? Keith
building a property which could be manipulated
for businesses purposes as well as for living. The
“I suppose we are as eclectic in our tastes as
financing though was something of a headache
what we produce. We’re not furniture snobs, so if
the most useful solution is Ikea then we will use
They also like to pick up collectibles at the Mid
that; especially for inexpensive storage, which we
Century Modern Fair and other such places.
need lots of.” Keith goes on to add, “having said that, we do have some trophy pieces!”
It’s probably fair to say that you don’t get to have as many unique bits and bobs about the home without acquiring some suitably impressive
Mark further mentions, “in terms of furniture
bartering skills. Keith and Mark attend numerous
it’s a mixture of Conran, Heals; that kind of thing.
exhibitions and trade fairs, and have made some
The sofa is a Robin Day re-issue from Habitat
great swaps with like-minded stallholders such as
which we got the minute they re-issued it….the
“People Will Always Need Plates” and illustrator
proportions are superb”.
The Mini Moderns love to travel and always
Now that’s definitely got to be one of the perks
make sure to bring home some extra special
of the job!
souvenirs from places such as New York or Sorrento.
The ground floor studio with mezzanine office is as artfully accessorised as the rest of the house.
Style steal Get the look from Mini Moderns Bizz Egg- Rice Brown & White
Policeman & Guard
cotton printed hanging lamp
Salt And Pepper Set
£49 from Gong
£8 hunkydory home
Newgate Pluto Starburst Clock, £85 from Heal’s
675 chair by
Carry On Jeeves
£175 from Case
The Gifted Penguin
‘Coffee Pot White’ Magnetic Notice Board, £135 from Beyond The Fridge
Set Of 4 Whitby Mini Moderns Plates £17.95
from hunkydory home
1970s Classic Retro Phone £48.95 from MyHaus
Robin Day for Hille Club
Chair £925 Firefly House
Retro Two Tone Mid Century Bookcase With Drawers
£675 from Alexander & Pearl
Lazerian’s laser-cut folded paper lightshades
TRENDS LOVE THEM OR HATE THEM
By Barbara Chandler. Design writer for the London Evening Standard, columnist for Homes & Gardens & Author of Love London.
‘m getting a little wary/weary of
of trends? Sometimes we even buy
“trends”. There is an insatiable
despite them – yearning for a sofa
appetite for them, massaged up
or rug that will transcend fashion to
by exhibitions and the media
stand the test of time.
– yes, that’s me, I know! A “trend” is
such a tasty tag to use for an article,
boring this is starting to sound. Of
a display, or a shop window. And the
course we have and need trends,
“forecasters” – those seer-like outfits
otherwise every decade would look
which make money out of design
the same, and how drab would that be.
predictions – seem to pop up all over
Good bye pop, op, 50s, deco, nouveau
the place with ever odder names.
and the rest, right back to Anglo-
flaxen. But I do think the pace and
Yet do we really buy because
Even as I write, I realise how
breadth of trends is now quicker and broader. Interior ideas/
Linking mirror by Dwell
styles/colours fused with fashion flash instantly around the
Lorna Syson, Bradbury Worcesterberry print
globe, peak and wither, fuelled by blogs and video – and yes, internet mags. But really it doesn’t matter if something “dates”: it just shows how much you loved it at the time, and how much you are loving it now.
ABSTRACT Frankly, I’m sick of hearing about/seeing retro, vintage and even heritage. Maybe I am just too old, since I can remember (some of) it first time round. (But NDY – Not Dead Yet). I want new shapes, materials and patterns for our new millennium. There’s now a genuine computer aesthetic
fabrics and papers. And
which can be thrilling
these designs are very
– designs worked out
mixable – you can easily throw in
on the computer (often
a few florals or those endless country motifs (foxes,
owls et al, the forest is upon us, see below). I like
then perhaps made by
Lazerian’s laser-cut folded paper lightshades.
computer processes like
And patterns by Morag Myerscough. And Lorna
3D printing or complex
Syson’s fabrics (though these have been billed as
CAD controlled machines.
retro). I love the Menhir rug by Barcelona design
I like the new asymmetric/geometric shapes for
duo Damaris & Marc for Ligne Roset. Even our
furniture, rugs, ceramics and glass, echoed in linear
own High Street Dwell is doing a great mirror.
designs open a window of fresh air into dull city
Well, yes, lots of pattern is currently a country
rooms. At worst, they are trite and clichéd, and
breeze for rugs, walls, cushions, curtains and
you could tire of them quickly. Personally I like
the moodier darker versions, being sick of all
meadow flowers. Here flit
those girly pouting pastels elsewhere so lauded.
Sanderson’s newest wallpaper gives leaf motifs
cow-parsley, cutesy little
a sophisticated abstract twist. And Andrew
birds hover aloft, and
Tanner’s adorable china plate has a nest of eggs
watched over by a broody finch in surreal tones
timid deer and brooding owls.
of mauve and turquoise.
Andrew Tanner, English Hedgerow interactive plate
NEW BLOOD I love the way designers get their act together so quickly now, turning ideas into products, and getting them onto market when they have barely left college. Of course, many have done a couple of extra years as an M.A (at say the R.C.A or St Martin’s), which gives them more experience than new-grads. And many designers I’ve met recently (particularly in textiles, for some reason) are “mature students” with teenage children who’ve fought to get back to college. These “newbies” find new places to sell – on the web, pop-up shops, even markets (for example Design Bazaar).
But the overall result is confident edgy design, that comes quickly
to market. Kirath Ghundoo is a relatively new-grad up and running with her “Mix ‘n’ Match collection of wallpaper - seven striking patterns for an eclectic (now there’s one of the biggest trends for you) feature wall. Other names of note are Deryn Relph and Colleen Ellington.
And watch out for a whole clutch more at “One Year On” at New
Designers in June/July at the Islington Business Design Centre.
Deryn Relph, Retro Rainbow collection
Naomi Paul, Albers Cushion Collection
ART ATTACK Art is almost mainstream now, with huge queues for the big shows, which get booked solid in advance. And art has been making an impact on design which will certainly continue. I’ve seen a headboard influenced by Mondrian and Sonya Winner actually calls her fabulous rugs After Matisse, and they do indeed look like giant paper cut-outs. She works with shapes in tissue paper because “the computer is too flat.” The final design - 26 colours in five pile heights - is hand-tufted in wool in India. Paul Kelley’s nests of tables resemble the geometric paintings of coloured squares by Josef Albers, an artist who studied and then taught at the Bauhaus School in Germany.
He’s also inspired a range of cushions by Naomi Paul. Sonya Winner, After Matisse Rug
Wallpaper Direct, London Life Collection
RIGHT ROYAL Stuff to celebrate the Queenâ€™s June Diamond Jubilee in general, and London in particular is flooding the market. Weâ€™re getting a bit sick of it. But intrinsically charming are the designs drawn by artists or designers and then turned into product. Like Lizzie Allen at Habitat, the Street Party range by Michelle Mason at House of Fraser, and fab stamp designs by Zara Siddiqui-Lester of The Colour Union. I also like the delicacy of London Life at Wallpaper Direct. But for the real thing you cannot beat The Royal Collection of fabrics and wallpapers by Designers Guild. Michelle Mason, Street Party Range at House of Fraser
God Save the Queen print, £112.50 from Pedlars
Whether you go for regal shades of purple or go bold and brash with red white and blue - this year is all about embracing all things British in your home. By Vanessa Leigh-Anders
Pips Jolly Jelly Mould, £14.99 from Hope and Greenwood
Flo-Jo’s Bunting Making Kit, £17.95 from Liberty
Changing Guards at Buckingham Palace wallpape, £189 per 3m roll from Lizzie Allen Corgi and Flag Hanky Box, £15.50 from Thornback and Peel
Jubilee Bee cushion, £70 from Natural History
Queen Elizabeth tea towel, £12.99 from hunkydory home
Queen Button Art Print, £270 from Hello Geronimo
Queen with Bunting & Queen at Windsor, £8 from Msmugs Queen Print from Vintage Stamp Collection, £40 from Annie Little Set of 3 Union Jack Trunks, £99 from John Lewis
Stratos Soldier Wall Stickers, £95 from Bambizi
Royal Collection Jubilee Crown cushion, £75 from Designers Guild at John Lewis
Cushions, £94 each from Jan Constantine
Stamp Mirror, £120 from Alex Garnett
Little London Sewing Kit, £12.75 from hunkydory home
Diamond Jubilee Stamp rug, £765 from stamprugs
Hooray Ice-Cream tea towel, £9 from Mr PS
Regency Nesting Cake Tins, £14.99 for 3 from The Contemporary Home
Pearly Shirely and Pearly Stanley Prints, by Lucie Sheridan, £125 from A little bit of Art
Fashion expert Helena del Rio leads us in the right direction with this seasonâ€™s key looks.
Illustrations Joanne Fordham Fashion Helena del Rio
Neons & Boyfriends Mih jeans London Boy cropped low-rise jeans £195 from net-a-porter
Necklace spikethepunch from Etsy ACNE jade crop cable knit £220 from mywardrobe
Velvety Red with White Index watch, £165 from Toy Watch Christian Louboutin Yolanda 100 patent-leather pumps £495 from net-a-porter
Whistles Marriane Satchel, £195 from ASOS
The Peplum Pot Gloss $19 from Face Stockolm
lemon round oversize sunglasses £22.00 from TopShop
7 For All Mankind The Skinny mid-rise jeans £180 from net-a-porter
Crystal Stretch Cuff $30 from BaubleBar
Blouse £14.99 from H&M
Lia midheel sandals £195.23 from J Crew
Tangerine Gardenia eau de toilette $60 from Calypso St. Barth
Monica Vinader Fiji Gem 18-karat rose goldvermeil bracelet £195 from net-a-porter
Mirage Necklace $152 from Juliet and Company
Drawstring wool dress £350 from net-a-porter
New Bond Street Florence, $448 from Kate Spade
Camel Suede Ankle Boot £145 from Ash Footwear
The Roaring 1920’s Jimmy Choo Tema crystal-embellished satin and suede sandals £795 from net-a-porter Lipstick £13.50 from MAC
Eau d’Hadrien Eau de Toilette £50 for 50ml from Amazon
Temperley London Fringed silk dress £1,250 from net-a-porter
I Kissed A Frog multi clutch $328 from Kate Spade
Lace set of three 18-karat gold-vermeil stacking rings £330, Monica Vinader from net-a-porter
Boys Chanel Allure Homme Édition Blanche Eau de Toilette Concentrée Spray 100ml, £62 from Selfridges
Tortoiseshell Classic 2140 Wayfarers £120 from mywardobe
MCQ Alexander McQueen cotton-twill chinos £160 from Mr Porter
Vanguard Crew Jumper £95 from All Saints Ridge Boot £125 from All Saints Leather-bound organiser £245 from Mr Porter
Dear Easter Bunny
Editor Daniel Nelson chooses his Spring wishlist... Matthew Hilton for Case Profile Dining Chair John Lewis £199
Leather Laptop Cover in Tan with Brass Button OEN£100.00
Hove cushion habitat £12.00
Fair Isle Crew Jumper
Vitra Utensilo Red
Heals £204.00 - £253.00
Decorated Milk Chocolate Egg £37.50 Fortnum & Maison
Handcrafted Squirrel Lamp Couverture & The Garbstore £49
Snoopy Light by Achille and Pier Castiglioni Haus London £595.00
Moritz Side Table Made £99
Oscar Armchair by SCP Moleta Munro £2,350.00
Black Sherlock Holmes Print Premium Umbrella Liberty £150.00
The House at Number 57 Photographer Andrew Boyd Stylist Marie Nichols Writer Liggy Griffiths
You either have or havenâ€™t got style and Marie Nichols has it in spades; the Stylist shares her journey through setting up her dream home, making it in the industry and how a trip to Australia influenced her signature style. But what next for someone who has already achieved so many ambitions?
arie bought her terrace house in Tunbridge Wells six years ago
with her husband Simon, a graphic designer who she met at Art College. They live with their miniature Dachshund, Dudley. “As soon as we saw it, we knew it was right for us” she said. As first time buyers they had taken on quite a challenge with a property that was deemed uninhabitable, it also took them a year to complete the purchase. None of this deterred Marie; “I had already planned what I was going to do in every room and was so excited”.
Marie studied photography,
but having decided this was not for her, she got her break when a magazine offered her work experience in their Homes Department “and that’s how I discovered styling” she smiles.
“As soon as we saw it, we knew it was right for us!”
“You see so many new things all the time, that’s why a lot of stylists’ houses are white. I could ever be that as I love colour and pattern too much”
Heart Homes Despite being nervous about her decision, work came flooding in and she and Simon ended up staying for 14 months, only returning when their visas ran out.
Sydney has evidently left its mark on
the stylist, “my personal style has changed since being there; I would always go for an older property, but now I quite like chalet style bungalows, but done in a more modern way.” Since returning to her home town of Tunbridge Wells, Marie has been busier than ever, a constant reminder that she made the right decision to pursue her dream of going freelance.
Looking at Marie’s house it is
evident that she has a signature style. She reluctantly describes herself as “eclectic” wary of the cliché; however it is clear she is anything but. Her home is a beautiful balance of fresh colour, warm patterns and carefully selected vintage pieces. “I love old stuff!” she says, “I could never have a room totally out of a brochure because I love mixing things, and I think I’ve learnt that with this house. I tend to start with one piece that I think; I’ve got to have that” she says. “When you’re in this industry you see so many new things all the time, that’s why a lot of stylists’ houses are white and really neutral. I don’t think I could ever be that as I love colour and pattern too much.”
After six years working as a Deputy
Stylist at an interiors magazine, Marie made the bold decision to move to Sydney and work as a freelancer. “They have such great magazines out there, I’d read them and think- this is what I want to be doing.”
“I don’t think I could ever have a room totally out of a brochure because I love mixing things, and I think I’ve learnt that with this house.”
“I think decorating in a room should evolve and your style changes”
So what’s next for someone
who has achieved their dream of setting up the perfect home and embarking on a career change so successfully? Well if you’re Marie, you chase new ones. Despite her recent affair with more modern design, she is rekindling her love of vintage and setting up an on-line shop selling re-purposed home ware with the help of her husband.
The couple evidently work
well together, Simon has recently given up time to design the website and hopes to get more involved as the venture progresses. Luckily for Marie, he is also happy to give up a Saturday to scour markets searching for hidden treasure (which he is clearly not bad at either). Their collection of gems for sale include
ceramics, vintage flash cards and Union Jack
flags (picked by Simon) made into cushions by Marie’s Mum who, incidentally, is a Seamstress. Could this be another dream come true for Marie perhaps? www.theshopatnumber57.com wholelottalovely.wordpress.com
Bethany 8 Arm French
Bronze Chandelier, £275 from Alexander & Pearl
Get the look from Marie’s home
Antiqued Wood And Metal Roulette Clock, £36 from Artisanti
Gatsby Leather Armchair,
£610 from Darlings of Chelsea
Festival Chair Hot Pink, £95 from Berry Red
Beaucoup Chest Of Drawers, £925 from Sweetpea & Willow
Arthouse Red Butterflies
Filled Frame, £9.99 from Arhouse
Willow Heart, £12.95 from Nordic House
Paris Vintage Desk Clock, £37 from JasmineWay
Writer Daniel Nelson Portrait photograph Gene Nocon
â€œ I like telling storiesâ€?
Rob Ryan may have worked for clients such as Vogue and Elle but he still finds time to work on what he loves, creating cut paper art. We explore the wonderful, romantic world of Cyprus-born Rob Ryan.
Born in 1962, Rob Ryan began as a painter in 1987
with a plethora of other companies jumping to work
after graduating from the Royal College of Art in
with him. His work lends itself to screenprinting
London. “I never really painted much in the first
which has allowed work to appear on ceramics to
place,” Rob says. “I painted words. It was a very
fabrics opening up a wider world of people who can
graphic form of painting.”
enjoy his romantic and intriguing world.
In 2002 he began to work principally with
“One year I did the Christmas campaign for
paper-cutting although he still views himself as a
Liberty; I was on the escalators at Oxford Street
fine artist. Years later his intricate papercuts have
tube station and as I travelled up the escalator
taken the world by storm and collaborations with
every single poster was my work. I know it was
Paul Smith, Fortnum and Mason and Vogue along
temporary but I must admit – I was chuffed!”
Watch the video interview in partnership with Crane.tv
“The funny thing is, I never really stopped reading children’s stories”
Pretty Florals Striking Stripes With Spring in the air this upcoming season, it is all about flowers and stripes. Whether you prefer something soft and feminine or bold and daring, these trends are sure to win you over. Here Heart Home rounds up some of its favourite fabrics to celebrate London Design Week. By Carole King and Arianna Trapani
1. Sarawak, Moroccan, £27.50/m, Villa Nova
8. Pear, £27.50/m, Villa Nova
2. Irma, £37/m, Harlequin
9. Orsina, £37/m, Harlequin
3. Wild Rose, £30/m, Designers Guild
10. Blithfield-Grenville, £120/m, Tissus d’Helene
4. Teal Butterfly, £80/m, Bluebellgray
11. Ceylon, £48/m, Sanderson
5. Forget me not, £30/m, Designers Guild
12. Joelle, £37/m, Harlequin
6. Cosmos, £30/m, Designers Guild
13. Malibu, £63.80/m, JAB Anstoetz
7. Tribeca, £36/m, Sanderson
14. Mandarin Flowers, £42/m, Sanderson
15. Sarawak, Plum, £27.50/m, Villa Nova
22. Ardleigh Lupin, £15/m, Ashley Wild
16. Forget me not, £30/m, Designers Guild
23. Malibu, £63.80/m, JAB Anstoetz
17. Saffron Butterfly, £80/m, Bluebellgray
24. Orsina, £37/m, Harlequin
18. Banbury Tulip, £15/m, Ashley Wild
25. Blithfield-Grenville, £120/m, Tissus d’Helene
19. Poppies, £39/m, Sanderson
26. Madame Butterfly, £85/m, Designers Guild
20. Flower Field Linen, £80/m, Bluebellgray 21. Wild Rose, £30/m, Designers Guild
BRIGHTEN UP YOUR HOME WITH PRETTY PASTELS AND SCANDINAVIAN INSPIRED FURNITURE AND ACCESSORIES
Spring is hopefully not too far away so give your home a new lease of prettiness with the new Scandi style range from Heal’s. We really think they have excelled themselves this season as it has a gorgeously divine colour palette which enables the products to fit into any current scheme you may have as well as injecting some yellow pops of brightness in the form of lights and candle holders. As always, we have created our guide to suit any budget to help you restore some Spring serenity to your house.
By Sophie Warren-Smith
Yellow ball pendant, £60 mydeco
Green bell ceramic pendant, £199 Funktion Alley
Giant122 pendant in blue, £312 Anglepoise
Marlow open shelf unit, £599 Furniture Village
Cade tall shelving unit, £800 Habitat
Ligna solid oak bookcase, £1,635 4 Living
Apple cushion, £25 Bouf
Ballooning cushion cover, £28 Roddy & Ginger
Meg cushion by Donna Wilson, £37.99 SCP
Candy stripes rug, 170 x 240cm, £284 Wovenground
Fresh pastel stripe rug, 170 x 240cm, £385 John Lewis
Colour carpet rug by Hay, £756 The Lollipop Shoppe
A Splash of Spring Forget the monochrome tones that represent the winter months, spring is the time to liven up our homes with vibrant fresh greens, yellows and crisp white.
Photographer John Deed
Stylist & writer Karl Openshaw
Wine crates stacked either on top of each other or side by side make great little compartments in which to show possessions.
Use large canvases painted in tones of grey, black and white as the backdrop for the colours of spring.
Use old bottles that can be picked up for a few pennies at car boot sales.
The moss covered chair is a fun decorative accessory to add. Great if you have a garden
room or balcony.
Add colour to black and white and pastel collections with the many floral gems that are available at this time of year.
Arrange ceramics in groups, keeping similar shapes, colours or textures together. Jonathan Adler ceramics are always quirky and fun and great to mix in.
Designs for life. When Chelsea Cefai finally landed her dream home, she also discovered a treasure trove of rare designs which changed the direction of her life.
Photographer Mark Bolton Writer Michaela Mildenhall
The journey began when Chelsea fell in
love with a property that was virtually on her doorstop. “We’d lived around the corner from this house for quite a few years and I’d always kept an eye on it hoping that one day I would see a ‘For Sale’ sign.” It was an event that was clearly meant to be. The sign did indeed go up eventually and Chelsea and husband Gary managed to sell their current property within a week. Five years later they are still living in their converted Victorian property, which is located in the historic market town of Rugby. One of the main features of the house Chelsea originally fell in love with was its unusual layout:
“It’s a double fronted Victorian property
so the rooms are laid out squarely on either side of the entrance hall, rather than the usual long narrow format you get with a Victorian terrace”. Chelsea realised that
housing two businesses, two daughters and Dusty the
colour and had no problem with pulling it all in. “I’ve
cat was always going to be a big demand on space: “I
never felt uncomfortable or nervous about mixing
knew the layout would work perfectly for family life;
styles and love to experiment with different styles.
with plenty of usable space and separate working
We have lots of usable, family space and the things we
areas for our businesses”. After the initial excitement
find and love are what make it personal.”
died down, the Cefai family had a real task on their
hands, building an extension to the rear ground floor.
pieces: “Inspiration for each room usually starts with
Chelsea added, “We also decided to re-point the entire
something quite simple like a picture or a piece of
house more than half way through the project, hence a
furniture. In the living room we have a piece of artwork
constant cloud of orange brick dust to contend with!”
by Terry Frost, which hangs above the fireplace”.
But a major discovery was about to seal the fate of the
On the decoration front, Chelsea has a real knack
for putting together different looks, a good eye for
Everything flows from a few initial ideas and key
overall conception of the decor.
“We’d lived around the corner from this house for quite a few years and I’d always kept an eye on it hoping that one day I would see a ‘For Sale’ sign”
“We were completing the final stage of the renovations in the kitchen/dining areas and I came across the work of Sheila Bownas at an auction. The illustrations were ideal to display in the downstairs space but when I discovered there were more than 200 original patterns I had a sudden urge to save the entire collection!” Chelsea further explains “Flora Dora our online shop was launched with a limited range of prints, fabrics, cushions and postcards. So far we have released 10 of Sheila’s original designs from the 50s and 60s.” In fact Chelsea is very much a vintage design aficionado with a passion for the preservation of British design in particular.
“I knew the layout would work perfectly for family life; with plenty of useable space and separate working areas for our businesses”
“Inspiration for each room usually starts with something quite simple like a picture or a piece of furniture”
This is something which Chelsea wanted to reflect in her home, although there is a real mix of décor throughout the house: “There is quite a clear difference in style between the two floors. This type of house can carry a mix of styles very well and I’m strongly influenced by several distinctive periods, predominantly the 40s, 50s and 60s. When we moved here I still loved the antique French bed my husband bought for us in our very first home 15 years ago!” www.flora-dora.co.uk
Get the look from Chelsea’s home Fabric Clock, £25 from Gift Wrapped and Gorgeous
Kitchen Pendant, £54.99 from tch
Sagaform Retro Teapot, £24.95 from Cloudberry Living
Oriel Sofa £1,925 from Rume
Venetian Mirror, £245
from French Bedroom Co
Framed Print, £18.99 from Arthouse
Pink Wallpaper, £43 from Wallpaper King
A Touch of Flock For our Spring issue, Heart Home were lucky enough to spend some time with bespoke furniture maker, Johnny Egg. We found him with wife Lucy in the aptly named Egg House. They share their Essex home with two dogs, one cat, a handful of chickens and hundreds of furniture prototypesâ€Ś
Photographer Paul Craig Writer Ellie Walker-Arnott
“Travelling the world gave me a taste for what’s around in different countries”
Though Johnny has been crafting furniture since the age of sixteen, when he was a cabinetmaker’s apprentice, his career really took off in 2003 after he exhibited at the prestigious 100% Design show. Since then, his flamboyant style has been embraced by interior designers and nowadays his furniture is stocked by contemporary design store Heals.
Johnny’s work ranges from
wonderfully wacky. Using bold patterns
Johnny takes traditional shapes and distorts them to create clever and innovative pieces of furniture. He specialises in sharp lines and seriously
gloss finishes, as well as softer shapes, designs and textures. And that’s where Johnny’s trademark finish comes in. Johnny loves to add a twist to everyday items, be it telephones, light fittings or the inside of drawers, with a touch of
flock. The idea originated from the desire to create something soft inside his furniture.
After his apprenticeship, Johnny travelled to all
four corners of the globe aboard cruise ships, meeting his wife Lucy when working in an onboard casino. They decided to settle down and they have lived a much quieter and laid back life ever since. Now, instead of card dealing, Johnny is happiest walking his dogs or having a quiet drink in his local country pub, The Compasses in Littley Green.
90 Prototype models for upcoming new safe collection
“I’ll have things in the house, sometimes for six months, before I realise that I actually do like them!”
“I enjoy taking something old and then updating it”
It was once he was back on British soil, that Johnny
rekindled his love for carpentry, and his home is now
the place where Johnny decides which pieces he’ll take further. Living with his designs helps him decide whether or not he really likes them. “I’ll have things in the house, sometimes for six months, before I realise that I actually do like them! Then I’ll carry on and actually make it as a product,” he says.
The inspiration for his designs comes from the
world around him. “I am inspired by so many things: colours, fashion, the shape of cars...” he says. “I
92 Johnny at Metro Retro
Johnny at his studio
normally start with a shape. The shape of old furniture is a constant inspiration. I enjoy taking something old and then updating it.â€? During our visit, Johnny took us to one of his favourite British haunts, Metro Retro, a warehouse filled with mountains of covetable vintage furniture. It was easy to see why he is so inspired by the shape and feel of old design.
This year Johnny is launching an impressive four
new collections. We had a sneak peek at Safe, which features chunky wooden cupboards constructed to look like retro metal safes, and Pashley, a range of chic black and neon pieces. Though increasing the website is the focus of his attention now, Johnny does have aspirations to have his own shop one day, so watch this space... www.johnnyegg.com www.metroretro.co.uk www.compasseslittleygreen.co.uk
Photographer James Balston Writer Claire Marie-Slight
A perfect demonstration of how to make the most of the space youâ€™ve got, Tina Bernsteinâ€™s Holloway home is bursting with colour and full of daring, unique interior design flair. 95
“I’m a creative by nature”
olour has always been the main source
project took just two months to complete – and
of inspiration for German graphic designer Tina
was not one day, nor one penny over.
Bernstein; being influenced by brands such as
Missoni from the age of fifteen, she was always
comments that she always thinks very carefully
certain that a bright, airy apartment would best
about how she would navigate and move around
suit her interior design style – and so, after buying
a space; and, with this in mind, the whole idea
her North London home, she set out to create just
of renovating a property – gutting it completely
and starting from scratch – really appealed to
Having purchased the Holloway apartment
her. A naturally bright and airy space, the roof-
some seven years ago now, Tina initially found the
top maisonette has the feel of a second floor flat,
flat in a real state of disrepair; there was a lot of
despite being reached through only one flight of
essential work to be done before she could move in.
stairs, and she comments that she felt inspired
Not one to shy away from restoration jobs though,
to use bold colours and unusual designs to really
Tina set about project managing the renovation
make the most of the light, bright feel of the place.
herself; hiring a team of five experienced builders
and creating architectural drawings to help
it was the power over choosing even the littlest
mould her vision of the property. Tina’s efficient
of details that made the prospect of renovating
management technique meant that the whole
the whole property so appealing to her. From
Asked now what first drew her to the home, Tina
As an interior designer, Tina explains that
â€œI thought very carefully about how I navigate and move around a spaceâ€?
choosing how many plugs to have in each room,
in particular, Tina points out her sofa; purchased
to how exactly to connect the stereo – in this case,
in Germany from a friend, she spent some time
with a 30 metre cable running underneath the
with him sifting through four hundred fabrics in
floor and the office – Tina explains that she really
the search for the exact shade she felt would fit the
relished the opportunity to have so much say over
the design of her home.
As well as designing how best to use the space,
celebrated her favourite renovation project yet
Tina also decorated the flat herself, down to
with a large celebratory house-warming gathering
choosing every material, fabric pattern and item of
two weeks after she moved in. Even now, seven
furniture. She wanted to fill the space with hand-
years on, Tina still loves how she’s used bold prints
made objects and surround herself with colours
to make the most of the small space and, with the
that would never fail to inspire her and lift her
launch of her own company Colour Living, she’s
encouraging others to embrace bright colours in
their interior design styles too.
Asked which item of furniture she treasures
After months of hard work on the flat, Tina
â€œMy passion is to have a library like Karl Lagerfeld has in Parisâ€?
“Colour has always been the main source of inspiration”
Get the look from Tina’s home
Sheila B Art Print,
£49.95 from Easy Art Kartell Panier Table, £177 from mydeco.com Marimekko Mariskooli Bowl,
£19 from Skandium
Kartell Gnome Stool, £199
from Made in Design
Missoni Home Jazz Towel, from £13 from Amara
“Mediterranea”, £80 per roll from Cole and Son
Michaela Mildenhall, otherwise known as Pargy, is the author of the blog which hunts down the best in bold and daring design from the past and present. you thought that kitsch interiors were
virtually unrecognisable. This new breed of kitsch
all about cheap tackiness, high cartoon
is breathing an air of exuberance into otherwise
camp and shallow sentimentality then
think again. Kitsch is a very exciting concept, and
some of the biggest names in design are currently
basically a term used to describe cheap, sentimental
experimenting with this style and taking it in a whole
mass produced ornaments. The biggest decades
for kitsch however are the 50’s and the 80’s. In
Kitsch is often mistaken for bad taste but it’s
the 1950s we saw the “Tiki” type of kitsch; with its
actually quite a complex idea, questioning the
proliferation of Tretchikoff’s “Chinese Girl” pictures
concept of what is good or bad taste. It also has
and nightmare nick-nacks from hell. The 80’s saw
a chequered past. First we had the cutesy-pie
the emergence of a less innocent kind of kitsch,
kitsch charm of the 50’s. This then mutated into
spearheaded by Artists and photographers such as
the garish and super sexy 80’s version. Kitsch is
Jeff Koons and Pierre et Gilles. This type of Kitsch
now the comeback kid in interiors, except that it’s
was heavily sexualised, glamorous and worshipped
gone and grown up, becoming polished, witty and
at the altar of pop culture.
The word kitsch has German origins and was
Over in the world of furniture design, a group of
influential Italian designers that called themselves The elegant Naturo Fantastic range from Lladro.
the “Memphis” group, took bold geometric shapes and mixed these with kitsch colours and humour. These pieces of furniture were also created in the 1980s, and are highly collectable today. Contemporary designers are becoming very excited about the Memphis style right now so I’m sure you will see exciting developments in this area. So how do you incorporate this over-excitable trend into your surroundings? Well, clearly kitsch is not for everyone (and most definitely not for the faint hearted). I personally think it works best when you really embrace it. If you’re a fashionista, dandy, hedonist or joker, then I’m sure you will work it
well, if not, don’t panic; here are some pointers!
Above all else kitsch is extreme and joyful. Forget
less is more; more is more!
Rumble at the jumble; or even the charity shop
for fabby vintage finds. Some retro kitsch is becoming
Moooi Horse Lamp.
very sought after and you might end up buying a future antique!
For walls, why not try out some vibrant kitsch-style
wallpaper (I think Amy Butler works the trend very well). Alternatively, you could get some cheap copies of Tretchikoff (in the true spirit of Kitsch) or a selection of postcards featuring the work of Jeff Koons and Pierre et Gilles.
There are some great kitsch accessories in the shops
at the moment. Kitsch lamps are particularly striking.
Think about modern designer pieces for your home.
The key is to go for well executed design that has really good detailing. Typical Kitsch themes are cute animals, cartoons, crazy florals, femme fatales and pretty sailors!
Blaue Blume petit four stand from Undergrowth Design and Temple Tulips wallpaper from Amy Butler, available at Graham & Brown.
Floral Finds for your Home By Rona Wheeldon
Rona Wheeldon is the writer behind the floral-inspired blog, Flowerona A bouquet of felt flowers
in a patchwork
St Eval Candle
pot make up this pretty Floral Bunch Doorstop from Laura Ashley. £26.
Company make fabulous candles, including this Rose Garden design in a pot £10.80, with its matching vase £12.80. From Designer’s Guild’s is this beautiful fabric from their Gran Paradiso collection called Carmen Poppy, featuring these pretty over sized poppy blossoms using vibrant colours inspired by the flora of Sevilla
The Milo flower bottle from LSA with its quirky glass flower stopper would make a lovely, original present. £33.
and Granada.’ Price is £51/m
A lovely way to display
Beautiful ‘Red Roses’
your home-made cakes
painting by the
is on this up-cycled vintage china cake stand from designer, Esther Coombs. The stand features hand-drawn illustrations of English heritage buildings and is decorated with red blooms. £138
very talented artist Charlotte Hardy – a perfect way to add colour to a room. £595.
Sweet as a Nut If there is any time that lends itself particularly well to a sweet treat, it’s Easter. Forget the heavy wedges of wintery bakes, springtime calls for a cake that is light, fragrant and sweet, and that looks as pretty as a picture. This Orange & Pistachio Cake is perfect served with a dollop of crème fraiche; its sour note just cuts through the sweetness of the cake. Don’t forget to add a few seasonal flowers either; whether a vibrant bloom on the cake itself, or a few wispy sprigs on the side of the plate.
Photographer Emma Gutteridge Writer Louise Gorrod
Orange & Pistachio Cake
unsalted butter (softened)
vanilla pod or 1 tsp of vanilla extract
For the topping: 1
1. Preheat the oven to 150C / Gas 2. Line and grease a cake
utes. It’s done when a skewer inserted into the middle of the
tin with baking parchment. I like touse a loose bottom square
cake comes out clean. If you find your cake isn’t quite cooked
tin 20 x 20 x 4 cm. However you can bake this cake in a loaf
through, but desirably golden enough on top, just loosely
tin of 22 x 12 cm or a 22 cm round tin.
cover with foil and continue baking until it’s done.
2. Firstly, grind your pistachio nuts to fine green crumbs
5. When the cake is cooked, leave it to cool in the tin before
and set aside. If you’re using a vanilla pod, split it and scrap
out the seeds and set aside.
6. For the topping, first roughly chop the pistachios and set
3. In a large bowl, cream the butter and sugar until they are
aside. Next add the juice of an orange to a small pan along
light and fluffy. Then beat in the eggs, one at a time. Now add
with the sugar and bring to a boil for a moment so that it
the zest of one orange, the vanilla seeds or extract and then
thickens. Remove from the heat and add the zest of the or-
fold in the ground almonds and pistachios. Finally sieve and
ange and the chopped pistachios. Mix everything together
fold in the flour.
and spoon over the cake. Decorate with a dainty flower
4. Transfer the mixture into your cake tin and pop it into your oven. It should be done in 45 minutes, but as each and every cooker can differ, it pays to have a peep after 30 min-
should you so desire and enjoy.
Home is where the Heart is Photographer Oliver Gordon Writer Katie Cotgrave
Stamping her style on a Victorian flat conversion couldn’t be easier for inspirational designer Catherine Hammerton
As a talented designer and owner of a thriving online home wares store, Catherine Hammerton oversees the production of all her exciting product. From digitally printed fabrics and wallpapers to soft furnishings, Catherine is passionate about ethically sound designs. Most recently she has added beautiful ceramics to her collections and hopes to expand in kitchen textiles too. “Based at my studio at Cockpit Arts, in Holborn, this is where I coordinate the madness and dream up new ideas!”
Since her days at The Royal College of
Art Catherine has lived with her partner Ian, who works in the film industry, in a Victorian conversion flat in West London. Both originally from South Wales, “We’ve been here nearly 8 years now, where does the time go?” The couples rented flat consist of one bedroom, bathroom and an open plan kitchen and living space. Bright and full of style the townhouse has been divided up into three flats. “We have had some fantastic neighbours over the years,” laughs Catherine, “A band of kiwi opera singers was one of my favourites! Just wonderful to hear them practice.”
Rabbit head from Emily Warren, bottles Shan Valla, Rob Ryan framed cut-out, bird and nest from Holy Smoke
“I love having all of my family photos and trinkets around me – that’s what makes our flat our home”
“Before we lived here I studied and
lived in High Wycombe, a small town in the beautiful county of Buckinghamshire.” States Catherine, “classic student mayhem, sharing with three other textile girls, but brilliant fun!” Now in rented accommodation the couple have been lucky to have free reign over the decor and style of their home. With white-washed walls lots of light is reflected throughout the flat, it also keeps everywhere looking fresh and bright. “I am a great lover of car boot sales and junk shops,” explains Catherine. “I love a bargain and our home is an eclectic mismatch but one that reflects our journey together over the years.”
Having family trinkets and photos all
around transforms the flat into a characterful home. “I try not to fill the house with things I have made, as it seems weird to fill our tiny space with my own work,” states Catherine. Through their student days Catherine and Ian have received lots of lovely gifts from friends and family, now the flat is full to the brim of stunning items they were able to invest in.
“Our flat is very lived in, it’s eclectic and
colourful,” states Catherine. “I love our livingroom-come-kitchen. It’s cosy by candle light and lined with artworks, objects and pictures from friends and family, so I always feel like they are around me,” explains Catherine. The
“Our flat is very lived in, it’s eclectic and colourful”
couple take inspiration from lots of local fairs, “I love Kempton antiques in Twickenham for furniture and all things weird and wonderful, the Vintage textile and fashion fair in Hammersmith is fantastic for trims, buttons and oddities” explains Catherine.
Future plans for the flat include
From producing her own line in the
retiling the bathroom, “it’s currently an
UK Catherine is passionate about British
awful 80’s peach nightmare! Luckily
Design, and this can be seen throughout
my dad is an architect and on hand to
the stunning London property. Home
transform it so watch this space!” states
truly is where the heart is in this small,
but perfectly formed flat. catherinehammerton.com
Printing Press Word, £15 from Seld
Get the look from Catherine’s home Stoneware Jug, £17
from Berry Red
Glazed Bird Tealight
Holder, £4 from Tesco Quilted Cushion, £44
from Berry Red
Pastel Pouring Jugs,
£18.99 from Mollie & Fred
Vintage French Armachair,
£600 from Miv Watts Design
Hand Stitched Throw and Pillowcase, £145 from Idyll Home
La Cafetière Stove Top Kettle, £35 from Red Candy
Roberts Revival Dab Radio, £149 from Leekes
Celebrate ...decorate By Jeska Hearne
Jeska from Lobster & Swan shakes off the winter blues and jumps straight into spring by getting all creative. Here she shows how to brighten up any corner, mantelpiece or table with these simple craft projects that can be made in less than an afternoon.
These vintage-style, kite tail tissue garlands take minutes to make. All you need is about twenty five 4â€? tissue paper squares and some fine string, cotton or wool. Simply pinch each paper square in the middle and twist once to make a bow shape then knot your string around the centre of the bow and continue in this way until you have the desired length of the garland.
For the twig wreath you can repurpose a birch wreath and strip off any old leaves. Tie bows and knots of ribbon, braid and fabric scraps around the ring; fasten beads and shell buttons with wire in between. Then tie some string for hanging and place a floral paper rose bouquet at the top to cover the join.
Spring twig spray, just like the wreath is very easy. Tie scraps of fabric and ribbon and wire flowers on gathered twigs, pop in a vase and done! Spring favour crackers. Making use of old packaging, cut down the old tubes from foil and cling film dispensers, wrap them in layers of pale and dark tissue paper. Secure the tissue with tape and tie a matching ribbon at one end. Fill with candy, lollypops, tin toys, balloons, and charms, then tie the other end closed. Decorate with paper flowers or name labels. These look lovely as place settings or piled high in a basket or bowl.
Sourcebook Twig Wreaths: Butlers Emporium, Hastings Floral wreath topper and ribbons from Etsy Balloons, tin cars and other favours from Black-out, Brighton Cath Kidston paper labels from Amazon Chocolate and boiled sweets from Carluccioâ€™s All other sweets from Cyber Candy Tissue paper from Storm Trading Flower rosettes: Stylists own, find similar at VV Rouleaux
I love Norway and Sweden and their wonderful textile designs
“It feels pretty scary to leave university when you’re not sure what direction to take,”
Fabric fancy Rather then being daunted by the prospect of finding a job after graduation last year, textile designer Nancy decided to simply go it alone and hasn’t looked back.
says Newcastle-born Nancy Straughan, 23. “I didn’t have a plan but I received such positive feedback on my final project that it felt like the right step to take it further on my own.” Since graduating from Leeds College of Art in November, Nancy has thrown herself into her craft by moving to London with her graphic designer boyfriend, Paul. The couple share a flat in Stoke Newington and Nancy has moved into a studio space with several fellow creatives in nearby Haggerston. Friends and family were Nancy’s first customers, but it wasn’t long before her striking designs were catching wider attention and drawing in commissions for Writer Hannah Ricci
Portrait photograph Paul Price
I’m drawn to mid-century 1950s design and early Laura Ashley fabrics
bespoke designs for fabric and wallpaper. “I decided to take the self-promotion
be too precious at this stage and I prefer the result that this approach creates.” From a
approach, which is incredibly hard work
catalogue of photos she takes of the natural
but seems to be really paying off. Through
world like tree bark and rain drops, Nancy
my blog, Twitter and proactive networking
adds texture to bring her designs to life
I am trying to grow my profile organically,”
before outsourcing digital printing.
explains Nancy, who also takes and styles her own photos. Scandinavian design is Nancy’s main
Next up is a line of beautiful silk dresses that Nancy has teamed up to create with a talented seamstress she discovered
source of inspiration. “I love Norway and
on Etsy. In the longer term she dreams of
Sweden and the wonderful textile designs
opening her own shop to sell her wares.
greatly influenced much of my student work,
“I often spend my weekends browsing the
she explains. “I’m also drawn to mid-century
wonderful local independent interior stores
1950s design and early Laura Ashley fabrics.” in north-east London. There would be Nancy tries to draw every day and starts her designs with pen and paper
something so nice about people choosing my creations when there is so much
doodles or cut out paper shapes. “I try not to amazing choice out there.” Site nancy-straughan.com Blog nancystraughan.blogspot.com
Aspiring Kennedy By Lauren Bryan Knight
Diary of a Texan living in the UK
Apparently Americans missed the memo.
Or perhaps, it was misinterpreted over the Atlantic. Whatever the reason, it’s obvious that we misunderstood the purpose of rain boots…. Err sorry, “wellies.” You see, all of us in North America thought that wellies were part of the official wardrobe of Londoners, and that somehow tromping around the city in giant rubber boots would serve as a sort of camouflage to blend us into the high street scene like a black cab or a double-decker bus. Little did we know that schlepping around in designer rubber boots would not help us blend in, but would, in fact, only serve to make us look like tourists. Fear not, this girl
There’s something about British
now sees the difference and her Burberry wellies
boys that really works- and I’m
now sit in the back of her closet awaiting their
talking about a feature beyond
next trip to the country.
the inherent knowledge of how to wear a well-tailored suit. I’m talking about how the English man has perfected the delicate balance of well-coiffed manners & schoolboy naughtiness. Charming wit, with a dash of misbehavior & self-depreciation… watch out ladies, it’s a deadly combo. What Hugh Grant started so many years ago is now coming full form in the deliciously regal form of Prince Harry. And while we are on the topic of boys… let’s get to British women. Buttoned Up? Frigid? I’m not sure that’s actually it. With ladies like Queen Elizabeth, Lady Margaret Thatcher, & Maggie Smith residing as culture’s most prominent figures- it’s obvious to see that something is working. Maybe it’s the tea…. I’m
Here I was, the owner of a discarded ticket
for the celebration of the King James Bible’s 400th Anniversary. As the ceremony opened with a traditional hymn and their majesty’s began to glide down the long aisle, my body actually began to tremble. The Queen processed by me and nodded in her classic manner. Prince Phillip followed behind her with a wellpracticed nod, and- as I beamed with the foolish giddiness that only an American can muster in such situations- Prince Charles walked by and offered his polite nod. However upon noticing
starting to wonder if that strong backbone isn’t the best type of bait for all those naughty British boys.
After nearly two years of waiting patiently on
this fair isle, it finally happened. Yes. I saw Queen Elizabeth, up close & in person. Obviously this run in was not at the neighborhood Waitrose- though I do suspect that the Queen would be shopping at Waitrose over ASDA. Instead, after the most serendipitous chain of events, I found myself perched with a fascinator on my head sitting nervously on the front row of Westminster Abbey.
the enormous grin on my face, he broke his composed face and smiled back. He smiled at me! The Prince of Wales smiled at me. I’d even go as far as to say he nearly chuckled at me. As the procession continued on towards the altar, I joined in the final verse of the hymn and made a mental note that this was a moment I would never forget.
Home made notebook tutorial By Hannah Bullivant
Learn how to make a home made notebook with this simple tutorial using vintage papers and fabrics. This would make a wonderful memory book, or use it to deposit advice for mums-to-be or to hold treasured family recipes. With plain pages this would also make a lovely, unique notebook. 126
You will need: * 2 pieces of thick cardboard, cut 18 by 24cms (I used Mount board) * Various pretty papers cut 15 by 21 cm’s (A5) * A piece of fabric for your cover * 2 thicker pieces of paper to line the inside of your cover. Vintage wallpaper works brilliantly. * Embroidery thread to hold the book together * A large needle * A drill and small drill bit * Clamps * Mod Podge or PVA glue * Scraper (or credit card)
First, make the cover. Lay your fabric on the table, wrong side up. Place the two pieces of card on the fabric leaving 4 cm’s of fabric around the outside of the book, and 3 cm’s in between the card (this will be the book’s spine.)
Once dry, stick your thicker paper on to the inside cover. It should be cut a couple of cm’s smaller than your card. Use the scraping technique to ensure it lies flat. Let it dry.
Knock your paper together then carefully insert it in your cover, making sure the paper is sitting snugly in the spine of the book.
Whilst it is still clamped, thread the book together using a contrasting coloured thread.
Clamp the book together against a table top. Ensure that the left hand (spine) edge of your book is hanging off the table by about a quarter. Mark three equal holes down the left hand edge 2 Cm’s from the edge with a pencil. Using your slimmest drill bit, drill 4 holes through the whole book.
Tempting Tel Aviv Design blogger and journalist Chedva Kleinhandler, takes us on a fascinating tour where she shares her love and passion for her beloved city, Tel Aviv. Photographer Avishai Finkelstein Writer Chedva Kleinhandler
It’s one of those rare winter days in Tel Aviv
and I’m admiring the grey skies against the hot pink wall in the living room of one of my favorite artists. I chose to start our tour of my favorite Tel Aviv design spots in Samy D’s and Yohai Barak’s apartment because to me, the couple and their abode epitomes everything I love about Tel Aviv; It’s colorful yet moody, artfully designed but full of life, it changes with every hour and every light, almost like it has a heartbeat of its own, and every piece in it has a unique story.
Samy David and Yohai Barak moved to this
apartment not long ago, in a building bursting with artists and designers. They dedicated a studio under the apartment, suited for the bigger scale art that Samy is creating now along with his interior design work. Samy is known for his bold use of color in his pottery work, and so it’s not surprising that every wall in the apartment boasts a different paint color. There are very few places you’ll feel more welcome than here, which fits perfectly with the couple’s love
Samy David & Yohai Barak's Ceramic Studio
Samy David & Yohai Barak’s Ceramic Studio
of hosting, as they are planning to welcome people to tour the apartment and the studio and hear more about Samy’s work and process.
Gloria Mundi means “world glory”; it may
seem like a haughty name for a home décor shop that is also a café, but it was actually very humble, to note that each piece in this beautiful shop originates from different parts of the world, and that they were all picked sustainably, in order to keep this very world in good shape. This gorgeous spot is run by exlawyer Ilanit de Vries and her childhood friend, Felix Hadad. Illanit lived in Amsterdam for 18 years and fell in love with the notion of giving old furniture a makeover, and so here, along with the Scandinavian décor they import, she and Felix sell gorgeous one of a kind ex-flea-market furniture, like coffee tables made of wooden window shades, armoires made of crates and more.
Home Decor shop, ‘Gloria Mundi’
view from Allenby Street
We walk through one of my favorite streets,
and one of the oldest streets in Tel Aviv. Allenby Street was named after Field Marshal Viscount Allenby back in the days, and it stretches all the way from the beach through a lot of the most interesting parts of the city. You can find the most fascinating types there – of anything: shops, architecture or people. It’s all very haphazard and unintentional, and it’s seems that has always been the case, but this exactly is the charm of Allenby. Just sit back in one
Second hand shop ‘Mugrabi’
of the many many cafes and prepare yourself for
week, marveling at owner Avi’s amazing finds and
people-watching galore. At the corner of Allenby
ideas (he painted an old 1950’s fridge a mint hue and
and Ben Yehuda stands my favorite second hand
stores vintage shoes inside!) and tempted, especially
shop. I wish I could claim to have just wandered here
by the unique art he curates. Like many other stores
unintentionally, but I actually read about Mugrabi
in Tel Aviv, Mugrabi too moonlights as a café –
in the paper and only went there months later. I’m
what can I say, it’s a coffee-crazed town! – And I
glad I did, because now I’m there at least once a
have spent many days sipping a great coffee and
working on my blog here.After the visual overdose
Home Decor shop, ‘Gloria Mundi’ of Allenby it’s good to be back at Neve Tzedek. It’s a quieter, luxurious neighborhood, just near the beach, full with pretty little boutiques and French tourists that also have summer homes here. The Varsano Hotel manages to blend in – it spreads through an entire street of low, typical to the area houses. Yaron and Guy Varsano are brothers who are in the real estate business with a real passion for design. They decorated the hotel by themselves, seeking the assistance of various experts on different topics but ultimately judging by the question “would we want to stay here?”. The result couldn’t be more inviting. The vintage glass panes the brothers picked for the windows, the lamps and the outside couch all speak to the detail-lover that I am.
The Versano Hotel
Cosy cottages and hidden hideaways By Ellie Walker-Arnott
Leave the stresses and strains of everyday life behind and retreat into the countryside this spring. Whatever your budget, we’ve found three of the best secluded spots for a weekend away ...
THE BEACH HUT, CORNWALL
via Unique Home Stays (from £1,075 for a 3 night weekend stay) The Beach Hut is the ultimate place to stay if you want
literally a stone’s throw from the sea - you can watch
to really get away from it all. The 1920’s hut can be
the waves from the comfort of your bed and fall
found at the end of a rural track on a secluded beach.
asleep to the sound of the surf.
Surrounded by Cornish cliffs and quiet stretches
While your days away wandering along the rugged
of coastline, the solitary spot is your own private
coastline or sunbathing on the sand, and spend your
wilderness and is the perfect location for a romantic
evenings snuggled up on the veranda with a blanket and
a bottle of Cornish wine. You won’t have to see another
floorboards, soul, but if you decide to venture out of your coastal
whitewashed walls and plenty of seaside charm, is
bubble the town of Bude is just a quick drive away.
HOLE COTTAGE, KENT
via Landmark Trust (from ÂŁ509 for a 3 night weekend stay) Hole Cottage can be found deep in ancient forest time. Without wi-fi or TV, youâ€™ll have to amuse on the northern slopes of the weald, hidden in yourself. Laze in the spring sunshine surrounded a woodland clearing on the Falconhurst estate. by lush greenery or spend your days meandering The cottage, which sits in an idyllic location through ancient woodland. beside a small stream, is all that remains of an impressive late medieval hall.
You could forget all about the outside world. But if you fancy a trip back to civilisation,
With its slow paced and peaceful feel, a stay Cowden station is, surprisingly, only a 15 at Hole Cottage is a little bit like going back in minute walk away through the trees.
WHITEGATES COTTAGE, LINCOLNSHIRE
via National Trust Cottages (from ÂŁ208 for a 3 night weekend stay) Whitegates Cottage is in a peaceful spot at the
Whitegates Cottage boasts traditional mud
foot of the Lincolnshire Wolds. With its painted and stud walls and charming original features, green door, orchard garden and thatched roof, with cosy beamed rooms and a pretty open fire. the little cottage could be the setting of a fairytale.
You could spend your weekend hidden away
The cottage is nestled in a quiet corner of the in your own tiny picture perfect cottage or use Gunby Estate with the impressive Gunby Hall on the cottage as a base from which to explore its doorstep. Gunby Hall is an impressive National the picturesque Lincolnshire countryside and Trust property which sits within pretty Victorian coastline. walled gardens.
Miss Mary’s suggestions for Spring dates By Mary Higgs
Mary Higgs is the author of popular website The Great Date Guide.
For those of you lucky enough to live in the
country, the sight of a gambolling spring lamb will be a regular occurrence. For millions of us living in the city that’s sadly not the case. Spring, to me, is all about new life and the inquisitive newborn lamb is the perfect sign that spring has sprung. To bring a slice of the countryside to town, a great spring date is a trip to a city farm. There are at least eight in London, and one of my favourites is Mudchute Farm on the Isle of Dogs. There’s nothing more incongruous than hopping on a tube to go and look at some sheep grazing in front of a skyscraper, but at the same time, nothing more wonderful! This is the perfect spring date for a townie wishing they were living the rural dream or a country bumpkin missing home…
For me, “Spring Break” doesn’t mean an annual trip
You’ll find city farms dotted all over the UK but
to Cancun with a bunch of US teenagers (anymore!) it
we visited Mudchute City Farm, which is located on
means a weekend away to relax and unwind with my
the Isle of Dogs and is free to visit.
other half, somewhere in the great British countryside.
Due to my springtime obsession with lambs I can’t think of anything better than a weekend in a beautifully renovated shepherd’s hut, like the Shepherds Return at the Hollow in West Sussex. Located in a country garden just an hour from London, but surrounded by fields, this is the perfect weekend getaway. Charming and simple with an incredibly stylish interior it’s every stressed city workers dream!
Take a look at the inspiring Canopy and Stars
website for more special places to stay across the country, but this particular hut sleeps 2, from £100 a
All this excitement about spring is cause for
celebration, and what’s the best way to celebrate? With a cocktail of course! Gone are the months of mulled wine and sloe gin, now it’s time for some fresh and fruity cocktails – umbrella optional… The UK boasts plenty of fantastic bars but one of my favourites is the quirky Paradise by Way of Kensal Green in London. With an eclectic interior, including a candlelit karaoke room, and a huge roof terrace Paradise truly is one of London’s hidden gems. I asked them for their signature Spring cocktail – the answer? The “Paradise Gin Mule”. Ingredients: 50ml Millers gin Large chunk of cucumber 20ml lemon juice
The promise of spring tends to get me a little over
excited about the prospect of summer! Sunshine,
20ml gomme (sugar syrup) Ginger beer
warmth, evenings spent outside… Sadly the British climate doesn’t always play fair, so, if you’re desperate
for some sunshine and colour then head to a botanical
Pour the gin over the cucumber
garden. In London a great weekend date is a trip to
and muddle. Add the lemon and
the fabulous Kew Gardens. The amazing glasshouses
gomme, top up with ice and shake. Strain the mixture
are full of vibrant tropical flowers, but Kew is also a
into the glass over crushed ice and top with ginger
beautiful spot to experience spring in it’s own right
beer. Garnish with peels of cucumber and mint sprig.
with lush carpets of bluebells and daffodils making a colourful display. For a more adventurous date Kew
has a sensational tree top walk, 18 metres high, 200
give you a spring in your step!
metres long and designed by the architects of the
London Eye. From up top you’ll get a stunning view
by Way of Kensal Green and it will set you back £6.
of all the spring flowers, not to mention a very good
excuse to grab hold of your date’s hand on the excuse of your terrible vertigo!
Most major cities have botanical gardens. We
visited Kew Gardens in West London, which costs £13.90 for an adult. www.kew.org
The verdict? Delicious. Spring in a glass that will You can find the “Paradise Gin Mule” at Paradise
By Katie Treggiden
Heart MAR Home APR Diary MAY
HIDDEN HEROES - THE GENIUS OF EVERYDAY THINGS The Science Museum, 9th November 2011 – 5th June Tickets: £6, £3.50 concessions. Hidden Heroes shines a spotlight on the overlooked inventions we couldn’t live without. The exhibition reveals the efforts made to establish each product, as well sharing quirky titbits of information such as Napoleon’s role in the evolution of the tin can and the connection between a descending plane and bubble wrap.
9 10 11 12 13
DESIGNERS OF THE YEAR Design Museum, 8th February – 15th July. Tickets: £11, £10 concessions, £7 students The
Awards, ‘the Oscars of the design
16 17 18 19
innovative and progressive designs from around the world, spanning seven
Digital, Fashion, Furniture, Graphics and Transport and Product.
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© Saverio Lombardi Vallauri
I SALONI 2012 Milan Fairgrounds, Rho, Milan, 17th - 22nd April 2012 Tickets: from €23.00. Trade Only. General public may attend Saturday 21st and Sunday 22nd only - €36 for 2.
Featured this year along with the Salone Internazionale del Mobile, the world’s
foremost showcase in the Furniture & Home Decor sector, are the biennial trade
shows Eurocucina with FTK (Technology for the Kitchen) and the International
Bathroom Exhibition, as well as the annual International Furnishing Accessories Exhibition, and of course the SaloneSatellite, this latter dedicated to the creativity
© Luke Hayes
of young designers.
© Jamie Reid
BRITISH DESIGN 1948 - 2012 Victoria and Albert Museum 31st March – 12th August Tickets: £13.50
A 2 3 4
The V&A’s upcoming exhibition,
British Design 1948–2012:
celebrates the best of British
© Victoria and Albert Museum
Innovation in the Modern Age, post-war art and design from the 1948 ‘Austerity Games’ to the summer of 2012. Over 300 British design objects highlight significant moments in the history of British design and how the country continues
8 9 10 11 12 13 14
to nurture artistic
be a world
creativity and design.
© Jaguar Heritage
INPUT 288 Upper Street, Islington, N1 2TF, 16th March - 3rd April 2012 Tickets: Free entry
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Coexistence are hosting an exhibition by the British furniture brand MARK.
It is a collaboration with the Danish
textiles company Kvadrat and will
show what goes into a piece of high
quality contract furniture in four areas: Design, Skills, Materials and
30 © MARK
impact of capitalism on cultural heritage and traditional artistic practices.
transformation during this period and the
1993 act as a commentary on China’s
made during the 1990’s such as Untitled,
traditions and crafts. Many of the works he
his attention to classical Chinese artistic
On his return to Beijing in 1993 Ai turned
AI WEIWEI: DROPPING THE URN V&A, 15th October 2011 – 18th March. Tickets: Free
AT HOME WITH THE WORLD Geffrye Museum, 20th March – 9th September. Tickets: Free As we prepare to welcome the world to London in 2012, we ask how ‘English’ are our homes? This exhibition will highlight domestic objects which have come from overseas or been influenced by other cultures to tell a fascinating story about how many of the designs, decorations, materials and social customs with which we consider to be ‘English’, might have originated elsewhere. This will engage you in a dialogue about your home, exploring how other cultures have shaped our ideas about what makes a home and about the way we live.
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BAUHAUS, ART AS LIFE Barbican, 3rd May - 12th August 2012 Tickets: £8 online, £10 on the door The biggest Bauhaus exhibition in the UK in over 40
years presents the modern world’s most famous art
school. From expressionist beginnings to a pioneering
model uniting art and technology the Bauhaus’ utopian vision sought to change society in the aftermath of the First World War. Bauhaus: Art as Life explores the diverse
artistic production that made up its turbulent fourteen-
year history and delves into the subjects at the heart of
the school: art, culture, life, politics and society, and the changing technology of the age.
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A PLACE TO CALL HOME: WHERE WE LIVE AND WHY RIBA, 66 Portland Place, W1B 1AD, 16th February – 28th April. Tickets: Free admission Enjoy a new RIBA exhibition, guest curated by Sarah Beeny,
charting the story of the design and appeal of everyday
homes in the UK. Through archival and orginal material, it
explores the characteristics of a British obsession and the drivers that have shaped how and where we live - from late 18th century speculation to the present day via suburban expansion and post-war experiment.
© Makoto Yamawaki
Join the Heart Home mailing list Want to get email with fantastic competitions, exclusive discounts and captivating blog posts? Would you like to be the first to read the best new interiors magazine in the UK? Yeah? Just pop your pretty little email address in to the box at hearthomemag.co.uk/mailing and weâ€™ll tell you the very moment it is out on the virtual shelf...
Dani Miller is on a mission to bring a touch of old Hollywood glamour to the ladies of Winchester through her enchanting lingerie boutique.
Illustrator Gemma Milly Writer Victoria Dockrell
“I want Boudoir Blush to feel like a beautiful ladies dressing room”
hen Dani Miller opened her Winchester lingerie boutique in February 2007, she aspired to create an independent boutique where you could source beautiful lingerie
that fitted impeccably, previously something only available in London or abroad.
“The boutique is styled as an elegant and alluring vintage boudoir”
Her experiences working for a Saudi Arabian lingerie
company in Dubai and growing up in the Middle East, inspired her to fill a gap in the lingerie market in her home town of Winchester. “I want to make it a glamorous place for women to go, where they can feel at home and enjoy being fitted”, Dani says. She is very much inspired by the bygone era of old Hollywood glamour, claiming
“I love all the old 1950’s MGM movies where women were women and their fashion reflects that”.
Dani felt that there was a lack of personal, in-
depth service in the UK lingerie market and that “it was time to show the women of Winchester that you don’t have to compromise on the quality or prettiness of your lingerie, no matter what size you are”. She wanted to create somewhere where women could feel confident knowing that the staff knew their stock, the fabrics and how their ranges would fit.
Dani says she was deeply influenced by her time
in the Middle East where women are happy to spend significant amounts on themselves and their lingerie. She claims “they always have matching sets; it really surprised me that women in the UK could buy a gorgeous bra and not buy the matching bottoms! … I honestly believe English women have a problem spoiling themselves”. She believes that British
“It really surprised me that women in the UK could buy a gorgeous bra and not buy the matching bottoms!”
women underestimate the psychological effect that your lingerie can have on confidence and personal well-being and she intends to re-educate them, one lady at a time.
Boudoir Blush stocks well known British and
international brands with a strong emphasis on quality and fit. Dani tries to source individual and pretty ranges which are still wearable on a daily basis. Her main customer base is women aged between 30 - 55 who crave an alternative to the usual high street offerings. Her favourite brands right now are
Chantelle and Mimi Holliday which she describes as
“wonderfully chic and feminine”.
Building on her inspiration of classic glamour,
Dani wants Boudoir Blush to feel like a beautiful ladies dressing room, and has tried to create an atmosphere where women feel at ease, almost as if they were at a friend’s house trying on clothes. This is reflected in the décor of the boutique which is styled as an elegant and alluring vintage boudoir. Dani says her favourite parts of the shop are the walls. “They’re either painted bright red or lined with flamboyant wall paper… it’s always a talking point” she says. Customer service is also a very important to Dani, she says “I always wanted to make sure we made friends with our customers so that they could come and ask us our advice with outfits or looks they were trying to achieve”.
Dani has recently undertaken a re-branding
exercise for the boutique and bought in designer Gemma Milly to redesign the bags and stationery. She wanted to create something which
advertising in the 1920’s, and is very happy
results which she believes have really captured the essence of Boudoir Blush and its philosophy.
Boudior Blush 9A Parchment Street, Winchester, Hampshire, SO23 8AT 01962 841344
Spring forward... Next issue out 14 June 2012 Sign up to our mailing list to be the first to read the Summer issue.
Photographer John Deed