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The Wellness Leadership Model Positioning yourself in your community by having your own unique story and acting as a bridge to develop trust and rapport with your audience is important. But after creating your story, what’s the next step? It’s getting clear on your advice and how you can systematise this advice for maximum effectiveness.

The Wellness Leadership Model


Your Advice and Framework Your Story: People want to know the “Real” you. 

They want you to share your deepest vulnerabilities and how you overcame your biggest challenges.

When they can relate to you, they’ll recognise themselves in your story.

Once they recognize themselves in your story, then they can begin to trust you and only then they will consider working with you.

Trust Marketing is the New Paradigm of online business: your clients need to know that you are real, that you you are genuine. They need to know that you have either been where they are, or that you have helped people like them to get better lives. This is where your story can be enormously helpful. When your clients trust you, and only then, is it time for your advice. Your Advice: 

Being a Wellness Leader means showing your clients what to focus on during their healing journey, and providing them knowledge for every step of the way – self-empowerment for your clients is the ultimate goal.

Discover what training and experiences you’ve had that can help your clients.

Bring your story of challenge into a format where you can teach your clients what to do and what not to do.

Give them the principles they need to know to live a life of freedom.

Give them a glimpse of their life potential and get them inspired to create it. It can be helpful to list your advice as a list of principles and lessons learned.

Your Frameworks: 

Once you get clear on your advice and the principles that you want to teach, it’ll be much easier for your clients to test and live your advice if they’re given a step by step approach.

Creating a framework or system makes it easier for your clients to follow but it also helps you to synthesise your message into an easy and coherent process that anyone can follow.

Without creating a framework, your clients won’t know what to do with your advice – it will be very difficult for them to get results and continue to get ongoing results if they have no framework or a step-by-step guide to follow.


When offering your advice, remember you need to be distinct, unique, and have a different flavour to everyone else. Creating a unique framework system is powerful, as it’s more like mentoring and actually helps people obtain the results they are looking for. It ultimately shows them how to get from where they are to where they want to be – living a life of freedom and optimum health.

I would love to hear your comments or questions, please feel free to add them below.

About Andy

“Over the past 15 years I’ve sought to find the key ingredients in running a Heart based practice. After treating over 2500 patients and coaching over 300 practitioners I’ve developed a proven system that has worked wonders for my clients and will make your job as a Heart Based Practitioner so much easier” Andy Ramsay - Founder of Wellness Leadership Academy What’s Andy’s Story? “My journey started as a Massage Therapist and Acupuncturist. I wanted to make a difference and help people rediscover their wellbeing and their inner peace. The world was so stressful and I felt like I had so many tools and techniques that could help people feel just that little bit better. I got great results and my clients got better over and over again, but I


realised something was missing. I was helping them get to a certain level of healing and then leaving them to fend for themselves. How could I expect them to become Optimally Well and Self Empowered if I knew how difficult that was for myself ongoing? So I changed things, I became more of a mentor, a guide, leading them first by living as an example, and then offering them solutions rather than just healing modalities. I basically gave them everything I knew would help them and that took the form of Energetic training like Qigong, Meditation, Acupressure workshops, Life Coaching and more. I realised that by becoming a wellness “Educator’ my clients become more Self Empowered and took more responsibility for their health and wellbeing, and the results were amazing. People were less reliant on me and more connected to themselves! And thus the path of Wellness Leadership opened up to me and the true potential of every Wellness Practitioner was evident – I started sharing my ideas with Practitioners all over the world and very quickly had a big list of fellow practitioners wanting to work with me and discover the secrets of Wellness Leadership.

“Andy is unlike other business coaches I’ve experienced (who actually feel really cheesy to me). Andy understands practitioners in a much deeper and more authentic way„ he truly offers the heart of practice.” Jason Eldridge - Founder of Naturopathic Care


“Andy is a very kind, aligned person with great insight into both health practices as well as the evolving nature of business. He has great insight and has obviously done his research on what opportunities are now available and can really help health practitioners be in alignment with what they truly desire.” Dr Zoe Wells - Founder of Dr Zoe Wellness Clinic

Contact Us: You can contact us anytime and we’ll get back to you within 24-48 hours.  

Phone: (61) 3 90056883 (Australia) for international calls please dial (61) Email: andy@wellnessleadershipacademy.com

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