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HBAWS Member News November 2013

Builder members are licensed and insured, and required to complete 8 hours of continuing education annually. Associate members work closely with our builder members to provide the latest supplies, products and services for new construction and remodeling projects.




Partners with Habitat for Humanity Forsyth Co.

Home Builders Association of Winston Salem

EXCLUSIVE EVENT SPONSORS Bloomday Marble & Granite Triad Home & Garden Show

Piedmont Federal Savings Bank Spring Parade of Homes


Fall Parade of Homes

Diamond Event Sponsors Carter Lumber Company Triad Home & Garden Show Preview Party

Ferguson Enterprises & McCullough Tile & Stone Tour of Fine Spaces

Pine Hall Brick

Fall Parade Golden Home Awards & Celebration

STOCK Building Supply

Fall Parade Golden Home Awards & Celebration

The Stereo Shop

Fall Parade Golden Home Awards & Celebration

Platinum Event Sponsors *Associate Members Committee Spring and Fall Parade Breakfast

Signs Now

Official Printing Sponsor Triad Home & Garden Show

STOCK Building Supply

Summer Golf Tournament - Co-Sponsor



Advanced Consumer Electronics, Inc Capital Bank Pella Window & Door Piedmont Natural Gas STOCK Building Supply

Advanced Consumer Electronics Bimco Busch Insurance | Builders Mutual Insurance Company MKT Real Estate Group / Coldwell Banker Triad, Realtors Parksite

Bronze McCullough Tile and Stone Merge-Tech, Inc. Nationwide Insurance & Financial Services, Missy Easter Agency ***********************************************************************

*Associate Members Committee contributing $200/each - totaled for Spring Parade Breakfast - Platinum Sponsorship 2

Amanzi Marble & Granite, Busch Insurance | Builders Mutual Insurance Company, General Shale Jeff Allen Landscape Architecture, June DeLugas Interiors, New Garden Landscaping & Nursery, Inc. Piedmont Garage Doors, Rising Concepts, STOCK Building Supply, Webb Heating & A/C

PRESIDENT’S MESSAGE Shane Wagoner – Wagoner Homes, Inc.

Success Well, it is November and I find myself reflecting on the past 12 months. It was this time last year I accepted the position of President of this great Association. Looking back, I don’t think I really knew what I was getting into! I got great advice from those who have previously held leadership positions in this association. But more importantly, I have learned that there are many members that care deeply for the HBAWS, and some of the most important guidance and support I received came from them. After the many phone calls, meetings, special events and conversations, there is one thing that I take away from this experience. It is that everyone genuinely wants the HBAWS, and those associated with it, to succeed. We all have different ways for making that happen, and perhaps even different reasons for wanting that to happen. But, this drive for success is universal and unwavering, no matter the challenges. It reminds me of my favorite quote: Success is measured not so much by the position reached in life, but more so by the obstacles you overcome to succeed.

We have overcome many obstacles in the past few years and as a result, our Association continues to be a positive force for those involved in our local industry. This resiliency is due to the effort and willingness of our members to step up when needed. As I have said before, this is a great Association because of the amazingly talented people that make positive things happen. Therefore, as our industry evolves, so will our Association and success is inevitable. This month, Chris Thompson will be nominated as the HBAWS’s 52nd President. If elected, I look forward to handing him the reigns, as I think he will do a great job leading the Association in 2014. He will definitely need our continued support, since he will be taking over the Association with new leadership as our current Executive Officer transitions into retirement. There will be some uncertainty ahead as a new Executive Officer is chosen and settles in. However, change is usually coupled with opportunity. I’m confident that whoever the next Executive Officer is, he or she will bring novel approaches and new ideas, as we continue to make the HBAWS a successful organization.


Thank You!

Sam Morgan, Morgan Builders, Inc.

Association Home Donations & Discounts

Member Donations

Fall Parade Association House Builder

Member Discounts

Karen Holcomb in center, pictured with Josh Greer, Fall Parade Chair, and the Parade Gold Award Winners.

Congrats to the association’s first DISTINGUISHED ASSOCIATE AWARD WINNER

Karen Holcomb

Designing Kitchens & Baths Nominated by: Jonathan Lee, Homes by Jonathan Lee


Amanzi Marble & Granite, LLC Angell Custom Cabinets Bob’s Drywall Services, Inc. Brothers Siding & Roofing Caudell Lumber Co., Inc. Energy Efficient Insulation Ferguson Enterprises Fireside Hearth & Home K & V Heating and A/C, Inc. Leonard Block Company Pine Hall Brick Poindexter Lumber Company Poindexter Pest Control, Inc. Pope Sand & Gravel, Inc. Ready Mixed Concrete Company Residential Building Specialties, Inc. S&S Flooring Specialist Sealing Agents Waterproofing, Inc. Southern Garage Doors STOCK Building Supply The Stereo Shop Vulcan Materials Company Wiilson Lighting Company

Thank You to our Sponsors & Participants!

PLATINUM AWARD WINNER # 25 - Custom Homes by Hamrick 2747 Reynolds Rd, Buena Vista


# 2 - Isenhour Homes, LLC 877 Osprey Ridge Road, Brookberry Farm Judy Snyder, BERKSHIRE HATHAWAY HomeServices # 3 - Homes by Jonathan Lee, Inc. 877 Brookberry Farm Circle, Brookberry Farm Peggy Ghessling, BERKSHIRE HATHAWAY HomeServices # 5 - Sonoma Building Company 1191 Downing Creek Court, Brookberry Farm Katy Fisher/Julie Oates, BERKSHIRE HATHAWAY HomeServices # 7 - Isenhour Homes, LLC 1372 Meadowgate Lane, Ridgecrest at Wellesley Place Judy Snyder, BERKSHIRE HATHAWAY HomeServices # 10 - T. D. Hatcher Custom Homes Inc. 953 Montrachet Court, Montrachet # 27 - omes by Jonathan Lee, Inc. 5136 Coachford Lane, Shelburne Village Sheila Mays, Coldwell Banker Triad, REALTORS


# 8 - Wishon and Carter Builders Inc. 687 Lissara Lodge Drive, The Lake at Lissara Lang Wilcox, Coldwell Banker Triad, REALTORS # 11 - RS Parker Homes 1610 Ashmead Lane, Havenbrook John Kennedy, John Kennedy Realty # 12 - ARENA Builders 7966 Abelia Way, The Village at Fair Oaks Sheila Mays, Coldwell Banker Triad, REALTORS # 14 - RS Parker Homes 8242 Arbor Ridge Lane, Woodmont John Kennedy, John Kennedy Realty # 17 - Shugart Enterprises, LLC 5751 Misty Meadows Court, Rivergate Sherri Swain, BERKSHIRE HATHAWAY HomeServices # 19 - McGuire Construction Co., Inc. 363 Quick Silver Drive, Border Creek Josh Greer, Coldwell Banker Triad, REALTORS # 20 - DarCyn Homes, Inc. 233 Pebblestone Court, Stone Creek Ashley Lay, Coldwell Banker Triad, REALTORS # 21 - Shugart Enterprises, LLC 456 Old Cypress Drive, Hidden Creek Ron Griffin, Coldwell Banker Triad, REALTORS

Spring & Fall Parade Breakfasts Sponsored by Participating Members of the Associate Members Committee 5

REMODELERS UPDATE Our November meeting will include our usual wonderful meal followed by roundtable discussions.

David Miller, President Miller Building & Remodeling, LLC (336) 998-2140

Please bring your questions and topics of interest or concern for discussion among your industry professional peers, and share your knowledge and experience as well! Some topics to consider may be insurance, regulations, availability of skilled labor, customer concerns, sales, technology, social media, marketing, etc. I look forward to meeting with you Nov. 12, 6 p.m. at Holiday Inn, University Parkway, W-S, NC!

NEXT REMODELER’S COUNCIL MEETING: Tuesday, November 12, 6 p.m. Social, 6:30 p.m. Dinner Holiday Inn, University Parkway 8.5x5.5_MA_Ad:Layout 1 1/2/13 3:11 PM Page 1

National Association of Home Builders

Put your membership to work now. Money-saving discounts that benefit your business, your employees, and your family



Value in Your Landscape


GUEST COLUMNIST - Jeff Allen, Jeff Allen Landscape Architecture, LLC In today’s economy many of us are looking to get the ‘The Best Deal.’ The best deals are not always the lowest price especially when you are investing in your home. Most clients discuss what they hope to get a return on from their investment and are not willing to spend a penny more. As a designer I recommend to my clients to look for value. I define value both from a market stand point where prices are well defined i.e. stone/plant material cost per square foot to hourly labor rates. Beyond that I delve into a subjective value; the role of the process of that leads to the finished product. What was the experience during the design phase, construction phase and post construction. Were we responsive to your questions, concerns, did we give you all your options to make intelligent decisions that you are happy with the end result? Together these make an intrinsic value. Our role in this is one of advocacy for our clients and guidance for the contractor to ensure a smooth rewarding experience; hence it is good for everyone. Many contractors are competing to stay in business and the successful ones are doing so by the value they bring to the table- expertise, professional accreditation, liability insurance coverage and dedication to their craft. When interviewing contractors (beyond seeing the quality their work-see my previous article on hiring a landscape architect) I look for intrinsic value mainly with regard to service. Landscape materials are relatively fixed based on current market pricing and your contractor should be able

to obtain the best material at the best price effectively and efficiently. A landscape professional should have all of his professional licenses, insurances and have knowledge of local regulations. Most importantly how does your landscape professional communicate? This is critical during the construction and maintenance phase regarding scheduling, material samples for review, response to questions or concerns and follow up. The post construction phase for gardens and landscapes is to me the most important. Your garden/landscape is a living system that requires care and is changing as it develops. The quality of a well-managed landscape/garden can increase the value of your investment where a poorly maintained one can cost more money to repair and in some cases reconstruct parts of the garden. I enjoy this phase as I revisit many gardens I designed to see how they have grown in. I love to ask my clients are you enjoying your new terrace, outdoor kitchen or herb garden. What I am asking is does the design meet your goals we established in the initial design phase, has your quality of life improved, have we created a positive impact on your life? Valuable assets in your landscape: A good functioning irrigation system, Healthy Trees, A well designed and maintained landscape Studies have indicated that your investment in your landscape can increase the selling value from anywhere from 5 to 15%.


Registration is now open - forms will be mailed September 3! SHOW/EXHIBITOR INFORMATION: Booths: • 10’x10’ Regular Booth • 10’x10’ Corner Booth • Garden Area

HBAWS Member Price $795 $950 $450

Non-Member $1,100 $1,200 $450

Booth spaces include 8’ tall backdrop, 3’ or 8’ tall side rails. Electricity, and access to water can be purchased through HBAWS. Furniture and fixtures can be rented from the HOLLINS Exposition Services – rental forms will be provided upon registration. Other Information: • $100 deposit per booth space is required at time of registration (cash, check, Visa or MasterCard). • All spaces will be assigned on a first come, first serve basis, depending on the time and date the completed application is received at the HBA office. However, please note that booth sales on the first day of registration will be handled in accordance with the guidelines set forth by the Triad Home & Garden Show Committee that are explained in item number one. **Please realize we are not holding your space from last year, only giving you the opportunity to purchase a booth(s) in the 2014 Show.** • Show management reserves the right to review and approve all requests for booth space. And remember when designing your booth that no physical/visual barriers taller than 4ft. may be placed within 3ft. of the aisles to as not to intrude on neighboring booths’ visual space/design. • There are no restrictions on a company purchasing a booth next to or near a competitor in their industry. •

Exhibitors from the 2013 Show will get the opportunity to register first ( August 30). If you have any questions, please call Megan Parks: 336.768.5942 or



WELCOME New Members Please send all comments or inquiries about these new members to

New Members - Associates: Cain & Company Coatings Carl Cain 332 Aspen Lane Lexington, NC 27295 336.399.3083 Paint & Drywall Years in business: 7 years and 9 months Sponsor: Rich Achor, Arena Builders & Associate, LLC Caesarstone Tommy Hooker 681 Woodcrest Drive Winston-Salem, NC 27104 910.499.6195 Building Materials-Quartz Surfaces Years in business: 26 years Sponsor: Gary Hennessey, BloomDay Granite & Marble Angell Custom Cabinets Aaron Angell 1114 Dalton Rd King, NC 27021 336.345.1808 Custom Cabinets Years in Business: 14 years Sponsor: Sam Morgan, Morgan Builders, Inc.

Change of Company Name: New Company Name: Berkshire Hathaway HomeServices Carolinas Realty Formerly: Prudential Carolinas Realty Name: Ron Rosenberg


SPIKE UPDATE Power of Planning As independent contractors, real estate professionals must have strong plans in order to reach goals and stay on point. I believe this is important for anyone in business and in life if you want to consistently hit your target. November is a planning month for us at Coldwell Banker Triad Realtors. We begin to plan our overall vision for the coming year as well as meeting with our agents to brainstorm on their goals and ways to get there. My article this month revolves around the elements of a strong plan. I hope it helps someone reading this newsletter!

Jodi Tate, Spike Committee Chairman

First, you must know how to write a solid goal. It must meet the following criteria: Think SMART: S- Specific, M- Measurable, A- Attainable, R- Relevant, and T- Trackable For example, “ I want to increase my income by 30,000.00 next year.” does not meet all the above criteria. It does not offer specific ways to earn or how much you will earn each month. Secondly, you must have short term and long term goals in your plan. Short term can be 30-90 days while longer term would be 6-12 months. (short term successes encourage us to keep going) Next, you must write each goal down. This is important as you need to see them and say them in order for them to be REAL! The next step is to decide on strategies and tactics which you will use to reach your goal. These will be specific steps or actions that will lead to success. For example, if my long term goal is to make 30,000.00 more dollars in 2014 then one strategy would be to close more sales. The tactics to do that could be: join a networking association to make more contacts and therefore increase my odds of a lead for business. There will typically be 3-5 tactics for every strategy. At the end of the day, if you have a strong well thought out plan you will have more success because you hold yourself accountable to action. You also are free to tweek when necessary because you already have a route to follow and now you just need to bend a bit. It is the RIGHT time to plan for a successful 2014. Don’t put off what will surely pay off!


November 6, 11:45am, HBAWS

RSVP:, 768.5942


PROFESSIONAL WOMEN IN BUILDING NEXT MEETING: Nov. 5, 5:30 p.m., HBAWS Our Professional Women in Building group has been BUSY! Under the leadership and hard work of Missy Easter we have supported children in need = S.C.A.N. (Stop Child Abuse Now) by raising over $ 1000.00 thru an organized police escorted Bike Ride. Those of us who were able to assist the day of the event were rewarded to see the bikers enjoying themselves and the gratitude felt by the SCAN staffers and board members. For our October meeting we raised $ 200.00 for our Build Pac efforts. Missy Easter hosted our “BLACK JACK for BUILD PAC” event in which we all appreciated our good food, company & camaraderie. We were joined by our just-past, present, and next HBA Presidents… we welcomed & enjoyed having Steve, Shane, & Chris w/ us for the fun Poker games. And who new of the talents of Shelia Wilson ( & Daly) in their skills as Poker Dealers……..impressive! Karen Holcomb, Professional Cabinet Designer Designing Kitchens & Batths

Tracy Morehead, President Solar Realty (336) 408-5220



2014 Spring & Fall Parade of Homes

Parade Builders Discount Directory Promote your products/services to Parade Builders:

Place a FREE full page color ad with your discount offer today! Gain publicity and exposure for your company during our two annual Parade of Homes events. 1) Builders will recieve their electronic copy of the discount directory via email. The publication will have your company’s ad, discount offer and a direct link to your company website. Emails will be sent prior to the Spring and Fall Parade of Homes. Only builders will receive the information regarding the actual discount you offer. 2) Potential home buyers and remodeling customers will see your products at both the Spring and Fall Parade of Homes. Your company will be listed in the builder’s vendor list in the Parade tabloid, and you can provide printed materials to be placed in homes with your discounted product(s) during both Parade week-ends. 3) You will receive a FREE ONE YEAR BUSINESS LOGO LISTING with hotlink back to your company on the HBAWS website (directory listing page: This logo listing brings your company to the top of the alphabetical listing providing members and consumers easy access to your contact information and weblink.

Click Here to Open & Print Form

Complete Form, send photos, artwork & your company logo to: or efax to: 550-4890

Discount, proposal conditions & art must be submitted by: December 19, 2013 12




HBAWS QUICK REFERENCE Jerry Herman Executive Vice President, 768-5818 Megan Parks Director of Operations/Member Services, 464-8000 efax: 336-550-4890 Bev Hayes Communications Manager, 464-8001 Gisela Lopez Financial Manager, 464-8002 Zach DeWaters Government Affairs Director, 464-8003


336-768-5942 / 336-774-6778


Mobile Website

CONNECT WITH HBAWS ONLINE Continuing Education Classes Click here: CE Class Listing

Online Training Opportunities Click here: Online Class Listing


GOVERNMENT AFFAIRS UPDATE Zach DeWaters, Government Affairs Director, 336.464.8003

GO VOTE! Elections are coming up quickly on Tuesday, November 5th and it is more important than ever to participate in the process. Last week, I was talking with some business people who are concerned that some recent decisions by elected officials have been impacting their businesses with undue regulations and ordinances. Many are also simply tired of partisan bickering. But, no matter how frustrated you may be with your elected officials or politics, the elections are a time to make your voice heard. When it comes to elections, they have repeatedly come down to near even-Steven results. For example the 2000 Presidential election was decided by a mere 537 out of almost 6 million votes cast in the State of Florida. Here locally, in the Town of Lewisville’s 2011 election for Councilman, the difference between the top two vote getters, 19 votes! This trend, plus the likelihood that our local elections will again be close this year makes it imperative that our members get out to vote on November 5th to make sure our cumulative voice is heard. The Partners in Housing, Winston-Salem Regional Association of REALTORS® (WSRAR) and Home Builders Association of Winston-Salem (HBAWS) have five current members running for office this year. They include: Clemmons Mayor (WSRAR Member) John Bost Clemmons Councilmen (WSRAR Member) Jack Ingle Kernersville Town Alderman (WSRAR Member) Joe Pinnix Lewisville Councilmen (HBAWS Member) Jeffrey Zenger Winston-Salem Council Member – Northwest Ward (WSRAR Member) Jeff MacIntosh

As WSRAR and HBAWS, it is important that we have elected officials in office that both understand the contributions our businesses make to the local community and issues that affect our industries. Working together with like-minded local government officials, we can help build strong, viable communities. Voting always matters, and you could be the difference between a winner and a loser, so go vote on Tuesday, November 5th. 16

NOVEMBER Social Media Spotlight winners are drawn at the Associate Members Meeting. Follow HBAWS on Twitter to keep up with our posts!

Relco Construction Co., Inc. Paul Mullican HPB Insurance Group Bo Davis Doud Building Supply Richard Doud, Jr.



NCHBA Directors

Chris Thompson Kathy Craven-Snodgrass

ALTERNATES: Herschel Redding

Ron Ricci

Shane Wagoner Paul Mullican

ALTERNATES: Richard Alexander Keith Rogers

Stephen Mabe (B) Nathan Myers (A) Hershel Redding (A) Stan Senft (B)

Steve Mabe

Austin McGuire (B) Ron Ricci (B) Keith Rogers (B)

The following members will serve the 2nd year of a 2 year term on our Board of Directors in 2013: Rich Achor (B) Darren Binkley (B) Susan Maier-Colon (A) Sam Morgan (B) Zack Rothrock (B) Barry Wilson (A)

Steve MCSwain

NAHB LIFE DIRECTOR Kathy Craven-Snodgrass Herschel Redding


2013 Directors (2 Year Term)

Shane Wagoner (B) Chris Thompson (B) Bob Vaughn (A) Angela Kalamaras (A) Mike Hayes (A) Steve McSwain (B)

Shane Wagoner Rick Tozier

NAHB Directors


Richard Alexander (B) Gregg Blevins (A) John McPherson (A) Keely Richardson (A) Paul Williams (A)

2013 Council Presidents / Committee Chair David Miller (B), President, Remodelers Council Tracy Morehead (A), President, Professional Women in Building Council Rick Busch (A), Chairperson, Associate Members Committee



336.998.9748 336.368.3678 704.873.4747

NC Based & Family Owned Since 1930! 18

CALENDAR OF EVENTS NOVEMBER 5 5:30 p.m., Professional Women in Building HBA Office NOVEMBER 6 11:45 a.m., Spike Committee HBA Office NOVEMBER 7 Membership Drive - Appreciation Dinner Ryan’s Steak House NOVEMBER 12 6:00 p.m., Remodelers Council Meeting Holiday Inn, 5790 University Pkwy, W-S NOVEMBER 14 HBAWS Fall Sporting Clays, 8 a.m. Hunting Creek Preserves - Harmony, NC

FALL SPORTING CLAYS November 14, Harmony, NC $65 / per person or $260 / four person squad Register by 11/4/2013, Call: 336.768.5942

DECEMBER 3 5:30 p.m., Professional Women in Building HBA Office DECEMBER 4 11:45 a.m., Spike Committee Holiday Event - Covered Dish Coldwell Banker Triad REALTORs Stratford Office, W-S

NOVEMBER 19 4:00 p.m., CE Seminar 6:00 p.m., Membership Mtg | Board Installation Holiday Inn, 5790 University Pkwy, W-S

DECEMBER 10 6:00 p.m., Remodelers Council Meeting Holiday Inn, 5790 University Pkwy

NOVEMBER 21 9:00 a.m., Board Planning Session Piedmont Natural Gas, 2300 Lowery Street, W-S

DECEMBER 12 Associate Members Committee 12:00 p.m., Christmas Social at The District

NOVEMBER 28 & 29 Office Closed - Thanksgiving Holidays

DECEMBER 24, 25 , 31 Office Closed - Christmas Holidays

*AMC will not meet in November.

code updates

rebate program

NAHB Construction Safety


2012 Residential Code- Books / PDF Downloads 19


December 11, 8:30 a.m. - 5:00 p.m.


Piedmont Natural Gas, 2300 Lowery Street, Winston-Salem


8:30 - 11:00 a.m. - Dan Dockery, Trade Inspections Heads, Trade Inpections Panel 11:30 a.m. - 12:00 p.m. - Lunch 12 p.m. - 1 p.m. - Ann Rushing with NC811, Impact of HB-476 and Call to Action 1:00 - 3:00 p.m. - Paul Foresman, Design Basics, Why Marketing to Women Home Buyers Works 3:00 - 5:00 p.m. - Jason Grayer, Verizon, Technology in the Building Industry

RSVP to Gisela Call 336.768.5942 or email:

Stay Connected with HBAWS on Social Media

Tune in to WSJS, AM60... Saturdays: 9 - 10am, Real Estate Radio with John McPherson & Wendy Taylor Saturdays: 10am - 11am, Around the House with Erik Anderson For more information about these two building industry related shows, visit the WSJS website:


Home Builders Association of Winston-Salem Monthly Newsletter - November 2013