Wellness Practitioner Myths and Mistakes Made Around Christmas Time Here we are, coming up to Christmas time. In Australia, that means six weeks of summer holidays. For many of us, this is the time of year when the most money pours out – and also when we have the least amount coming in. Friends, this is a sure recipe for stress. Maybe like I used to, you believe in the three common myths of the Christmas Period: 1. The Wellness Industry is dead at this time. 2. People aren’t interested in healing themselves at this time. 3. It’s a good time to shut up shop and forget about business building.
Do you believe in these myths? If so, they are most definitely true for you. Do you feel comfortable having a vastly reduced income over the Christmas period? How has this belief impacted your life?
Common Practitioner Mistakes made around Christmas time
Calling off your marketing too early: Not continuing with a promotion during the Christmas period is a real waste of an amazing opportunity. Failing to truly understand your clients’ needs at this time: Imagining that people are not available or interested – when in fact, many people are dissatisfied with their year and are wanting support to create a better year ahead. Failing to pre-load January with highly quality prospects and clients: Given the opportunity, many people would love to make an investment in a product or service to help them plan an awesome year ahead.
Changing Our Perspective Here’s something to think about:
More self-made millionaires are made in times of global financial crisis than at any other time. Now, I’m not suggesting that our aim should be to become a self-made millionaire :). But what does this piece of information say about people and what they can accomplish when they are not being held hostage to the prevailing mythology? In every problem there lies a solution. We just need to understand what’s really going on with our prospects at this time, align with them and offer a simple, intuitive solution that makes sense to them.
What People are REALLY Thinking If you understand the problem, then you can see the opportunity. Here’s a few things people might be thinking (who knows, maybe you might be thinking these things as well!).
“I worked hard this year – but I don’t have much to show for it” “I didn’t lose the weight I wanted to” “I’m still tired and depressed” “I’m still in pain and discomfort” “I didn’t find my ideal partner” “I didn’t fulfill my goals” “I still haven’t found what I’m looking for” “I failed to really step up and serve” “I didn’t earn the income I wanted” “I still haven’t created my ideal body” “I still haven’t fixed my [health problem] “I’m still not living my true potential”
In a nutshell, people are thinking like this:
I still haven’t found what I’m looking for… I hope that next year will be different… And that’s where you come in. Now that you know what people are thinking and just how important your services are right now, what’s next? We’ll talk about that in next week’s blog, but if you can’t wait, check out the recording of our webinar that we did on this very subject here.
“Over the past 15 years I’ve sought to find the key ingredients in running a Heart based practice. After treating over 2500 patients and coaching over 300 practitioners I’ve developed a proven system that has worked wonders for my clients and will make your job as a Heart Based Practitioner so much easier” Andy Ramsay - Founder of Wellness Leadership Academy What’s Andy’s Story? “My journey started as a Massage Therapist and Acupuncturist. I wanted to make a difference and help people rediscover their wellbeing and their inner peace. The world was so stressful and I felt like I had so many tools and techniques that could help people feel just that little bit better. I got great results and my clients got better over and over again, but I realised something was missing. I was helping them get to a certain level of healing and then leaving them to fend for themselves. How could I expect them to become Optimally Well and Self Empowered if I knew how difficult that was for myself ongoing? So I changed things, I became more of a mentor, a guide, leading them first by living as an example, and then offering them solutions rather than just healing modalities.
I basically gave them everything I knew would help them and that took the form of Energetic training like Qigong, Meditation, Acupressure workshops, Life Coaching and more. I realised that by becoming a wellness “Educator’ my clients become more Self Empowered and took more responsibility for their health and wellbeing, and the results were amazing. People were less reliant on me and more connected to themselves! And thus the path of Wellness Leadership opened up to me and the true potential of every Wellness Practitioner was evident – I started sharing my ideas with Practitioners all over the world and very quickly had a big list of fellow practitioners wanting to work with me and discover the secrets of Wellness Leadership.
“Andy is unlike other business coaches I’ve experienced (who actually feel really cheesy to me). Andy understands practitioners in a much deeper and more authentic way„ he truly offers the heart of practice.” Jason Eldridge - Founder of Naturopathic Care
“Andy is a very kind, aligned person with great insight into both health practices as well as the evolving nature of business. He has great insight and has obviously done his research on what opportunities are now available and can really help health practitioners be in alignment with what they truly desire.” Dr Zoe Wells - Founder of Dr Zoe Wellness Clinic
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