40 Beauty | PROMOTION
FUTURE-PROOF Margaret Walsh of Observ advises us to open our minds and look to future-proofing our business for 2018 by expanding treatments and utilising digital media
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he first few months of the year are a very important time for your business. This is the time we should all make New Year resolutions and determine what is essential for us to focus on for the next 12 months. Sometimes though, when the great December event and trading madness is over, we close our exhausted minds and forget about what we have done. After Christmas, we repack our boxes of ornaments and the in-salon Christmas decorations are taken down. The Christmas themes on our Facebook and Instagram accounts disappear, and we go back to doing things the way we’ve always done them. Here’s the deal though. You will need to change, renew and rejuvenate your thoughts in order to future-proof your business this year. It’s called having a positive and a ‘getting down to business now’ approach. Let’s get to work and find new ways, 132 HEADWAY.NET.NZ
travel new service roads, and bring bright new energy and volition into play. Let’s find fabulous solutions, repair what’s broken and look forward to the future with new eyes!
BACK TO BASICS WITH MIXED MODALITIES The continued focus on global health, recycling, eating well, self-care and a nostalgia for past times, where life was considered slower, gives you an opportunity to offer treatments that reflect this way of thinking. We should blend resultsdriven treatments with well-being and relaxation for 2018. Here are some tips on what to add to your menu this year… 1. Promote yearly programmes – this is a must for each New Year and it is important to teach your staff to promote these programmes. Educate team members on upselling and