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27th Annual

Sales & Marketing Council Awards January 29th, 2013 - Hurstbourne Country Club

presented by:

Our craft is building your community

71 22




Attention to





detail and careful





planning are just a couple of reasons why RJ Thieneman

Rock Springs Custom homes range from $350,000 to the upper

home communities have been recognized for over

$500,000s. The Reserve at Rock Springs features

50 years. These centrally located communities

new, uniquely designed custom homes for up to

accommodate every lifestyle with design and

$650,000. Located about one mile east of The

elegance reminiscent of Louisville’s most beautiful

Summit on Hwy. 22. Visit

historic neighborhoods.

or call 502.425.4899.

Our family of builders takes great pride in their craftsmanship, making for the best and most

Saratoga Springs

energy-efficient homes. Put it all together, and we

Embracing all the beauty nature has to offer,

aim not to just provide a neighborhood to live

these new custom homes range from

in but a community to thrive in.

$300,000 to $400,000s. Located on Old

For more information on how to be a part of our award-winning communities, visit

2 2011 SMC Awards

Heady Rd., one mile off of Taylorsville Rd., inside I-265. Visit or call 502.240.0002.

What is the SMC?

As home buyers become more and more sophisticated, the importance of knowing what to build, where

to build it, and how to best sell it becomes more critical. Builders, agents and lenders can learn more about selling in today’s market through the HBAL’s Sales and Marketing Council (SMC). The Louisville SMC’s primary goal is to increase the professionalism of new home sales and marketing.

The 2012 SMC Executive Committee Members: Chairman: Pat Durham, Durham Built Homes Tim Alvarado, America’s Floor Source Todd Ayers, Century Mortgage Company Rodny Davidson, First Community Mortgage Imogene Dedman, Commonwealth Bank & Trust Brenda Doll, Keller Williams Realty David Ernst, Prestige Builders, Inc. Steph Horne, Agency Title, Inc. Buddy Kittle, South Central Bancshares Mortgage John Marshall, Elite Homes, Inc. Gertrude Martin, G. Martin Realtors John Milliner, RE/MAX Associates/John Milliner Group Teresa Morgan, Semonin Realtors Peter Nesmith, Fifth Third Bank Rocco Pigneri, Ball Homes, LLC Trish Segrest, Keller Williams Realty Joe Simms, RE/MAX Associates/Joe Simms Group

2012 SMC Sponsors: Year-long sponsor:

Participating Sponsors: Dominion Homes Carpet Specialist Reflections of You/Home Staging Specialist Ferguson Bath, Kitchen & Lighting Gallery

SMC Chairman Pat Durham with 2011 Member of the Year Buddy Kittle.

Carrell Rogers Carpet One 3

Top Dollar Volume and Unit Producer for an on-site & off site agent new home sales in 2012 The following agents have sold up to $3 million in new homes in 2012: Jennifer Ater Norton Commons Realty

Dave Parks Prudential Parks & Weisberg REALTORS ©

Geoff Brosky Prudential Parks & Weisberg REALTORS ©

Paige Scurlock Dominion Homes

Margie Cox Prudential Parks & Weisberg REALTORS ©

Peter Searcy Louisville Realty Group

David Ernst Louisville Realty Group

Paul Stone Elite Homes, Inc.

Mira Farmer Louisville Realty Group

Carol Weber Louisville Realty Group

Teresa Morgan Semonin Realtors

The following agents have sold more than $3 million in new homes in 2012: Meg Cloern Norton Commons Realty

Steve McPherson Dominion Homes

The following agents have sold more than $7 million in new homes in 2012: Susan Graf Norton Commons Realty

Sherry Spanyer Prudential Parks & Weisberg REALTORS©

Sharon Kilpatrick Louisville Realty Group

Paula Thieneman-Bates Louisville Realty Group

John Marshall Elite Homes, Inc.

Dayna Tomes Norton Commons Realty

Louise Miller Prudential Parks & Weisberg REALTORS©

2012 Winner (highest dollar volume and units): ______________________________________________________ 2011 Winner: Susan Graf, Norton Commons 4 2012 SMC Awards

Mortgage Rates Are at Extreme Lows! 15 Year Fixed

As Low As

3.250 % 3.500 % 3.500 %*

30 Year Fixed

As Low As

5 Year Adjustable

As Low As



Only $850 Closing Costs on ARMs!**

For more information or to get started, call us at: 502.368.5858 / 800.292.2905


Open to Everyone in the Community! * Rate based on credit qualifications and subject to change. Rate as of 12/18/12. APR for 15 Year Fixed = 3.674%; 30 Year Fixed = 3.980%; 5 Year Adjustable = 4.524%. NMLS#513738. ** $850 closing costs special good on adjustable rate mortgages only. Closing costs on fixed rate mortgages will vary.


President’s Awards

Logo Design of the Year Builder

Prestige Builders, Inc. Prestige Builders, Inc.

2011 Winner: Karem Built Homes

Logo Design of the Year Associate

Logo Design of the Year Realtor/Developer

Elite Homes, Inc.

The Villas of Rock Springs

2011 Winner: Louisville Realty Group

Best Print Advertising – Newspaper Realtor/Developer

Century Mortgage Company Century Mortgage Company

2011 Winner: Agency Title, Inc.

Rock Springs

Craft Your Dream

2011 Winner: Louisville Realty Group

Best Print Advertising – Magazine Builder

Karem Built Homes Don Karem From Cottages to Castles

Karem Built Homes Don Karem Luxury on Any Scale

2012 Winner: ______________________________________________________ 2011 Winner: Karem Built Homes 6 2012 SMC Awards

President’s Awards

Best Web Site Associate

Boland Maloney Lumber

L&N Federal Credit Union

The Door Store & Windows

2012 Winner: ______________________________________________________

Best Marketing Campaign

Best Web Site


L&N Federal Credit Union Auto Lending Campaign

2011 Winner: Karem Built Homes


2011 Winner: Louisville Realty Group

Best Corporate/Sales Print Collateral

Dave Parks

Pavilion Park Brochure

Louisville Realty Group Agent Affiliation Brochure

2012 Winner: ______________________________________________________ 2011 Winner: Wolford Building & Remodeling 7

President’s Awards

Best New Concept in Marketing Builder

Elite Homes, Inc. Joe & Rocky Pusateri Platinum Package

Best New Concept in Marketing Affiliated Building Services

Century Mortgage Company Corporate Presentation Folder

2011 Winner: Karem Built Homes

Best Broadcast Media Advertising of the Year - Television

The Door Store & Windows Transform Your Home

Trend Companies of Kentucky Its What Your Gettin’

2012 Winner: ______________________________________________________ 2011 Winner: Elite Homes, Inc.

8 2012 SMC Awards

We are proud of our You build. relationships with builders and real estate professionals. You sell. We work together with you in making closings happen. We insure. Proudly representing

Kentucky (502) 499-6880 As well as many other top rated insurance companies.

Indiana (812) 949-7444

We are proud of our You build. relationships with builders and real estate One look, and your customers will be convinced. professionals. Never has something this stunningly beautiful been so perfectly functional. Pella’s Mahogany, Alder, Douglas Fir You sell. We work together with you and Pine windows and patio doors blend tastefully with other finishes inclosings a home — includinghappen. cabinets, furniture, in making THE POWER OF PERSUASION.

floors and trim. The amazing ability to turn house-

hunters into homebuyers. That’s The Power Of Yellow.®

We insure. Proudly representing

Kentucky (502) 499-6880 As well as many other top rated insurance companies. Pella Windows & Doors

Indiana (812) 949-7444 502-240-5822 • © 2011 Pella Corporation 9

Feel at home The idea of living in color is appealing to most, but finding the right color scheme for your home might at times seem a daunting task. Let our 2012 3 color trends and Louisville Color Collection help you define a space where you feel at home. Stop by any of our 35 area locations or visit to find your neighborhood store. 76285SMC PPG ad-7.5x10.indd Awards 10 2012


6/12/12 8:26 AM

Best Patio Home Community

Elite Homes, Inc.

Joe & Rocky Pusateri The Villas of Rock Springs

2011 Winner:

Spring House Cove - Elite Homes, Inc.

Remodeling Design Under $50,000

Constructive LLC Michael O’Dea Pergola Porch

Best New Home Design Feature

Elite Homes, Inc. Joe & Rocky Pusateri The Hawthorne

2011 Winner:

Lancaster Built Homes

Remodeling Design Over $100,000

Constructive LLC

Michael O’Dea 1920’s Craftsman Revival

2011 Winner:

Wolford Building & Remodeling

Best Single Family Development

Boland Maloney Properties Meremont

RJ Thieneman/Louisville Realty Group Rock Springs

2011 Winner: ___________________________________________________ 2011 Winner: Rock Springs, RJ Thieneman Realty Group 11

Builder Design - Condominiums, Patio/Garden Homes & Town Homes

Elite Homes, Inc. Joe & Rocky Pusateri The Hawthorne

Builder Home Design - Under $300,000

Prestige Builders, Inc. David Ernst The Normandy

2011 Winner:

Karem Built Homes

Builder Home Design - Under $400,000

Pat Durham Builder, Inc. Pat Durham Gabrianico’s Secret

Prestige Builders, Inc. David & Jim Ernst The Bedford

2012 Winner: ______________________________________________________ 2011 Winner: Meridian Construction 12 2012 SMC Awards

Visit our state of the art showroom for all of your customer's needs. Ask about our builder & remodeler discount program.

Welcome Home to Quality at an Affordable Price Experience Andersen® windows and doors, you’ll truly appreciate the difference they can make in your home. Feel how easily they open and how tightly they close. See their fine detailing and natural beauty. Sense the strength of solid wood construction. Andersen’s 100 year history of delivering superior value and performance translates into peace of mind.

3600 Chamberlain Lane, Suite 814 Louisville, KY 40241 (502) 425-5699 Email:

Congratulations to all the nominees

First National Bank of Carrollton would like to offer FREE origination to any new builder (or their customer) up to a $500 value. Doug Miles Crestwood Office 502-243-4432

of Carrollton

A Tradition of Community Banking 13

Builder Home Design - Under $550,000

P.L. Lyons, Inc. Perry Lyons Kaiser Residence

Orthober Custom Homes Jason Orthober The Ashmore

Paragon Homes Scott Yates The Boardwalk

Prestige Builders, Inc. Jim & David Ernst The Clarendon

2012 Winner: _________________________________________________ 2011 Winner: Leo Thieneman, Jr.

Specail Thanks to these 2012 SMC Sponsors:

Special Thanks to these 2013 SMC Presenting Sponsors:

14 2012 SMC Awards 15

Shaw, where great floors begin. FLOORS

Please call or visit our showroom where you’ll find an exciting and diverse selection of residential and commercial flooring products - one of the largest in the region. Plus, we offer prices that are among the most competitive in the nation. Whether you are looking for unique carpets, rugs by Shaw Living, exotic hardwoods, ceramic tile, luxury vinyl, cork, bamboo, rubber flooring or even carpet cleaning, we have the products and the service to make your floor special!

Covering Your World With Style 2101 STANLEY GAULT PARKWAY • LOUISVILLE, KY 40223 • 502.245.0221 • WWW.cARPETSPEcIALISTSONLINE.cOm

SMC Awards Guide 2012  

The Sales and Marketing Council Awards publication is a compilation of the annual award entries which represent outstanding work in home des...