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| Gas Products |

Allume DLX by Innovative Hearth Products.

This year, sales of gas hearth products started slowly for Innovative Hearth Products, but picked up when winter weather cleared, according to Michael Lewis, vice president of Marketing. With gas fireplaces the major part of IHP’s sales, the company offers a full range from entry level to premium models with its Superior brand geared for homebuilders, and its Astria brand aimed at specialty hearth dealers. “We’ve done a lot in the past year to overhaul our gas fireplace lines with new logs, new firebox interiors, and larger flames,” says Lewis. “In 2015, we went after efficiency, but customers want big flames. So we’ve focused on interior aesthetics while maintaining efficiency.” More contemporary fireplaces and outdoor models are trends Lewis is seeing. “We’ve always had a strong outdoor fireplace offering, but we’ve needed more contemporary models, so we’ve done a lot of work to strengthen our contemporary lineup,” he says. “Contemporary styling is not a flash in the pan.” Lewis says larger, linear fireplaces are going into commercial and hospitality installations, and consumers are seeing and wanting more of this look. New from IHP is its Allume and Allume DXL 60-inch linear models in its Astria brand. New outdoor fireplaces soon will be added to the IHP offering. Napoleon Fireplaces had a “very good” 2018 gas-fireplace sales year with

34 | JULY 2019 | www.hearthandhome.com

a double-digit sales increase, according to John Czerwonka, vice president of Hearth Sales. “We introduced new linear models in good, better, and best categories and see-throughs, all featuring our Dynamic Heat Control to allow TVs to be placed as close as 14 inches to the top of the fireplace without needing power venting.” Ascent is Napoleon’s builder model. Aries is its “good” model; Vector is its “better” model; and Luxuria is Napoleon’s “best” category in this new lineup.

Napoleon’s Luxuria gas fireplace.

First quarter 2019 sales were slow for Napoleon’s gas models after a January price increase pulled sales into December, but sales came back “quite strong” beginning in April, says Czerwonka. Price points are working their way up, he says. “More features in our ‘better’ and ‘best’ models are attracting customers to buy up.” And he points out that the biggest trend in gas fireplaces is “clean-faced, clean-faced, clean-faced.” New from Napoleon are four new gas fireplace inserts in its Oakville Series, featuring easier installation and service. In Napoleon’s new Ascent line for homebuilders, 13 models also are now available in LP, no longer requiring a conversion from natural gas. Napoleon is using its Hot Spot research to develop gas fireplaces that can be completely customized in the field. “Now dealers can take any model and modify it to fit any specific design style the consumer wants,” says Czerwonka. “We offer hundreds of options, but by starting with a basic fireplace model, this reduces dealer inventory and is easy to understand and use.” Also new from Napoleon is its Riverside Series of clean-faced outdoor models. A new patent-pending, direct-vent wall termination in stainless steel is paintable and extends only 2-½ inches from the outside wall. Regency Fireplaces did “extremely well” last year with sales of its gas hearth products, especially its City Series linear

Profile for Hearth & Home

Hearth & Home Magazine – 2019 July Issue  

The voice of the Hearth, Barbecue, and Patio industries. Hearth & Home is a trade journal serving the hearth, barbecue and patio furnishings...

Hearth & Home Magazine – 2019 July Issue  

The voice of the Hearth, Barbecue, and Patio industries. Hearth & Home is a trade journal serving the hearth, barbecue and patio furnishings...