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allure graphic design by hillary duysen


allure graphic design by hillary duysen


successful design pulls you in and

makes you explore. a design should enchant, excite

& make you want to click the icon , buy the box, turn the page


& take a second look.


contents

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01 NIXON SKINCARE PACKAGING

02 RVCA TOUR BOOK

03 WARRIORS: THE STRUGGLE OF SURVIVAL

04 DRAGON TEA PACKAGING

05 MAURICES WEBSITE

06 ANGELS AT RISK

07 PENN REELS PACKAGING

08 UTOPIA GARDENING PACKAGING

09 KINETIC POWER

10 FLORA LAUNDRY PACKAGING

11 WEYERHAEUSER BROCHURE


01

NAME

Time is priceless. Nixon is a watch company that provides

HILLARY DUYSEN

high end timepieces for the extreme sports enthusiast.

PROJECT

I was instructed to design a skincare line for an existing

NIXON SKINCARE PACKAGING

company that does not have a skincare line. I imme-

CLASS

durable and sophisticated. Through consideration of

PACKAGING DESIGN 3 TEACHER THOMAS MCNULTY

diately thought of Nixon. Their watches are strong, Nixon’s identity I designed a unisex skincare line and display. Much like their print ads the bottles feature strong graphics. Their watches are sleek, unisex, and sporty. The black and white bottles are lent to the sleek but casual look of the brand. The illustrations speak to the audience and gives the bottles the personality of Nixon.

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time is free but

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it is priceless

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Nixon Skincare Packaging

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Nixon Skincare Packaging

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Nixon Skincare Packaging

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02

NAME

Music is mobile. RVCA has always been supportive of

HILLARY DUYSEN

the arts with their Artist Network Program. The brochure

PROJECT RVCA TOUR BOOK

features a record with 4 tracks from 2 artists. RVCA has a typographic and graphic style. I stuck close to that style by placing type over an image and keeping close to their typographic identity.

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music can change

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the world

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02

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RVCA Tour Book

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RVCA Tour Book

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RVCA Tour Book

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RVCA Tour Book

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03

NAME

Survival is the goal of every species. After being given

HILLARY DUYSEN

a military manual on survival strategies for soldiers,

PROJECT WARRIORS: THE STRUGGLE OF SURVIVAL CLASS TYPOGRAPHY 3

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I came to realize that insects and soldiers use very similar techniques in their struggle for survival. Through typography and illustrations I connected their struggle. I focused on ornate illustrations to represent the effort and story that goes into everyone’s attempt at survival.

TEACHER

Along with using vintage photographs to share stories

LIAN NG

I used pull quotes to focus on key points.


only the strong will

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survive

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Warriors: The Struggle of Survival

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02

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Warriors: The Struggle of Survival

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Warriors: The Struggle of Survival

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Warriors: The Struggle of Survival

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Warriors: The Struggle of Survival

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04

NAME

A good tea is hard to come by. I was assigned to rede-

HILLARY DUYSEN

sign a high end tea company’s identity and packaging.

PROJECT DRAGON TEA PACKAGING CLASS PACKAGING DESIGN 2

Dragon Tea has perfected what it takes to make tea, but their packaging was lacking the quality that their tea possesses. They use premium tea leaves grown and processed organically, which helps make for premium taste. I wanted to show their superior product through their

TEACHER

classic packaging. I was drawn to illustrations that

THOMAS NCNULTY

represented the different ingredients that comprise a good tea.

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love and scandal are

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the sweeteners of tea

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Dragon Tea Packaging

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Dragon Tea Packaging

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Dragon Tea Packaging

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05

NAME

Small town prices with a big city selection. Maurice’s

HILLARY DUYSEN

focuses on providing small towns with stylish and

PROJECT MAURICES WEBSITE CLASS GRAPHIC DESIGN 3 TEACHER BOB SLOTE

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affordable clothes. They have an approachable shop with amazing merchandising that draws customers in. I wanted their website to be easy to navigate while still having their signature style. I showcased their teal color and urban style but incorporated a new photography style that adds appeal to younger shoppers.


this ain’t hollywood

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it is a small town

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Maurices Website

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Maurices Website

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06

NAME

All angels deserve to be saved. I was drawn to Angels at

HILLARY DUYSEN

Risk. They help prevent teenagers to succombing to drug

PROJECT ANGELS AT RISK CLASS GRAPHIC DESIGN 2 TEACHER LAURA MILTON

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addiction by targeting at risk teens. Angels at Risk believes that teens are far more likely to develop a drug addiction if they have been exposed to people with addictions or are gentetically inclined toward addiction.


even the meek can

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fly with their own wings

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Angels at Risk

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Angels at Risk

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Angels at Risk

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Angels at Risk

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Angels at Risk

Angels at Risk

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Angels at Risk

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07

NAME

To catch a winner, use Penn Reels. Penn Reels are known

HILLARY DUYSEN

for their superior fishing products. Their packaging should

PROJECT PENN REELS PACKAGING CLASS PACKAGING DESIGN 4 TEACHER THOMAS MCNULTY

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be no exception. The key to a good lure is attraction and the same goes for a good package. Through the use of photography and distinctive typography I designed a packaging design system that exemplifies their high quality products.


fishing is a delusion

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surrounded by liars

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Penn Reels Packaging

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Penn Reels Packaging

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Penn Reels Packaging

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Penn Reels Packaging

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08

NAME

You need the right tools to flourish because gardening

HILLARY DUYSEN

is an art form. I was inspired by the Art Nouveau era.

PROJECT UTOPIA GARDING PACKAGING CLASS PACKAGING DESIGN 4 TEACHER THOMAS MCNULTY

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I love how they focus on botanicals and feminine forms. Gardeners treat their gardens like art projects, sculpting and planning to create visual experiences. I wanted to create packaging that, in itself is an art with the styling of the Art Nouveau era in mind.


we, in fact, create

Utopia Gardening Packaging

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our own utopia

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Utopia Gardening Packaging

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Utopia Gardening Packaging

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Utopia Gardening Packaging

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Utopia Gardening Packaging

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Utopia Gardening Packaging

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09

NAME

Results arise from kinetic energy, not potential. I have

HILLARY DUYSEN

always been intrigued with the conversion of energy to

PROJECT KINETIC POWER CLASS TYPOGRAPHY 4 TEACHER JEREMY STOUT

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a reusable source. After being assigned to design a 100 page book on a subject of my choice I decided to explore my intrigue more. I decided to use 4 different types of kinetic energy: windmill, bicycle, solar and tidal energy. I used typography, photography and infogaphics together to exemplify technical, kinetic and innovation.


results arise from kinetic

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energy, not potential

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Kinetic Power

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Kinetic Power

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Kinetic Power

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Kinetic Power

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Kinetic Power

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10

NAME

Life produces mistakes, but Flora natural laundry deter-

HILLARY DUYSEN

gents can help correct life’s little mistakes. In order to

PROJECT FLORA LAUNDRY PACKAGING CLASS PACKAGING DESIGN 3

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produce an affordable cleaning products line I designed with minimal packaging. All materials are recyclable and environmentally friendly. I hand drew their logo from a traditional typeface to make the company more approachable but still chic. In order to be able to reach

TEACHER

as many consumers as possible, I designed the pack-

THOMAS MCNULTY

aging to have minimal materials to keep it affordable.


a flower can’t bloom

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without sunshine

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Flora Laundry Packaging

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02

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Flora Laundry Detergent

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Flora Laundry Detergent

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Flora Laundry Detergent

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Flora Laundry Detergent

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11

NAME

Their decisions affect everyone’s life. When large corpora-

HILLARY DUYSEN

tions make environmental decisions, they directly affect

PROJECT WEYERHAEUSER BROCHURE CLASS PRINT 2

your everyday life. Coming from a logging family, I am well aware how much our renewable resources are utilized. Weyerhaeuser focuses their CSR initiatives to lessen their environmental footprint and make our world a healthier place to live. To show how their initiatives relate to our

TEACHER

everyday lives I adapted a day in the life of a girl. By touching

JEREMY STOUT

on how her everyday activities are affected by these initiatives, it becomes very personal.

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you must be the change

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you wish to see

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Weyerhaeuser Brochure

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Weyerhaeuser Brochure

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Weyerhaeuser Brochure

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Weyerhaeuser Brochure

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Working Towards the Future Weyerhauser partner with employee volunteers and other organizations to help solve important problems for people and the planet.

A Walk in the Park Weyerhaeuser is commited to reducing greenhouse gas emissions by 40 percent by 2010 and sequester over 3 f u e ls s u c h a s w ood re s i du a ls a n d oth e r orga n i c by produ c ts. times as much carbon as they produced. B i om a s s f u e l i s c on s i de re d to be gre e n h ou s e - ga s- n e u tra l We m e e t 67 pe rc e n t of ou r ope ra ti on s ’ e n e rgy n e e ds th rou gh th e u s e of re n e wa ble a n d gre e n h ou s e - ga s n e u tra l bi om a s s

be c a u s e th e re ge n e ra ti n g f ore s t a bs or bs th e c a r bon di ox i de re le a s e d by bu r n i n g th e f u e l.

www.weyerhauser.com

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www.weyerhauser.com www.weyerhaeuser.com

Hillary Duysen


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Hillary Duysen

Weyerhaeuser Brochure

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HILLARYDUYSENDESIGNS.COM

This portfolio is dedicated to those in my life who have

559.361.9059

inspired me to explore, excited me to question, enchanted

7918 rd 268 terra bella, ca 93270

me to love & motivated me to achieve. This portfolio was printed on Neenah 100 lb paper by Plotnet located in San Francisco, Ca and bound by Cardoza James located in San Francisco, Ca. All type is set in Verlag. Photography was done by Hillary Duysen.

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Hillary Duysen


THANK YOU ALL

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Allure  

graphic design portfolio

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