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January 2013 Vol. 17/Issue 01 $5.95/can $7.95

From Burned Out to

big money Pg 24


When people pay their monthly bills


Family of 4 Enjoys



paycheck FOR AN HOUR Foo-Lequeux can A DAY! Liz stay at home with Page 20

her kids thanks to her incredible home business income


Pg 28




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Welcome to Home Business Connection 20






Opportunity Spotlight Empower Network



Imagine if you could get paid monthly on these services that people already use!

Bills Monthly - $73

Phone Pay Cell - $91 Pay Gas - $118 Pay Electric - $73 - $30 Pay TV Security Pay Home - $35 Pay Internet


0 = $42

*Rates vary depending upon location, family size and specific types of utilities and companies that provide those services.

People When Get Paid ly Bills! Pay Month



CEO’S INCOME Lequeux couldn’t imagine living like that for long, so she devoted herself to making that hour count for her LegalShield business. And it paid off—literally. By the time she was 27, Lequeux had a passive income and a lifestyle anyone would envy. She traveled for fun to the Caribbean, Europe, and South America. She also traveled to give back, taking missions trips to Uganda and Mexico, where she worked to help orphans. Helping others is something that’s important to Lequeux, which is why she chose LegalShield to begin with. She wanted a stable company with NO competition, but she also wanted to start a business that could benefit people. LegalShield provides low-cost, reliable legal protection to anyone for $17-$36 a month. With your membership, you have access to a top-rated network of attorneys (some firms paid up to $1.7 million a month) who you can consult with about

full time mom and still make a full-time income! Phototgraphy By Tom Baker, Tom Baker Photography

s a busy mom of two toddlers, Liz Lequeux is lucky if she finds an hour or two a day to sit down and work at her computer. But that’s all the time she needs to support her family. As a home business owner with LegalShield, Lequeux has about $100,000 a year rolling into her bank account. That’s passive income—income she has been able to generate because of her efforts and LegalShield’s rewarding compensation plan. Back when she started her LegalShield business, Lequeux also only had one spare hour per day: her lunch break. She sold gym memberships twelve hours a day, six days a week. The work was exhausting and she barely had time for anything else, except over lunch. “I learned early on that when you work at a job you don’t own your own schedule,” Lequeux says. “If your boss wants you there at 7 a.m. on a weekend— that’s what you have to do.”

Shane Douglas one of the home-based business industry’s top income earners and trainers has assembled an experienced team to teach you how to become successful in your own home-based business.

Stay at Home Mom with a CEO’s Income 20 AThanks to her home business, Liz Foo-Lequeux can be a

Thanks to her home business, Liz Foo-Lequeux can be a full-time mom and still make a full-time income!

A Stay-at-Home Mom with a

Get Paid When People Pay Their Monthly Bills

Burned Out to Big Money 24 From Tony Rush thought he was finished with his home business - until a new way of doing business changed everything.

You Need 28 Everything After years of success, Mark and Tammy Smith are excited about Nerium.


Make a Fortune Online Aaron and Sophia Rashkin eliminated their financial worries and now have a dream lifestyle the whole family can enjoy.

Photo Credits: (top left) Liz Foo-Lequeux: Photography by Tom Barnes, Tom Barnes Photography, (bottom left) Tony Rush: Photography provided by Tony Rush, (center) Mark and Tammy Smith: Photography provided by Mark and Tammy Smith, (top right) Aaron Rashkin: Photography by Valerie Koop, In The Moment Photography, (bottom right) Shane Douglas: Photography provided by Shane Douglas



If you’re exploring ways to make money from home, then this is the right magazine for you. Millions of Americans have been turning to us since the early 1990’s, because we connect them with successful entrepreneurs who are involved in a home-business opportunity and help others achieve their personal and financial goals. In the following pages, you’ll read success stories about people from all walks of life who had the courage to make some changes in their lives and are now thriving in their home businesses. You’ll learn the “before” part of their story as well as the incredible “after” results, and the best part is we will connect you with them directly, so they can tell you more about how you can have the same success they have had. Throughout the magazine, you’ll also find helpful resources that will guide you through your decision to start a home business and, when you’re ready to get started, there are hundreds of opportunities to choose from. We wish you all the best in your search for the home business that is right for you! To Your Success,

–The Home Business Connection Team HOME BUSINESS CONNECTION magazine (“HBC”) is an informational source only, and should not be considered an endorsement or testimonial of the publisher Cutting Edge Media, Inc. (the “Publisher”), or its shareholders, officers, directors, employees, agents or representatives, of any of the products, services or advertisements contained herein. The Publisher does not verify all of the information published in HBC, and as such, does not assume any responsibility for such information. To the extent any reader of HBC relies on the information contained herein, the reader does so at his or her own risk. The reader of HBC assumes all responsibility for investigating the reliability and suitability of the products and services contained herein. The Publisher does not assume any responsibility for any action or representation of any entity or individual represented in HBC and the Publisher does not guarantee the outcome or results of any correspondence, arrangements or subsequent transactions the reader makes with any such entity or individual. Furthermore, the Publisher assumes no responsibility for the delivery or merchandise, starter kits, supplies or other products and services offered in HBC. By using HBC, the reader understands and agrees that the Publisher makes no representation that information contained in HBC is medical, legal, financial, accounting, tax or other professional advice. In the event the reader requires medical, legal or other professional services or assistance, the reader should seek the services of a qualified professional. The Publisher assumes no responsibility for any changes to the offers contained in HBC, or for any entity represented herein that goes out of business. In the event a reader has questions or concerns regarding any program, products or service contained in HBC, the reader should direct all correspondence to the entity or individual, not the Publisher. Articles appearing in this publication express opinions, experience and research of the respective author and not necessarily the opinion of HOME BUSINESS CONNECTION magazine or the Publisher.

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Imagine if you could get paid monthly on these services that people already use!

ills B y l onth


$73 hone P l l e Pay C 91 as - $ G y a P $118 tric c e l E Pay 3 $30 V - $7 Pay T rity u c e S ome Pay H $35 rnet e t In y Pa


0 = $42

*Rates vary depending upon location, family size and specific types of utilities and companies that provide those services.



le n Peop e h W aid Bills! Get P y l h t n o Pay M



When People Pay Their Monthly Bills Shane Douglas, one of the home-based business industry’s top income earners and trainers, has assembled an experienced team to teach you how to become successful in your own home-based business. Visit


t’s a fact that everyone has utility bills: Electric, gas, cell phone, TV, Internet, and the list goes on. And no matter how financially challenged or wealthy someone may be, these essential services are needed and can never be paid off; everyone will have to pay for them for the rest of their lives out of necessity. So when a global communications company that is open in 23 countries worldwide and endorsed by one of the wealthiest people in the world, who featured this company on his hit primetime reality TV show, says you should find out more, would you want to hear more about it? What if this same company said they’d pay you generously for helping others get paid when they pay their monthly bills, would you want to know even more? Shane Douglas did, and it’s paid off in an incredible way for him. It’s been seven years since this Idaho native, coming from a town of 1,500 people, started his home-based business helping people match and surpass their current monthly income, plus get paid every time they pay their own monthly bills.

I don’t sell anything; I just simply show people how to get paid every month for services they were going to use anyway and teach others to do the same.” “I was tired of all the promises from other companies that say you can become wealthy overnight only to find out you have to sell and teach others how to sell products that are either over- priced or only appeal to a small percentage of the population,” says Shane. “Our company is different: We only offer services that people pay on monthly basis like gas, electricity, TV, internet, cell phones, home security and more. And I don’t sell anything; I just simply show people how to get paid every month for services they were going to use anyway and teach others to do the same.”

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Thanks to her home business, Liz Foo-Lequeux can be a full-time mom and still make a full-time income!

A Stay-at-Home Mom with a




Lequeux couldn’t imagine living like that for long, so she devoted herself to making that hour count for her LegalShield business. And it paid off—literally. By the time she was 27, Lequeux had a passive income and a lifestyle anyone would envy. She traveled for fun to the Caribbean, Europe, and South America. She also traveled to give back, taking missions trips to Uganda and Mexico, where she worked to help orphans. Helping others is something that’s important to Lequeux, which is why she chose LegalShield to begin with. She wanted a stable company with NO competition, but she also wanted to start a business that could benefit people. LegalShield provides low-cost, reliable legal protection to anyone for $17-$36 a month. With your membership, you have access to a top-rated network of attorneys (some firms paid up to $1.7 million a month) who you can consult with about


Phototgraphy By Tom Baker, Tom Baker Photography

s a busy mom of two toddlers, Liz Lequeux is lucky if she finds an hour or two a day to sit down and work at her computer. But that’s all the time she needs to support her family. As a home business owner with LegalShield, Foo has about $100,000 a year rolling into her bank account. That’s passive income—income she has been able to generate because of her efforts and LegalShield’s rewarding compensation plan. Back when she started her LegalShield business, Lequeux also only had one spare hour per day: her lunch break. She sold gym memberships twelve hours a day, six days a week. The work was exhausting and she barely had time for anything else, except over lunch. “I learned early on that when you work at a job you don’t own your own schedule,” Lequeux says. “If your boss wants you there at 7 a.m. on a weekend— that’s what you have to do.”

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A STAY-AT-HOME MOM...CONT. anything from speeding tickets to estate planning to family law issues. “I had a friend who was having trouble collecting child support,” Lequeux remembers. “The attorney she found with her LegalShield membership wrote a demand letter and got her child support for only the cost of her $17 membership.” Lequeux has also helped her neighbors save their homes from foreclosure and, through LegalShield, saved a business owner from an unfair lawsuit. “Our service does good for people,” Lequeux says. “Attorneys cost about $400 an hour. Many of the people that we help with the service could never afford an attorney.” Because it is such a unique service, Lequeux says that finding clients isn’t difficult. “What I love about the business is that I can tell 10 people about it and 1 will sign up right away because they need it,” Lequeux explains. “But five of those ten come back to me a few months later or even a few years later, because people need our services. They need an attorney.” And Lequeux isn’t the only person seeing success with LegalShield.

“Every three days we have someone new in our company that qualifies for a new BMW through the LegalShield car bonus,” Lequeux says. “And we currently have 150 members in the LegalShield millionaire club. There are 1000 people currently earning between $50,000 and $100,000 each year, and hundreds are making between $100,000 and $1 million a year.” Lequeux says that LegalShield is a great opportunity because it provides both an immediate and a long-term income. “Agents make up to $250 per member, plus a residual income for the life of the member being on the books. People can make a full-time income right away, and that’s what’s happening with a lot of the agents on my team.” Lequeux’s team benefits from her ongoing support and encouragement, training calls, access to LegalShield events, and exclusive access to the team training system in all 50 states. “We have a system in place,” Lequeux explains, “and if you follow our 10 steps, you’re going to see success.” LegalShield is also rolling out professional advertising via billboards and national TV

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commercials, which helps business owners find new clients and gets the word out. Lequeux’s husband David wasn’t sure about LegalShield when he first met his wife, but after a few years of watching her in action, he began to rethink his initial reaction. “I swore I’d never do my wife’s business,” he said. “I said, ‘It’s her thing’ and I had a 15 year successful background in IT sales. But when she was pregnant and $100,000 was rolling in, I realized she was making the same income as me, except she was at home all day!” As for Lequeux, her business has come full circle. “When I first started out, I worked one hour a day on my lunch break,” Lequeux laughs. “Now I’m back to an hour a day over my kids’ naptime. It isn’t always easy, but it sure is nice to have a full-time income coming in.” n

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From Burned Out to BIG MONEY Tony Rush thought he was finished with his home business— until a new way of doing business changed everything.


ony Rush had been in the MLM industry for a long time—but sometime in June 2011, he reached his limit. “I was just burned out,” Tony says. “I couldn’t spend any more time calling prospects, getting them on three-way calls. We had a great lifestyle, but I couldn’t pick up the phone and call another person. I just hit a wall.” For most of that summer, Tony didn’t do anything. Even though he was still in a company, he couldn’t bring himself to continue the endless cycle of prospecting. “By September, we were running out of money,” Tony recalls. “Our income dried up, and I knew we had to do something different.” Tony and his wife, Jessica, had chosen network marketing because it allowed them to stay at home with their three sons, Will, Pate, and Easton. But with their income falling apart, something had to change—and fast. And then Tony heard about a new company that involved no phone calling, three-way calls, home parties, or chasing friends and family. Plus, the product was geared around a “what’s working now” marketing education. It was exactly the situation that Tony was looking for. “Who knows why things happen when you need them to? Finding this way of working was just what I needed and I was READY for a new way of earning money,” Tony said.



Fortunately for Tony, he could use the new system to bring people into his primary business. “I didn’t even join for the money,” Tony explains. “I just wanted to learn how to market effectively without using the old-school methods. I figured I’d use that information to work my primary MLM business better.” But that never happened. Shortly after he set up his online system, a few hundred dollars started showing up in his bank account every day. Small amounts every day, like $200 or $300. “One day my wife asked me about the deposits,” Tony says, “and I told her ‘oh, it’s that $25 thing that I’m doing.’” Jessica just looked at him. “You’re making $300 a day and you don’t have to call anybody?” she asked him. “It became real at that point,” Tony says. “I knew that this was something special.” A few months later, Tony’s mother died. In the midst of grieving and handling all the details that come along with such an event, Tony didn’t have time to work much at all. He left his email system running, and spent about 30 minutes a week just maintaining. But even barely working he was still making money—by this time as much as $600 daily. Tony gave up his old company then and there. He knew he’d found a different way to work.



FROM BURNED OUT TO...CONT. Even though he had industry experience prior to beginning his internet marketing, Tony was essentially starting over. Since his initial plan was to keep his primary business, he didn’t want to hit his old company’s prospects with information about joining a new business. “I had to start a brand-new list from scratch,” Tony explains. “I had made money before, of course, and this is not my first rodeo. But at the same time, I didn’t have a big marketing budget or any list of prospects at all.” Tony told himself that if his business worked, it was going to demonstrate how someone with no money or prospect list could make money with this method. And since many of his team members start at exactly that point, Tony knows just what it takes to help them get started. He takes pride in the resources he provides to his team, whether they’re experienced network marketers or newbies. Every member of his team gains access to a system of free and low-cost resources—from blogging platforms to guides to creating viral videos to the best-of-the-best entrepreneur training. Additionally, Tony is an involved mentor and guide who is committed to the success of his team. He likes talking to people and helping them succeed—all with the help of 21st century marketing. “This is a completely new way to market,” he says. “If you’re still doing marketing like you were even two years ago, that’s the kiss of death.” Tony says that even though the ultimate goal is financial freedom, the first step is to show his team how to make that first $100 per day. “People are burned out in this industry,” he explains, “and that first $100/day is proof that this works and that yes, you can do it. That’s an ‘ah-ha moment’ for a lot of people.”

Tony & Jessica’s three sons (from left to right): Easton, Pate, and Will

This is a business built on authenticity, Tony says. In a world of Photoshop, spin, and deception, people want to hold on to something real. “I want people to know that I’m a real person with real challenges like everyone else,” he explains. “I’m not trying to polish things up. This business is something real.” n

To learn more about how you can join Tony’s team, visit

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h t y r Eve



ark Smith and Tammy Smith have it all. A dream house in Hawaii, property on the island of Turks & Caicos, luxury cars, and a more-than-comfortably sized bank account. They also have plenty of time to stay at home with their family, homeschooling their children and traveling multiple times each year. Mark and Tammy both come from military families, and Mark is a highly decorated Navy combat medic who spent nearly a decade with the Marine infantry. During his military career, Mark and Tammy started a home business in a relationship marketing company. For 11 years they built this business, creating their multi-million dollar lifestyle and helping thousands of others on their team find success. But now, even after all their success, they’ve decided to make a complete change in business. Mark says the reason is simple: “After 11 years, we’ve decided to start over because of what we know about Nerium.” For Mark and Tammy, their new company represents an even bigger and better opportunity. After years in the industry, Mark knows exactly what makes a successful home business. Nerium, he says, has the five characteristics that every business needs to be a successful world-class company and provide success to its brand partners, not only for the short-term, but over the long haul.


Management and Leadership Jeff Olson is the Founder and CEO of Nerium, and has been a mentor to the Smiths for 12 years. “I know what Jeff is about and I know where the company is going because of that,” Mark says. “With Jeff ’s leadership, I believe that Nerium is going to be a multi-billion dollar brand.” Mark says that Jeff ’s dedication to the company shows in the long hours he spends traveling and helping to build the business himself, sometimes spending several weeks each month on the road. “Jeff has built a unique bridge—where the partners in the field and the corporate office work together,” Mark explains. “Jeff listens to what the brand partners tell him they need, and he acts on that right away.” Olson says it’s all part of being someone who does things right the first time. “I’ve always prided myself on being a person who does it right,” Olson said. “I don’t hype. I promote on reality. I build a solid framework and then I lay things on top of it.”


Product The skincare industry is booming, with baby boomers and others paying big money to look younger. But in the skincare industry it’s hard to find solid, visible results that are backed by science. In the case of Nerium’s product, the results speak for themselves and the science behind the product confirms that this is something special. “To me, this product was a dream come true,” said Olson. “In relationship marketing—in any industry— you rarely have a break-through product with a price point below the other products on the market.” Nerium’s flagship product, say Mark and Jeff, was everything a relationship marketer could want. Thanks to the results that show right on your face, it’s a product in a popular industry that keeps people coming back again and again. Compensation Plan Nerium’s compensation plan, Mark explains, has been designed by people who have built businesses and know the industry in and out.

g n i h

YOU NEED AFTER YEARS OF SUCCESS, Mark and Tammy Smith are excited about starting over with Nerium

“We encourage our brand partners to engage their families in their business.” “We have the elements in place to allow the average part-timer to get into profit mode very quickly,” Mark points out. “Brand partners can get their own product for free every month. And with our Nerium Gives Back program, they can earn free inventory for life.” The 7 different ways to earn, says Mark, are key to building a strong income. “Our compensation plan allows you to earn money up front,” he says, “while at the same time you’re building a residual income that will pay you month after month.” Nerium also offers two big bonuses: iPads and Lexuses. Brand partners have the ability to earn a free iPad in their first few months. In addition to being the perfect tool for both business and fun, the iPad automatically syncs with Nerium’s training materials, so you always have the latest business-building tools at your fingertips. And it doesn’t stop there. The Lexus car bonus is another huge perk. “Over a thousand people in our first 13 months have qualified for a Lexus car bonus,” Mark says.

Success Systems and Training Creating an incredible experience for the customers and the brand partners is top priority for the leadership at Nerium. To that end, they’ve developed a system that any full-time, part-time, or spare time brand partner can use. The system starts with a launch kit that’s full of tools to help you succeed. “You get the most advanced technology platforms in our industry,” Mark says. “A website, automated emails, videos, and a training system to truly help you build your business.” Nerium also wants to give you the tools and the knowledge to share your business through Social Media. Their social media system allows you to automatically post Nerium videos directly to Facebook or Twitter. And their phone app lets you run your entire business right from your smartphone! Culture In addition to providing the tools you need to succeed in business, Jeff Olson and the other

members of the leadership team want to help you succeed in life. As Mark says, you can have a great product, and a great compensation plan, but you have to have the kind of culture that sustains a company and its brand partners. “As you build your business with Nerium there are achievement programs, where you’ll have oneone-monthly mentoring,” Mark explains. “Nerium is committed to personal development.” And the company prides itself on building a family-friendly culture. “We’re building a company of people who are loving, caring and sharing,” Mark says. “Our culture drives our company. We encourage our brand partners to engage their families in their business.” For Mark and Tammy, helping their team grow is one of their highest goals. “As a brand partner with Nerium, you can take advantage of everything this company has to offer,” Mark says. “Your financial and personal success are a top priority.” n

To find out more about how you can earn at home with Nerium, call 1.866.940.5859 or visit








Phototgraphy by: Valerie Koop, In the Moment Photography


GOODBYE, measly MLM income.





e’ve all had weekday mornings when we open our eyes before sunrise and want nothing more than to stay under the warm covers to continue that wonderful dream that was so rudely interrupted by the blare of the alarm clock. Thing is, we can’t. Most of us crawl out of bed and begin the agonizing process of getting ready for another day at the office. As much as we wish we could, we can’t just roll over and drift back to sleep. Aaron and Sophia Rashkin can—and do. After starting an online home business, the couple’s lifestyle was transformed into one of those fantasies most people only dream about while they sleep. Aaron and Sophia have hundreds of thousands of dollars tucked away in the bank, a thriving business that continues to soar, and two boys who get their parents’ undivided attention every single day. “Our new business is completely life-changing,” Aaron says. “How many people can say they wake up every morning without the financial pressure of today’s economy?” Things weren’t always so nice for the Rashkins. Aaron and Sophia were top leaders in a traditional network-marketing company where they worked tirelessly to achieve a lifestyle of total independence. Unfortunately, the hard work wasn’t paying off. Though the couple was



among the top earners in the company, they quickly found out the phrase “top earner” is relative. “We worked our tails off but weren’t making the kind of money we wanted,” Aaron says. “Our monthly checks were just enough to cover the mortgage, and we were among the more successful people in the company.” It wasn’t just the money that had Aaron and Sophia frustrated. There was something far more valuable at stake— time with their children. The Rashkins put in countless hours every week building their network-marketing business, and it came at a price. They desperately wanted more time with their eight-year-old son and had another baby boy on the way. Aaron and Sophia knew they needed a change. “Our business ate up all of our time and caused a lot of stress,” Aaron says. “We weren’t able to bond with our boys because we were always doing business. For the amount of money we made, it wasn’t worth it.” But today, life is very different—no cold calls, no hitting up family and friends, and no home parties. “It’s a real business, and it earns real income,” Aaron says. Aaron and Sophia’s new business has given them the lifestyle they’ve always wanted. There are five digits on their monthly paycheck, and with a business that’s growing every day, it’s easy for the Rashkins to take a few weeks off here and there to relax at home or go on vacation. In the past year, they’ve visited the Dominican Republic, Lake Tahoe, Austin, Las Vegas, San Diego, New York, and Florida, and so far, they have trips to Asia, the Greek Islands, and Hawaii scheduled for next year. More importantly, though, their family never takes a backseat to work. The couple has breakfast with their two boys every morning, and because they can afford a full-time nanny to take care of their youngest son, Aaron and Sophia are able to attend every event at their older son’s school—something few other parents can do. Aaron and Sophia stress that their situation isn’t unique to them. “Anyone with a sincere desire to be successful, who is willing to put forth the effort, can achieve their dreams through this business. We have countless members on our team who are experiencing life-changing results in a timeframe that’s worth getting excited about,” Sophia explains. “There are so many people making big-time money here right out of the gate,” Aaron adds. “What took us five years to make in our previous company we made in less than a year here. There are team members six and seven months into the business who are earning more than they thought possible. This business is the real deal.” n Go to or call 888.879.4441 to learn more about the home business that allows Aaron and Sophia Rashkin plenty of time with their family and has eliminated their financial worries for good.

You’re looking for a REAL home business – one that’s represented by a real company, real people, and real income potential. You’ve just found it! OUR COMPANY IS EXPLODING, AND YOU CAN PROFIT FROM IT! • Millions in Sales – and still growing rapidly. • Most powerful profit-building system in the home-based business industry. • Easy-to-use, most advanced technology in our market. • 100’s earning a Free Tablet every week. • Many are earning the Lexus car bonus. • Phenomenal luxury vacation incentive program.

Our team members are earning bonus checks ranging from $25,000 to $250,000, and we want to show you how you can too!

Take action NOW and see the Real Financial Lifestyle YOU can have with us. or Call 866.940.5859


Live Better Bonuses are paid out over a period of time as accrued. Nerium Independent Brand Partners achieve various levels of success and bonuses depending largely on individual skills, motivation, and effort. Examples featured in marketing materials are not necessarily typical or average, nor do they represent a guarantee of your personal results. Some examples are of those that are within the top 1% of Nerium Independent Brand Partners.

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Home Business Connection Magazine - January 2013  

Home Business Connection is produced by Cutting Edge Media, a recognized leader in direct sales, franchise, and home-business resources and...

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