Why are commercials so loud
Itâ€™s due to something called noise saturation.
Even though you might begin watching a show with the TV volume set to your comfort levelâ€Ś
The volume setting you select for the program is simply the maximum level for the sound for your chosen program.
The sound engineers control whether particular sounds in each scene will be coming out of the TV at maximum levels or not.
The commercial is produced to deliberately increase the sound saturation to 100%, in most cases, in order to grab your attention.
By creating a novel incident, marketers know they can get your attention and by doing so, you are likely to remember their product the next time you see it on the shelf.
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