Kava The first face-to-face mobile file exchange platform. November 2002
Vikas Sodhani, Arun Mehta, Anthony Johnson, Kris Helenek
This message is the property of Sunsaar Inc. or its affiliates. It may be legally privileged and/or confidential and is intended only for the use of the addressee(s). No addressee should forward, print, copy, or otherwise reproduce this message in any manner that would allow it to be viewed by any individual not originally listed as a recipient. If the reader of this message is not the intended recipient, you are hereby notified that any unauthorized disclosure, dissemination, distribution, copying or the taking of any action in reliance on the information herein is strictly prohibited. If you have received this communication in error, please immediately notify the sender and delete this message. The Problem: With the advent of wireless technology came the idea that untethered movement would cut the umbilical cord between a person and his/her digital information sitting sedentary inside a computer. Much of this vision has yet to be explored. Even with wireless technologies slowly emerging “business travelers must often choose between the face-to-face contact so important to building relationships and staying connected to the rest of the world.” (AT&T Wired Magazine) While most companies like AT&T are focusing on keeping devices connected, Sunsaar is taking it one step further and bringing this inaccessible data to the user’s fingertips and giving it mobility. As cell phones and PDAs are becoming powerful enough to run applications the paradigm of managing data behind a computer terminal will soon change. Sunsaar’s flagship product Kava allows remote or local digital information to be passed around as free as words can be exchanged. The Vision: Remote access to information is not enough. In today’s mobile landscape, files cannot be shared between two people standing face-to-face. Wireless technology has the potential to allow us to share digital information just as easy as we pass words between a friend over a cup of coffee. Think of this: to date the main methodology for passing digital information from one person to another in our physical world is via email. The Internet brought us into a virtual world of digital ownership, but wireless technology is slowly making us mix the virtual world we created with our physical reality. This is where Sunsaar, Sanskrit for physical world, introduces Kava a new revolution in managing your digital information. Kava treats any repository of digital information as one. There are no worries of where information resides since Kava makes all the information owned by an individual readily available and easily transferable. Now having access to and sharing your digital information regardless of where it resides becomes trivial. Product: Some of the most successful products in terms of market acceptance have come from products that are 10% new and 90% old. Sunsaar realized this in its early stages of development and shaped its implementation of Kava to an idea that people are familiar with and is finding its way onto every computer and wireless device: Instant Messaging. To the user, the Kava application will appear similar to an Instant Messaging Application, whether it is on the desktop, handheld device, or the web. Utilizing the Jabber technology, major IM environments such as Yahoo, Microsoft, and AIM will be supported which also provide tunnels for file sharing with “buddies” across a network. Included in the application is direct access to ones personal network. A personal network incorporates a user’s resources such as a work computer, laptop, secondary desktop computer, handheld devices, etc. Kava essentially ties a user’s and his buddy’s isolated islands of digital resources together in a familiar Instant Messaging interface. With Kava on a handheld device, users have access to the vast amount of digital information stored in their desktop computers. With access to all of their desktop files, Kava is the first product in the market to allow Person-to-Person digital resource sharing. Digital keys that point to the location of a resource (i.e. a desktop computer) are traded from one handheld to another. Since keys are traded rather than the actual resource, transmission time and storage space are practically reduced to nil. Once a key is gained the user can decided to download it to his/her device, store it for later retrieval, or forward it to another more powerful computer like their desktop PC running at the office. Keys can be exchanged without internet access via IR or bluetooth, technologies that are available in every handheld. In the scenario where one or both
users have an internet connection, the two Kava applications can communicate their abilities, and the device with the connection downloads the file with the digital key and presents it to the receiver. To allow Kava to spread virally, keys can be emailed if a receiver does not have a Kava enabled device. The receiver will be sent an email with a link to download Kava with the key embedded in the installer. Once Kava is installed the file will begin downloading. Business Model: Instant messaging applications have always been free which is why Sunsaar is releasing the base Kava application for free. The goal is to get Kava distributed as wide as possible on desktop computers. KavaME, the wireless edition, can provide revenue based on the different telcoâ€™s pricing plans and policies. Revenue Model A Sunsaar believes end-users, ranging from executives to teenagers, will be willing to pay a small fee for real-time file services such as streaming copyrighted media or document translation. Value proposition: Wireless end-users can receive any of their documents translated for their specific limited device. For example a Palm Pilot accessing a Word Document would have the Word Documented translated into a Palm readable format prior to wireless shipment. Other translations could range from text-to-voice, text-to-WAP, or media compression for accessing large media files wirelessly. Market segment: Consumers or executives with digital resources and devices connected to the net. Cost structure/profit potential: Fixed development cost, feature can be included in an upgrade. High profit potential if enough end-users adopt this feature. Value network: Will work with document and media translation/authentication Internet services. Competes with some mobile media players. Competitive strategy: Revenue Model B Sunsaar is exploring the possibility of licensing the core technology directly to strategic players in the handheld arena, including Nokia, Motorola, Research-in-Motion, Palm, and Visor. For example, by integrating Kava technology with Research-in-Motionâ€™s Blackberry device, end-users would be able to connect to their favorite Instant Messaging environments while also having the ability to attach remote computer files of any size when sending wireless e-mail. Alternatively, Palm could use our technology as a better means for users of their devices to share Palm applications, or any other form of digital information, among one another. Value proposition: Company X offers Kavaâ€™s features to their customers thus differentiating themselves from their competition and earning a competitive advantage in the wireless market. Market segment: Providers of handheld hardware and embedded software. Cost structure/profit potential: Value network: Competitive strategy: Revenue Model C Another idea for generating revenue is to add an m-commerce element to our technology. With the merchant version of our application, individuals or company employees can sell digital resources from their handheld devices in face-to-face scenarios. The receiving party will be brought to a secure e-commerce site for payment before he or she can download the resource in
question. The recipient of the file key can also pass on the merchant enabled key to other people, creating a potential viral effect for popular digital goods. Kava will earn a small percentage of every dollar transaction facilitated by our software. Value proposition: Individuals and business have new point-of-sale opportunities. Market segment: Mobile sales force/distribution. Cost structure/profit potential: Fixed development cost, feature can be included in an upgrade. high profit potential if it becomes a m-commerce standard. Value network: Works hand in glove with existing e-commerce sites, no obvious competition. Competitive strategy: A twist on m-commerce, user can receive a link and decide later if he wants to purchase it.