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HEALTH FOR ALL a documentary film project of the Periclean Scholars Class of 2012

a film that explores how India’s health care system has left people behind — and the alternatives that try to bring health to the poorest citizens.

HEALTH FOR ALL | in-depth proposal

FIRST, what is Periclean Scholars? Early in the new millennium, Eugene Lang Foundation’s Project Pericles challenged ten colleges and universities from across the country to raise the level of civic engagement and social responsiblity within their communities. Elon University accepted this challenge in 2002 by creating its Periclean Scholars program — one that brings together a group of students that study a region, learning about its culture and issues, and works with partners in that area to implement meaningful and long-lasting projects. Eight years later, the university’s seventh class of Pericleans Scholars to answer this call to action has been taking on the complex and unique situation of health care in India. Elon University has gained a reputation over the last decade for being a globally-minded and engaged learning institution, and the school’s Periclean Scholars program is the embodiment of this desire to be a part of what is going on in the world. All the students in the Periclean Scholars Class of 2012 have pledged to not only study India, but also learn about partnering with local and international entities to incite sustainable change in social, political and economic issues.

One of the Pericleans Scholars looks through the library at CRHP.

A PARTNERSHIP: In the spring of 2010, soon after the Class of 2012 began studying India and social issues in the subcontinent, they formed a partnership with the Comprehensive Rural Health Project in remote Jamkhed, about 8 hours outside Mumbai. Projects have included working with CRHP’s adolsecnt girls program, managing budgets and helping with film projects. 2

HEALTH FOR ALL | in-depth proposal

A documentary film two years in the making:

HEALTH FOR ALL Project description: The goal is to make a 30- to 45-minute documentary film looking into the health care system in India and how it impacts villagers. The filmseeks to illustrate how India’s current health care system can be ineffective for marginalized citizens, who can be left without reliable access to care. The narrative will follow three different health care models — ones that have become notable players in India’s health care system because they address issues that the government almost doesn’t. It will balance complicated issues like health care, poverty, rural development, the complex nature of India’s society and the role of nonprofits. Tentative plot summary: This film is about alternative health care models that have arisen in India as a way to provide health care for all in India — especially those who wouldn’t otherwise have access to it. Specifically, it will follow the story of three different organizations: one in Mumbai (Swasth India), one in rural Maharashtra (the Comprehensive Rural Health Project, Jamkhed) and one unconfirmed in New Delhi. Background: Drawing upon course material from the Periclean Scholars classes since September 2009, an underlying theme of the documentary will provide insight into social and political issues in India, which are typically complicated and paradoxical. In this way, the film will avoid taking on the incredibly broad subject of India as a whole, but it will also be interesting to an audiance wanting to learn about India in general. One of the organizations that will be in the film is the Comprehensive Rural Health Project (CRHP), in Jamkhed, Maharashtra — a partner of the Periclean class. Founded in 1970, CRHP has become a leader in the public health world through its proven success of the village health worker (VHW) model. In 2011, CRHP won the inaugural Times of India Social Impact Awards in the health NGO category, an honor referencing the organization’s far-reaching impact. The model CRHP employs is to partner with surrounding villages to train a woman to act as the nurse or health practitioner. This VHW is trained to do everything from deliver a child to administer tests and treat basic medical needs. This empowers the women in the village, and in 3

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HEALTH FOR ALL | in-depth proposal

from the previous page — turn, this improves the quality of education villagers are receiving and the economic opportunities they have, and it can help bring gender equality while blurring the lines of the caste system. It was through experiences and conversations with CRHP that led to the formation of this documentary: their public health model, emulated in areas around the world, proves that alternative forms of medicine other than private care facilities and state-run hospitals can be effective. And beyond just providing physical care, these systems can help communities to prosper. Organizations like CRHP provide an opportunity for villages to develop and strengthen through their own doing — an opportunity that many in rural India don’t have. That’s one of the concepts this film hopes to address: there are solutions, there are ways to address this issue, and there are people working to improve the public health scenarios. But it may not be feasible to expect this kind of system to spread across an entire subcontinent, given such a large country and such strong differences from one state to another. That’s the idea this film hopes to explore.

In short, the movie’s about people who can’t access health care, and the possible solutions for them. We’ll follow three organizations as they attempt to truly bring health to all — and we’ll attempt to understand what a nation can do to support these alternatives.

A child in the streets of Jamkhed.

Production narrative: Goals: • Find out how different models work and highlight them. • Define alternative forms of health care (NGO models or otherwise). • Find out how much alternative models compensate for ineffective state health care systems. • Gain an understanding of the extent to which Indian villagers are suffering from easily treatable diseases. • Find out how understaffed hospitals and inefficient government programs have impacted the health care situation, and look into how history has played a role in this. 4

HEALTH FOR ALL | in-depth proposal

Themes for the film: The struggle of non-governmental organizations to address health care issues, the cost of health care for villagers, and the disparities of health care in India. As mentioned earlier, the focus on health care will serve as a microcosm for looking at the complex nature of social and political issues in India on the whole.

One of the CRHP staff members quizzes villagers about their eyes.

A note about length: Just as any documentary project should be approached with an idea of open-mindedness, this film may stray dramatically from the 30- to 45-minute plan. If the production crew gets to India and realizes there is enough footage and a strong enough story, as well as the means to create a feature-length film, we may end up with a 90-minute movie. At this point, the 30- to 45-minute framework is based on two things: the feasibility of completing this project by April 2012, and the planned narrative for the film. Another factor is the production time frame — five weeks is a small amount of time to film, organize and write a 90-minute movie. Research: As with any documentary, extensive background information will need to be gathered and sources will need to be accumulated in order to fully understand the subject. It’s important to distinguish that this film will be a journalistic endeavor in the truest sense, and to achieve that, the film crew will have to adequately prepare for interviews and on-the-ground research.


HEALTH FOR ALL | in-depth proposal

Sources & contacts: The sources and contacts listed here are some people that have discussed the possibility of being interviewed in the film or have helped us reach other sources. A complete list of faculty members at Elon University committed to helping guide the project is also listed below.

In India: • Ravi Arole, director of operations at CRHP • Smisha Argawal, assistant director at CRHP; Periclean-in-Residence for the Periclean class in 2011 • Shobha Arole, director of the hospital at CRHP • Ankur Pegu, Arvind Saraf and Sundeep Kapila, co-directors at Swasth India, a Mumbaibased NGO dealing with health care • Edward Luce, former Delhi bureau chief and Washington bureau chief for the Financial Times; author of In Spite of Gods: The Rise of Modern India; Periclean-in-Residence for the Periclean class in February 2010 • Connie Gates, staff member at CRHP • Divya and Sankar Krishnan, consultants in the not-for-profit sector in India, Tesseract Consulting; Pericleans-in-Residence for the Periclean class in March 2010 • Jim Yardley, Pulitzer Prize-winning New York Times correspondent based in New Delhi Faculty advisers: • Martin Kamela, Ph.D., Associate Professor of Physics; lead faculty adviser, mentor for the Periclean Scholars Class of 2012 • Tom Arcaro, Ph.D., Professor of Sociology, Elon University; executive producer for the film, director of Project Pericles • Kristen Sullivan, Ph.D., Assistant Professor of Public Health, Elon University; professor for public health Winter Term course in January 2012 • Jim Brown, Ph.D., Associate Professor of History, Elon University; faculty mentor for a history independent research course related to the topic of this film • Ryna Witt, video producer at Elon University • Janna Anderson., Associate Professor of Communications, Elon University; story adviser • Bryan Baker, Audio & video technician, Elon University; adviser for postproduction audio 6

HEALTH FOR ALL | in-depth proposal

Qualifications of the production crew: All persons involved in creating this film are Periclean Scholars from the Class of 2012. Jack Dodson, director Co-director, videographer, editor | “The Elephant in the Room,” documentary feature Videography Intern | Comprehensive Rural Health Project, Jamkhed, India News Editor, Multimedia Editor, Senior Reporter | The Pendulum, Elon University News Director | WSOE, Elon University Multimedia and Reporting Intern | The Pilot, Southern Pines, N.C. Writing Intern | The Times Record, Brunswick, Maine Freelance Reporter | Pinestraw Magazine, Southern Pines, NC; The Rock Creek Record, Guilford County, NC For the past three years, Jack has been working with videos and print journalism. During Winter and Spring 2011, he directed, shot, edited, wrote and produced a feature length documentary on environmental issues in Sri Lanka, called “The Elephant in the Room.” But even before then, this film was in the works, and has been his plan since joining Periclean Scholars in 2009. He got his start at his hometown newspaper, the Times Record, a small daily in Brunswick, Maine. Ever since, he’s been interning and writing articles for various publications including Elon University’s The Pendulum, PineStraw Magazine, The Pilot, and The Rock Creek Record. He’s well-versed in photography, cinematography and video editing software. Brittany Garrett, producer Marketing and Communications Intern | McDonald’s USA, Boston Region Account Management Intern | Arnold Worldwide, Boston President, Vice President | Women’s Club Soccer, Elon University Vice President of pledge class | Alpha Kappa Psi Professional Business Fraternity, Elon University Brittany took interest in business administration prior to attending Elon and has since focused on marketing. In 2010, she was an account management intern at Arnold Worldwide, a Bostonbased advertising agency, and in 2011, marketing and communications intern in the McDonald’s Boston Region office. As both president and vice president of Elon’s Women’s Club Soccer team, she scheduled games with other schools, worked with the treasurer on budgeting and communicated with players and directors. Brittany has also been a brother of Alpha Kappa Psi Professional Business Fraternity since 2010. She served as the vice president of her pledge class, organizing professional development events and assisting the president.


HEALTH FOR ALL | in-depth proposal

Additional crew: Simone LaHood, assistant producer Adolescent Girls Program Development Intern | Comprehensive Rural Health Project, Jamkhed, India Investment Banking Intern | Credit Suisse, Research Triangle Park, NC Management Intern | The Public Press, San Francisco, CA Substance Abuse Research Division Intern | Wayne State University, Detroit, MI Co-founder, art and fitness program for children in foster care | Detroit, MI Katie O’Brien, assistant editor Reporter, Writer, Editor, Photographer | Phoenix14 News, Elon University Producer, Writer, Host, Co-creator | E-Talk, television show, Elon University Casting and Production Intern | CONAN, nationally-televised talk show News Intern | NBC Nightly News with Brian Williams Newsroom Intern | WSB-TV Atlanta, metropolitan news Alex Trice, associate editor Video Intern | Center for American Progress Office Intern | Magical Elves, L.A.-based production company Video Production and Edit Assistant | Teaching & Learning Technologies, Elon University Creative Executive | NBC Nightly News with Brian Williams Online Editor-in-Chief | The Pendulum, Elon University Research/Production Assistant | Brooke Barnett, Ph.D., Elon University Katie Kenney, research assistant Student researcher | Summer Undergraduate Research Experience, Elon University Main researcher | “Water is Life: The Transformative Power of Water in Women’s Lives in Rural Maharashtra, India,” Senior seminar project, Elon University Outreach & Collaboration Intern | Kernodle Center for Service Learning and Community Engagement, Elon University Editor | Visions Magazine, Elon University Program Coordinator | EV! Avalon Program, Elon Volunteers (EV!), Elon University Annie Huth, research assistant Adolescent Girls Program Development Intern | Comprehensive Rural Health Project, Jamkhed, India Program volunteer | Guardian ad Litem, Graham, NC Student researcher | Summer Undergraduate Research Experience, Elon University 8

HEALTH FOR ALL | in-depth proposal

Formal project budget: Documentary Budget Equipment Video Canon 7D* Extra lens** Nikon D5000*** LED light Flip Cameras Shoulder mount ND filter 1 TB Hard drive 8 32G SD cards Audio Lapel mic Audio mixer Rode mic Zoom H4n Software Final Cut X AfterEffects DVD Studio ProTools Sub‐total Lodging 6 nights Mumbai 3 nights New Delhi 2 nights (extra) Sub‐total Flights International Domestic Sub‐total

A note about equipment:

Cost  $1,600 900 ‐ ‐ ‐ ‐ 40 200 400 ‐ 300 200 ‐ 320 ‐ ‐ ‐ $3,960

TOTAL COST: $8,320

$250 125 100 $475

$3,000 300 $3,300

On‐site Transport Mobile phone Sub‐total

$300 25 $325

Post‐production Film festivals Vimeo Plus Sub‐total

$200 60 $260

Total Cost

The film will be shot almost entirely on SLR, using the Canon 7D and Nikon. This is a growing trend in the documentary and video field, and the result is a beautiful picture with a wonderful depth of field. It should be noted, though, that a DSLR is not meant for long-form video projects, and sustained shots will likely require the use of the Sony Z1U. This will also allow the filmmakers to log and transfer video into a Final Cut project while in India, saving numerous hours back at Elon.


*Necessary for project completion **Beneficial, but not necessary for  project completion ***Already in posession ‐ no cost

Equipment list for production: Shooting equipment: • Canon 7D • Nikon D5000 • Sony Z1U • 8 SD memory cards • 2 one-TB hard drives • Flip cameras (for supplemental video) • LED light

• • • • • • • • 9

XLR adapter - Canon XLR cables juicedLink audio mixer Zoom H4n audio recorder Lapel & boom microphones Rode mic for 7D Waterproof gear for 7D Tripod

HEALTH FOR ALL | in-depth proposal

Kickstarter & fundraising plan: What is Kickstarter? is a website that funds creative projects by allowing the artist or creator to put together a project page that details what they’re doing and how people will be thanked (in the form of incentives) if they back the project. If a project doesn’t meet its funding goal within a designated time, it will not receive any money — but in contrast, as long as a project achieves its original goal, there is no limit to the amount that can be raised. How we plan to use it: We set our goal for $2,000 by December 13. Our idea is that this is simply the amount it would take to get our film off the ground, but we’re hoping for much more. It’s worth noting that our hope is to earn more than our budget requires. This is in part because we need to fund our incentives, as well as to create a buffer in case we have unexpected funding needs.

Overall goal for Kickstarter: By week 3: $9,000 How we’ll achieve this: 1. Informal emails. Written NOT as a way to ask for money, but to get the word out about the project. 2. Formal emails to organizations and extended contacts. 3. News outlets: sending out a press release / FYI to local news. 4. Social media campaign: a. Make a revamped version of the introductory video b. A push for 500 likes, Facebook campaign c. Add photos to the “story” that elaborate, give updates on project d. Post Issuu of formal proposal online e. Link to fully created website f. Get everyone who’s pledged, plus everyone involved to post a status with facts from the film and a link to it g. Put a funding bar on the website h. Post a new photo every day as the image on Kickstarter, with a new fact written on it How we’re going to play it: Once we reach $2,000, our mission changes. People are going to see that it’s funded and stop contributing. This makes sense. We need to make it clear that $2,000 was the amount necessary to even begin the project, but we need more to keep going. This is where the updated video comes into play, and the social media campaign actually picks up. So for the first week or so, we let the link be passed around among all of those people listed above—again, emphasize to people that we need them to pass it around, not necessarily their money. And this mantra continues with all personal notes throughout the whole 25 days. But once we reach $2,000, revamp the page.


HEALTH FOR ALL | in-depth proposal

Calendar & shooting plan: Location 1 (December 30 - January 4): Swasth | Mumbai, Maharashtra • Here, the team will be shooting footage at Swasth India and conducting interviews with doctors, Swasth staff members and other nonprofits.

Important dates: • December 13 — Kickstarter ends • December 28 — leave for India • January 5 — head to CRHP • January 20 & 21 — CSR-Nonprofit Summit, Pune • January 22 — head to Delhi • January 28 — return to U.S. • January 30 — postproduction begins

Location 2 (January 5 - January 13): CRHP | Jamkhed, Maharashtra • During the second week and into the third during the trip, the team will be working on video projects at CRHP and conducting interviews there. This will be when the group sits down with Ravi Arole and doctors at the CRHP hospital, as well as conducts site visits.

Location 3 (January 14 - January 22): Ellora caves | a holy site in Maharashtra & CSR-Nonprofit Summit | Pune, Maharashtra • During the third and beginning of the fourth week during the trip, the group will be traveling to rural Maharashtra to visit a holy site. Here, the team will get spectacular footage of India’s countryside. This is an overnight trip, and we will go to Pune starting January 15. • In Pune, the group will be able to travel back to Mumbai as necessary to conduct follow up interviews. We will also be nearby a number of prominent universities, where we’re contacting faculty to discuss the issue of health care in India. • The team will also be planning the CSR-Nonprofit Summit, a joint project between CRHP and the Periclean Scholars Class of 2012. This conference, which is being held in Pune January 20 and 21 and seeks to connect nonprofits to corporate social responsibility sectors, will provide the documentary filmmakers with the chance to interview prominent nonprofit workers who work in the area of public health. Location 4 (January 23 - January 28): New Delhi, Delhi • Though the third organization being focused on during the film is unconfirmed, the team has chosen a number of nonprofits to contact and will be spending a significant amount of this week at that location. • Being in Delhi also provides the team an opportunity to interview politicians and prominent doctoers, who can speak to the issue on the whole and provide insight into how these models would translate to the national level. This would be a large factor in taking the film to the next level, discussing the policy side of things. 11

HEALTH FOR ALL | in-depth proposal

Thank you so much for looking at our proposal!

HEALTH FOR ALL We hope you are as excited about the project as we are. If you have any questions at all, please don’t hesitate to contact us. Jack Dodson, director: (207) 504-6269, Brittany Garrett, producer: (603) 724-4220, Tom Arcaro, executive producer & director of Project Pericles (336) 263-4578, 12

"Health for All" - In-Depth Proposal